Uma ungalazi igama okwamanje, Ukukhuluma ngeBrand kubhekisa kusu lokumaketha isetshenziswe ngemikhiqizo ukukhiqiza ukuzwelana okukhulu nekhasimende. Njengoba igama lisho, ukuxoxa indaba ekhomba inkampani, inhloso yayo noma umbono wayo, ukuyinika ukuthinta komuntu noma komuntu okwazi ukuxhumana ngqo nemizwa yezithameli.
Le ndlela ifuna ukwephula amasu wokuthenga nokuthengisa ngokwesiko agxila kuphela kumkhiqizo nasezinzuzweni zawo. Esikhundleni salokho, tshela ikhasimende indaba yenkampani yakho Faka isikhalazo ekuthembeni kwabo futhi bakunikeze ukwethembeka. Ngasikhathi sinye, banjani kulula ukukhumbula nokubala, maningi amathuba okuthi udlulise umyalezo bese unqamula, okuzokusiza ukuthi wandise amakhasimende akho.
Umlando womkhiqizo akudingeki ube yinkimbinkimbi kakhulu noma ucacise, kunalokho, uma ilula futhi inenjongo, iba nomthelela omkhulu emphakathini. Uma le ndaba ichaziwe, kufanele ithathwe ngokubonakalayo. Isisindo kanye ukubaluleka kwesithombe sokuqhafaza mayidluliswe kuzofana nendaba kanjalo.
Ukuhumusha indaba ngolimi olubukwayo lokuklanywa kwezithombe, kufanele uqale kuqala yazi ukuthi iziphi izinto ezibalulekile ozozigqamisa.
Imayelana nani lendaba
Into yokuqala okufanele uyenze Ukukhomba ukuthi indaba imayelana nani. Imvamisa, izihloko zimi kanje:
- La indaba of the brand
- Sus imikhiqizo
- Bafeza kanjani umsebenzi wabo
- El umphakathi kubhekiswe kuye
- Yini ebenza ehlukile emncintiswaneni
- Yini i- ugqozi
- Sus amanani
- Izithiyo ukuthi banqobile
- Izinselelo ukubhekana ngokuzayo
Lezi ngezinye nje zezinto ezivame kakhulu, futhi indaba eyodwa akudingeki ihlanganise zonke. Uzosebenzisa kuphela labo abasindayo noma engeza inani elengeziwe futhi lokho kungadonsa ukunaka kwamakhasimende.
Isibonelo ukuthi ilogo ye- Umkhiqizo we-Unilever. Uhlamvu U lwakhiwe yizithonjana ezingama-25 zimele imikhiqizo, amanani kanye nezinsizakusebenza zenkampani. Kusuka ebhodweni likakhilimu noma u-ayisikhilimu okungeminye yemikhiqizo yabo, kuya enyonini kanye nesithonjana sokusebenzisa kabusha ukukhombisa inkululeko nokuzinikela kwabo emvelweni.
I-logo yomkhiqizo we-Unilever inezithonjana ezingama-25 sezizonke.
Esinye isibonelo yi I-logo yomkhiqizo we-Starbucks. Leli gama lathathwa kumlingiswa osencwadini uMoby Dick, kanye nomfanekiso ocacile womkhiqizo obehlala unawo njengo kuhloswe ukukhombisa isiko lasolwandle labathengisi bekhofi bokuqala. Kungakho ilogo iyi emelwe yimermaid enemisila emibili. Kamuva, lapho lo mkhiqizo uhlanganiswa nenye inkampani yekhofi ebizwa nge-Il Giornale, i-logo yokuqala yahlanganiswa naleyo yenkampani yokugcina, okwaholela kule esiyibona namuhla. Ngokufingqa, i-Brand Storytelling yalo mkhiqizo iyakhombisa umlando wawo kanye nogqozi lwawo.
Amalogo amadala namasha we-Starbucks brand.
