Idizayini yezithombe ibilokhu isinika imiphumela iminyaka eminingi. Ezinye bezingakholakali, kanti ezinye azibonwa. Kodwa okusobala ukuthi, noma kuphi lapho ubheka khona, uzohlangana izibonelo ze-graphic design.
Kulo mcimbi, sifuna ukukusondeza kwezinye zalezo zibonelo ukuze ubone ukuthi, ngesikhathi sazo, zakhazimula kanjani futhi zenza abaklami nabadali bazithole sebedumele nempumelelo. Awukholwa yini? Bheka lezi esikuhlanganisele zona.
I-Sunkist Orange Juice
Kungenzeka kakhulu ukuthi umkhiqizo wejusi wewolintshi awuzwakali ujwayelekile kuwe. Kodwa ingelinye lalawo aguqule ukwakheka kwezithombe.
Futhi yilokho, ngaleso sikhathi, futhi Sikhuluma ngo-1907, abaklami banikezwa umsebenzi wokwenza iphosta. IngabeBabecabangani? Nokho, njengoba abalimi baseCalifornia babenamawolintshi amaningi, futhi balahlekelwa imali ngenxa yokuthi kwadingeka bawalahle, banquma ukwenza ijusi yamawolintshi.
Ngakho-ke, ngaphezu kokumaketha amawolintshi, baphinde banikeza ijusi yewolintshi, eyamukelwa kabanzi (khumbula ukuthi eMelika kuyisiko ukuba nejusi lamawolintshi njalo ekuseni).
Singakwenza
Kuzwakala kunjani kuwena? Well kuvela ukuthi kuyinto a Iphosta endala kakhulu, kusukela ngo-1942 ngokuqondile, kanye nesinye sezibonelo zokuklanywa kwesithombe esiye sahlala iminyaka yonke. Namuhla sicabanga ukuthi iyibhanela lobufazi, kodwa iqiniso liwukuthi umsuka wayo awunjalo.
Ngenxa yalokhu, kufanele buyela efekthri i-Westinghouse Electric. Ngaleso sikhathi babenezisebenzi ezincane kusukela la madoda abhaliswa eMpini Yezwe Yesibili.
Ngenxa yalesi sizathu, inkampani yanquma ukwenza iphosta imema abesifazane ukuthi basebenze ekwenzeni izigqoko zamasosha. Kwazalwa kanjalo-ke le poster eyathi, ngeminyaka yawo-70s, yamukelwa njengengcono kakhulu yokuvikela amalungelo abantu besifazane.
Absolut vodka
Lo mkhiqizo ungomunye walawo ahlala ekhonjiswa njengenye yezibonelo ezinhle zokuklanywa kwezithombe. Futhi kungenxa yokuthi, ngezikhathi ezithile, uye wadlala ngemidlalo yamagama, noma ngezingqwembe ezihlaba umxhwele kangangokuthi azinakwa.
Isibonelo salokhu yileso sesiqubulo "Absolut landmark", eyaziwa nangokuthi "Absolut survivor". Uma ubhekisisa, ungabona buqamama isiqhingi esiwugwadule sinomlilo ontuthu ukhuphukela esibhakabhakeni, negama elithi “usizo” libhalwe esihlabathini.
Khona-ke unebhodlela, lapho kufanele kube khona umlayezo ocela usizo ... Noma mhlawumbe i-vodka eyengeziwe?
Cabanga ngendlela ehlukile, Apple
Akungabazeki ukuthi i-Apple kanye ne-"Think Different" ziyahambisana. USteve Jobs ngokwakhe wathi: "ukukhangisa yikho konke." Yingakho umkhankaso othi "Cabanga Okuhlukile", owathatha kusukela ngo-1997 kuya ku-2002, wawungesinye sezibonelo ezinhle kakhulu zokuklama kwezithombe. Futhi lokho kuphela Yayihlanganisa ukwethula isithonjana se-apula, futhi ngaphansi, amagama amabili "Cabanga ngokwehlukile", ngesiNgisi, "Cabanga ngokuhlukile", ngeSpanishi. Kodwa akuyona impumelelo kuphela.
