Izibonelo zedizayini yokuhlela

Amakhathalogi esakhiwo, noma dala amagridi alula asiza ukulandelana okubonakalayo okulungile kwemibhalo ezinye zezihluthulelo zokwakheka kokuhlela.

Yingakho umklami omuhle wokuhlela udinga ukuba nesiphiwo sokubhala nokuklama okuningi ngoba bobabili bayahambisana. Kulokhu okuthunyelwe sizongena sijule ekwakhiweni kokuhlela nokuthi kunethonya kanjani usuku lwethu nosuku noma umsebenzi wenkampani nokumaketha.

Ngaphezu kwalokho, uma kwenzeka kungenele, sizokukhombisa izibonelo ezithile futhi siphakamise amathiphu ukuze ube uchwepheshe.

Idizayini yokuhlela

Idizayini yokuhlela, njengoba igama layo libonisa, iwuhlelo oluyingxenye yomndeni obanzi wobuciko bezithombe kanye nomklamo wezithombe uwonke. Kuyingxenye yomklamo obhekene kakhulu nokubeka nokuklama yonke into ehlobene nomkhakha wokunyathelisa.: omagazini, amaflaya, amakhathalogi, amakhadi ebhizinisi, amaphosta, njll.

Idizayini yokuhlela iba khona njalo lapho sivula incwadi ukuze siyifunde noma njalo lapho umagazini eshalofini lomtapo wezincwadi udonsa ukunaka kwethu futhi sinquma ukuyifunda. Yingakho isici ngasinye esakha ikhava yencwadi. futhi kuyingxenye yomklamo wokuhlela. Ngakho-ke ubuhlobo phakathi komklamo wesithombe nomklamo wokuhlela. Idizayini ezama ukudlulisa nokufinyelela izethameli eziningi zabafundi.

Izici ezijwayelekile

Njengoba sishilo ngaphambili, ukwakheka kokuhlela kuyizo zonke izici ezibukwayo esizibona zivezwe kukhava yomagazini noma kukhathalogi, yingakho ukwakheka kokuhlela kuhlukaniswe:

• Amafonti: Ingenye yezingxenye ezibaluleke kakhulu zomklamo, Hhayi-ke, iyona ezozama ukudonsa ukunaka komfundi ngoba kuzoba ngenye yezinto zokuqala abazibonayo. Yingakho i-typography idlala indima ebaluleke kakhulu, njengoba kuyadingeka ukwazi ukuthi iyiphi i-typography efaneleke kakhulu kumongo ngamunye. Isibonelo, ngeke kulunge ukufaka ifonti ebhalwe ngesandla ukuze ifundwe njengoba ingafundeki kakhulu, kodwa kumbhalo oyinhloko kungaba njalo.
• Isithombe noma umfanekiso: Ku-50% womklamo futhi nakuba kungase kubonakale njengento enesizotha, ngokungangabazeki iyona ezobonisa ukunaka okukhulu komfundi. Kubalulekile ukuthi umklami azi ukuthi hlobo luni lwesithombe noma umdwebo ongawusebenzisa ngaso sonke isikhathi futhi ikakhulukazi ukuthi inekhwalithi kanye nephrofayili yombala eyanele ukuze uphrinte kamuva noma uhlole kuqala esikrinini.
• Igridi: Igridi iyisici okuthi uma uthi nhlá siwuhlelo oluyinhloko kanye nomgogodla wokuklama, njengoba kuyiyona esekela zonke izakhi futhi izibeke ngendlela yokuthi zihlobene ngokubuka futhi zilinganisele ngokuphelele. Ungakhetha izinhlelo ezifana ne-InDesign ukuze udale lezi zinhlobo zezinsiza.
• Okuhlosiwe: Ungase ungakukholwa lapha, kodwa kuyadingeka futhi ukwenza ukusesha ukuze wazi mathupha izethameli eziqondiwe esizobhekana nazo. ngaphambi kokuklama kuyadingeka ukwazi ukuthi sikhuluma nobani ukuze bakwazi ukudlulisa umyalezo ngendlela eyodwa noma enye.

