logo kfc

Kukhona amabhrendi agcina umlando othize, futhi aziwa kahle ngaleso sizathu. Kukhona abanye, abenze uphawu olukhulu emkhakheni othile, futhi badale indlela entsha yokwabelana nokuzizwisa okujabulisayo. 

Imikhiqizo ayigcini nje ngokusibonisa isithombe esihlanzekile nesibucayi sokuthi inkampani noma umkhakha iyini, kodwa futhi, ngenxa yezinsizakalo ezinikezayo, ziyasimema ukuthi sithole izindlela ezintsha zokuthola imikhiqizo yazo, futhi ngale ndlela sikwazi ukwabelana ngazo umphakathi uphumule.

Kulokhu okuthunyelwe, size ukuzokukhombisa umlando welogo yakwa-KFC, umkhakha wokudla okusheshayo, osekuyiminyaka eminingi usetshenziswa, futhi ofihla indaba ethakazelisa kakhulu ngemuva kwelogo yayo emomothekayo.

KFC: yini leyo

I-KFC (Kentucky Fried Chicken), wumkhiqizo wokudla okusheshayo owadabuka e-United States. Futhi iyingxenye yendawo yokudlela ekwazile ukugcwalisa izinkulungwane nezinkulungwane zezindawo namazwe emhlabeni jikelele.

Isici sayo esiyinhloko, okuyisici esinjalo, inkukhu ethosiwe, nakuba futhi isebenza ngokudla okuhlukile okufana namafrimu aseFrance noma ama-hamburger.. Indlunkulu enkulu noma uchungechunge lwezindawo zokudlela, yasungulwa edolobheni laseMelika eKentucky, futhi okwamanje, isivele inezindawo zokudlela ezingaba ngu-22.000 kuwo wonke amazwe.

Indawo yokudlela edumile yenkukhu ethosiwe yadalwa ngenhloso yokuhlinzeka izakhamuzi zaseMelika nomhlaba wonke ukunambitheka okuyingqayizivele nokukhethekile. I-KFC idalwe ingenalutho noma ngaphansi kokulungiswa okungajwayelekile, lapho inkukhu ethosiwe eyisici kakhulu yalungiswa khona kancane kancane yasakazeka futhi yadonsa ukunaka kwezinye izakhamuzi. 

Izici

1. Akukhona nje ukuthi inekhono lokupheka inkukhu ethosiwe, kodwa manje, kukhona ithuba lokukwazi ukuzama ama-hamburgers, ama-fried nama-combos enkukhu kuthakazelisa kakhulu futhi kubambe ukunaka kwamakhasimende.
2. Njenganoma iyiphi i-franchise Kwaqala njengendawo encane lapho kwakufika abantu abambalwa kuphela. Kancane kancane, futhi ngokuhamba kwesikhathi, kwaba uchungechunge oluhle lwezindawo zokudlela.
3. Imikhiqizo yabo iyalungiswa futhi iphekwe ngendlela yokuthi ithokozelwe ngezikhathi ezahlukene zosuku. Kuyindlela enhle yokuzinika ikhefu phakathi kwamahora amade osuku futhi ujabulele ukunambitheka kwawo.

Okulandelayo, sizokhuluma nge-logo ewuphawu lwe-KFC futhi sizokutshela ngomlando wayo.

KFC logo: izici nomlando

1952 - 1978

Ilogo yokuqala ye-KFC ilandele umugqa ofanayo njengoba ihlale njalo mayelana nemiklamo yayo. Kulesi simo sithola i-palette yombala ofanayo, isithombe somsunguli kanye nama-initials akhe adumile. Ilogo yokuqala yethulwa iklanywe nge-typography ebhalwe ngesandla, lapho singabonga khona izinhlamvu zayo ezihlukene ezakha ukwakheka kwelogo.

Kulokhu, sithola iphalethi ye-monochrome ngokuphelele nokunye okuhle kakhulu kunalokho esivame ukukubona kumkhiqizo kuze kube manje.

1978 - 1991

Ngo-1978, ukwakhiwa kabusha komkhiqizo kwadalwa ngenhloso yokuyibuyekeza emugqeni wayo wesikhathi. Uphawu lwalumelwe kwesokunxele somkhiqizo. I-typography nayo yashintsha futhi yabuyekezwa, ngaleyo ndlela kwakha uhlobo lwama-70s, 80s kanye nama-90s.

Idizayini entsha edonse ukunaka kwawo wonke umphakathi.

1991 - 1997

Okwakubonakala njengegama lomkhiqizo omude kakhulu futhi okhulayo, uhlobo ngokwalo, lwaguqulwa lwaba ngama-degree angu-180 futhi lwaqanjwa kabusha ngokuthi i-KFC. Ngale ndlela, basebenzise iziqalo zegama elidlule, ukudala uhlobo olusha ozodlala ngalo futhi uhlanganise isithombe esisha, ngendlela entsha yokunikeza isevisi nomkhiqizo.

I-logo nayo ishintshile, ebivele yethulwe ngemibala yezinkampani eheha ukunaka okukhulu.

1997 - 2006

Ngemva kweminyaka, inkampani yanquma ukuyiklama kabusha ilogo futhi. Ngalesi sikhathi, i-logo yethulwe ngesimo esiyisikwele lapho uphawu oludumile lwaphinde lwethulwa khona. Ingemuva belibomvu nelimhlophe, imibala emibili yebhizinisi yomkhiqizo. 

Ngale ndlela, kwakungenzeka ukuvuselela ilogo kusuka efomini elibuyekeziwe kakhulu ngaleso sikhathi, futhi wazama ukuheha ukunaka kwamakhasimende amaningi.

Okwamanje

Njengamanje uphawu lwe-KFC luboniswa lumelwe ngokuklanywa kabusha okwenziwa ngo-2018. Kulokhu basebenzise i-trapezoid, lapho bengahlanganisa khona uphawu nelogo yomkhiqizo. Imibala yebhizinisi yomkhiqizo iyaqhubeka nokusetshenziswa, ukuthi singazibona zibonakala ngesizinda esibomvu nesimhlophe esidonsa ukunakwa okuningi nokuthi singakubona ukusuka ku-km.

Indlela entsha yokumela ilogo ebuyekeziwe nevuselelwe, egcwele impumelelo enkulu, esevele ibeka uphawu njengelinye lamaketanga okudla okusheshayo ahamba phambili emakethe.