Eminyakeni yamuva nje, ukuvuselelwa kwelogo kwenziwa ngendlela efanayo. Izikhungo zebhola ezifana ne-Atlético de Madrid noma iJuventus noma izinhlobo ezivela emazweni afana ne-Argentina noma iTokyo ziwubufakazi balokhu. Kepha kuyinto eyodwa ukuyivuselela noma ukuyiguqula ngezinga elithile futhi kungenye ukuyishintsha. Kunoma iyiphi inkampani yokumaketha noma yokuklama, 'Ungathinti uphawu' cishe kuyisidingo esiyinhloko. Kepha kwesinye isikhathi, ukudala ukuqwashisa, bekungeke kube yinto embi ukweqa. Imikhiqizo emihlanu inayo.
Le mikhiqizo emihlanu idale izithombe ezenziwe zaba ngezakho zokuqwashisa kubo bonke. Konke lokhu kusho ukuthi uma umkhiqizo owaziwayo ushintsha uphawu lwayo okwesikhashana, abantu bayakubona. Eminyakeni yamuva nje, amagama emakhaya ahlukahlukene enze lokho ngqo ukuqwashisa ngesizathu esithile.
Imikhiqizo (RED)
Isungulwe ngo-2006 ngumholi we-U2 uBono noBobby Shriver we-ONE Campaign, i-PRODUCT (RED) ifuna ukubandakanya imikhiqizo eyaziwayo yomkhakha ozimele ukusiza ukulwa ne-HIV / AIDS emazweni ayisishiyagalombili ahlukene ase-Afrika.
Eminyakeni yamuva lesi sithombe sikhombise ukuba namandla amakhulu kakhulu, ekugcineni inselelo yakhe enkulu nge-Apple. Futhi akukhona ukwehlisa imikhiqizo efana ne: Nike, Coca-Cola, American Express ... Kepha uma sinamathela enhlanganweni eyenziwe yilabo abavela eCupertino, ukwethula okuhlukile enkampanini yama-aphula cishe akunakwenzeka. Kungakho ukubaluleka kokukwenza ngempahla yakho eyigugu kakhulu, i-iphone.
Umkhiqizo weRED uyisenzo esishintshe konke esikuthinte kwabomvu. Futhi konke kunesizathu esihle.
IGoogle Doodles
I-Google ibilokhu idlala ne-logo yayo kusukela ezinsukwini zokuqala. Emuva ngo-1998, abasunguli uLarry Page noSergey Brin bangeza umdwebo omise okwenduku ku-'o 'wesibili we-'Google' ukukhombisa ukuthi sebephumile ehhovisi kuBurning Man Festival. Kwakuyi-Google Doodle yokuqala.
Kusukela lapho, singene endaweni yesikhulumi se- google ukubheka okuthile futhi kusimangazile ngomklamo omusha. Ukuguqulwa okucacile kwemibala nobubunjwa, kwesinye isikhathi - izikhathi eziphindwe kabili- ezingasebenzisana nomsebenzisi. Ukuzithola kweminye yale midlalo i-arcade lokho kujabulise ukukhohlwa esasikufuna.
I-Google Doodles ivame ukumaka amaholide nezikhumbuzokanye nempilo yabaculi abadumile, amaphayona nososayensi. Futhi iqembu limema iziphakamiso ezivela emphakathini.
Lacoste
A priori, kubonakala sengathi iLacoste inokuncane okuguqukayo. Umbala omhlophe nengwenya eluhlaza kwanele ezingutsheni zakho. Futhi cha, ayikaguquki ibala (RED) ukusiza ukulwa nengculazi. Kunalokho yisilwane.
Futhi yilolo Lacoste, empini yalo yokulwa nokubulawa ngokungakhethi kwezinhlobo ezithile ezisengozini yokuqothulwa, unquma ukwenza uhlelo olukhawulelwe. Lolu hlobo luqukethe izilwane ezihlukene eziyishumi ezisengcupheni yokuqothulwa futhi ezesikhathi esilinganiselwe. Ngemuva kweminyaka engamashumi ayisishiyagalombili nanhlanu ikhona, iLacoste, ishintsha isikhashana isithonjana sayo sezinkanyezi. Kunemininingwane eminingi.
CokexAdobexYou
Isenzo semidlalo yiso uCoca Cola asithumele kanye nomkhiqizo we-Adobe. Hhayi-ke, futhi kanye nomunye wenu, abaklami Ukubungaza iMidlalo Yama-Olimpiki yaseTokyo 2020, uCoca-Cola wasebenza ne-Adobe ukusingatha umncintiswano womhlaba wonke, uCokexAdobexYou, emema abantu ukuthi basebenzise i-Creative Cloud ukuhlanganisa kabusha izimpahla zomkhiqizo odumile kaCoke emisebenzini yobuciko yokugubha ezemidlalo, ukunyakaza namandla.
NjengoMcDonalds wokugcina
Yize besivele sikhulume ngalokhu kokuthunyelwe kwangaphambilini, sibala njengokuhamba kwakamuva futhi kwakamuva kakhulu kwemikhiqizo. Emzameni wokugubha uSuku Lwabesifazane Lwamazwe Ngamazwe lowezi-2018 kanye "nokuhlonipha impumelelo engajwayelekile yabesifazane emhlabeni wonke," uMcDonalds usonge uphawu lwaso oluyisithonjana seGolden Arches ekhanda lakhe ukuze enze u-'W '' wabesifazane '.
Ngenkathi ithole ukwaziswa okuningi komhlaba wonke, lesi stunt sahlehlela emuva kweminye imibuthano ngokwazisa abantu ngezinkinga zangempela. Abaningi babhekise ezinkingeni zemiholo ephilayo kanye nezinkontileka zehora elingu-zero, futhi umzamo wachithwa njenge "McFeminism" yiqembu laseBrithani elinamaphiko angakwesobunxele iMomentum, okukhombisa futhi, ukuthi amanani nomyalezo womkhiqizo udlulela kude ngaphezu kwelogo yakho