Kuthiwani uma ama-euro angu-5, uma 500, uma 5000... Yebo, kholwa noma cha, izibalo esisanda kuzisho azizange zibe nje ngenhlanhla, uma ubheka ukuthi i-logo ibiza malini uzothola iziphakamiso eziningi. , ezinye zingcono ephaketheni lakho kanti ezinye zingcono kubuntu bomkhiqizo wakho.
Futhi ukuthi intengo yelogo ezonquma ukuthi ngumklami wezithombe ozenzayo, noma i-ejensi. Futhi ngeke kufane nokuthi ubuze umuntu ongenamlando noma owaziwa njengodumo olukhulu lokuklama. Amanani abo ahluke ngokuphelele. Kodwa ake sikhulume ngenani.
libiza malini uphawu
Ayikho impendulo eqondile nelula kulo mbuzo. Ukwazi ukuthi ilogo ibiza malini kuncike ekunqumeni ukuthi yimuphi umuntu noma i-ejensi oyithumela kuyo.
Ngokuvamile, i-logo elula, engaziniki izinkinga futhi esheshayo, eyenziwe ngumklami owaziyo ukuthi wenzani, ingakubiza phakathi kwama-euro angama-300 nama-1200. Yebo, leyo mali. Uma becela okuncane, kuvamile kubo ukuthi basebenzise ubuciko bokunamathisela emabhange ezithombe futhi uzibeka engcupheni yokuthi omunye womncintiswano wakho unezici ezifana nezakho, noma ukuthi kunezinkampani ezikomunye umkhakha ezifana nezakho. Futhi lokho kusho ukuthi abasebenzisi bangase bangawuboni umkhiqizo wakho, okuyilokho okufunayo ngelogo.
Kodwa ingabe lokho ngempela kubiza ilogo? Akunjalo Empeleni. Kunezici eziningi lapho ilogo ingakubiza kakhulu. Isibonelo:
Ingabe unayo ilogo ye-Pepsi engqondweni? Uyishintshe ngo-2008 kanti umbhali ungumqambi u-Arnell Group. Awu, uyazi ukuthi leyo logo ibize izigidi zamarandi.
Impela uma sikutshela ngeziteshi zikaphethiloli zakwaBP, ilogo yazo izofika engqondweni. Ongase ukwazi ngalokhu ukuthi kwadingeka bakhokhe izigidi ezingu-211 zamaRandi ukuze umklami enze.
Futhi Google? Ilogo enhle, akunjalo? Kuhle njengeqiniso lokuthi lilinganiselwa ku-0 US dollar. Kunjalo, ukutshalwa kwezimali okube nenzuzo enkulu.
Kodwa linda, kuthiwani ngoNike? Uyazi ukuthi kuwuphawu olunamandla kakhulu, oluneminyaka eminingi… Futhi uphawu lwalo, olukhethekile, Kwababiza u-$35 kuphela.
Njengoba ubona, maningi amanani abangakunika wona. Futhi akusho ukuthi eshibhe kakhulu kubi, noma ebiza kakhulu iyona engcono kakhulu. Konke kuncike ekudaleni komklami nezinye izici ukuze lokhu kuphumelele.
Kodwa ngokugxila ekutheni ilogo ibiza malini, njengoba sake sakutshela ngaphambili, kunezici ezizonquma inani layo. Sizokuchazela ngezansi.
Yini enomthelela lapho ubiza ilogo
Njengamanje kungenzeka lokho uma ungeyena umklami, ungase ucabange ukuthi kuyimali eningi kakhulu nge-loguito yalutho. Ukuthi umzala wakho, umshana wakho, umfowenu noma wena wenza lokho... Futhi ngamazwi omklami: "Uma ubona kulula, zenzele wena". Ake sibone ukuthi uyakwazi yini ukuhlanganisa ubuntu bomkhiqizo wakho kuleso sithombe nokuthi sihambisana nekhasi lakho, ibhulogi yakho, izinkundla zokuxhumana, amaphakheji akho...). Futhi phezu kwalokho, ukuthi abasebenzisi bayakubona ngakho futhi bahluke ».
Ukwenza uphawu, njengokwenza incwadi, noma ikhabethe lezinkuni, akulula. Awubakhokheli abantu ngalowo mdwebo, waleyo ncwadi noma leyo wardrobe; uyabakhokhela ngoba batshale isikhathi sabo, imali yabo kanye nempilo yabo ekufundeni ukwenza lokho abakwenzile kuwe. Futhi yilokho esingalokothi sikukhumbule.
Sesikushilo lokho, kuncike ekutheni ilogo ikubiza ama-euro ayi-5, ama-500 noma ama-5000? Nokho, kusukela kokulandelayo:
kusuka kumklami
Ngaphambi kokuthi sikutshele lokho akufani noku-oda ilogo kumuntu ongaziwa ngokuphelele noma kulowo onezigidi zabalandeli futhi lowo msebenzi uphuma kuye cishe konke ukucwayiza kwamehlo akhe.
