Izinhlobo zama-logo

Amabhrendi ayingcweti eyingcaca esebenze ukubeka inkampani ethile emakethe, amalogo ayisici ngasinye salezi zici ezimelwe ngayinye ngayinye endaweni ethile futhi zingaba ngezindlela ezihlukene.

Kepha kulokhu okuthunyelwe, asizanga nje ukuzokhuluma ngalezi zinto, kodwa kunalokho, kuhlobo ngalunye lwezimpawu ezikhona. Uma ubulokhu uzibuza ukuthi ilogo yakhiwe ngani, noma yiziphi izici zayo, sizokuchazela yona ngokuningiliziwe ngezansi.

Ngaphezu kwalokho, sizophinde sikubonise amanye ama-logo amahle kakhulu angena emlandweni.

Logos: ziyini?

I-logotype, ichazwa njengohlobo lokuklanywa kwe-typographic. Kuyingxenye yokwakheka kwezithombe, ikakhulukazi ukwakheka kobunikazi noma okubizwa nangokuthi ukufaka uphawu. Emkhakheni wokumaketha kwedijithali nayo yaziwa kakhulu. Ibonakala ngokuyinhloko ngokwakhiwa noma ukuklanywa ngokusekelwe kuzinto ezinemifanekiso, ngokuvamile, okungamafonti noma ezinye izici ezivelele.

Ngokuvamile zinqunywa ngokuqanjwa, okungukuthi, ukuqanjwa kuzodala igama lenkampani ethile noma isikhungo ilogo eyakhelwe yona, futhi izokunikeza ukumelwa okuphezulu ngokuya ngamavelu akho nesithombe sakho njengenkampani.

Izici ezijwayelekile

Zenzeleni

Izimpawu ziyindlela esheshayo yokudlulisa isithombe esithile mayelana nalokho okuhloselwe ukumela noma ukukhombisa inkampani ethile. Ngamanye amazwi, kuyindlela ephelele yokuchaza izici ezinjengokuthi: umkhiqizo wenkampani, amanani ayinhloko, indlela uhlobo oluzoxhumana ngayo, okungukuthi, ithoni yokuxhumana ezosetshenziswa, okuyinhloko. inhloso noma izinjongo eziyinhloko zenkampani njll.

Ama-Typology

Kunezinhlobo ezahlukene zama-logo esizozibona ngezansi, ngayinye yalezi zinhlobo ibonakala ngokumelwa ngendlela ehlukile, ngakho-ke, kunezinhlobo ezahlukene kakhulu futhi ezihlukahlukene ezehle emlandweni wokumaketha njengeziphumelele kakhulu emakethe.

historia

Okumbalwa abakwaziyo ngama-logo ukuthi kudala ngaphambi kokuba ilogo, babeyizimpawu. kwakukhona isikhathi esithile lapho izakhi zezithombe ezakhiwa manje zazingekho, yonke into yayifanekiselwa ngesandla, ngakho kwakungenakwenzeka ukuthola uphawu olungokomfanekiso noma olusebenza ngokuphelele. Ngenxa yalesi sizathu, abaculi abaningi noma abaklami baqala ukuwafanekisa ngendlela yemidwebo baze bathole ubuciko bokugcina.. Kodwa zaziwuhlobo lwezimvu zamanzi.

Isikhashana kanye nokusebenza

Okokugcina, kufanele kuqashelwe ukuthi ama-logo aklanywe futhi aklanywa kabusha, okungukuthi, izinhlobo eziningi zemikhiqizo zikhetha ukuklama kabusha uhlobo oluthile ngoba ngokuhamba kwesikhathi, luye lwayeka ukusebenza, noma ngenxa yokuthi umkhiqizo usuvele washintsha futhi washintsha, noma ngenxa yokuthi isithombe imele amakhasimende akho noma umphakathi wakho awusaneli. Ngakho, Phakathi kwezici eziyisisekelo ilogo okufanele ibe nazo ukuthi kufanele ihambisane nomugqa wesikhathi noma isikhashana futhi kufanele iqhubeke nokusebenza.

izinhlobo zamalogo

ama-logo noma ama-logo

Ama-logo noma ama-logo abonakala ngokuba uchungechunge lwamagama amafushane angadluli amagama amathathu abhaliwe, futhi akhumbuleka ngokuphelele emphakathini aklanyelwe wona.

