Izimpawu zisetshenziselwa zimele ingxenye yamanani womkhiqizo Futhi zenzelwe ngendlela yokuthi sikwazi ukukhumbula ngokushesha umkhiqizo noma insizakalo leyo nkampani ethile ethengisa ngayo. I-logo kufanele ikhunjulwe kalula emqondweni womuntu, ukuze kwenziwe isitembu sengqondo futhi ikwazi ukuyihlobanisa ngokushesha nalowo mkhiqizo noma leyo nsizakalo.
Iwebhusayithi ebizwa ngeSigns.com yenze ucwaningo lapho kuthatha abantu baseMelika abayi-156 futhi kubaphonsela inselelo yokudweba ama-logo awaziwayo ayi-10 ihora nesigamu. Babengaphendukela enkumbulweni yabo kuphela ukuze badwebe ngesandla ezinye zezinhlobo ezaziwa kakhulu kubo bonke njenge-Adidas, iBurger King noma i-Starbucks.
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