Ubunikazi bebhizinisi bukhombisa noma iyiphi inkampani noma isikhungo. Lapho umklami ebhekene nokwakhiwa kwanoma iyiphi into yobunikazi bezinkampani njenge-logo, empeleni ubhekana nenselelo yokwakha okuthile okungaphelelwa isikhathi futhi okuhlala isikhathi eside ngokuhamba kwesikhathi. Ngakho-ke kufanele kube ukwakhiwa okunamandla, okuphikelelayo nokumele iklayenti okukhulunywa ngalo. Kodwa-ke, kunamalogo ambalwa kakhulu ahlala afana ncamashi kuyo yonke impilo yenkampani. Iningi lazo linosuku lokuphelelwa yisikhathi. Izikhathi zishintsha ngendlela efanayo naleyo eshintshashintsha ngayo imidwebo yobuciko nobuhle. Kumele futhi sazi ukuthi izinkampani, abanikazi, izinhloso zezinkampani, izethameli izinkampani ezibhekiswe kuzo futhi-ke izimo ziyashintsha. Kungani ilogo kungafanele ishintshe?
Noma kunjalo, lokhu akusho ukuthi kufanele siyishintshe ngokuphelele i-logo yethu. Ngokuvamile, lapho ukwakhiwa kabusha kwenziwa, izinguquko azenziwa ngempela ngezinga elikhulu, kepha zivunyelaniswa nezidingo ezithile. Umbuzo omkhulu ovelayo ngaleso sikhathi ukuthi kunini lapho kufanele sicabange ukulungiswa kabusha kwalolu hlobo. Kunezinkomba ezithile ezisixwayisa ukuthi sekuyisikhathi sokushintsha isithombe senkampani:
Uphawu lwami alubukeki njengochwepheshe njengoba kufanele
Inani elikhulu lezinkampani, ikakhulukazi lezo ezinobukhulu obuncane kanye nokuvulwa okusha, seziqala ukukhetha ukuthuthukisa ama-logo azo. Kodwa-ke, ukwenza idizayini enhle akuyona into elula futhi yize kwabaningi kungabonakala njengokufana nakho, empeleni udinga ulwazi lokufanekisa, ukuhlela nokumaketha. Akumangazi ukuthola izinkampani ezivula iminyango yazo ngamalogo angafaneleki, angafundeki futhi afanelekile. Uma ngabe lokhu kuyicala lakho futhi ubheke ukuba nesithombe sobungcweti nesibucayi, yisikhathi esifanele ukuthi uqale ukusicubungula bese uqasha umqambi onguchwepheshe.
Ibhizinisi lami selishintshile
Izinkampani kufanele zishintshe njalo futhi zivumelane nezimo ukuze zinganqunyulwa emakethe. Iqiniso ukuthi kunezindawo eziningi lapho kungenziwa khona izinguquko, empeleni izinkampani ziguquka ngaphandle kokubona ukuthi empeleni ziyashintsha ukuzivumelanisa nesidingo esithile kanye nomphakathi. Vele zonke izinguquko ezincane ezenzekayo akudingeki ziguquke zibe ushintsho kubunikazi bezinkampani, lokhu kungaba yisiphukuphuku njengoba kungakhiqizi. Kodwa-ke, uma kukhona ushintsho olukhulu empilweni yebhizinisi, kuzodingeka ukuthi silubonakalise kubunikazi bebhizinisi. Ezinye zalezi zinguquko kuzoba:
- Ukunwetshwa: Ake sicabange ukuthi inkampani isuka ekubeni nethonya lendawo iye ezingeni likazwelonke, noma ezingeni likazwelonke iye kwelamazwe omhlaba. Ubuhle kuzofanele bujwayele le ndlela entsha ngoba izobhekana nesithombe esihlukile, izinhloso ezahlukahlukene futhi-ke futhi izothola amandla amasha namakhono amasha. Lokhu kufanele kuboniswe esithombeni sebhizinisi.
- Isipesheli: Ngokwazi ukuthi sishintsha izici eziningi zebhizinisi lethu, empeleni sishintsha izithameli zethu, amasevisi ethu noma imikhiqizo esiyinikezayo, amasu wokumaketha noma amanani. Zonke lezi yizinto ezibaluleke kakhulu okufanele uzicabangele ukulungiswa kabusha futhi udlulisele kumakhasimende omphakathi nakusasa umoya omusha noma i-tonic yenkampani.
- Ulayini omusha: Ngokuhamba kwesikhathi, yonke into iyavuthwa futhi iguquke, ngisho nezifiso zomnikazi. Lokhu kungahunyushelwa kuzo zonke izinhlobo zezinguquko noma kwifilosofi, amanani alandelwayo nezinhloso. Ngalo mqondo, igrafu inengxenye engenakuphikwa yezengqondo futhi kufanele sinikeze ukuvumelanisa phakathi kwamanani nefilosofi kanye nendlela yokuwamela. Uma lokhu kungenjalo, izinhloso zokuxhumana ngeke zimbozwe.
- Uma kuvela izinkinga zedumela: Akuzona zonke izinguquko ezinhle, empeleni kukhona nezinkinga zazo zonke izinhlobo. Inkinga yangaphakathi imvamisa ingesinye sezizathu esidinga ukuguqulwa kwesimo nesithombe ngokuphuthuma okwengeziwe. Ikakhulukazi kulezo zimo lapho kuthinteke khona idumela futhi isithombe samanje asikholisi noma sihlotshaniswa nokuhlangenwe nakho okubi, izinkumbulo nemibono.
- Uma silahlekelwa isabelo semakethe: Lapho silahlekelwa ngamakhasimende, enye yezinto ezinamandla kakhulu esingazisebenzisa ukuwabuyisa ukuxhumana, ukukhangisa, ukumaketha kanye nokukholisa. Vele, isithombe kanye nokwakheka kwelogo kulokhu kubaluleke kakhulu.