Uma ushisekela ukwakheka kwezithombe, uqala ukubheka ukuthi yiziphi izinkampani zemidwebo egqamile ezweni lakini, noma emhlabeni wonke. Kuwe, ziba izinkomba ezibalulekile zomsebenzi wakho njengoba ungafuni nje ukuthi bakuqaphele kodwa futhi wenze iphrojekthi edlula leyo ehamba phambili.
Kodwa, Yiziphi izinkampani ze-graphic design ezihamba phambili emhlabeni? Ingabe akhona eSpain? Bangobani, benzani, basebenza kuphi futhi yiziphi izibonelo ezibenze baphumelela? Uma ufuna ukwazi, sikushiyela uhlu lwabayi-10 abahamba phambili.
Pentagram
I-Pentagram izichaza ngokuthi "Isitudiyo sokuklama esikhulu kunazo zonke emhlabeni esizimele". Kuyinkampani ephethwe ozakwethu abangama-25, bonke abangabaholi bomklamo wezithombe. Sikhuluma ngamagama afana Michael Bierut, Alana Fletcher, Paula Scher ...
Njengamanje ikomkhulu liseLondon kodwa linezinye izindawo eNew York, Austin, San Francisco naseBerlin.
Ikhethwe yimikhiqizo efana neRolls-Royce, Warner Brothers, Verizon, Starbucks ...
Futhi yenzani inkampani? Hhayi-ke, uphethe ukwakhiwa kwezincwadi, imikhankaso, imibukiso, ihluzo, amafilimu, ubunikazi bomkhiqizo ...
I-Landor Associates
Phakathi kwezinkampani ezinhle kakhulu zokuklama izithombe emhlabeni, iLandor Associates ikleliswe endaweni yesibili. Yasungulwa nguWalter Landor ngo-1941 (wakwenza nje efulethini laseSan Francisco). Umsebenzi wakhe awuzange ugqame kakhulu kwaze kwaba ngu-1964 lapho ukushintsha kwendawo kwamenza wagxumela kwabezindaba. Futhi kwenzeka ngesikebhe i-Klamath, ethekwini laseSan Francisco.
Njengamanje, ayinayo leyo ndlunkulu kuphela, kodwa kunezitudiyo ezingama-26 ezihlakazekile emhlabeni jikelele.
Kuwebhusayithi yakhe kukhona isicaphuna esifuna ukukulethela sona: «UWalter Landor usungule ukuthuthukiswa komkhiqizo. Kusukela lapho besiyisungula kabusha.
Amakhasimende abemethemba kube yi-Apple, Kellogg's, BMW, Volkswagen, PepsiCo, P & G ...
Futhi lenzani? Le nkampani ye-graphic design iphethe ukulungisa nokusebenzisa i-brand ye-architecture kanye nokuzuza, ngezindlela ezisebenzisanayo nezobuchwepheshe ukuthi umkhiqizo nemikhiqizo kwaziwe. Amasu abo, ukuma, ukupakishwa, ubunikazi bomkhiqizo kanye nokuhlaziya kuhamba phambili emakethe.
I-AKQA
I-AKQA isho ngokwayo ukuthi iyinkampani ekwazi "ukwenza indlela yayo ngokusebenzisa isimo semidiya nobuchwepheshe esishintshayo." Yasungulwa ngo-1995 eLondon ngabangane abane, Ahmed, Dan Norris-Jones, James Hilton, no-Matthew Treagus. Manje, ingenye yezinkampani ezizimele ezinkulu emhlabeni wonke, enabasebenzi abangaphezu kuka-1500 eYurophu, e-Asia nase-United States.
Inamakhasimende adumile afana ne-Nike, Google, Audi, Heineken ...
Mayelana nezinsizakalo zayo, inesibopho ngaphezu kwakho konke ukunikeza isu lomkhiqizo elisukela ekwakhiweni okuyingcaca komkhiqizo kuya ekukhangisweni nasekumeni kwalowo mkhiqizo.
Ama-olff wolins
Ingenye yezinkampani zegraphic design ezaziwa kakhulu emhlabeni, ikakhulukazi ngemuva kwe- 2021 Ama-Olimpiki Ehlobo e-London, njengoba kuthiwa uphawu kwakungolwabo futhi intengo yalo kwakungelinye elibiza kakhulu.
