Izinhlobo zobumba ezizungezayo

Amafonti ajabulisayo akhona, hhayi ngoba aqukethe ukumamatheka, kepha ngoba ukwakheka kwawo kusinika umuzwa ojabulayo. Ekudizayineni imidwebo, lapho senza iphrojekthi yokwenza uphawu lomkhiqizo noma umkhakha othile ogcina umlingiswa ongahlelekile ngokwengeziwe, singakhetha lolu hlobo lwefonti. Uyakhumbula ngenkathi singena ezweni lamafonti abhalwe ngesandla? Kulungile-ke, lungela olunye uhambo, ngoba kulokhu sizongena ezweni le- izinhlobo zokuloba eziyindilinga. 

Amafonti ayindilinga, abizwa nangokuthi amafonti kuyindilinga, Ziyingxenye yesitayela se-sans serif futhi ake sithi zingenye zezitayela eziyingxenye yalokho esikwaziyo njengemindeni yohlobo. Kulokhu okuthunyelwe, sizochaza ukuthi ziyini nokuthi yimiphi imisebenzi abayifezayo kungaba ngokwakhiwa kwabo noma ubuntu babo.

Ziyini futhi zavela kanjani?

Cishe ngekhulu le-XNUMX, kwaqhamuka idizayini entsha yohlobo lwama-Gothic e-Italy, lena indlela eyaziwa ngayo i-rotund gothic. Kwakunokukhula okukhulu nentuthuko phakathi nekhulu leshumi nane futhi ngesikhathi ithola igama le-typeface eyindilinga. Lithola igama eliyindilinga ngenxa yokwakheka kwezinhlamvu, ngoba zakhiwe ngamajika amakiwe nemibuthano evulekile kakhulu.

Le typeface ngokungangabazeki yayiyinhlanganisela yabadumile ECarolingia, amafomu abo ayengu-Renaissance amaningi futhi asendulo. Ngokuhamba kwesikhathi, yasakazeka emazweni afana neFrance neSpain (I-Peninsula yase-Iberia). Emibhalweni eminingi yomlando le ndlela yokubhala ibizwa ngeSpanish Gothic, lapho kwakhiwa khona izinkondlo zikaMio Cid. Ekugcineni, lesi sitayela se-typographic sahlonishwa kangangoba saqala ukusetshenziswa ezincwadini ezahlukahlukene zokufundisa ngesikhathi se-Renaissance.

Okubonakala kakhulu kulawa mafonti, ngaphandle kwethoni yawo enobungani nehlanjululwe kahle, ngokungangabazeki ngoba aqukethe inani elikhulu lezifinyezo ezivumela ukonga okukhulu kwesikhala esiphakathi kwezinhlamvu. Lesi sikhala sathola igama le- amanothi we-tironian, esungulwe ngomunye wabasunguli abakhulu bezinhlelo ze-shorthand zangaleso sikhathi.

UMarco Tulio Jerk

UMarco wayeyisigqila sesikhulumi esidumile uCicero. Akadumile ngalokhu kuphela kepha nangokuba ngumqambi omkhulu wesikhathi. Wazisungulela uhlelo lwakhe lokubhala olufushanisiwe olwehlukile. Lo mbhalo wawunezimpawu ezingaba izinkulungwane ezinhlanu futhi wamvumela ukuba abhale ngokukhulu ukushesha nokunemba. Phambilini besikubize ngama-Tironian amanothi, futhi ngukuthi wayengumsunguli omkhulu.

Lokhu kusungulwa kwaba semthethweni ngemuva kokubhalwa kombhalo owenziwe ngoDisemba 5, ngo-64 BC, lapho uCicero ahlasela khona uCatilina ngamazwi akhe.

Amafonti ayindilinga, ngaphambi kokuba yilokho esikwaziyo namuhla, kuye kwadingeka ukuthi adlule ochungechungeni lwezihlungi zokuvela kwazo okwalandela. Iningi lala mafonti aliveli nje kuphela ekubhalweni kweGothic kodwa kuye kwadingeka ukuthi lihlale lakhiwe, ukuze lisebenze ngokwesikhathi salo. Ngokulandelayo sizokukhombisa kabanzi ngokubukeka kwakhe kwamanje futhi sizokhuluma ngobuntu bakhe, ukuthi amafomu akhe akuthinta kanjani ukufunda kwethu.