Izibonelo zedizayini yokuhlela

Kunemiklamo eminingi yokuhlela eyenziwe kuwo wonke umlando. Kulesi sigaba sikushiya nohlu lwalabo magazini abangene emlandweni ngamagama nangokuklanywa kwamakhava abo. Kubalulekile ukuthi ubheke ukuthi izakhi zisakazwa kanjani, hlobo luni lwamafonti asetshenziswayo nokuthi adlala kanjani ngesithombe nombhalo.

Ukuphila

Umagazini we-Life ungomunye womagazini abavelele kakhulu okwamanje, kodwa ikakhulukazi leli qoqo le-Beatles elaklanywa ngo-1964. Okuye kwabamba ukunaka kakhulu kulo magazini ukuthi izithombe zithwetshulwa nguHenri Cartier ngokwakhe- Bresson.

Ngokuqinisekile ngesinye sezibonelo lapho isithombe siba umlingiswa oyinhloko futhi umbhalo udlala indima yesibili esembozweni. Ngakho-ke ukubaluleka, njengoba kushiwo ngenhla, kwezinto ezifana nezithombe noma imifanekiso.

Ngamafuphi, kuwumklamo omuhle ongakhuthazwa ngawo.

National Geographic

Omagazini be-National Geographic bebe esinye sezibonelo ezivelele lapho isithombe singaba umlingiswa oyinhloko wekhava yomagazini. Kulokhu, umagazini ngokwawo waba negciwane ngemuva kokuvela kwentombazane edumile yase-Afghan u-Sharbat Gula. Isithombe esaphenduka amadigri angu-180 futhi sanyakazisa abantu abayikhulu emhlabeni jikelele.

Ingenye yamamagazini aqukethe izithombe ezinhle kakhulu ezenziwe abathwebuli bezithombe abahamba phambili emhlabeni jikelele. Akungabazeki ukuthi ingenye yezinketho ezinhle kakhulu zokuthola ugqozi.

The New Yorker

I-New Yorker ingenye yomagazini abadume kakhulu eNew York. Akukona nje kuphela ukuthi igama layo linanelwe kuzo zonke izingxenye zomhlaba, kodwa imiklamo yayo yekhava iye yangena emlandweni. Naphezu kokubhekana nezindaba zezombusazwe nezehlakalo eziguqule umlando womhlaba, Basebenzisa imifanekiso ebonisa usizi lwezindaba. 

Ukusetshenziswa kwezingathekiso kuwo wonke umyalezo kubalulekile, futhi lo magazini uyisibonelo sawo. Uma ungathanda ukusebenzisa imifanekiso ngale kwezithombe, le magazini iyindlela enhle yokukukhuthaza.

Isikhathi

Umagazini i-Time ungomunye womagazini abanethonya kakhulu eMelika, kangangokuthi baklama iqoqo elikhethekile ngaphandle kwesithombe, kwaboniswa isihloko esikhulu kuphela. "Ingabe unkulunkulu ufile?«. Ngaphandle kokungabaza ingenye yaleyo miklamo lapho i-typography iba umlingiswa oyinhloko, yingakho kudingekile ukuthi umklamo wayo uhambisane nomongo womlayezo.

