Inkampani yakwa-Coca Cola kanye ne-ejensi yakwa-Turner Duckworth basebenze ngokubambisana ukunikeza uhlobo lwe-Sprite isithombe esisha, esiqondane nokwethulwa kwenkundla entsha yomhlaba wonke, i-Heat Happens. Ilogo ye-Sprite ingenye yezinto ezaziwa kakhulu emhlabeni wonke kodwa elungiswe izikhathi eziningi emlandweni wayo., njengoba sizobona ezigabeni ezilandelayo.
Lolu phawu lokuhweba, Iphezulu ngokuqinile ohlwini lweziphuzo ezithambile ezinolamula kalamula kanye nolunye lwemikhiqizo yenkampani ye-Coca Cola enenzuzo ephezulu kakhulu emhlabeni jikelele., ibekwe njengeyesithathu. Impumelelo yayo enkulu isobala, kodwa lo mkhiqizo ube nenkinga enkulu, awuzange ube nobunye obubonakalayo obubonakalayo emazweni ahlukene lapho udliwe khona. Ngakho-ke, isinqumo esiyisisekelo senziwe, sokushintsha le nkinga futhi kuqinisekiswe umphumela ophumelelayo womkhiqizo ngokudala ubunikazi obusha obuhlanganisiwe.
Umlando welogo ye-Sprite
Njengoba sishilo ekuqaleni kwalokhu okuthunyelwe, I-Sprite wuhlobo lwesiphuzo olwaqala ukuvela ngo-1961, esandleni sikaCoca-Cola. Lesi siphuzo esiqabulayo saziwa ngokunambitheka kwaso okumuncu kukalamula.
Lapho udala isithombe somkhiqizo esimele amanani esiphuzo esishiwo, Inhloso bekuwukusungula idizayini edlulisa ubusha futhi engahlukaniswa ngokubuka okukodwa. Njengoba sizobona ezinguqulweni ezihlukene zelogo yomkhiqizo, iphalethi yombala kanye nezici zesithombe ezivezwa yilogo azihlukani kakhulu ngokuhamba kweminyaka.
1961 - 1964
I-logo yokuqala eyethulwa ngumkhiqizo ibonakala ngo-1961, eyakhiwe ngezinhlobo zohlobo lwe-serif ngethoni eluhlaza okumnyama, eyanikezwa isitayela sokunyakaza ngokubeka izinhlamvu emazingeni ahlukene obude. Uma sibheka uhlamvu oluthi “i”, kwenziwa isinqumo sokushintsha iphuzu ngenkanyezi enamaphuzu ayisishiyagalombili ngokuluhlaza kanye nokuphuzi.
Ukuhlanganisa zonke lezi zakhi, kusetshenziswa into yokuhlobisa ehlanganisa igama lomkhiqizo kanye nesithonjana sesithombe sokuhlobisa. Lesi sici sokuhlobisa, njengoba singabona esithombeni esilandelayo, cishe asibonakali ngoba ukwakheka kuhle kakhulu.
1964 - 1974
Inguqulo yokuqala ye-logo yathatha iminyaka embalwa, kusukela ngo-1964 ukwakhiwa kabusha kokuqala kobunikazi bomkhiqizo kwenzeka. Umbala wegama lomkhiqizo washintsha kakhulu, futhi umbala oluhlaza okhanyayo nomthunzi obomvu wasetshenziswa. Yomibili imibala isetshenzisiwe, ngendlela yeqiwe kuzinhlamvu zomkhiqizo.
Umqondo wokushintsha ichashazi elithi “i” libe inkanyezi wawugcinwe kule logo entsha, kodwa wahlaba umxhwele kakhulu ngokuyifaka umbala obomvu. Sekukonke, i-typography ibonakala ihlangene kakhulu futhi ilandela isethi efanayo yamazinga okuphakama.
1974- 1989
Kule minyaka, kunoshintsho lwesibili kulogo yomkhiqizo futhi kulokhu kube noshintsho olukhulu kakhulu kunalolo oludlule. Ukuklama kabusha okwenzeka ngo-1974 kwaletha i-typography entsha kanye nokwakheka okusha kobunikazi.