Uhlobo lokubhala olunobuntu obuningi

Amafonti ayindilinga aphawuleka kakhulu ngokuma kwawo, kepha futhi ngokuqukethe uhlamvu olusondele ngenxa yobukhona bezimo zabo ezimakwe kancane. Abaqambi basebenzisa lesi sitayela kumaphrojekthi opopayi nobungcweti eziseduze nezithameli ezihlosiwe. Abanye abaklami bakhetha ukufaka lesi sitayela ku- Izindaba Zezinganenjengoba bobunjwa babo benikeza ithoni yokuxhumana kusha futhi kumnandi. 

Le typeface isetshenziswa ebhokisini eliphansi, ngoba icala elincane lisiza ukuqinisa ubuntu nokubukeka kwalo kakhulu. Ukuqonda kangcono lesi sitayela se-typographic, sifuna ukuthi usicabange sengathi kungusomahlaya noma umlingiswa opopayiwe, lapho ukuzijabulisa nobuciko kugcwele khona kakhulu.

Okunye ukuzivocavoca okusebenzayo kungaba ukubheka imithombo yezokukhangisa, enjengamaphosta, omagazini noma izimpawu zesitolo ezisebenzisa lolu hlobo lohlobo lokuloba. Uma inkampani iqhutshwa ngethoni enobungani futhi kumkhiqizo wayo noma ngendlela exhumana ngayo nezethameli zayo, khona-ke kuzoba impumelelo enkulu. Okulandelayo, sizokwethulela izibonelo zezinkampani ezaziwa emhlabeni wonke, lapho zikhethe khona lesi sitayela se-typographic.

Amafonti ajikelezayo kwimidiya yokukhangisa

Amafonti azungezile adlale indima ebaluleke kakhulu ekwakhiweni kobunikazi bezinkampani. Izinkampani eziningi ezilandelayo, zinikezelwe ekwenziweni nasekuthengisweni kwamadonathi noma imikhiqizo efanayo. Kodwa-ke, uzomangala ukwazi ukuthi isetshenziselwe nemikhiqizo yezimoto.

UDunkin Donuts

I-Dunkin iyi-franchise yaseMelika kanye nezizwe ngezizwe, ezinikezelwe emkhakheni wokudlela nowebhaka. Abagcini ngokwenza amakhofi, kepha okuthandwa kakhulu ngamadonathi abo adumile. Yasungulwa e1950 eMassachusetts ngusomabhizinisi uWilliam Rosenberg.

Kuwo wonke umlando wayo, uphawu lwalushintsha luze luthole umphumela wokugcina. Uma uthi nhlá sibona nje ukuthi okugqame kakhulu ukuthayipha kwawo okuyindilinga okukhulu, le mivimbo ayivelisi nje kuphela ukuma okuyindilinga kwama-donuts, okuyisici esiyinhloko, kodwa futhi nazo zonke izinhlaka ezenzelwe ezinye izakhi futhi. Ifonti esetshenzisiwe ibizwa ngokuthi Dunkin.

Ngaphandle kokungabaza, umklami wenze umsebenzi omuhle wokubheja ngalesi sitayela njengoba kwenza kube mnandi futhi ubeka inkampani njengenye yezimpawu ezimele kakhulu.

Starbucks

Yize kungahle kungabonakali njengokuthoma nje, ilogo yenkampani yezizwe ngezizwe yaseMelika ekhiqiza futhi ithengise ikhofi nayo yakhelwe yizinhlamvu eziyindilinga, noma okungenani umklami uzamile ukunikela ngomlingiswa onobungane ekwakhiweni kwayo.

Into enelukuluku mayelana nale logo akuyona ukuthayipha kwayo kodwa uphawu lwayo. Vuliwe 1971, i-logo yaqala ukuthela izithelo ingumbala onsundu lapho kwakumelwe khona mermaid odumile kodwa ngesifuba esingenalutho. Ngemuva kweminyaka eminingi, i-siren yahlelwa kabusha ngemuva kwezikhalazo eziningana ezivela kumakhasimende.

Kulezi zinsuku, le mermaid yaklanywa ngezinto eziningi zejometri nomumo okunikeze ukubukeka kobungcweti nobucayi kepha ngaphandle kokususa ithoni enobungane leyo inkampani emele yona.