Inqolobane yalabo bantu ababili ihluke ngokuphelele. Ngabe kusho ukuthi lowo onabalandeli abaningi uzoba ngcono? Akunjalo ngempela, ngoba kungenzeka ukuthi umfokazi wenza imiklamo enjalo emihle neyokuqala ukuthi kuyindaba yesikhathi ukuba sezingeni elifanayo nelinye (noma ngisho ukuyinqoba).
Kodwa lokhu kunomthelela enanini abazokubuza lona. Umuntu oqalayo akakwazi ukukucela ama-euro angu-5000 ngelogo, ngoba akekho ozowakhokhela; futhi umuntu ozinikezele angabona ngisho ukuthi nge-5000 euro akaphakamisi umunwe.
Uphenyo
Esinye isici esinomthelela ezindlekweni zelogo ucwaningo olwenziwa ngumklami ngaphambi kokuqala ukuklama. Sikuchazela yona:
Cabanga ukuthi unabaklami ababili, oyedwa ongaziwa nomunye onolwazi oluhle kakhulu. Ubabuza into eyodwa bobabili kuvele ukuthi lo ongamazi ubuza wena uma ungaya enkampanini ukuze uhlangane naye, nokuthi uchaza umsuka wayo, ukuthi yini ofuna ukuyidlulisela ngemikhiqizo noma amasevisi akho futhi uzibonele mathupha ukuthi inkampani yakho injani. Futhi, bheka imboni, hlola izinhlobo zamalogo, futhi uchithe isonto noma ngaphezulu ucwaninga yonke into.
abanolwazi kakhulu uthatha idatha omtshele yona bese ekutshela ukuthi esikhathini esingu-x uzoba nelogo. Akusekho ukuxhumana.
Lapho umuntu ethatha inkathazo yokutshala isikhathi sokucwaninga yonke into ehlobene nomkhiqizo noma inkampani ngaphambi kokuqhubeka nenqubo yokuhlela, uchitha isikhathi esiningi. Mhlawumbe umfokazi kufanele atshale amahora angama-50 ngoba efuna ukwenza umsebenzi omuhle. Abanolwazi bazokwenza emahoreni angu-5.
Futhi cha, akusho ukuthi njengoba enolwazi uyashesha, kodwa umane enze ilogo acabanga ukuthi yilokhu okufunayo futhi yikho. Kodwa ngaphandle kokuqaphela ukuthi zikhona yini izici ezingase zifane nezinye, noma lokho okungahambisani nengqikithi yomkhiqizo.
Uyawuqonda umehluko? Uma bezibandakanya bachitha isikhathi esiningi, futhi abakwazi ukukhokhisa imali encane ngoba isikhathi sabo siyimali.
Ukubuyekezwa
Ngokuvamile, izibuyekezo ezizokwenziwa kulogo zicaciswa kunkontileka esayiniwe. Y ngokuvamile ziphakathi kuka-5 no-10. Kodwa ngale kwalokho, kungenzeka ukuthi umklami asebenzise ukuhlanganisa ku-invoyisi yokugcina.
Ochwepheshe abancane ngokuvamile banikeza ukuguqulwa kwamahhala okwengeziwe kuyilapho abanolwazi ngezinye izikhathi bevumela ukuguqulwa oku-2 kuphela kanti okunye kufanele kukhokhelwe.
Ukusetshenziswa kwe-logo
Elinye iphuzu elibalulekile elingakhuphula intengo ye-logo ukusetshenziswa okuzonikezwa lona. Uma kungokwebhulogi nje ngeke bacele okuningi. Noma kuwebhusayithi. Kodwa uma kungokohlobo lwamazwe ngamazwe oludumile, olungenakho nje kuphela ukuba khona ku-inthanethi kodwa futhi olungaxhunyiwe ku-inthanethi, olungasebenzisi nje uphawu enkampanini yalo kodwa nasemikhiqizweni yalo, ezinsizeni, kwisithombe... bese leyo ntengo yelogo ikhuphuka.
Isikhathi sokuthumela
Kuyaphuthuma? Ingabe ujahile? Ungakwazi ukulinda? Imvamisa abaklami abahlezi bengenzi lutho futhi banomsebenzi ohleliwe, kodwa uma unesifiso, ke kufanele ukhokhe i-plus ngokushiya imisebenzi futhi ubambe eyakho ngaphambili (naphezu kokufika kamuva).
Ifomathi
Ekugcineni, sinefomethi. Uma iku-inthanethi kuphela futhi ungadingi ukuphrinta noma yini, futhi awudingi amafomethi ahlukene, ilogo kufanele ibize ngaphansi uma u-oda egcwele (ngobukhona ku-inthanethi nokungaxhunyiwe ku-inthanethi noma ngemibono).
Ngabe sekucacele manje ukuthi ilogo ibiza malini?