Izibonelo zemiklamo ye-typographic

Emkhakheni wokuklama, amafonti abelokhu eyisici esihle sokuhlanganisa ukuklama nokusebenza. Sekuyiminyaka, abaklami abaningi bafunda futhi bahlaziya amafonti, incwadi ngencwadi, futhi benze amaphrojekthi ahlukahlukene athakazelisayo najwayelekile ngawo.

Akuvamile kakhulu ukuthi sibone amaphosta e-typographic elenga kwezinye zezindonga zamamyuziyamu athile, kodwa nokho, kunemiklamo ye-typographic, amashumi eminyaka, eye yabamba ukunaka kwethu ngenxa yezinga eliphezulu lokuqamba.

Kungakho kule post, Sikulethela eminye yemiklamo engcono kakhulu yokubhala, ngaphezu kwalokho, sizokuchaza ukuthi iyini nokuthi iziphi izici enazo. Sizophinde sikubonise imiklamo ethile ukuze ikukhuthaze.

I-Typographic Designs: Ziyini?

Uma sikhuluma nge-typographic design, Sikhuluma ngama-typographies, amafonti noma izinhlamvu. Ngokuvamile, sikhuluma ngayo yonke into ezungeze imithombo: isikhala somugqa, izikhala, amafonti, izitayela, njll. Idizayini yokubhala ihlanganisa umsebenzi obaluleke kakhulu emkhakheni wokuklama izithombe.

Igama elithi design typographic, ngamafuphi, libhekisela kusethi yonke yezinto lapho umlingiswa oyinhloko ngokungangabazeki kuwukuthayipha. Kuyinketho enhle uma esifuna ukukugqamisa kuphrojekthi yethu kuyifonti ethile. Nokho, ifonti ngalinye elikhona liyaqonda indaba futhi aklanywe ngenjongo emisiwe.

Izinto okufanele zicatshangelwe

umgogodla womthombo

Uma siklama idizayini ethile yokubhala, kufanele sicabangele ikakhulukazi ikholomu noma uhlaka lwamathambo efonti. Futhi akukhona ukuthi amafonti anamathambo, kodwa kunalokho kufanele sibheke ukubukeka kwawo ngokomzimba.

Uma sikhuluma ngekholomu sikhuluma ngengxenye yangaphakathi yomthombo ngamunye. Ibizwa ngokuthi i-skeleton ngoba, njengabantu, zenziwe ngesilinganiso kanye ne-anatomy ebalulekile ukuhlaziya phakathi nesigaba sokuklama. PNgalesi sizathu, izici eziyisisekelo ezifana nobubanzi noma ukuphakama kwezinhlamvu kuhlangana lapha.

Ingxenye

Uma siqhubeka nokuphenya isici somzimba, sihlangabezana nenye into ebalulekile okufanele siyihlaziye, ingxenye ye-typography. Ngokwesilinganiso, izici ezifana nobubanzi bezinhlamvu zingena, isici esibaluleke kakhulu esicatshangelwa kumaphrojekthi wobunikazi bezinkampani.

Umbhalo ngamunye uklanywe futhi wadalwa ngendlela yokuthi ube nobubanzi obuhlukile kunabo bonke. Izici ezinjengobubanzi zakha ubuntu obuhlukile bohlobo ngalunye lohlobo. Ngalesi sizathu, noma nini lapho sizolanda ifonti, kubalulekile ukuthi ucabangele lesi sici. 

Inani le-X

Inani le-X lingokwesayensi kakhulu kunobuciko. Yebo, iyaqonda izilinganiso zobude nobubanzi bohlobo lokubhala. Ngalokhu, kubalulekile ukuthi udizayine uhlobo lweziqondiso. Imihlahlandlela iwuchungechunge lwemigqa ebekwe endaweni noma ngendlela evundlile. 

Qhathanisa imivimbo

Ukuqhathanisa kungenye iphuzu okufanele icatshangelwe. Uma sikhuluma ngokuqhathanisa, sisho ukuthi singakunikeza kanjani umlingiswa nobuntu obuningi ku-typography yethu ukuze ingakhohliswa. Umehluko uzosiza ukwenza ifonti ithandeke kakhulu futhi kuyisici esibonakalayo esizotholakala ngokusobala kuma-stroke.