Volkswagen

Wake wacabanga ukuthi uhlobo lohlobo lokuthayipha olunomlingiswa onobungane luzomelwa kumkhiqizo wemoto ophakathi nendawo / ophezulu? Yebo, usuvele ungathola umbono wokuthi kungenzeka futhi kuyasebenza.

IVolkswagen wuhlobo lwemoto olwasungulwa ngo-1937. Uphawu lwamehlo olunqunu lumelelwa ngama-initials alo amabili i-V no-W ahlanganiswa futhi enza into eyodwa. Okubonisa uphawu lomkhiqizo ngokungangabazeki uhlobo lohlobo lokusetshenziswa kombhalo olusetshenziselwe ilogo nesimangalo.

Ukuthayipha I-VAG Ibiyelwe, iyi-sans-serif ne-geometric typeface futhi ibingakhelwanga ngaphezulu nangaphansi kwenkampani uqobo. Okwamanje iyingxenye ye-Adobe futhi ibuye iboniswe emabhodini amakhulu, ezikhangisweni, nakuma-logo amaningi. Umklami ukhethe lolu hlobo lohlobo lwento ngoba ubujamo bayo bejometri buhambisana kahle nophawu.

UHaribo

Inkampani edumile iHaribo, ingumkhiqizo waseJalimane onikezelwe ekwenzeni amaswidi nezingulube. Yasungulwa ngo-1920. I-logo imelwe ebhokisini elide futhi igama layo liyingxenye yesifinyezo somsunguli wenkampani: Hans Riegel y Bonn.

Umklami ukhethe uhlobo lohlobo lozungezo njengoba efuna ukunikeza ithoni ekhanyayo nephilayo kulo mkhiqizo, nokunikela ngethoni yokuxhumana ejabule futhi emnandi. Umkhiqizo wakhiwe ngesizinda esimhlophe esinikeza umphumela wokuthathu, izinhlamvu zibhalwe ngokugqamile futhi zivela kumafonti ahlukahlukene njenge I-Helvetica Rounded Bold, i-Condensed kanye ne-VAG Rounded.

Okumela kakhulu le logo umbala wayo obomvu, umklami ukhethe umbala ogqamile oveza imfudumalo nokuzwana. Ngaphezu kwalokho, ekwakhiweni igqama ngokuba ngomunye wemibala ehlaba umxhwele futhi enamandla. Umkhiqizo awugcini nje ngokuklanywa kokuthayipha kwawo, kodwa nokuthi ezinye izinto zimelwe kanjani. Ithoni ejabulisayo igcinwa ibonga ekudalweni kwesibalo sesibili: ibhere.

Mascot odumile

Ibhere elidumile laseHaribo liyimascot ehlekisayo nejabulisayo, liphuzi futhi libomvu futhi aligcini ngokuhambisana nelogo kodwa futhi ligcina nemibala yenkampani. Le nkampani ayizami nje kuphela ukwenza amakhasimende ajabule kodwa, uma sibuza phakathi kwezithameli eziqondiwe, siyabona ukuthi izethameli zayo zineminyaka ehluke kakhulu, iminyaka yobudala yezingane esukela eminyakeni eyi-8 kanye nentsha esukela eminyakeni eyi-18/23.

Njengoba ubonile, amafonti ayindilinga asetshenziswe emiklamweni eyahlukahlukene iminyaka. Ngaphezu kokuma kwawo, futhi ahlinzeka ngohlu oluphezulu lokufundeka okubenza basebenze kahle kakhulu kumaphrojekthi ngamunye ongenelela kuwo.

Okulandelayo, sizokukhombisa ezinye izibonelo zamafonti ayindilinga adume kakhulu nokuthi ungathola kumaphi amakhasi.

Amafonti ayindilinga adume kakhulu

Kunamafonti amaningi ayindilinga atholakalayo kithi nsuku zonke, kepha abadwebi bezithombe bebesebenza ngokuhamba phambili iminyaka eminingi. Lawa mafonti, njengoba sibonile esigabeni esedlule, abekhona kumaphrojekthi amaningi futhi asebenzele imikhiqizo yobungcweti.

