Akukhathalekile ukuthi kunjani, blonde, tan, black, Irish, German, njll. Ubhiya uxhunywe eSpain futhi kulo musho esiwusebenzisa sonke, hamba uyophuza. Kungesinye seziphuzo ezisetshenziswa kakhulu ezweni lakithi nakwamanye amazwe, kodwa kuncane kakhulu esikwaziyo ngabo futhi okuncane kakhulu mayelana namalogo omkhiqizo kabhiya. Yingakho sizokhanyisa kancane, futhi sixazulule ukungabaza ngale ndaba.
La ubhiya, ubenathi cishe kusukela kwavela umuntu wokuqala. Kuyisiphuzo esinotshwala, obuvutshelwa kucereal. Namuhla iwumthombo webhali, nakuba kuwo wonke umlando wayo kukhona okusanhlamvu okuningi okuye kwasetshenziswa ukuwenza.
Asiqale lokhu okuthunyelwe, ngikutshele kancane ngomlando kabhiya bese sizogxila kuma-logo izinhlobo zikabhiya ezidume umhlaba wonke.
Umlando omncane kabhiya
El Imvelaphi kabhiya, ivela ku-4 XNUMX BC, eMesopotamiya. Ubufakazi bokuqala bokuba khona kwayo butholakala kuthebhulethi lapho iqulu labantu livela khona lithatha uketshezi esitsheni.
Kwaba ukutholakala okuzenzakalelayo kakhulu, kusukela ukuxuba amanzi nokusanhlamvu, kwavela inguqulo yokuqala yesiphuzo. Kwakungabesifazane baseSumeri, abenza isinkwa ngebhali nokunye okusanhlamvu, basishiya sibila ezitsheni ezinamanzi. Lawa manzi yiwo kamuva abawadla njengalokhu esiwazi, njengobhiya.
Ngokuhamba kweminyaka, indlela yokukhiqiza yathuthukiswa, kuhlanganise nezithako eyakhiwa ngazo, kusetshenziswa isipelingi, i-malt, i-ginger, i-safron ukunikeza umbala, phakathi kokunye.
I-Los AmaGreki, azuza ulwazi lokwenza isiphuzo, futhi kamuva, balidlulisela kumaRoma.
Lapho nje Ubhiya waba nalokhu kwandiswa, izwe ngalinye lapho wawufike khona, wasebenzisa okusanhlamvu okwakutholakala endaweni yawo.
Kuze kube namuhla, bonke obhiya baphekwa ngendlela efanayo, ngengxube yamanzi, okusanhlamvu, imvubelo namahops. Yikuphi Umehluko phakathi kobhiya obunye nobunye ukunambitheka, ukuthungwa kanye nombala kuye ngecereal esetshenzisiwe..
Namuhla, akuzona kuphela lezi zakhi eziyinhloko ezihlukanisa ubhiya owodwa komunye, kodwa futhi imiklamo, hhayi yebhodlela kuphela, kodwa yelebula nelogo. Kubaluleke kakhulu ukuthi umkhiqizo kabhiya ugqame kubambangi bawo, ngoba ngokuhamba kweminyaka, izinhlobo eziningi zemikhiqizo ziye zavela emigoqweni nasezitolo.
Izimpawu Zomkhiqizo Wobhiya Okufanele Uzazi
Kulesi sigaba, sizokukhombisa amalogo we izinhlobo zikabhiya ezaziwa kakhulu kazwelonke nakwamanye amazwe.
Ezweni lethu, iSpain kanye nobhiya amagama amabili ahambisanayo. Ngo-2020, kwaqoshwa ukuthi umuntu oyedwa, ngokwesilinganiso, uphuze amalitha kabhiya angaphezu kwama-50. Sizoqamba ezinye zemikhiqizo eyaziwa kakhulu ezweni lethu kulolu hlu phakathi kokunye.
U-Estrella Damm
Ubhiya owenziwe nge-barley malt, irayisi nama-hops. U-Estrella Damm, ungomunye walaba amabhrendi aziwa kakhulu esigcawini saseSpain, njengoba kuwubhiya othi ngamabala awo ungenise ihlobo, ubhiya waseMedithera.
Ilogo yakho iyi-a idizayini ehlanzekile nelula, ene-typography enama-serif kanye nophawu lwayo oluhle kakhuluinkanyezi ephuzi.
UMahou San Miguel
Una ubhiya wesintu kusukela ngo-1890. I-Mahou San Miguel, yinkampani egxile ekukhiqizeni nasekukhangiseni iMahou. Ngokuhamba kwesikhathi, ezinye izinhlobo zikabhiya neziphuzo ezingezona ezidakayo ziye zengezwa.
Ilogo ye-Mahou, igcina i-typography yesici kanye nokubomvu kwayo kwebhizinisi.
I-Alhambra Beer
Kuyinto a Inkampani yaseSpain eyasungulwa ngo-1925, edolobheni laseGranada. Kusukela ngo-2006, iyingxenye yeqembu le-Mahou San Miguel. Igxile ekukhiqizweni kwezinhlobo ezahlukene zikabhiya.