Igama lomkhiqizo manje selivele libhalwe ngokudayagonali futhi, ngombhalo ohluke ngokuphelele kowangaphambili. Kukhethwe ifonti ye-sans-serif, enohlaka olujiyile nama-engeli abushelelezi.
Mayelana nombala welogo, Okuluhlaza nokubomvu kwaqhubeka ukusetshenziswa, kodwa kulokhu kusetshenziswe ngendlela elinganiselayo. Igama lomkhiqizo livele ngokuluhlaza ngokuphelele. Ngokuqondene nechashaza elithi "i", umqondo wokuqhubeka nokusebenzisa inkanyezi ebomvu uyasuswa bese uthathelwa indawo ichashaza lakudala.
1989 - 1995
Ngemuva kweminyaka engaba ngu-15 enobunikazi obufanayo, umkhiqizo unquma ukuthi sekuyisikhathi sokwenza ushintsho lwesithombe futhi lokhu kwenzeka ngo-1989. I-typography iguqulwa ngefonti enhle kakhulu futhi enamandla ngenxa yesisindo sayo. Kuwumbhalo wombhalo, onama-serif akhomba kakhulu.
Njengoba besibona kukho konke ukuvela kwelogo yomkhiqizo wesiphuzo, isici sezimpawu zokubhala sika-"i" besilokhu sishintsha phakathi neminyaka edlule futhi kulesi sigaba ngeke sibe sincane. Kule nguqulo entsha, umqondo wakudala wokugcina iphuzu uthathelwa indawo umklamo lapho kuvela umcako nelamula kubekwe phezulu phakathi kwakho.. Ngokuphathelene nombala, njengoba kungase kubonakale, imibala eluhlaza eqabulayo eyengeziwe ikhethwa.
1995 - 2002/2003
Ngemva kweminyaka engu-6, ilogo yomkhiqizo wesiphuzo esithambile ihlelwa kabusha ibe yinguqulo enesitayela esingaqondakali kunangaphambili. Kule nguqulo entsha, uphawu lomkhiqizo luvela ne-typography emhlophe, ebekwe endaweni ethambekele kakhulu kunenguqulo yangaphambilini.
Igama lomkhiqizo litholakala ngemuva lapho ungabona khona imibala eluhlaza okwesibhakabhaka neluhlaza okotshani, lapho kuvela khona imigqa nemibuthano efuna ukulingisa amabhamuza esiphuzo. Ukwenza igama lomkhiqizo ligqame kakhulu, umphumela wevolumu usetshenziswa nezithunzi eziluhlaza okwesibhakabhaka.
Isici sokuhlobisa esivela encwadini ethi "i" sishintshwa futhi, kulokhu imidwebo yezithelo iyanyamalala futhi kukhethwa umklamo wakudala, imibuthano emibili eyodwa phezu komunye, kodwa umbala we-lime nolamula ugcinwa.
2002 - 2010
Ngonyaka ka-2002, kwethulwa uhlobo olusha lobunikazi be-Sprite. Kuyo, i-typography esetshenziswe ku-logo yayinezinguquko ezithile, yaba yesimanjemanje, iphucuzeke kakhulu futhi yengeza imiphetho ehluke kakhulu.
Umbala omhlophe wawugcinwe egameni lomkhiqizo futhi, wengeze uhlaka olusha olunamandla oluluhlaza okwesibhakabhaka. Ukuqedela uphawu, izimpawu zokubhala zohlamvu elithi "i" ziba ngobuhle futhi bushelelezi ngokushintsha umumo wephoyinti nemibala.
Inguqulo eyethulwa kulesi sigaba, futhi banenguqulo evundlile, lapho izithunzi ezihambisana nezinhlamvu ziba mkhulu kakhulu kanye nesici sokuhlobisa se-LA lime kanye nelamula, sikhulu kakhulu ngokwesayizi.