Shape

Umumo uchazwa njengesikhala esikhona phakathi kohlamvu ngalunye. Kunezinhlobo ezimbili, ifomu kanye nefomu lokuphikisa. I-counterform, ngakolunye uhlangothi, izikhala ezingezinhle ezikhonjisiwe futhi ezimelwe kulowo nalowo kuzo. Ziyizici eziyinhloko nezibalulekile, njengoba zinikeza umklamo omuhle nobuntu obuhle kakhulu kumafonti akho. Ngaphezu kwalokho, kubalulekile futhi ukuthi ukucabangele iphrojekthi yakho.

I-Ductus noma i-modulation

I-ductus iyisici esivela ku-calligraphy. Nakuba ekuqaleni kungase kubonakale sengathi akulona igama elifanele noma elicatshangelwayo lokuklanywa kwe-typographic, kuhluke kakhulu. Kuyisici okufanele sicatshangelwe futhi, njengoba ngaphakathi kwaleli gama sithola nokuguquguquka kanye nokuthinta i-stroke engakhuluma nathi futhi idlulisele imizwa eyahlukene. Ngamafuphi, isici okufanele sicatshangelwe uma sizosebenza ngamafonti ahlukene, ikakhulukazi emhlabeni wokwakhiwa komkhiqizo.

Ama-Ligatures

Noma nini lapho sibhekisela egameni elithi ligatures, into ejoyina ngokushesha ifika engqondweni. Nokho, ekuphetheni leli gama, singalichaza njengenyunyana phakathi kwezinhlamvu ezimbili noma ngaphezulu. Lesi sici siwusizo kakhulu emisebenzini yobunikazi benkampani lapho inhloso kuwukunikeza isici esibucayi nesiduduzayo kufonti. Uma singanaki, amanye amabhrendi akhethekile kakhulu asezingeni eliphezulu ngokuvamile afaka le nyunyana encane ezincwadini zawo. Hhayi-ke, akuyona into ebingahlosiwe kodwa kunalokho. Kungaba usizo uma ufuna imiqondo efana nokunethezeka nokungathí sina.

Ama-serif nama-serif

Uma siqhubeka nokuhlaziywa kwangaphambilini kwamafonti, sifika esiphethweni sokuthi nawo akhiwe ngama-serif nama-serif. Izindali ziyimihlobiso emincane etholakala ekugcineni kwesiqu noma ingalo ngayinye yohlamvu oluthile.

Kunezinhlobo eziningi zama-serif, emndenini ngamunye we-typographic zihlukaniswa: inguquko, ama-donones, ama-glyphs, ama-quadrangular noma angular. Ngayinye yazo iveza isici esihlukile futhi inobuntu nomlingiswa ohlukile kufonti ngayinye. Zingezinye zezinto ezivame ukugqanyiswa uma sihlaziya ngokugcwele uhlobo oluthile lokubhala.

I-eksisi

Okokugcina, sifika ekseni. I-eksisi ichazwa njengokuthambeka kohlamvu ngalunye. Njengoba kuwukuthambekela, singakubheka ngezinhlobo ezimbili, mpo ngokuphelele (akukho ukushintshashintsha kwangaphandle noma kwangaphakathi noma ukuthambekela) futhi kuthambekele ngokuphelele.

Uma esikufunayo kuwuhlobo oluyindilinga, sizokhuluma nge-eksisi yayo. Nokho, i-eksisi ikhona kakhulu kuhlamvu ngalunye oluyindilinga. Ngamafuphi, futhi kuyisici esibaluleke kakhulu okufanele sihlale sikhumbula izihloko zezindaba kanye nemiklamo yobunikazi benkampani.

Sithemba ukuthi lezi zinto ezihlanganisa ukwakheka kwe-typographic zibe nentshisekelo kuwe.