Ubunikazi bomkhiqizo busekelwe esithombeni esihlanganisiwe. I I-logo, yenziwe ngesitayela se-Nasrid negama lomkhiqizo, i-Cervezas Alhambra..
crossfield
Wazalelwa eSeville ngo-1904, futhi namuhla ingenye izinhlobo zikabhiya eziyinhloko ezweni lakithi, abaphisa obhiya ngendlela eqinile. Ngo-2000, wajoyina iqembu elikhiqiza i-Heineken.
Ibhrendi enelogo yayo yamanje, ithola omunye wemiklamo yayo yakudala kakhulu kusukela ekuqaleni kwekhulu lama-XNUMX, ngaphezu kokuqhubeka nesithombe esiwuphawu somphathi wayo wokuphuza utshwala.
Amber Brewers
I-Ambar ivela ngonyaka ka-1900. Iqembu labangane liyahlangana ukuze lithole indlela yokuphuma ebhali lase-Aragón, futhi lathola iLa Zaragozana, imboni kabhiya. Ngenxa yokwanda kwalo, leli qembu linezinhlobo ezingu-13 ezihlukene zobhiya.
ngeyakhe logo, bafuna ukugcizelela umlando womkhiqizo kanye nezindinganiso zawo. Kuyo, singabona unyaka wesisekelo sawo esihambisana nonxantathu wegolide, owatholwa emibhalweni yokuqala yenkampani. Ngiyabheja wena imigqa elula futhi njalo ukuhlonipha obomvu corporate.
Ubhiya we-Heineken
I-Heineken, ingenye ye amaqembu kabhiya osetshenziswa kakhulu emhlabeni. Ngeyokuqala ngokwemibandela yokuthengisa eYurophu, kanti ingeyesithathu emhlabeni jikelele.
Ilogo yomkhiqizo isebenzisa a i-typography, okungukuthi, edalelwe bona ngokukhethekile. Inkanyezi ebomvu, uphawu oluqashelwa kakhulu lwelogo yayo, isalokhu iyingxenye eyinhloko yokwakheka kwayo.
ICorona Extra
Kuwuphawu lwe Ubhiya waseMexico, owaqala ukwenziwa ngo-1925. Ungomunye wemikhiqizo kabhiya ethengiswa kakhulu, ikakhulukazi e-United States.
Isithombe esikhulu somkhiqizo yi- uphawu lomqhele, olunomklamo ohlanzekile, omaphakathi kanye nemivimbo elula. Ngokuqondene ne-typography, ifonti ye-gothic yangokwezifiso yomkhiqizo.
ubhiya we-budweiser
Kulokhu, sikhuluma nge-a Ubhiya waseMelika, futhi udume kakhulu kule ndawo kusukela ngo-1876. Lolu hlobo lukabhiya manje selusatshalaliswa emhlabeni wonke.
I-Budweiser inomklamo oyisicaba lapho kusetshenziswa khona imibala emibili, izinhlamvu ezibomvu nezimhlophe. Kuyi-a Ilogo yomkhiqizo enhle nesimanje, naphezu kweqiniso lokuthi isebenzisa uhlobo lokubhala oludala olunesitayela sombhalo.
Ubhiya kaStella Artois
Sikhuluma ngomunye wemikhiqizo esetshenziswa kakhulu emhlabeni. Wazalelwa eBelgium ngo-1366. I-Stella Artois ingenye yezinhlobo zikabhiya ezindala kakhulu ezaziwayo..
Kusukela yasungulwa, i-logo yalolu hlobo igcine uphondo ekwakhiweni kwalo. Ku-logo yayo, igama likabhiya ligqamile, ngaphezu kwenkanyezi kanye neminyaka yomlando. Konke lokhu, ukudlala ngenhlanganisela yombala nenhle futhi yakudala.
I-Paulaner Beer
Ngaleli gama, kuyaziwa omunye ubhiya endala futhi owaziwa kakhulu eJalimane, kusukela ngo-1634. Njengamanje, lo bhiya usatshalaliswa emhlabeni wonke, futhi ungomunye wamabhiya aseJalimane asezingeni eliphakeme kakhulu.
Isici esiyinhloko selogo yakho yi- isithombe somuntu onohlobo lwe-monk's hood, owaziwa nguFrancisco de Paola. Umkhiqizo udlala ngegolide, imibala eluhlaza okwesibhakabhaka nobomvu ukuze kwakhiwe uphawu lwawo, ngaphezu kohlobo lwesikwele se-serif.
Amabhiya e-Amstel
Yasungulwa ngo-1870, e-Amsterdam futhi ngemva kweminyaka yathathwa yiqembu le-Heineken, ngo-1968. I-Amstel, isiphenduke ubhiya odumile eNetherlands. Kusukela yavulwa, umkhiqizo uthembele ezintweni ezilula ukuze udale isithombe sawo.
Ubunikazi bendawo yokuphuza utshwala busekelwe izakhi ezimbili eziyinhloko, ngakolunye uhlangothi umbala futhi ngakolunye geometry. Ngokuqondene nombala, kusetshenziswa umhlophe, obomvu, omnyama negolide. Yakhiwe nxazonke zendilinga yegolide, lapho kufakwe khona igama kanye nonyaka wokudala.
Kuze kube manje uhlu lwethu lwezimpawu zomkhiqizo kabhiya selufikile, siyaqiniseka ukuthi sizobe sesiyeke ukukhuluma ngamaningi awo, kodwa kulokhu kukhethwa sikubonise okuyinhloko nokusetshenziswa kakhulu emhlabeni jikelele.