Izimpawu ekwakhiweni

Ulimi olubonwayo nalo lwakhiwe uchungechunge lwezimpawu, lezi zimpawu zaklanywa ngenhloso yokuthi, ngeqembu nje lezakhi ezihlangene, lonke ulwazi oludingekayo ukuze umyalezo ufinyelele esiphethweni esiyimpumelelo.

Lena yindlela abaklame ngayo lokho esikwazi njengezimpawu. Kulokhu okuthunyelwe, ngizokutshela konke okudingekayo nokubalulekile ukuthi ungene futhi ufunde kabanzi mayelana nomhlaba wezimpawuikakhulukazi ekwakhiweni kwezithombe.

Sizophinde sikubonise abanye abaklami nabaklami, abazinikele ngokukhethekile ekuklanyweni kwaleli gatsha. Futhi sizokutshela izici ezibalulekile ngakho.

Sayini: yini leyo?

Izimpawu ichazwa njengelinye lamagatsha abalulekile akha i-graphic design. Ibalulekile ngoba isebenza kakhulu futhi isebenza njengomhlahlandlela. Ingenye yezinto ezifingqa kahle ulimi nezindlela ezahlukene zokuxhumana. Lokho kusho ukuthi, ngesignali eyodwa nje, ungasho umusho wonke ngaphandle kokuwusho. Kuyini okuhle? Nokho, ngenxa yalokhu kusungulwa, abantu abaningi abanezinkinga zokuzwa bangakwazi ukuxhumana futhi bahambe endaweni ethile ngaphandle kwenkinga.

Okubonakala kuwuphawu olulula, Namuhla kuwumklamo ochazwe kahle kakhulu futhi osebenza kahle ogcine ufinyelele ezandleni zomklamo wezithombe. Njengamanje ziningi izici ezihlanganisa lolu hlobo lwesici, kodwa eziyisisekelo kuphela yizo ezichaza izimpawu ngokugcwele.

Izici ezijwayelekile

• Izimpawu zinenhloso yazo enkulu bona futhi enze lula ulimi. Ngaphezu kwalokho, iphinde igcwalise isidingo sokwanelisa imisebenzi eyisisekelo yabantu. Zakhiwe ngendlela yokuthi ziqonde komunye nomunye, futhi zifeze izinhloso ezihlukene, ngokusobala, zonke ziholela entweni efanayo, umlayezo.
• Zakhiwe ngesici ngasinye endaweni ezungezile. Ngokwesibonelo, singathola uphawu oludumile ukuthi Kusiholela endaweni ethile yokupaka noma endaweni yokupaka izimoto, futhi iklanywe ngazo zonke izici zale ndawo ukuze umuntu akwazi ukuyibona ngaphandle kwenkinga.
• Ngokuvamile ziqinisa isithombe somkhiqizo othile. I-Signage iphinde isebenze nemikhiqizo, empeleni, izimpawu bezingeke zibe lutho ukube bezingethulwa nakubunikazi benkampani futhi ngokuphambene nalokho. Ngamafuphi, ziyizakhi ezihlanganisa kahle lapho udala uhlobo oluthile.
• Izimpawu zakhiwe ngezinto eziyingcaca ezifana nezimpawu zolimi. Zakhiwe ngezinhlelo ezihlukene zokuklama izithombe, futhi ngayinye yalezi zici kufanele isetshenziswe kahle futhi ibekwe kugridi eyisisekelo ukuze zenziwe zibe ngokoqobo kamuva. Uma uthi nhlá kungase kubonakale kuwumsebenzi olula, kodwa kudinga umsebenzi omningi nokuphelela.. Nokho, isignali ayikwazi ukwethula ukukhubazeka noma ukulingana kabi ngokubukeka.

Kafushane, abantu baphinde baxhumane ngamasignali asisiza ukuthi sithole indawo futhi siziqondise ngendlela enethezeke kakhudlwana. Kangangokuthi, ngaphandle kwakho, besiyoba abantu abaphelele abazithola bese bezulazula endaweni efanayo.

