Ilogo ngomunye wemisebenzi, njengomdwebi wezithombe, okungabuzwa okuningi kuwe. Njengoba amabhizinisi aku-inthanethi anda, ilogo iba yingxenye ebalulekile yokuhlonza umkhiqizo. Futhi ubani othi umkhiqizo uthi isitolo se-inthanethi, inkampani, ibhizinisi, ukuzisebenza... Kodwa, yiziphi izingxenye zelogo?
Namuhla sifuna ukukhuluma nawe mayelana konke odinga ukukwazi mayelana logos, kusukela kulokho abayikho kuya ezinhlotsheni, izingxenye kanye nezinye izici ezibalulekile okufanele wazi ngazo.
yini ilogo
Into yokuqala okufanele sikutshele yona Ubusebenzisa igama elithi logo kabi impilo yakho yonke. Labo abafunda ukuklama kwezithombe bayazi ukuthi uma othile ecela ilogo, into ayicelayo ngempela uphawu lomkhiqizo, noma isithombe somkhiqizo. Okusho ukuthi, into emele lokho abakwenzayo noma abakuthengisayo futhi okudonsa amehlo. Kodwa akulona logo.
Futhi ukuthi ilogo iyi-a uphawu oluyingcaca oluzohlotshaniswa nomkhiqizo, umkhiqizo, isitolo, ibhizinisi, inkampani, iphrojekthi, njll. Kodwa ngenxa yalokho kuwuphawu oluyingcaca kuphela, ikakhulukazi igama elinefonti. Kwenziwa.
Ilo phawu ngempela. Isibonelo, i-Coca Cola ilogo. I-Zara iyi-logo. I-Disney, i-Kellogg's, i-Google izibonelo eziningi. Kodwa uma uzibheka zonke, okuwukuphela kwento abafana ngazo ukuthi bamele uhlobo ngomshini wokubhala. Yilokho kuphela.
izinhlobo zamalogo
Ngokusekelwe kukho konke okungenhla, sishiye "ama-logo" amaningi endleleni. Futhi hhayi ngoba bengenjalo, kodwa ngoba behlukile kulawo lelo gama eliwabekayo. Isibonelo, cabanga ngelogo ye-Burger King. Lokhu kunesithombe, futhi ngaphakathi kwayo amagama omkhiqizo. Ingabe ilogo? Cha. Kuyafana naku-Apple, Starbucks...
Wonke angawezinye izinhlobo zamalogo. Specific:
Isotype
Kuyinto a uphawu noma isithombe esivumela ukubona ubunikazi bomkhiqizo, ibhizinisi, inkampani, isitolo... leso sithombe nje, ngaphandle kwesidingo sombhalo ohambisana naso.
Izibonelo zalokhu? I-apula le-Apple, i-M ye-McDonald's, i-Nike… Empeleni maningi.
Imagotype
Kulokhu sikhuluma nge ubunikazi obuhlanganisa lokho okungaba ilogo nesithombe esihlobene noma uphawu.
Manje, ingxenye ngayinye yelogo ihlukile kwenye. Okusho ukuthi, ungasusa umbhalo noma ususe isithombe futhi kusazoba nengqondo. Bazosebenza kahle ndawonye noma ngokwehlukana.
Izibonelo zazo kungaba yiCarrefour (lapho zinesithombe nombhalo), Converse, Chanel, Spotify, LG, Adidas...
Kulokhu, izinkampani zingadlala kalula ngesithombe noma uphawu lwazo futhi ukuze bakwazi ukunikeza izinketho eziningi zokuzisebenzisa ekukhangiseni.
isologist
Kafushane, singakutshela ukuthi i-isologist empeleni iyi- inhlanganisela yophawu namagama aqoqiwe. Kodwa bahluke kwedlule ngokuthi le sethi ayikwazi ukuhlukaniswa ngoba izolahlekelwa isizathu sayo sokuba.
Ake sithathe isibonelo, ngeso lengqondo ilogo ye-Starbucks. Uma sisusa umbhalo, isithombe sisodwa asanele ukukhomba inkampani. Kunzima kakhulu. I-Pizza Hut, uma sisusa igama, lizosala kuphela uhlobo lwesigqoko, kodwa akukho okunye.
Endabeni ye-Harley-Davidson kuzoba okufanayo. Ukususa igama sisele nesihlangu esilingisa uphawu lwamahawu anqatshelwe.
