Unyaka nonyaka sihlaziye ukuvela kombala futhi sahlala silindele impela ngaphambi kokubikezela kukaPantone, kepha Zibaluleke kangakanani lezi zitayela futhi azithinti nje kuphela umsebenzi wethu kepha nomphakathi wethu?
Sonke esisebenza emhlabeni wezithombe siyazibonela mathupha ukuthi umbala uyisimo sokulungisa isimo ekuziphatheni nasekuboneni kwabantu, kepha ngezinga elingakanani?
Yimiphi imikhondo yemibala futhi ngubani ophethe ukuyichaza?
Ochwepheshe emkhakheni wokucwaninga ngemibala, imakethe yemibala, ukukhangisa nokumaketha, kanye nalabo ababandakanyeka ekwakhiweni kwemidwebo, imfashini, ukuhlobisa ingaphakathi nokwakhiwa kwezimboni, benza ukukhetha futhi bafinyelele esivumelwaneni sokuthi yimiphi imibala ezophumelela futhi ibe semfashini kulokhu okulandelayo iminyaka. Lesi sibikezelo sombala sihunyushelwa "kumathrendi wombala." Ngokuhambisana nezinkomba zamanje zezomnotho nezamasiko ezimakethe zezentengiselwano, ukuxoxisana ngemikhiqizo, imali engenayo ephakathi, kanye nobukhosi bezenhlalo, izinqumo mayelana nokuthambekela kombala nazo zisuselwa ekuzibonelweni ngokwengqondo mayelana nokusetshenziswa kombala. Ukukhetha imibala kubaluleke kakhulu kukho konke ukuthengisa okuthengiswayo, imikhiqizo, kanye nezinsizakalo. Kuzo zonke izizwe ezinezimboni, umbala ibhizinisi elikhulu.
Ukukhetha imibala edala ushintsho ezimakethe zabathengi kuyinsimu ekhethekile kakhulu. I- Inhlangano Yemiyalo Yemibala Yamazwe Ngamazwe, ungomunye walabo abaphethe ukusetha izitayela zombala ezizoba nomthelela enanini elikhulu lezimboni. I-IACD iqhuba izingqungquthela zomhlaba wonke kanye nemihlangano yokufundisana ukuqinisekisa ukunemba ekulandeleni izitayela zombala ezingalindeleka. Ingalo yezokumaketha ye-IACD, iColour Marketing Group, ilindele ukuhola kweminyaka emithathu, inikeze isikhathi esiningi sokuqalisa ukuklama nokwenziwa kwemikhiqizo emikhulu yomkhakha ngemibala emisha negcina. Inhlangano yesibili, i-American Colour Association, igxile ekubikezeleni imibala ngemfashini, ukwakheka kwangaphakathi nezimboni zemvelo. Iphaneli labachwepheshe bombala abayisishiyagalombili kuya kwabayishumi nambili lihlangana minyaka yonke ukunquma umthelela wamanje wamathrendi amanje. Izitayela zemibala zihambisana kakhulu nomnotho futhi ngenxa yalokho, amasu wokumaketha nokukhangisa ayathinteka njalo lapho umbala omusha noma inhlanganisela yemibala ivela emakethe yomhlaba. Umkhuba wombala uba yingxenye yamagama abezindaba, udlulisa umlayezo wombala emhlabeni ngethelevishini nangamaphrinta.
Lapho abathengi benethezekile ngombala empilweni yansuku zonke, abahlaziyi funa inhlanganisela yombala emisha futhi ethokozisayo ukukhuthaza imizwa yabo nokuthola izidingo. Lokhu kuvame ukuhunyushwa ngokuthi "okuthile okusha" noma "isitayela." Isikimu sombala esihambisana nomkhakha othile singahle singathandeki noma sisebenze kwesinye. Ukunxephezela lesi simo nokugcina ukunemba kokukhetha, abahlaziyi bombala bazokwenza izincomo ezifanayo noma ezithile zemfashini, imboni, noma ukusetshenziswa kwangaphakathi.