Cwaninga ukuthi ngubani umncintiswano wakho
Thola okuyimikhiqizo encintisanayo neyakho futhi uhlole uhluke kanjani kubo, y basebenzise ziphi izinto ukwenza i-Brand Storytelling yakho iphile ngokuklanywa kwezithombe.
Lapho usuchaze lokhu, ungakwazi thuthukisa izinto ezikwenza uhluke, ukuze indaba oyixoxayo ingafani futhi ingadideki nenye inkampani.
Isibonelo kungaba yimikhiqizo yokwenza izimonyo elandelayo: Clinique kanye Farmacy. Kokubili kunikela ngemikhiqizo efanayo, zonke izinhlobo zezimonyo, insipho, okhilimu nezimonyo. Clinique ngokukhethekile izimonyo ezisezingeni eliphakeme, ezingenayo i-hypoallergenic nezinamaphunga. Bane- Izithameli eziqonde ngqo. Ipulazi, ligxile ekukhiqizeni izimonyo ezisuselwa ezingxenyeni zemvelo ezitshalwe emapulazini abo. Izithameli ezihlosiwe icacisiwe, abantu abanentshisekelo enkulu ekuthengeni okunesibopho futhi uzibophezele kunhloso yezemvelo.
Imikhiqizo yomkhiqizo we-Clinique.
Imikhiqizo yomkhiqizo wepulazi
Lo mehluko kuphawulwe ku- ukuthuthukiswa kobunikazi bomfanekiso ngamunye. UClinque uqhakambisa ikhwalithi yemikhiqizo yakhe ezingeni lesikhumba futhi uyihlanganisa nokubukeka okuyimfashini futhi okugqamile, kuyilapho iFarmacy igqamisa izinto zemvelo zezinto ezisebenzisayo futhi ifaka nezindwangu zokhuni emaphaketheni nasemifanekisweni yezimbali.
Chaza okudingayo
Into elandelayo okufanele uyenze chaza ukuthi iziphi izakhi ozidingayo ukuze utshele indaba yakho qedela: logo, ukupakisha, amabhodi okukhangisa, iwebhusayithi, imithombo yezokuxhumana. Kufanele uhlele imigudu okuzokhulunywa ngayo indaba nokuthi ufuna ivele kanjani.
Isibonelo, i Umkhiqizo we-Linenfox iyinkampani yezingubo eyenziwe kuphela nge-Oeko-Tex Linen, uhlobo lwendwangu engenabo ubuthi. Umsebenzi wabasunguli bayo yilokho izingubo zilula, zihlala isikhathi eside, ziyikhwalithi futhi ziyagcinwa. Bona uqobo baluchaza njengolulula futhi olunzima. Njengoba ilula njengoba iwebhusayithi yabo ingabonakala, ikufeza ngokuphelele lokho abafuna ukukuveza, ukwenziwa lula nokuhleleka. I-logo ayilayishi ngokweqile futhi incwadi ngiyidlala kancane ukuklebhuka njengendwangu.
Uma zonke izinto esizisebenzisayo ezingeni lomfanekiso zivumelana nendaba esifuna ukuyidlulisa, akekho ozobuza ubuqotho nokwethembeka komkhiqizo wethu.
Linenfox brand brand.
Qala ukuklama
Ngokuchazwa kwazo zonke izinto zangaphambilini, manje usungaseshela izinto eziyizethenjwa, amagama angukhiye, izithombe, imibala, ukwakheka, izithombe, njll. ngokusho komkhiqizo wakho futhi ukusuka lapho, okuwukuphela kwento esele esele qala ukuklama ubunikazi obubonakalayo okungukuthi uvumelane ngokuqinile nangokungaguquguquki Ekulandiseni Kwakho Komkhiqizo.
Sawubona, kungukuqala kwami ukungena ekhasini lakho, futhi ngikuthola kuwusizo kakhulu. Ngingumuntu othanda ukukhangisa, kuphela angiyena uchwepheshe, ngifundile, futhi ngifunde ngezikhala ezinjengalezi.
Imis felicitaciones