Izimpawu ezindaweni ezahlukene

Izibhedlela

Abantu abaningi abazi ukuthi zibaluleke kangakanani izimpawu ezibhedlela. Izibhedlela ziyizikhungo ezibaluleke kakhulu esintwini, ngaphezu kwalokho, kanyeKuyadingeka futhi ukwazisa iziguli noma abantu abangena, ukuthi ukungena ezindaweni ezahlukene zesibhedlela akukwazi ukuvunyelwa ukuze kuphephe umuntu ngamunye okhona. Esinye isibonelo izimpawu ezixwayisa ngemisebe ethile, noma izakhi zamakhemikhali, okuthi uma zingelashwa ngendlela efanele, zibe ubuthi noma imikhiqizo enobuthi obukhulu.

Ngamafuphi, izimpawu zibaluleke kakhulu ukuba zibe khona ezindaweni ezifana nezibhedlela.

Amahhotela

Amahhotela ayafana nezibhedlela, kodwa mhlawumbe awekho amakhemikhali ambalwa. Izimpawu ezivame ukubonakala zimelelwe emahhotela, zisebenza ukuze iklayenti lihlale likhona futhi liqondiswe ngaso sonke isikhathi kukho konke ukusungulwa.

Kunamahhotela athatha izindawo ezinkulu, abanzi kakhulu futhi anamakamelo amaningi. Cabanga nje ukube bekungekho nesisodwa salezi zimpawu, umuntu ngamunye ubengahamba elahlekile noma abuyele endaweni asebedlule kuyo, bekungaba into eseduze kakhulu ne-maze ka-Alice e-Wonderland.

Izikhumulo zezindiza

Enye indawo lapho ukusetshenziswa kwezimpawu kubalulekile akungabazeki ukuthi kusezikhumulweni zezindiza. Izikhumulo zezindiza ziyizindawo lapho ubukhulu be-amplitude bukhulu kakhulu, kangangokuthi zihlukaniswa ngamaphansi noma izigaba ezahlukene. Kubalulekile ukuthi bonke abantu abasebenzisa indawo efanayo, ngale kwendiza, bayazi nokuthi kufanele baye kuphi ngaso sonke isikhathi ukuze banelise izidingo zabo eziyinhloko: izindawo zokudlela, izindawo zokudlela, izinkonzo, indawo yokugibela, njll. 

Lezi ezinye zezinsiza okufanele zihlale zicace kakhulu futhi zinolwazi.

Amahhovisi

Amahhovisi angeminye yemihlangano lapho kuvame ukuba nezimpawu eziningi ezizungeze imvelo. Lokhu kungenxa yokuthi ihhovisi alisekelwe nje kuphela ekwakhiweni kwamakhompyutha, izinombolo zocingo zamakhasimende nezinye. Kodwa futhi kubalulekile ukwazi ukuthi ungayithuthukisa kanjani inhlangano yenkampani ethile.

Ngaphezu kwalokho, indlela yokuxhumana ngokusebenzisa amasignalifuthi isiza amaklayenti ukuthi azizwe ekhululekile futhi ephephile, esiza ukuthuthukiswa kwesithombe senkampani ethile.

Izindawo zokudlela kanye nezindawo zokuzijabulisa

Omunye umkhakha esingeke sikwazi ukuwushiya ngemuva owemboni yamahhotela. Lo mkhakha njengamanje ufunwa kakhulu ngabasebenzisi. Ngalesi sizathu, kubalulekile ukuthi ukuba khona kanye nokusetshenziswa kwezimpawu kusize ukuqonda kangcono imvelo ngokolimi.

Ngalezi zici, amakhasimende nawo azizwa evumelana ngokuphelele azi ukuthi yonke into ikuphi. Futhi njengenkampani noma umkhakha, yonke into ibukeka ihlelekile futhi ilinganisela, ngoba yonke into isendaweni yayo efanele futhi ebonisiwe.

Kunemikhakha eminingi efana nezitolo noma amabhizinisi lapho ukusetshenziswa kwezimpawu kubalulekile.

