Uhlelo lokusebenza noma cha amasu wokumaketha nokwakhiwa kwezithombe kumabhizinisi amancane naphakathi akusiyona indaba yokuzikhethela, kepha a ukubekwa emakethe. Uma ucabanga ukuthi lapho wakha ibhizinisi kufanele ukhathazeke ngokuthi uzoyihlela kanjani inhlangano yakho, ungavele ube nesiqiniseko sokuthi lokhu kuyingxenye kuphela yale nqubo.
Ngokuya ngocwaningo, ukwenziwa kwe- Ukuqala okungu-1 eSpain engxenyeni yokuqala yonyaka, inombolo erekhodiwe kusukela ekuqaleni kuka-2010 futhi ngukuthi ukwenziwa kwamabhizinisi ngokusemthethweni eSpain kwaletha ukwanda okungaguquki. Ngamanye amagama, eminyakeni eyisikhombisa ukuvulwa kwezinkampani ezintsha kukhule ngaphezu kwengxenye, kusuka kumaphesenti angamashumi amane ngaphezu kuka-2010 kuya kumaphesenti ayisishiyagalombili kwinhlolovo yokugcina. Kepha ngebhizinisi elisha kuza izinselelo nemibuzo ephathelene nokuhlelwa, ukukalwa, isisekelo samakhasimende, ubudlelwano, ukukhokhisa, nokunye okuningi.
Umsebenzi wokumaketha nowokwakha imidwebo
Ukuqala ibhizinisi kubalulekile ukusebenzisa isu lokumaketha ledijithali elingasebenzi kusayithi kuphela nokuthi ngokusho kukaFernando Rosolem, umphathi nguSerasa Experian Marketing Services, kufanele kwenziwe isu langempela elingasetshenziswa ngezinsizakusebenza ezitholakalayo. Uthi amathuba emisebenzi we ukumaketha nokwakhiwa kwezithombe Azinamkhawulo futhi zivumela izinkampani, noma zinezimali ezincane, ukuthi zikwazi ukubamba iqhaza emncintiswaneni nabancintisana nabo abakhulu futhi bakwazi ukuthola imiphumela emangazayo.
Ochwepheshe bakwaSerasa Experian Marketing Services bancoma imikhuba ethile okufanele uyisebenzise uma ufuna ukwandisa ibhizinisi lakho:
Into yokuqala okufanele uyikhumbule yi- inhlangano, lokhu kubalulekile ukuthola izinhloso zakho ngaphambi kokulandela uhlelo lweqhinga futhi kuyadingeka ukwazi ukuthi ufuna ukufeza ini (kwezezimali, inhloso kanye nokuma) ukufaka uhlelo lweqhinga. Amanye amaphuzu odinga ukuwazi ukumaka umgomo wakho afaka phakathi: amaresidi woku-oda, ukulethwa kwamakhasimende nokudilivwa, ukukhokhiswa, ukubikwa, ukuthengiswa okwandisiwe, i-NBO, amadili amahle kumakhasimende akhona, nokubheka amakhasimende amasha.
Kufanele futhi buyekeza imininingwane osunayo, irekhodi leklayenti noma okulindelwe akulona igama nekheli nje kuphela futhi ukuthi lokhu kuyisiqalo nje sochungechunge lwemininingwane eyengeziwe engathuthukisa ubuhlobo bakho futhi ikusize ukuxhumana namakhasimende ngempumelelo.
Khumbula ukuthi wonke umuntu ukhetha oxhumana naye uqobo, ukubizwa ngegama noma ngesiteketiso nokuthola imininingwane ethile.
Kufanele ukhumbule ifayela le- Hlangana nesigaba samakhasimende, le ngenye yezimfihlo zokwazi amaklayenti akho futhi ufinyelele kuwo ngempumelelo. Ungasebenzisa imininingwane yangaphandle ukwenza thola ulwazi olusha kubathengi.
Enye ithiphu ukuthi hlukanisa amakhasimende akho abe izisekelo ezintathu: amakhasimende athembekile (akunikeza inzuzo enkulu emaphakathi), amaklayenti ngezikhathi ezithile (abazinikele kangako, kodwa banethuba lokwenza imali) futhi amakhasimende angasebenzi (Bangaba seklayenti elidala).
Kufanele ufune amaklayenti amasha, njengoba manje usukhombe ifayela le- khomba iphrofayili yezithameliUdinga ukuthola amakhasimende amasha ukuze wandise isisekelo sakho sokusebenza futhi uvimbele ukuthengiswa kunganqamuki. Kuyadingeka ukuthi ube nalolu lwazi enhlanganweni yakho ukuze thola umsebenzi ngesikhathi esifanele. Kubaluleke kakhulu ukunciphisa izindleko ngokuqondisa umkhankaso wakho wokufuna ulwazi olusha kuphrofayili efanele, kufanele sikhethe abantu abafanele ukugwema ukumosha izinhlamvu, ngoba sihlala emakethe enokuncintisana okukhulu.
Kufanele hlanganyela namakhasimende akho Lokhu kuyisiqinisekiso sokuthi uzozizwa usekhaya neklayenti. Kulo mjikelezo kunezinselelo ezithile: inhlangano, amafomu wokuxhumana nokulungiswa kwedatha ukwengeza ebudlelwaneni nekhasimende nokuthi isigaba ngasinye somjikelezo wempilo siveza amathuba okusetshenziswa kwemithetho yobudlelwano njengokuthengwa, ukwenza kusebenze, ukuzibophezela, ukuvuselela nokuguqula.
Wonke la macebo ayisisekelo sezinkampani ezintsha namuhla, ukungazinaki ukuchitha ithuluzi elihle lokuzenza waziwe futhi uthole abathengi abangaba khona.