Akungabazeki ukuthi laba abamele kakhulu:

I-Helvetica Rounded Bold

Uhlobo lohlobo lweHelvetica lwathunyelwa ngabaqambi abaningana. Le typeface ibonakala ngokuhlelelwa kwayo futhi ilungele ukusetshenziswa kwansuku zonke njengezihloko zezindaba. Kubhekwa njenge-rounded sans serif typeface. Kumaphrojekthi wokuklama, kuvame ukumelwa kumaphosta wokukhangisa lapho izinto ezinjengezithombe nezithombe zigcwele. Ama-typographic posters nawo aklanyelwe lapho i-typography ingumlingiswa oyinhloko.

Ngaphezu kwalokho, uma ubheka izimpawu zezinye zezitolo ozoba nazo eduze kwakho, into ephephe kakhulu ukuthi i-typography imelwe kwezinye zazo. Abanye abaklami bobunikazi bayisebenzisele imikhiqizo efana nayo INestle, Toyota, American Airlines, Panasonic noma ngohlobo lweJeep uqobo lwayo.

Ngamafuphi, kubhekwa njengenye yezinhlamvu ezivezwa kakhulu emkhakheni wokuklama.

I-Arial Rounded

Sonke siyazi uhlobo oludumile lwe-Arial. I-Arial ingenye yamafonti asetshenziswe kakhulu eminyakeni yamuva. Yasungulwa e1982 nguRobin Nicholas noPatricia Saunders. Yenzelwe i-laser printer kuphela, kwathi ngo-1992 iMicrosoft yanquma ukuyisebenzisela uhlelo lwayo lokusebenza, iWindows.

Kubhekwa njengokuthayipha okusebenzayo, ngoba ngenxa yokwakheka kwayo, kufanelekile ukuthi isetshenziswe kokuqukethwe kwemidiya nakwezokuxhumana zewebhu. Iphinde ibe yingxenye yemikhakha efana naleyo: Ukukhangisa, Ukwakhiwa nokufundwa kwezincwadi, izinto zokuxhumana zangaphakathi nezangaphandle, ama-Posters nezikhangiso, ama-Magazines namaphephandaba kanye namathikithi ekhonsathi lapho asetshenziswe khona njengezimpawu zezimpawu ezahlukahlukene.

Kodwa-ke, ngemuva kokuyisebenzisa iminyaka eminingana, abasebenzisi abaningi abayisebenzisayo benze ukugxeka okuningi lapho bebheka khona ukuthi bekuyikhophi eshibhile leHelvetica edumile. Kepha iqiniso ukuthi uma sizihlaziya kahle, singaphetha ngokuthi womabili agcina umehluko owehlukanisa ngokomzimba nangokomuntu uqobo, ngoba abalingiswa babo abahluke ngokuphelele.

Uma ufuna uhlobo lohlobo lokuthayipha olunebanga eliphakeme le- ukufundeka, okulula futhi okusebenzayo, le sans serif typeface ilungele amaphrojekthi akho.

Bauhaus

Cishe ngeke uyikholwe, kepha uhlobo lweBauhaus typeface lunezici ezifanayo kusitayela sezinhlamvu zohlobo eziyindilinga. Le typeface yaklanywa nguthisha UHerbert Bayer, ovela esikoleni esidumile. Yenzelwe eJalimane e1925 futhi ukwakheka kwayo kugcina izinsiza zobuciko isikole ebesizigcina eminyakeni edlule.

Uhlobo lohlobo lwentambo lwakhiwa ubujamo obuyindilinga nolayini oqondile. Njengamanje, lolu hlobo lohlobo lwezinhlamvu luye lwagqama kakhulu emaphosta okukhangisa, kanti eminyakeni edlule, belusetshenziswa kwizithombe zezombusazwe lapho kwenziwa khona umzamo wokuqinisa umyalezo. Njengoba sibonile, kukhona amafonti agcina izici ezifana namafonti ayindilinga ngaphandle kokubhekwa njengokuzungeza.

Futhi manje uzozibuza ukuthi ungayithathaphi yonke le mithombo esikuqambe yona, awu, hlala isikhashana nathi futhi sizoxazulula lowo mbuzo.