Ngalesi sizathu, ama-logo akhiwa ngamafonti ahlukene. Okugqama kakhulu nalokho okunikezwa ukugqama kakhulu, kungenxa ye-typography, njengoba ingahlukahluka futhi uma imele kakhulu, iba ngcono.

Kukhona amabhrendi amaningi abheja kuphela uphawu ukuze anikeze bonke ubuso bawo obuhle kakhulu.

ama-isotypes

I-isotype ibonakala ngokuba uhlobo lophawu noma ukumelwa lapho ezinye izici ezimele kakhulu zomkhiqizo ziboniswa. Ngamanye amazwi, uma siklama uhlobo lwesitolo sezemidlalo, sizokwethula izakhi ezithile ezinomlingisi wezemidlalo, onesigqi kanye nebhalansi ethile.

Yilokhu okumela kakhulu ama-isotypes, ahlala elayishwe izici zesithombe, ezinikeza ukumelwa okungcono komkhiqizo. Ngaphezu kwalokho, ezinye izici ezinjengombala webhizinisi noma izilinganiso phakathi kwe-elementi nento nazo ziyabandakanyeka.

I-Imagotypes

I-imagotype ichazwa njengenyunyana ephelele phakathi kwelogo ne-isotype. Ngamunye wabo kufanele amelwe ngendlela ebonakala enikeza ibhalansi yokubuka ephelele. Ngokukhula, amabhrendi amaningi abheja ngalolu hlobo lokuklama, yingakho luphinde luthande umklamo omuhle obonakalayo, ohleleke ngokuphelele futhi olinganiselayo.

Ngenxa yalokhu, izithombe ngokuvamile ziqiniswa i-typography enhle kanye nokwakheka okuhle kwesithombe kwakhiwa yisici ngasinye esizaziyo. Ngaphezu kwalokho, kunelungelo lobunikazi kunyunyana yemikhiqizo ukuthi kunenani elikhulu lalolu hlobo lwemiklamo emakethe.

Isolologos

I-isologos iyinyunyana phakathi kwe-logo ne-isotype kodwa kulokhu, yakhiwe izingxenye ezimbili ezihlukene ngokuphelele. Ngamanye amazwi, uma unquma ukuhlukanisa noma iyiphi yalezi zingxenye, umklamo uzoyeka ukusebenza. Okuzosho ukuthi kufanele wenze kabusha lo mklamo. Yingakho isici ngasinye esingenelayo ekwakhiweni kwayo senziwe ngenhloso noma umsebenzi., akukho okwenziwa ngenhlanhla njengoba kufanele kube nesizathu ngemuva kwakho esivela esethulweni sakho. Ngaphezu kwalokho, kufanele zilinganiswe ngokuphelele ukuze, kamuva, zisetshenziswe, zisetshenziswe ngendlela efanele.

Ngamafuphi, kunemiklamo eminingana yomkhiqizo ekhona. Njengoba sesishilo ngaphambili, ngayinye yalezi zinhlobo ibonakala ngokuthi ifeza imisebenzi ehluke ngokuphelele komunye nomunye. Okubalulekile ukuthi ufunde futhi wazi ukuthi ngayinye yazo iyini, ukuze kamuva wazi ukuthi yiluphi uhlobo lomklamo olufanelana kangcono noma olungasetshenziswa ekwakhiweni komkhiqizo wakho.

Okulandelayo, sizokukhombisa ezinye zemiklamo yebhrendi ehamba phambili. Ngayinye yazo iqukethe i-typology ehlukile, ukuze ukwazi ukubona izakhi zayo nemisebenzi ngokuningiliziwe.