Ikomkhulu liseLondon, kodwa kukhona nezitudiyo eSan Francisco naseNew York. Ngokuqondene namakhasimende, usebenze nabangcono kakhulu: Wikimedia, Apple, 3M, eBay, Linkedln, Microsoft ...
Ibophezelekile ngokuyinhloko ukuthuthukisa isu kanye nomklamo womkhiqizo.
Sagmeister noWalsh
Lena enye yezinkampani eziklama imidwebo egxile ekuhlonzeni uhlobo lomkhiqizo, izikhangiso, amakhasi ewebhu, izinhlelo zokusebenza, izincwadi nokuthengisa. Idalwe nguStefan Sagmeister, umdali wamakhava e-albhamu ye-Rolling Stones, Aerosmith noma u-Lou Reed.
Le nkampani yasungulwa ngo-1993 njengeSagmeister Inc. Kodwa ngo-2012 yashintsha yaba ngu-Sagmeister & Walsh ngokufakwa kukaJessica Walsh njengozakwethu.
Njengamanje indlunkulu iseNew York.
I-Meta Design
Manje sesihamba nenye yezinkampani eziklama izithombe enesipiliyoni seminyaka engaphezu kwengama-20. Ikomkhulu layo liseSan Francisco, yize linazo izitudiyo kwezinye izindawo njengaseNew York, Zurich, Berlin, Geneva, Beijing, Dusseldorf noma Lausanne.
Inikezelwe ikakhulukazi ukwakhiwa nokuqaliswa komkhiqizo kanye nokusungula isu eliphelele lokuzuza impumelelo. Amabhrendi osebenze nawo? Yves Saint Laurent, Apple, Lacoste, Adidas, Porsche.
I-Neoattack
Kulokhu, ezinkampanini zemidwebo yezithombe emhlabeni, sifuna ukugqamisa eyodwa evela eSpain, i-Neoattack. Itholakala eMadrid futhi, Ngaphezu kokuhlinzeka ngezinsizakalo zokuklama izithombe, iphinde inikeze indawo, ukukhangisa nokumaketha..
Ngokuqondene namakhasimende asebenze nawo yilawa: Pescanova, Opel, Repsol, Sanitas, BBVA ...
I-cog ejabule
Uma ufuna enye yezinkampani zokuklama imidwebo ewine imiklomelo eminingi, kuzomele uhlale neHappy Cog. Yasungulwa nguJeffrey Zeldman, indlunkulu yayo iseNew York (futhi lapho kuphela, njengoba ingenazo izitudiyo kwezinye izingxenye zomhlaba). Kuwucwaningo lokuklama lokho inikezelwe ekwenzeni ukumaketha kwedijithali, isu lokuqukethwe, ukuklama nokufaka uphawu lwemikhiqizo.
Futhi yiziphi izinhlobo eziye zamethemba? Nokho, ezibalulekile ezifana noNintendo, Google, Airbnb, Papa John's, Stanford University ...
Umkhiqizo
"Siklama amasu akhuphula ulwazi lwenani lomkhiqizo wakho." Lena yindlela inkampani yaseSpain iBrandesign eziveza ngayo. NjengeSpanishi yangaphambilini, lena nayo itholakala eMadrid futhi izinsizakalo zayo zigxile kuyo nikeza amaklayenti isu le-360º, okusho ukuthi, bazobhekana kusukela ekudalweni komdwebo wesithombe kuya ekuthuthukisweni kwesu lokukhangisa ngempumelelo umkhiqizo.
The Chase
Isekelwe eManchester, enezitudiyo e-Preston naseLondon, i-The Chase ingenye yezinkampani eziklama izithombe ezaziwa kakhulu emhlabeni. Uneminyaka engaphezu kwengama-30 yesipiliyoni futhi, ngaleso sikhathi, isihlomule imiklomelo engaphezu kuka-350 kazwelonke neyamazwe ngamazwe.
Inikezelwe ikakhulukazi ekukhangiseni, kwidijithali, kwefilimu kanye nezakhiwo zomkhiqizo. Isizathu sokuthi kungani izinkampani ezifana ne-Alibaba, i-Fujitsu, i-Shell, i-Yellow Pages, i-BBC noma i-Disney zisebenze naye.
Kunezinkampani eziningi zokuklama izithombe esizishiyile, ingabe uyawancoma amagama ukuze uwakhumbule?