Izibonelo zemiklamo ye-typographic

UPliego

I-Pliego iwuhlobo lokubhala oluklanywe umklami wohlobo uJuanjo López. Iwuhlobo lokubhala olubonakala ngobubanzi bayo obufundeka okuphezulu, okuyenza ibe ifonti efanelekile yokufunda ngokunethezeka. Kuyifonti enconyiwe yemibhalo emide futhi ngokuya ngokubukeka kwayo ngokomzimba, kuyagqama ukuthi inokuthambekela okuthile kobuntu, kanye nokuthungwa okuveza ukufana okuthile. Ngamafuphi, naphezu kokwethula ama-serif, bayenza i-typography enomoya othile nokubukeka kwesimanje nokumanje. Ingenye yemiklamo enconywa kakhulu.

Ifonti ye-Bauzahlen

Lolu hlobo lokubhala lungenye yezinto ezidala kakhulu. Ingasaphathwa eyodwa yemiklamo ye-typographic enobuntu obukhulu kakhulu. Kuyifonti eklanywe u-Ángel Hernández futhi ibonakala ngokuklanywa ngokusebenzisa izimo zejiyomethri ezinjengonxantathu, imibuthano kanye nonxande. Kuwumbhalo othi uma uthi nhlá ugqugquzelwe futhi uthonywe isikole sase-Bauhaus. Ukumelwa okukhulu kwamaciko amaningi nabaculi abasesigabeni sabo esiphezulu. Kafushane, iwuhlobo lokubhala olunobuntu obuningi futhi ifanele ukufakwa ezihlokweni ezinkulu, ikakhulukazi kumaphosta.

i-moranga

I-Moranga ifonti eklanywe i-Latinotype, i-ejensi ezinikele ekuklanyweni kohlobo. Futhi iklanywe ngu-Sofia Mohr, iwuhlobo lokubhala olunomoya othile wesimanje nowamanje. Isebenzisa isitayela se-retro esiyenza ibe ngelinye lamafonti esimanjemanje futhi anobuciko okwamanje. Zonke izici zokwakheka kwalawa mafonti zigqugquzelwe ngeminyaka yama-70. Isikhathi lapho ukuthuthuka okuningi kugcwele khona. Akungabazeki ukuthi ingelinye lamafonti lapho kuklanywe khona ukuhlukahluka kwefonti efanayo, okwenza kube i-typography esebenzayo futhi kulula ukuyisebenzisa. Ilungele ukufundwa nokusebenza kombhalo.

Indawo yokudansa

I-Dance Floor iwuhlobo lokubhala oluklanywe u-Guerrero Cortés. I-typography inesici sejometri esibonakalisa kakhulu. Kuyi-typography Ingavusa umhlaba wemidlalo yevidiyo futhi ikuyise emidlalweni yevidiyo yama-80s. Isitayela sePac-Man esihlanzekile. Kuyi-typography ephelele yamatimu apopayi.

Lawa amanye amaphrojekthi we-typographic aklanywe abaklami abathile. Sithemba ukuthi abe usizo olukhulu kuwe kumaphrojekthi akho kanye nogqozi lwemisebenzi yakho elandelayo. Ngokungangabazeki, ngamunye wabo unezici ezihluke ngokuphelele.

Isiphetho

Idizayini yokubhala ikhombisa ukuthi ifonti iwudlulisa kanjani umlayezo ewufunayo nokuthi ifuna ukuwudlulisela kanjani. Ngenxa yalesi sizathu, kubalulekile ukucabangela kokubili izakhi ezizungezile kusukela ngaphandle kanye nalezo zangaphakathi ezingenakubonwa futhi ezichazwa njengezinto ezingabonakali.

Sithemba ukuthi ufunde okwengeziwe mayelana nokuthi iyiphi i-typographic design engakwazi ukuyenza futhi ngaphezu kwakho konke onesibindi sokuklama umklamo ongcono kakhulu wokuthayipha oseklanyelwe kuze kube manje. Kulokhu, kubaluleke kakhulu ukuthi uzibhalele wena kusenesikhathi futhi uzenzele okwakho ukuhlaziya.