Ingemuva elimnyama nombala obomvu, yenza isembozo sidale ukushuba okuthile kanye nemfihlakalo kumfundi. Kuyisibonelo esihle uma ufuna i-typographic design.

abaklami bokuhlela

UDavid carson

UDavid Carson waziwa emhlabeni wonke ngokudlala idizayini ekhethekile yephephabhuku iRayGun. Ungomunye wabaklami abasezingeni eliphezulu njengoba ekwazile ukuhlanganisa izakhi zezithombe ezifana nokubhala nesithombe futhi, ekugcineni, ukwazi ukuxhumana nomlayezo ozwakalayo. Ngaphandle kokungabaza, kuyisibonelo esicacile uma okufunayo kuwumklamo ongabonakali onokucebile okubonakalayo okuhle nokuqonda okuhle. Ngaphezu kwalokho, iqiniso elimangalisayo ngomsebenzi wakhe njengeciko ukuthi kudala ngaphambi kokuba yiciko wayengumqondisi wamafilimu, into eyamsiza ukuthi asebenze nakakhulu ngemizwa nemizwa.

URoger Black

uRoger ngi omunye wobaba abaklami bemagazini abahamba phambili emhlabeni, uhlu lwayo lwemiklamo yekhava lubanzi futhi uqinisekile ukuthi uyazazi ezinye zazo: Rolling Stone, The New York Times, Newsweek, McCall's, Reader's Digest, Esquire, National Enquirer phakathi kwamanye amasembozo amaningi omagazini. Izakhi ezigqama kakhulu emisebenzini yakhe ngokungangabazeki ziyinhlanganisela ephelele nombala kanye ne-typography. okudonsa amehlo omfundi. Kungumthombo omuhle wogqozi nokudala uma ufuna kuphela ukusebenza ngezinsizakusebenza ezimbili kuphela ezinemifanekiso.

UMilton Glaser

Igama lakhe cishe lizwakala ujwayelekile kuwe, njengoba engomunye wabaculi nabaqambi asebeyingxenye yomlando ngenxa yemiklamo yakhe. Akungabazeki ukuthi isibe yisithonjana esibalulekile sesiko lobuciko futhi uzokwazi ngokuqinisekile ngenxa yemisebenzi yakhe enemibala eminingi nangokubonakala kwemisebenzi yakhe. Akungabazeki ukuthi ungumdwebi wezithombe osezingeni eliphezulu futhi eminingi yemisebenzi yakhe iye yaphrintwa isikrini kuzikibha eziningi noma izingubo, ikakhulukazi ngomklamo odumile we Ngithanda iNew York, umklamo omuhle kakhulu uma ungumvakashi impela.

UJavier Mariscal

Umculi wonyaka we-Barcelona Olympic Games ka-92 akakwazanga ukuphuthelwa. Udume ngokuklama imascot yeMidlalo yama-Olympic, uCobi. Phakathi nomsebenzi wakhe eSpain, wenze namaphosta, izithombe eziqoshiwe, uphawu, amaphosta, amanoveli ezithombe, izithombe ezinyakazayo, icinema, ifenisha, izakhiwo, ukupakisha, umklamo wokuhlela ngisho nomhlobiso. Ingenye yezinkomba zeSpanishi okufanele uzilandele uma uthanda umhlaba wemifanekisoUngakwazi futhi ukubheka imisebenzi yabo, njengoba idala futhi inikeza lokho kuthinta kobuntu okudingekayo ukuze amaphrojekthi akho abonwe ngumphakathi.

Isiphetho

Ngamafuphi, ukwakheka kokuhlela kwehlile emlandweni wokuklanywa kwemisebenzi yayo eminingi, kangangokuthi kungaba uhlu olungapheli olubonisa yonke imisebenzi eklanywe phakathi naso sonke lesi sikhathi. Kubalulekile futhi ukuthi ucace mayelana nezakhi eziyinhloko nezesibili lapho uklama ikhava noma ngokujwayelekile iphrojekthi yokuhlela.

Ungakwazi futhi ukuzibhala ngoSaul Bass, uNeville Brody, uStefan Sagmeister, uYuko Nakamura, uJessica Walsh phakathi kwabanye abaningi.

Sithemba ukuthi ufunde okwengeziwe mayelana nedizayini yokuhlela, futhi sikumema ukuthi uqhubeke nokucwaninga okwengeziwe ngabanye babaklami esikhulume ngabo ngaphambili.