Amabhange wefonti athandwa kakhulu

Njengamanje, ngenxa yokwakhiwa kwamabhange wamahhala we-inthanethi we-typographic, sinazo izinombolo ezingapheli zamafonti. Amafonti ayindilinga angatholakala emabhange njenge:

Amafonti e-Google

Amafonti eGoogle angenye yezinsiza ezaziwa kakhulu, hhayi nje ngoba iyingxenye yenkampani yakwaGoogle, kepha ngoba inikela ngamafonti amahhala angaphezu kwama-600 okufanele asetshenziswe ngokuthanda kwakho, kungaba wukusebenzisela wena uqobo, ukuthengisa noma ubuchwepheshe.

Ngamafuphi, yi- ipulatifomu yamahhala yamafonti, eyaziwa kubadwebi abaningi bezithombe. Ekuqaleni, inkampani yanquma ukusebenzisa le nsiza kumafonti wewebhu kuphela, kepha ngokuhamba kwesikhathi nayo isetshenziselwe ukuphrinta, abaningi bayisebenzisa ekwakhiweni kwekhathalogi.

Imithombo evelele kunazo zonke imvamisa: I-Montserrat, i-Playfair Display, i-Merriweather, i-Roboto, i-Open Sans, i-Rubik, i-Space Mono, i-Poppins, i-Arvo ne-Oswald.

Sikumema ukuthi uzame le nkundla bese uqala ukuphenya nokuthola okuningi ngayo.

I-Dafont

Uma okudingayo ukuthola amafonti ahlukahlukene, noma ngabe ayindingilizi noma cha, into enhle ukuthi ungene ezweni laseDafont.

IDafont yiwebhusayithi lapho ungathola khona amafonti we- zonke izinhlobo nezinhlobo zonke zokusetshenziswa. Ithuluzi elifanele labo baklami abafuna ubuhlakani futhi banikeze ushintsho kumaphrojekthi abo. Inemikhakha yokusesha ehlukene eyishumi nambili futhi ikunikeza inketho yokubuka kuqala ukuthayipha kwakho ngombhalo oqanjiwe ukuthola umphumela ngaphambi kwephrojekthi yakho.

Behance

KwaBehance awutholi kuphela amaphrojekthi wezobuciko kepha namafonti angakukhuthaza futhi akusize kumaphrojekthi akho. Kuyisiteji noma iwebhusayithi enikeza ithuba lokwabelana nokushicilela amaphrojekthi akho.

Okubonakalisa uBehance wubuciko bayo ukunikela ngezinga eliphakeme lokuqashelwa kubaculi. Futhi kungani sincoma lo mthombo? Ngoba, uma ungumklami wohlobo noma uthanda umhlaba we-typography, lapha ungathola abaculi abaningi abaklama okuthandayo nabakuthandayo kakhulu.

Eziningi zazo zenza amaphrojekthi kumafonti futhi zeluleka nokuthi iziphi ezifanele amaphrojekthi akho.

I-Fontspace

Ku-Fontspace, singathola amafonti angama-8914, ahlelwe ezigabeni ezingaphezu kuka-3000. Kubhekwa njengenye yezingxenyekazi ezinamafonti ahlukahlukene kakhulu. Ngaphezu kwalokho, ukuphela kwento enenketho yokuguqula usayizi wefonti ohlukaniswe ngamazinga, amagama noma izinsuku.

Uma ufuna ipulatifomu enezinhlobonhlobo eziphezulu kakhulu, i-Fontspace ingeyakho.

Isiphetho

Umhlaba we-typography ubanzi kakhulu, futhi mhlawumbe singadinga iminyaka eminingi ukwazi i-100% wonke umlando wawo. Uma ungakafundi indatshana yethu ekhuluma ngamafonti abhalwe ngesandla, sikumema ukuthi wenze njalo ukuze ukwazi ukungena emlandweni kusukela ekuqaleni.

Izinhlobo zobuso eziyindilinga kungenye nje isahluko kulolu hambo olude. Impela leyo adventure engapheli isabhalwa kepha okwamanje kuyadingeka ukuthi uzijwayeze nalabo abaqale lokho namuhla okungeyona ingxenye yokwakhiwa kuphela, kodwa futhi nosuku lwethu nsuku zonke njalo lapho sifunda noma sibona ngemidwebo yabaculi bethu abaphambili.

Sikukwazisa ukuthi uqhubeke nokwenza lokho kusesha kwamafonti ayindilinga futhi uqhubeke nokufunda kabanzi ngaleli gatsha lokuklama.