Isisekelo noma i-Strapline
Bekungeke ngempela kube uhlobo lwelogo ngokwayo, kodwa kunalokho a isesekeli esifakwe nabo. Kodwa noma kunjalo ingakhonjwa njengohlobo.
Ngalokhu siqonde amagama noma imishwana ehambisana nophawu olungezansi. Lona umzamo wokuchaza umsebenzi webhizinisi, indlela yokusho okuthile okungenzeka ngophawu olungacacile.
Izibonelo zalolu hlobo? Kungaba Isisekelo (Izinkonzo Zokudala), i-SynergyHealth (Umsebenzi wethu uvikela umhlaba wakho), Nokia (Ukuxhuma abantu), i-Eurovision (Umncintiswano Wengoma).
Izingxenye zelogo
Ngemva kokubona konke okungenhla, singasho ukuthi izingxenye ze-logo ahlobene nezinhlobo ezikhona.
Futhi kungukuthi, ukube bekuyigama nje, ngokwesibonelo, bekungaba uphawu. Elisabet Vidal, Encarni Arcoya, Creatives, Yoigo. Zonke lezi zingama-logo.
Manje ake ucabange ukuthi unayo isithonjana noma isithombe. Izingxenye zelogo zizoba:
- Igama (logo).
- Isithonjana noma isithombe (isotype).
Isibonelo? Kungaba i-M ye-McDonald's, noma i-apula le-Apple, isithonjana se-Instagram, njll. Futhi yebo, lokhu kungathathwa njenge-imagotype noma i-isologist.
Asidlule lapho. Manje cabanga a ilogo enesithombe, igama nesisho ngezansi.
Izingxenye ozoba nazo lapha kuzoba:
- Igama (logo).
- Isithonjana noma isithombe (isotype noma imagotype).
- Ibinzana elingezansi (isisekelo noma i-strapline).
Izibonelo zalolu hlobo? Yebo, i-Pink Pomelo, i-Spartan noma i-Elisabet Vidal.
Empeleni, izingxenye zelogo empeleni ziyizinhlobo ezikhona, ngoba uphawu ngokwalo, uma sizisekela emcabangweni walo wangempela, bekungaba igama lomkhiqizo noma uhlobo lomkhiqizo futhi ngeke zibe nezingxenye ezingaphezu kwegama ngokwalo. lokho kuchaza ilogo.
Amathiphu wokuwadala
Noma ngabe yiluphi uhlobo lobunikazi bebhizinisi ofuna ukulisebenzisa, noma ngabe ilogo, isotype, imagotype..., kufanele ube ukubekezela ukuze uthole ugqozi. Kwesinye isikhathi ukubheka izibonelo kungakusiza ukuthi wazi, kuye ngomkhakha lapho ibhizinisi lizokwakhiwa khona, imibala noma imiklamo yomncintiswano. Akusho ukuthi kufanele uzikopishe, kodwa kusho ukwazi ukuthi yini ehlonzwe kakhulu kulawa mabhizinisi.
Ngaphezu kwalokho, kufanele unake:
- Okwakuqala. Okungukuthi, dala into entsha esiza ukugqama kubo bonke abanye. Kuyiqiniso ukuthi kuhilela ubuciko obuningi, kodwa ngokubuyisela kungaphula imingcele futhi kwenze isithombe somkhiqizo siqhubeke kakhulu.
- Gxila kubasebenzisi. Kuyindaba emaka kakhulu izinkampani, umuntu othengayo kanye nolwazi lomsebenzisi amaphuzu amabili abaluleke kakhulu okuthi, uma ukwazi ukuwahlanganisa ekwakhiweni kwakho, azozuza umphumela oyimpumelelo nakakhulu.
- Umbala kanye ne-typography. Umbala wezithombe, wombhalo, uhlobo lwefonti kuwo ... Imibala ngokwayo ingamela imikhakha, kodwa futhi isho nemizwelo. Kanye ne-typography efanelekile ungathola ilogo efanelekile.
- Thola ukunakwa. Lokhu kufinyelelwa ngakho konke okungenhla, kodwa ngaphezu kwakho konke ngokusebenzisa imiklamo okulula ukuyikhumbula futhi elula, ngoba ngaleyo ndlela uzoba namathuba amaningi okukhonjwa.
Ukungabaza mayelana nezingxenye zelogo? Sibuze!