Ukubaluleka kokubikezela kombala nezitayela
Ukuguqulwa kombala kuthinta izinkulungwane zezimboni, futhi kuthinta nabaculi, izingcweti, abakhiqizi, abahlinzeki, abathengisi, nezinsizakalo zokusekela, kusuka ekudwebeni amatafula namakhompyutha kuya ekhaya noma emsebenzini. Umbala omusha noma isikimu sombala siphefumula impilo entsha kumkhiqizo wakudala. Iphindisela nezimboni eziningi zokubambisana ezibhekele ukwethula i-craze yakamuva kwezemfashini. Umnotho womhlaba uncike ekusebenzeni komkhiqizo nasekuqhathanisweni kwawo, uma umkhiqizo uthengiswa kahle, kuqinisekile ukuthi isibikezelo sombala, ngakho-ke ukuthambekela kombala, kudlale indima enkulu kuwo futhi kungenzeka ukuthi kuchaze umbala izitayela zeminyaka eyishumi.
Ishadi lokuguqulwa kwe-Chromatic
Ishadi lokuguqulwa kombala liyithuluzi elibalulekile lokusebenza ngombala. Njengoba kunezinhlobo zemibala ehlukene, sidinga ukwazi yenza ukuguqulwa ukuze kusetshenziswe ngokunemba okukhulu nokunemba okukhulu. Ukuguqulwa kuyadingeka lapho amamodeli ombala engafani (ngokwesibonelo, lapho umbala we-CMYK ukhonjiswa kumqapha we-RGB noma lapho idokhumenti equkethe izithombe esikhaleni sombala se-RGB ithunyelwa kuphrinta).
Yize lokhu sizokubona kangcono ezindabeni ezizayo okwamanje, ngikushiyela isibonelo:
Amathrendi wombala ngaphambi ... futhi manje
Ngokuvamile, i-pastel shades eluhlaza, eluhlaza okwesibhakabhaka ne-orange, evelele amashumi eminyaka emikhiqizweni eminingi yangaphakathi, isanda kunika imibala ekhanyayo nemibala efudumele, ecashile. Umbala okhanyayo nophakathi usuthathelwe indawo yimibala yobomvu ocacile nophuzi, kanye namabala anjengetshe lesafire ne-amethiste. Le mibala ibonakala kaningi emikhiqizweni eyenzelwe imikhakha ecebile, njengezimpahla zephathi nezindwangu ezibizayo zasekhaya. Baphethe i-aura yengcebo nokuhlukaniswa kwamasiko. Azisekho izimpunga ezimnyama zesikhathi esedlule. Esikhundleni sazo kuye kwathathwa izinsimbi zegolide nezethusi ezishile, zahlanganiswa nemibala ecebile ngokubomvu ye-burgundy, terra cotta, nokugqwala. Imibala evelele namuhla neminyaka ezayo ayisiwo ama-pastels athulisiwe, kepha ama-hues akhazimulayo ama-magenta, oluluhlaza negolide. Asetshenziswa kweminye imikhiqizo ekhiqizwayo, ngaphakathi ezindlini, nakwimfashini. Kunembile ukusho ukuthi ama-reds agcwele ngokugcwele, imifino, ne-blues, futhi amnyama, afudumele, ama-hues akhazimulayo njenge-burgundy, i-hunter green, ne-navy, kuzoba ukukhetha okuhle ngekusasa elibonakalayo.
- Okubomvu Inikeza isigqoko kwizingubo zokugqoka, izesekeli nezinto zikanokusho, futhi iyintandokazi kwabesilisa nabesifazane.
- Imifino ephilayo Ama-shades ajulile azosetshenziswa njengama-accents abalulekile ombala emfashinini, ngaphakathi nangasese nasezindaweni zebhizinisi.
- Ubumnyama obumnyama kanti i-terracotta efudumele izobonakala ezindaweni zokudlela nasezindaweni zomphakathi. Inikezwe umbala ogqamile ophuzi okhanyayo, noma ophuzi ophuzi, le mibala idala umuzwa wobukhazikhazi obufudumele futhi ithuthukise isikhala sangaphakathi.