Kuyini ukumaketha komgwaqo?

Uma siklama umkhiqizo, noma sizinikela ekwakhiweni kwezithombe, singakhetha ukuklama amasu ethu, noma simane siphendukele kulawo asinika ukukhula okuqinisekile nempumelelo kulokho esikwenzayo.

Ngalesi sizathu, uma sikhuluma ngomklamo, siphinde sibhekisele ekukhangiseni. Usekelo oluvumela futhi oludala usizo olukhulu ngesikhathi somkhiqizo, noma umkhankaso. Ngenxa yalokhu, kulokhu okuthunyelwe, Size ukuzokhuluma nawe mayelana nesitayela esisha noma indlela yokumaketha ekuklanyweni, futhi eliza negama lika ukuthengisa emgwaqweni.

Ngaphezu kwalokho, sizophinde sikhulume ngezici zayo ezihlukene kanye nemisebenzi yayo ehlukahlukene.

Marketing Street: incazelo kanye nezici

ukumaketha komgwaqo, Kuchazwa njengesethi yonke yamathuluzi namaqhinga asiza uhlobo oluthile noma umkhakha, ukukhulelwa inqwaba yababukeli nomphakathi. Lawa maqhinga enziwa emigwaqeni yomphakathi. lokho esikwazi futhi njengomgwaqo.

Ngalesi sizathu, ukumaketha emigwaqweni akuvezwa nje kuphela njengomkhankaso wokukhangisa, kodwa kungadala umthelela obaluleke kakhulu emphakathini omayo ukukubona. Izikhathi eziningi asazi ukuthi iphosta elula yokukhangisa equkethe umlayezo olula futhi efinyelela izingqondo nezinhliziyo zabantu abaningi ingasidlulisela kanjani.

Hhayi-ke, lokhu okwenzekayo yilokho okwenzekayo ngokumaketha emgwaqweni, indlela entsha yokwenza umklamo oxuba ukumaketha kanye nesifiso esikhulu sokwenza abantu bacabange futhi banyakazise abantu. 

Izici

1. Uma sikhuluma ngokumaketha emgwaqweni, asikhulumi nje ngephosta elula, kodwa mayelana indlela yokuveza umlayezo iphindaphindeke futhi ihlukaniswe izingxenye ezahlukene, lapho ukukhanga kwemizwelo nemizwa kuhlangana ndawonye, ​​kanye nemiphumela phakathi kwezingxabano zezenhlalo nezombusazwe, noma ukumane nje kwezenhlalo.
2. ukumaketha emgwaqweni kuyinto enhle ongabheja ngayo lapho uthuthukisa ibhizinisi lakho, futhi mhlawumbe uyazibuza ukuthi kungani ukubheja ngale ndlela eyaziwayo. Hhayi-ke, ngoba lapho kunomphakathi omningi khona kusemigwaqweni. Emigwaqweni yomphakathi singathola futhi sifinyelele ngale ndlela, abantu abayikhulu nesigidi ngosuku, abangabona ibhizinisi lakho ngesithombe esilula kanye nephosta futhi ngale ndlela, badumale futhi babenze bacabange kabusha ukuvakasha okungenzeka noma ukuthenga. umkhiqizo wakho. Yilapho i-adventure iqala khona.

Izibonelo zokumaketha emgwaqweni

i-graffiti

Uma siqiniseka ngokuthile, kungukuthi esikwazi njengobuciko basemgwaqweni kungaba nomthelela futhi kudale umphumela omuhle. i-graffiti Zingene emlandweni njengendlela entsha yokudlulisa umyalezo omfushane nomfishane. Xhuma izinkulungwane zamagama ezintweni ezimbili nje eziyimidwebo noma emshweni onomthelela omkhulu kunoma yiluphi udonga.

Kukhona amabhrendi afana ne-Coca Cola noma i-Adidas, asevele asebenzise lolu hlobo lwensiza ukuze adonse ukunaka kombukeli.

Izitobhi zamabhasi

Uma sivuma futhi, kuyindawo enhle yokuthuthukisa ubuhlakani bakho futhi ngasikhathi sinye, ukwazi ukuthumba abantu abaningi, usebenzisa izindawo ezifana nezitobhi zamabhasi. Le ndawo iqukethe inani lenombolo inani eliphezulu kakhulu labantu abasebenzisa izitobhi zamabhasi njengezinto zabo zokuhamba eziyinhloko zansuku zonke.

Ngakho-ke kuhle njalo ukuklama umkhankaso omuhle futhi uwusebenzise kulolu hlobo lwemidiya noma izinsiza. Uma uke wakha umkhankaso omuhle lapho ufuna ukufundisa inani elikhulu labantu futhi izethameli zakho ezihlosiwe ziningi, ungawusebenzisa njengenketho.

izindawo zokuwela amadube

Nakuba kubonakala kuyinto engadingekile engaphumeleli, ihluke kakhulu. Ukukhangisa ezimpambanweni zamadube kuyinto osekuvele kuyingxenye yenjwayelo emazweni athile njengase-United States. Kungesinye sezibonelo ezihlakaniphe kakhulu lapho ungafaka khona umkhankaso wakho, njengoba kulinganiselwa ukuthi abantu abayikhulu nesigidi badlula kulolu hlobo lwemigqa eyingxenye yemigwaqo yomphakathi.

I-Zebra Crossing isiphenduke enye yezindlela ezilula zokudala ukukhangisa emgwaqeni.

Ezothutho lomphakathi

Kufanele futhi sicabangele ukuthi umkhankaso awukwazi ukuma endaweni eyodwa kuphela, kodwa ukuthi, ukuze ufinyelele abantu abaningi, kufanele ubekwe ezintweni ezivumela ukuhlanganisa kwawo. Kulokhu, sikhuluma ngezindlela zokuthutha. 

Imikhiqizo eminingi nezinkampani zisebenzisa lolu hlobo lwesibonelo ukukhangisa imikhiqizo yazo. Futhi kungukuthi, akufani nokuthi umkhiqizo uthengiswa emgwaqeni owodwa, ukuthi uhamba edolobheni lonke futhi utholakale kubantu abaningi.