Okunye futhi okuyingxenye yezimpumelelo zika-Apple, futhi lokho kwaba iminyaka engu-4 enikeza impumelelo, kwakuyi-"Silhoette", umkhankaso onemibala, ojabulisayo nowomculo.
"Ngifuna wena we-US Army"
Kungenzeka ukuthi uma silibeka kanjalo ngeke usiveze, kodwa impela leso sithombe sika 'Malume Sam' sifikile engqondweni yakho sikhomba phambili, kuwena, siphakathi kokufuna ukwazi nokudelela, sikukhuthaza ukuthi ujoyine. i-US Army. Futhi ngempela lelo poster esikutshela yona.
Uma kwenzeka ungazi Yavela okokuqala ngo-1917, lapho i-American James Montgomery Flagg iyidala njengenye yezinsiza zokuqasha amasosha amasha eMpi Yezwe Yokuqala.
Kodwa-ke, futhi lokhu kuyinto ongase ungayazi, ukuthi kwakuyi "plagiarism" encane ngempela, noma okungenani akuyona into yokuqala, ngoba umbhali ngokwakhe wavuma ukuthi uphefumulelwe enye iphosta eyayimdala kakhulu, ngo. Alfred Leete. Kuyo, wawungabona uNobhala Wezwe WaseBrithani wangaleso sikhathi ekhomba phambili kunoma ubani owayebona iphosta futhi ababuze into efanayo ukuze abuthe abantu abasha baseBrithani.
"Tournée du Chat Noir"
Ngaphandle kokungabaza, lesi ngesinye sezibonelo zokuklama ongeke ukwazi ukuphuthelwa. Ngokuqondile, ihambisana no-1896 futhi yenziwa umklami waseSwitzerland u-Théophile Steinlen.
Isizathu kwakuwukuthi ukukhuthazwa kokuvakasha kwenkampani ye-cabaret i-Chat Noir futhi umbhali wayethembele kumodernism ukumela isithombe kanye ne-typography engashiyi muntu ongenandaba.
"Moulin Rouge: La Goulue"
Eminyakeni embalwa ngaphambili, ikakhulukazi ngo-1891, sinesinye sezibonelo zokuklanywa kwezithombe eziqophe umlando. Umlingisi wakhe? I-Toulouse Latrec.
Isizathu ukuthi khangisa i-cabaret yaseMoulin Rouge, eyayidume kakhulu ngaleso sikhathi, futhi iphosta yahlephula isikhunta. Ugxile ekuphromotheni umdlalo umlingiswa wawo okwakungumdansi u-Louise Weber, 'indlovukazi ye-can-can'. Indlela yakhe yokuyiveza, ngokusho kwabaningi, iyona eyazala ukukhangisa kwesimanje.
Ubhiya we-Sapporo
I-Sapporo, uma ungazi, idolobha lase-Japan eliziqhenya kakhulu ngobhiya walo. Kuthe uma sekufanele bayikhangise bakhethe a ividiyo yokudala manje ngenxa ye-inthanethi wonke umuntu okwazile ukuyibona futhi oye wayithanda.
Kuyo, kanye nesiqubulo esithi 'Legendary biru', babonisa isiyalo saseJapane kanye nenyunyana eyayikhona phakathi kwasendulo nesimanje. Kunjalo, ukuze ubone lokhu esikhuluma ngakho kumele ukubone.
I-Nescafé
Ngenkulumo ethi "Indlela yokuvuka njalo ekuseni", i-brand ye-Nescafé isinikeze a iphosta enewashi le-alamu. Kodwa, esikhundleni sokuba namahora nemizuzu ngaphakathi kwayo, yayigcwele ikhofi elimnyama, elilungele ukungalali lapho uvuka.
Yashintsha kanjalo-ke futhi yenza abaningi bakuthande ukuphuza inkomishi yekhofi ngokushesha nje lapho besukuma.
Uyazazi izibonelo ezengeziwe zokuklanywa kwezithombe? Ngokuqinisekile kukhona okuningi, okungaziwa eSpain kuphela, kodwa emhlabeni wonke, ngakho-ke, uma ufuna, ungasitshela ukuze abantu abaningi bazi ngabo.