Uma sifuna ukuthi inkampani yethu iqale, enye yezinto ezibalulekile okufanele sizicabangele ukuthi yayo ubukhona bezokuxhumana. Ngalezi zinkundla sizokwazi ukuthola impendulo futhi sihlanganyele nomthengi, sisungula ubudlelwane obusebenza kahle kakhulu namakhasimende.
Incazelo ye Marketing kwangaphakathi noma ukumaketha okukhangayo kulula, futhi kusekelwe thuthukisa okuqukethwe okuhehayo lokho kuwusizo kubathengi bethu noma amakhasimende angaba khona. Kulesi sihloko sizobuyekeza ukubamba iqhaza kwamanethiwekhi omphakathi ekusetshenzisweni kwalolu hlobo lwesu lebhizinisi lethu.
Uma sifaka inkampani yethu ezinkundleni zokuxhumana, inhloso yethu enkulu ukuxhumana. Esikufunayo tshela umhlaba ukuthi silapha, nokuthi ukufinyeleleka kokuqukethwe kwethu kuzosivumela ukuthi sibe nendlela yangempela nephumelelayo nomkhiqizo abawulandelayo.
Kunezigaba ezimbalwa zenqubo ezizoba khona kusukela ngesikhathi lapho umthengi esithola khona ku-inthanethi ngemva kokusesha okuxhunywe kumkhiqizo noma isevisi, kuze kube yisikhathi lapho ekugcineni ethenga noma enze inkontileka yesevisi.
Okulandelayo, sifingqa izici ezi-4 zokunquma ezichaza ukuthi kungani ukubaluleka kwenkundla yezokuxhumana ekukhangiseni kwangaphakathi:
Sifuna ukuheha
Enye yezinsika ezibaluleke kakhulu ze-Inbound Marketing ukuthi kungenzeka khuluma futhi uhlanganyele. Wonke amasu adinga ukuheha ingxenye yemakethe, futhi izinkundla zokuxhumana zisebenza kahle njengethuluzi lokuvusa intshisekelo yalabo abanaleso sidingo esingasikhava.
Ukusetshenziswa okulungile kwenethiwekhi yokuxhumana nabantu kuzovumela ukuthuthukiswa kwamaqhinga amasha okuqasha, ukugwema imizamo yokuthengisa eqondile osekuyizindlela eziphelelwe yisikhathi. Uma sikwazile ukudala okuqukethwe okuthakaselayo kanye nekhwalithi enhle, sizozibandakanya ngendlela ephilayo nengokwemvelo.
singasakaza
Inani elikhulu labasebenzisi abavamise ukusebenzisa amanethiwekhi omphakathi libenza indawo ekahle lapho umkhiqizo wethu kufanele uqale khona ukuthola isikhala. Ku-Inbound Marketing sidinga a ukusatshalaliswa njalo kokuqukethwe kwethu, kanye nezinkundla zokuxhumana seziphenduke lelo windi elisivumela ukuthi sifinyelele lokho kubonakala ngezindleko eziphansi, ngendlela enamandla nangemikhawulo embalwa.
Ngeke sikuphike ukuthi ukwakhiwa kwamanethiwekhi omphakathi kusize umsebenzi wokuqalisa isu lokumaketha eliyimpumelelo. Iningi lemikhankaso yokumaketha okuhehayo inomgomo wayo oyinhloko indlela yamanethiwekhi omphakathi athrendayo.
Ukunakekelwa okuqondile
Njengoba sesishilo ngaphambili, i- ukunakwa ngabanye Kuyinsiza ebeka amanethiwekhi omphakathi endaweni enenhlanhla ngaphakathi kwesu elingenayo. Ngezinkundla zokuxhumana, ikhasimende kumele lizizwe lizwakala futhi likhathalelwa, njengoba lizoba nokungabaza nemibuzo ngomkhiqizo noma isevisi yethu, futhi kufanele sikwazi ukuphendula.
Kulesi siteshi esinezinhlangothi ezimbili, konke ukwehla kokugcina kwamandla akho kufanele kusetshenziswe, njengoba ukunaka okuhle nesikhathi esiphusile, kunikeza amathuba angcono okuzuza ukwethembeka.
esikuphrojekthiyo
Kufanele sisebenzise izinkundla zokuxhumana ngendlela efanele ukuze okuqukethwe kwethu kuba inkomba yempumelelo nesimo senkampani. Kulezi zikhathi, abantu bakuthatha njengento ebaluleke kakhulu ukuma komkhiqizo kulezi nkundla, ngakho ukuduma kwethu kumanethiwekhi kuletha ukuzethemba ngaphakathi komkhankaso ongenayo.