Otl Aicher kanye nezimpawu

U-Otl Aicher ube ngomunye wabaklami bezithombe abahamba phambili emlandweni. yeboigama lakhe limenyezelwa kabanzi ngenxa yamaphrojekthi akhe abaluleke kakhulu awaklama ngobunikazi benkampani, kodwa futhi yagqama ngomklamo wayo wezimpawu.

Wayengekho ngaphezulu noma ngaphansi kukayise wezimpawu ekwakhiweni kwezithombe. Imiklamo yazo igqama ngokuhlelwa ngendlela efanele kanye nokusebenza kwayo okufanele. Ngaphezu kwalokho, ngezansi sizokukhombisa ezinye zezithombe zakhe ezinhle kakhulu aziklamele iMidlalo Yama-Olympic.

Ama-Pictograms we-1972 Munich Olympics

Ama-pictograms weMidlalo yama-Olimpiki yaseMunich abonakalisiwe ukuze kuqiniswe ngokuziphendukela kwemvelo okukhulu. Kakhulu, abagcinanga nje ngokuba yingxenye yemidlalo ngayinye eyakha le midlalo, kodwa futhi nemikhakha eminingi eyakha.

Ngo-1972 ama-pictograms aqala ukuphila futhi kwakhiqizwa intuthuko yomqondo eyayiphawula ngaphambi nangemuva emlandweni wezimpawu. U-Otl Aicher, obuyiselwe esikhundleni sakhe amafomu athile abstract aqashelwa emisebenzini yakhe, ngezakhiwo ezahlukene zemodular yemiklamo yakhe. Ngale ndlela, ukunyakaza komuntu kuhlanganiswe kangcono, kanye nomsebenzi wezemidlalo awenzayo. Lokhu kwenzeka kuma-Olympics e-Tokyo ngo-1964.

Izimpawu ze-Waldi

Ubuye wasebenzela amanye amaphrojekthi wezimpawu, ngokwesibonelo iMidlalo Yama-Olympic eMontreal, lapho kwaklanywa khona i-mascot edumile yemidlalo, i-Waldi mascot, umfanekiso osesimweni senja. Kodwa akukhona konke okwakukhona, njengoba sike sasho ngaphambili, useklame nezimpawu kwezinye zezinkampani aziklamile wazikhiqiza. Kangangoba imiklamo yakhe yaba ibaluleke kakhulu ngoba washiya uphawu lomuntu siqu kuyo.

Braun

Yile ndlela, eminyakeni eminingi kamuva, uhlobo oludumile lweBraun lwafika, uhlobo oluhlelekile futhi olusebenzayo. Ilogo edumile ibe yingxenye yomunye wemisebenzi ebaluleke kakhulu nevelele yokuklama kwezithombe. Ngaphezu kwalokho, kuyagqama ukubaluleka kokusetshenziswa kobunjwa bejiyomethri okusize ukuqhubeka nokuqinisa isithonjana selogo. Ngokungangabazeki kwakungenye yemikhiqizo ukuthi, njengawo wonke amadizayini, yaba nokuguquguquka okukhulu kwesikhashana. Ngaphezu kwalokho, ubuye waba yingxenye yamaphrojekthi amaningi afaneleka kakhulu, ngaphandle kokungabaza enye yezibalo zokuklama ezigqama ngaphezu kwamanye amaningi.

Isiphetho

Ukuklama nezimpawu bekulokhu kuhambisana. Kangangoba bebengeke babe lutho ngaphandle komunye nomunye. Ngakho-ke, kubalulekile ukuthi uma uklama umkhiqizo ucabangele iphesenti elincane lezimpawu emiklamo yakho. Yebo, kuzokusiza ukuthi uhlele kangcono ezinye izici zesibili ekuthuthukisweni komkhiqizo wakho.

Sithemba ukuthi ufunde kabanzi mayelana nezimpawu nokuklama, nokuthi u-Otl Aicher usebenze njengesithenjwa esihle sokufunda kwakho nogqozi emiklamo yakho.