Izibonelo zamalogo

Ilogo (Coca-Cola)

Uhlobo oludumile lweziphuzo eziqabulayo lukhethe lokho esikwazi njengelogo, okungukuthi, idizayini eqala kuphela ngedizayini ye-typography. Ngakho-ke, kwakudingeka bagqame futhi banikeze impilo ku-logo besebenzisa i-typography enezici kakhulu. Okunikeza amandla athile kanye nokunyakaza obekufanele uphawu, ngokusebenzisa lolu hlobo lokubhala futhi ikakhulukazi, ukwakheka kwalo, bakwazile ukunikeza umkhiqizo amandla namandla okubafanele. Ngaphezu kwalokho, umbala wayo womlilo uthuthukisa lezi zici nakakhulu, okuyinto namuhla eye yakwazi ukuba sezingqondweni zabo bonke abathengi bayo.

I-Isotype (Nike)

Enye yezinhlobo ezimele kahle lolu hlobo lomklamo ngokungangabazeki ingelinye lamafemu amakhulu kakhulu ezingubo zemidlalo emlandweni, i-Nike. Inkampani inqume ukukhetha idizayini elula, umklamo ogqama phakathi kwamanye amabhrendi futhi ongabonakala kwezinye. Esikhathini eside ngaphambi kophawu lwe-Nike oludumile olunophawu nokubhala kwalo, uhlobo lomkhiqizo lwakhetha ukwakheka okuncane nokulula, lapho asebenzisa khona kuphela isici esazi namuhla, umkhaza odumile omnyama.

I-Imagotype (Amazon)

I-Amazon, njengamanje okuyinkampani enkulu ye-e-package, ikhethe ukwakheka komkhiqizo okususelwe ku-imagotype. Kumkhiqizo wabo singabona ukuthi bakhethe kanjani i-typography ezobonisa kokubili uhlobo nenkampani. Ngaphezu kwalokho, bangeze ukuhlanganisa, lokhu kuhlanganisa kunqunywa isici esiyingcaca esisebenza njengesithonjana, ukumomotheka. Lokhu kumomotheka kugqama kakhulu ngobubanzi bayo yonke ilogo futhi kukhombisa isici ngasinye esihle nesisha kakhulu senkampani kumakhasimende ayo. Ngaphandle kokungabaza, ilogo eklanyelwe ukunikeza uhlamvu oludingekayo lwenkampani.

Ilogo (Burger King)

Futhi ukuqeda lolu hlu oluncane lwezibonelo, sikubonisa isibonelo seBurger King, uchungechunge oludumile lokudla okusheshayo emhlabeni jikelele, ngisebenzisa umklamo othi, ngokubuka kuqala, unikeze yonke ibhalansi kanye namandla aboniswa ngumkhiqizo ezingqondweni. zabathengi bazo. Imibala egqamile nehlaba umxhwele enganakwa kanye ne-typography eyingqayizivele enikeza bonke abalingiswa abaphilayo nabajabulayo. Umklamo ophelele ohlanganisa injabulo nokuzwana phakathi kwalabo abawusebenzisa nsuku zonke. Ngamafuphi, umklamo ophelele, womkhiqizo omnandi ngokuphelele.

Isiphetho

Imikhiqizo eminingi iye yahlala ndawonye isikhathi esiningi somlando wayo nemiklamo esebenze futhi yakhelwe kahle ukuncintisana emakethe. Uma sikhuluma ngama-logos, asikhulumi kuphela ngefonti ethile ebekwe kahle futhi emelwe, kodwa mayelana neqoqo lonke lezakhi, ezimelelwe ngendlela elinganiselayo, ezakha umklamo omuhle.

Kungakho, sithemba ukuthi ufunde kabanzi mayelana nomhlaba wemikhiqizo. Umhlaba obanzi ogcwele izici ezisenza umhlaba ogcwele amathuba.