Umthombo: Impilo Ephilayo
Emhlabeni wokuklama nobuciko, kubaluleke kakhulu ukucabangela i-psychology, njengoba ngalo singakwazi ukudlulisa imizwa futhi sikhohlise umphakathi, ngaphezu kokuqonda ukuthi uwubona kanjani umyalezo othunyelwe kuwo.
Kulesi sihloko, sizokhuluma ngakho Izimiso ze-Gestalt ekwakhiweni kwezithombe, nokuthi ziyithuluzi eliwusizo kanjani ukuqonda ukuthi umbono obonakalayo usebenza kanjani, nokuthi kungani ezinye izakhi ezibukwayo zisebenza ngandlela thize.
Sizobona ukuthi yiziphi imithetho ehlukene ezungeze i-Gestalt, futhi sizobeka izibonelo zazo emhlabeni wokuklama nokukhangisa.
Iyini i-Gestalt?
Ithiyori ye-Gestalt noma i-psychology yefomu, inkambiso yengqondo eyavela eJalimane cishe ngo-1920, nokuthi izimiso zayo zisekelwe embonweni wokubona. Izimiso eziqoqwa yi-Gestalt ziye zavela ngokuhamba kwesikhathi ngenxa yabacwaningi abahlukahlukene.
Ezweni lokuklama, kuvamile kakhulu ukucabangela izimiso eziyisithupha eziyisisekelo zombono obonakalayo i-Gestalt esethula ngayo lapho iklama, njengoba ngayo singakha imiklamo eheha ababukeli.
Imithetho ye-Gestalt
Sizogxila ku- izimiso eziyisithupha ezisetshenziswa kakhulu emhlabeni wokuklama nokuthi sizokubona futhi siqonde ngokushesha okukhulu.
ukufana isimiso
Umgomo wokufana uzovela nini izinto ezibonwayo zibonakala zifana, lokhu kuholela umbukeli ukuba akubone njengento ephelele elinganiselayo.
Izinto zabelana ngezinto ezibonakalayo njengombala, umumo, usayizi, njll. Uma lokhu kufana kukhulu, konke kuhambisana kakhulu.
Lesi simiso sikhona emfanekisweni omdala we-Mulberry, indlu yefashini yesikhumba sokunethezeka. Ilogo igqugquzelwe izihlahla zikamalibhele ezabonwa umdali womkhiqizo lapho eya esikoleni. Ukugxila kuleso sithombe yilapho singabona khona ukuthi lesi simiso sivela njengoba basebenzisa izimo eziyisisekelo ezibhekisela phezulu kwesihlahla.
Isimiso sokuqhubeka
Kulo mgomo, yiso elidala ngokubonakalayo ukuqhubeka komugqa, ngokuvamile emigqeni egobile, lezi zakhi zibonakala ngendlela ehlobene nakuba kunekhefu kulowo mugqa.
Ekwakhiweni, lesi simiso singasetshenziswa ukuqondisa ukubuka kwethu ngokusebenzisa isici sengane. Uma sesigxilise amehlo ethu, siqondisa amehlo ethu ohlangothini olusiphawulayo.
Isibonelo esicacile salesi simiso uphawu lwe-Coca Cola, lapho sibona khona ukuthi u-C wayo wokuqala yilo ophawula umzila okufanele amehlo ethu awuhambe, kwenzeka okufanayo nge-capital yesibili C.
umgomo wokuvala
Isimiso sokuvala senzeka lapho isithombe asiphelele noma sivalekile kahle, futhi wubuchopho bethu obuvala lezo zikhala lapho uzibona. Izimo ezivaliwe zibonwa njengezimo ezime kakhudlwana, yingakho ingqondo yethu ijwayele ukuqedela isithombe.
Kuyindlela esetshenziswa kakhulu emhlabeni wezobuciko futhi omunye wamavulandlela amakhulu yiciko elidume umhlaba wonke uBanksy. Kulo msebenzi kaBanksy, usebenzisa isimiso sokuvala ukudala isibalo sentombazane nebhaluni, nakuba ukuma kwazo zombili izakhi kungavaliwe ngokuphelele, kungubuchopho bethu obenzayo.
Singakubona nakuphawu lweChampions League, ingqondo yethu iphethe ukuvala isithombe nokwenza isithombe sebhola.
umgomo wokusondela
Lesi simiso sisekelwe embonweni wokuthi izakhi eziseduze zivame ukubonakala njengesethi nokuzehlukanisa, ukuzehlukanisa nabanye. Ukuhlangana kweqembu kwenziwa phakathi kwezinto ezifanayo.
Ukuze leyo nhlangano yeqembu ibe khona, izinto kufanele babelane ngezici ezifanayo, njengokuma, ubukhulu, umbala, ukuthungwa, phakathi kwezinye izici zokubonwayo.
Esinye sezibonelo ezicace kakhulu lapho singagcina khona lesi simiso sikuphawu lwe-Unilever, lapho singabona khona ukuthi izakhi ezakha isithombe sawo zabelana ngezici ezibukwayo njengosayizi, umbala nokujiya.
Isimiso somfanekiso nomhlabathi
Lesi simiso sihlanganisa umqondo wokuthi iso livame ukubona into ngokuhlukanisa indawo eyizungezile, ihlukanise izinto ezizungezile.
Isibalo singaba yisici esisesikhaleni futhi sigqame kuzo zonke ezinye izakhi, ngakolunye uhlangothi, ingemuva liyikho konke okungesona isibalo. Amehlo ethu afuna ukubona isithombe bese eshiya ingemuva ngemuva.
Isibonelo esisibonile sonke yisithombe lapho singabona khona uthi lwekhandlela olwenziwe ngobuso obubili kuphrofayili. Ekwakhiweni kwezithombe, ngokuvamile singathola lesi simiso kumaphosta, njengalesi esingezansi esivela ku-Noma Bar kanye nomklami u-Tanya Holbrook, we-IBM.
symmetry isimiso
Lo mgomo usho lokho izakhi ezibukwayo kufanele zihleleke futhi zilingane, akufanele zinikeze umuzwa wokuphazamiseka noma ukuntula ukulinganisela, ngoba izibukeli ngeke ziwuqonde umyalezo ofuna ukuwudlulisela.
Uphawu lokuthula njengoba silwazi namuhla, kodwa empeleni lwadalwa njengophawu lokuncishiswa kwezikhali zenuzi, olwadalwa nguGerald Holtom ngo-1958 luyisibonelo somthetho wokulinganisa.
Njengoba ubonile, Izimiso ze-Gestalt zikhona kakhulu emhlabeni wokuklama nezobuciko. Ukuze umklamo usebenze kahle kufanele ubonwe ngokuphelele, kufanele wakhiwe ngokusekelwe ezidingweni zomamukeli.
Izimiso Gestalt ziyithuluzi eliyisisekelo, njengoba ziwusizo ekugxiliseni ukunaka kombukeli kanye nokuhlela izakhi ezihlukahlukene ezibukwayo ngendlela ephumelelayo, okwenza umbukeli, lapho ebuka leso sithombe, avuse umuzwa, umzwelo, ngisho nokudala kwakhe siqu.
Njengabaklami, umqondo oyinhloko okufanele siwukhumbule ukuthi kubalulekile ukuqonda ukuthi izibukeli, umphakathi wethu, uzibona kanjani izinto futhi yingakho i-Gestalt iwusizo kakhulu ukuhlaziya indlela esebenza ngayo.