Izinguquko ku amamodeli ebhizinisi lokho esikubonile emashumini eminyaka amuva nje kuholele izinkampani ukuthi zicabange kabusha indlela ezisebenzelana ngayo nomthengi. Ngale ndlela, sibone izinkampani ezihola phambili njenge-Unilever, iDeWalt neLego ziqinisa ubudlelwano namakhasimende abo. Akusekho nje ngokunikela ngemikhiqizo ephendula ifayela le- Izidingo zomsebenzisi ngendlela ejwayelekile. Esikhundleni salokho abasebenzisi manje sekufanele bafakwe kunqubo yokuklama njenge abadali.
Ngalesi sizathu manje kunanini ngaphambili kuyadingeka ukufeza ukuhlaziywa ngezikhathi ezithile sendlela yethu yokusebenzisa umsebenzisi. Ngalo mqondo, senze izibikezelo zezinkinga ezibalulekile okufanele sizinake lapho kudizayinwa ngo-2018.
Ukwenza ngezifiso nokwenza ngezifiso okwengeziwe
Hawu, leli khasi lingazi kangcono kunomama wami! Leyo yinkulumo esifuna ukuyikhiqiza kubasebenzisi bethu. Imayelana nokuthi umthengi akwazi ukuthola i- isipiliyoni esenzelwe izidingo zakho. Ngalokhu, ama-brand afuna imininingwane ngokuqhathanisa izintshisekelo zawo, ukuthandwa, ukuthandwa, njll. Ukwenza lokhu basebenzisa amasistimu ahlaziya idatha ngokulinganisa izici zawo ze-psychographic. Yize lolu hlobo lokwenza ngokwezifiso lube khona isikhashana, ukwenziwa ngcono kobuchwepheshe nokukhula kolwazi lohlelo kuzokwenza ukuthi kudlulele phambili. Cabanga ukukwazi ukunikeza umsebenzisi ngamunye a okuqukethwe okuthile ikakhulukazi kukhanga kumuntu ngamunye. Ngale ndlela, sizobona amakhasi ewebhu ngemibala ehlukile ngokusho komsebenzisi ngamunye.
Izwi lithatha umyalo
Ngo-2017 sabona zonke izitolo zigcwaliswa ngemiyalo yezwi efana neSiri, i-Alexa, neKhaya leGoogle. Ngokuthuthuka kwe- ukuhlakanipha okufakelwayo ngemuva kwalawa madivayisi kunendlela eyodwa kuphela engenzeka. Kusukela manje, abakhangisi nezinkampani bazofuna ukuqala ukunikela ngemizamo yabo yokwakha okuqukethwe okuhlobene nalobu buchwepheshe. Abaqambi kufanele babe nentshisekelo ngoba kungenzeka sibe ngaphambi kwe- a kwehla kokuqukethwe okubukwayo kwedijithali okuya kokuzwwayo.
Cabanga ukuthi esikhathini esizayo esingekude kakhulu uzokwazi ukuthenga amathikithi endiza ngokumane utshele uSiri noma u-Alexa ukuthi akuthengele, ngenkathi upheka isidlo sakusihlwa.
I-Google izoqhubeka nokukhetha okuqukethwe okuhle kuphela
Ukukhula okusheshayo kwezinhlelo ezenzelwe i-AI kuholele ekuthuthukisweni kwezinhlelo ezisetshenziswa yizinjini zokusesha. Kumele siqaphele kakhulu manje ngoba uGoogle utshale izigidigidi zamarandi ukwenza ngcono I-AlphabethInc. Le yinjini yokusesha esebenzisa ubuchwepheshe obuphezulu ukwenza usesho olususelwa ekubonakaleni kokuqukethwe kwesithombe nokubonwa kwezwi. Ngale ndlela, ngokusho kukaSundar Photosi, isikhulu esiphezulu seGoogle; Sizoba phambi kwesiteji lapho izinto zobuciko zisilalela, zisibuke futhi zisebenzisane nathi.
Kepha yini inkinga ngalokho? Ukuze lezi zinhlelo zisebenze izodinga isimo esilawulwayo. Ngakho-ke uma sifuna ukubaluleka manje kunanini ngaphambili kuzofanele siqiniseke ukuthi okuqukethwe kwethu kuyahlangabezana nawo wonke amazinga we-Google nokucaciswa, noma mhlawumbe kufanele sikubize ngokuthi yi-Eye of Mordor? Iqiniso ukuthi ukubaluleka kwe- Isikhundla se-SEO, okuqukethwe nokwenza kahle kuzoqhubeka nokukhula ngokwengeziwe.
Uxoxa indaba
Ngokuhlukahluka okukhulu kwemikhiqizo nemikhiqizo esiyibonayo namhlanje kulula ukulahleka olwandle lokunikezwayo. Akusenele ukunikeza imikhiqizo yengxenye ethile. Manje kubalulekile ukuthi umsebenzisi uzizwa ekhonjwa ngomkhiqizo noma ngomkhiqizo esiwuphakamisayo. Kulokhu, ithuluzi elihle kakhulu esinalo ukuxoxa izindaba. Leli isu elinamandla kangangokuba imikhiqizo emihle isisebenzise iminyaka. Ukwakha indaba kuzosiza gqugquzela umthengi ngakho ngikwazi zwelana nomkhiqizo nomkhiqizo. Ngale ndlela, uzozwa uzwakala, uqondakala kepha ngaphezu kwakho konke, ukhonjwe. Futhi uma sibuyela esigabeni sokuqala lapho sathi khona lowo mklamo uzama ukuqonda umsebenzisi, khona-ke umkhiqizo okhombisa ukuthi uyakuqonda kuzogcina kuthola inani elikhulu nokuqashelwa.
Amavidiyo yonke indawo
Kuyaziwa vele ukuthi okuqukethwe kwe-multimedia kuvidiyo sekuzothatha ifayela le- indawo enhle kakhulu esiteji sokuklama. Kulo nyaka kuzodingeka ukuthi imikhiqizo ikhiqize okuqukethwe okunamandla ukusinda. Isizathu salokhu ukukhula kwezithameli okunesikhathi esifushane sokunaka. Ngale ndlela, yize sizobona ukuseshwa kwezwi kukhula, kuzofanele ukuthi sikhiqize okuqukethwe okuhlukile esikhaleni sedijithali esigcwele imininingwane. Inketho enhle ukudala okuqukethwe kwevidiyo okubiza umthengi ukuthi ahlanganyele, isibonelo ukukhombisa izindaba zabanye abathengi noma ukubonisa ngemuva komkhiqizo.
Manje njengoba unokhiye abathile bezinkambiso zokumaketha ezizolethwa kulo nyaka, zisebenzise. Iqala ukuklama imikhiqizo nezinsizakalo ngombono osiza ukuthuthukisa ikhwalithi yempilo yabasebenzisi.
Sawubona Melisa.
Kuyintokozo ukuhlangana nawe, nginentshisekelo ekwakhiweni kwekhasi lewebhu, le-Civil Social Organisation. Inhloso ukukhuthaza ezemidlalo ikakhulukazi ezeSayensi Yezemidlalo. Sengivele nginaso isizinda.
Ungaya futhi eVeterinaria uDkt Nájera bese unginika isiphakamiso.
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