2008 - 2022
Ngonyaka ka-2008, njengoba sibona, ilogo ye-Sprite iba ngcono kakhulu futhi nefonti esetshenziselwa igama lomkhiqizo ithambe. Umngcele ohambisana negama uba umbala omnyama futhi konke lokhu kuqoqwe ngophawu olunamaphuzu amahlanu olukhonjiswe ngezindlela zenyunyana.
Isici sokuhlobisa esibekwe kuhlamvu "i" siyashintsha futhi, kule nguqulo idizayini enkulu kalamula ne-lime iyavezwa ethatha ingxenye engaphezulu yebheji yelogo.
Eminyakeni edlule, le nguqulo iyacwengwa futhi ingemuva eliluhlaza okwesibhakabhaka nokuluhlaza liyasuswa, ukwenza indlela yophawu oluhlanzeke kakhulu njengalolu esilubona ngezansi oluvela onyakeni ka-2014.
Eminyakeni emine kamuva, i-logo yomkhiqizo wesiphuzo idlula ekwakhiweni kabusha okusha lapho isici sokuhlobisa ebesihambisana nohlamvu elithi "i" sinyamalala. iminyaka eminingi kangaka. Kalula nje, igama lomkhiqizo nebheji elikuqoqayo livela, konke kumbala oluhlaza okotshani.
Ukwakhiwa kabusha okuphambili komkhiqizo kwethulwa ngo-2019, lapho umkhiqizo ushintsha imibala esetshenziswe kulogo.. Igama livela kabusha ngokumhlophe futhi ibheji ligcwaliswe ngombala omusha oluhlaza. Ngokuqondene nesithonjana, ichashazi eliphuzi liphinde livele, elifuna ukumela ukunambitheka nokusha kwesiphuzo.
I-Sprite Global Rebranding
Umkhiqizo wesiphuzo esithambile kulo nyaka ka-2022, wethule ukwakhiwa kabusha kwawo kwakamuva ngobunikazi bawo. Umkhiqizo wethule inkinga ecacile futhi kwakuwukuntuleka kokuqina emakethe yomhlaba., okungukuthi, ibhalansi yakhe ebonakalayo yayingenalutho futhi ukuhambisana ekukhulumisaneni kwakhe nakakhulu.
Kukho konke lokhu, lapho kwakudingeka khona ushintsho, kwakudingekile ukujula nokufuna ukuhambisana. Ukwakhiwa kabusha kwebhrendi okwenziwe kukho kulo nyaka odlule kuye kwanelisa kakhulu njengoba sekudalwe uphawu olulula kakhulu.
Okwamanje, uhlobo lwesiphuzo lususe uphawu oluhlanganisa igama lomkhiqizo ukuze kunikeze igama ukugqama kakhulu nguSprite. Kuthiwani, uma kudingekile ukukhomba, ukuthi lesi sici sisagcinwa kuma-caps amabhodlela engilazi.
Ngalokhu kwakhiwa kabusha okusha, Sifune ukudala ukubukeka okufanayo emhlabeni jikelele, ukubukeka okufanayo nokungaguquguquki. Inhloso eyinhloko yezithombe ezisetshenzisiwe ukugcina okuluhlaza okuhlotshaniswa nomkhiqizo. Uma kukhulunywa nge-logo, njengoba kungabonwa, iwumklamo obukhali, ocacile, onesibindi odlulisa amandla, ubusha kanye nesimanjemanje.
Lolu shintsho olusha lube yisimanga njengoba i-Sprite isanda kwethula ubuwena obusha, eminyakeni emibili nje edlule. Ngalezi zinguquko ezintsha, i-Sprite ifune ukwakha ubuwena obumangalisa kakhulu nobunomthelela. Ifuna ukwethembeka ebuntwini bayo obuphawulekayo nobuqiniso, obumelela isimilo sayo esiqabulayo.
Singaphetha ngokuveza ukuthi le nguqulo entsha neyakamuva yelogo ye-Sprite iqondwa njengenketho eqondile yokuklama ehlanganisa uhlobo lwesiphuzo esithambile emhlabeni jikelele.