logos for imigoqo

Zonke izindawo zokudlela zinophawu oluzikhombayo, oluzenza zihluke, lolu hlobo lwakhiwe ngochungechunge lwamalogo abaluleke kakhulu uma sikhuluma ngesithombe.

Ngenxa yalesi sizathu, kubalulekile futhi ukuthi ucabangele ezinye izici eziyisisekelo ukuthikufanele kucatshangelwe lapho uklama ilogo yebha yakho, indawo yokudlela noma iyiphi indawo yokudlela. Nokho, kulokhu okuthunyelwe, sizochaza ukuthi singakwenza kanjani ngezinyathelo ezilula namathiphu.

Kodwa lawa macebiso ngeke asisize kuphela ukuthi senze uhlobo oluthile lomkhakha wezokudlela, kodwa kuzoba olwalo lonke uhlobo lomkhakha olufunayo, noma olucelwa iklayenti.

Saqala.

Izici nemisebenzi yelogo: ukubuyisela

Uma sithi sizoklama uhlobo oluthile, kuyadingeka ukukhumbula izici eziningana noma amaphuzu ahlaziyayo futhi anenhloso emsebenzini wethu. Ngenxa yalesi sizathu, lesi sigaba sihlukanise izingxenye eziningana, okuzokusiza ukuthi uqonde kangcono kakhulu. ungaqala kanjani ngenqubo yokuklama ilogo yakho.

Kulokhu sihlukanise ingxenye yaba izingxenye ezimbili: ngakolunye uhlangothi sinalo noma sithole lezo izakhi ezihlanganisayo futhi ngakolunye uhlangothi lezo ezihlukanisayo ukuze zihluke kwabanye. Noma iyiphi yalezi zingxenye ezimbili iyathakazelisa ukucatshangelwa, njengoba yakhiwe izici, ngokuhamba kwesikhathi, ezenza ilogo yebha yakho isebenze ngokugcwele.

Izingxenye ezihlanganisayo

Ukulula

Ubulula bungomunye wokhiye okufanele uhlale ukhumbula noma nini lapho uqala ukuklama. Ilogo yakho noma uhlobo lwakho kufanele kube okuchazayo ngangokunokwenzeka. Izikhathi eziningi sivame ukugcwalisa umklamo ngezinto ezingasho lutho, ngale ndlela sithola ukuthi umphakathi osibonayo awuqondi ukuthi sisho ukuthini ngalowo mklamo. Ngalesi sizathu, ubulula kufanele buhlale bukhunjulwa, obubizwa nangokuthi umphumela we-minimalism: ukusho okuningi ngokuncane.

Isikhundla

Impela usuzwile ukuthi amalogo kufanele avundlile emiklamo yawo. Iqiniso liwukuthi akuyona into enqumayo, kodwa iyenza ikhange nakakhulu. Kungcono ukuthi umkhiqizo uthande ukuba ovundlile ngenxa yesikhala sawo. Nakuba abaklami abaningi ngokwengeziwe bebheja endaweni ethe mpo kumikhiqizo yabo. Kulokhu, njengoba kuwuphawu lwemboni yebha noma yokudlela, indawo evundlile ingaba ngcono.

Okwakhe

Kungelinye iphuzu okufanele licatshangelwe, libe lokusungula kanye nelokuqala. Okuhle ngokuklama ukuthi noma nini lapho siklama, sishiya uphawu lomuntu siqu kulokho esikwenzayo.Uma kungenjalo, umsebenzi esiwuphrojethayo ungase ungabi owomuntu njengoba kudingeka. Zama ukusungula izinto, futhi ngaphezu kwakho konke ungagxili entweni yokuqala ingqondo yakho ekwaziyo ukuyenza, dlulela ngalé kwalokho obukuhlelile futhi ungazikhawuli.

izingxenye ezihlukene

Imibala yebhizinisi

Imibala yebhizinisi iyizici ezidingekayo okuthi yebo noma okufanele zibe kumkhiqizo wakho. Ivamise ukuba nemibala emibili noma emithathu, eyanele ukuze umkhiqizo wakho ugqame futhi ngaleyo ndlela ugqame kweminye. Into evamile yomkhakha we-gastronomic noma we-hospitality kungaba ukusebenzisa imibala ekhanyayo neshayayo. Naka izici ezimbalwa ofuna ukuzitshela mayelana nebhizinisi lakho: yimuphi umphakathi ozoqondiswa kuwo, hlobo luni lwebha elizoba yilo, isibonelo, okuthile ebusuku, emini, kokubili, njll. Noma futhi, hlobo luni lokudla noma isiphuzo esizonikezwa. Kungase kungahlobani nemibala, kodwa uma ungena kuphrojekthi, uzoqonda ukuthi konke kuhlobene.

i-typography yezinkampani

Uma siqhubeka nohlu lwezinto zebhizinisi, ngeke sizishiye ku-typography. I-typography yebhizinisi kuzoba yileyo emele umkhiqizo wakho ngokuphelele. Ngalesi sizathu, kubalulekile ukuthi ukhethe kahle i-typography ngoba izoba yinto egqame kakhulu emfanekisweni womklamo wakho. Into evamile kulezi zimo ukusebenzisa ifonti ehlabayo ehlanganisa kahle nombala. Futhi, Kuya ngokuthi izoba kanjani indlela ozokhuluma ngayo, kungaba ukuthayipha okujabulisayo noma, ngokuphambene nalokho, into engathi sína kakhulu.

uhlobo lwelogo

Esinye isici esicatshangelwayo yisakhiwo ozosisebenzisa, uhlobo luni lwe-logo ozoqala ngalo, uzokwazi kakade ukuthi kunezinhlobo ezahlukene: i-logo, imagotype, isotype, njll. Konke, Banesici esibenza bahluke kwabanye. Ngakho-ke, izikhathi eziningi kuyadingeka ukusebenzisa into ehlinzeka ngolwazi olungcono futhi ngezinye izikhathi kuyadingeka ukuyicindezela.

Ukuhlela abezindaba

Ake ucabange ukuthi umkhiqizo wakho usuvele udaliwe, wafakwa kudijithali futhi wakhiwe kahle. Manje yisikhathi sokusebenzisa isigaba sokukhangisa noma somkhiqizo. Ukuthengisa kuyaqala lapha, ngakho-ke kuzodingeka ukuthi udale indawo yokukhangisa yomkhiqizo wakho. Njengomthetho ojwayelekile, kujwayeleke kakhulu ukuthi amabhrendi amabha noma indawo yokudlela azikhangise ngemidiya ye-inthanethi, okungukuthi, i-akhawunti ye-Instagram noma iphrofayela lapho uchaza khona isevisi oyinikezayo, enye ingxenye yobunikazi lapho ukhuluma khona ngomkhiqizo, njll. Noma ngabe iyiphi indlela oyisebenzisayo, hlala uyenze ngesizathu.

Ukufakwa Komkhiqizo

Siphinde sithole ukufakwa kophawu engxenyeni yesibili. Kubalulekile ukuthi umkhiqizo wakho umelelwe ngemuva, lesi sizinda singase singathathi hlangothi ngokuphelele noma, ngokuphambene nalokho, sibe nezithombe. Kuyathakazelisa ukusisebenzisa ezizindeni zezithombe, njengoba ngale ndlela ungakwazi ukuhlanganisa okungalungile nokuhle komkhiqizo wakho, okungukuthi, uhlobo lwakho olubonakala lumnyama, noma olumhlophe endaweni ekhanyayo noma emnyama, ngale ndlela uzonquma ukuthi umkhiqizo wakho uyasebenza yini kuhlelo lokusebenza yenza, khumbula.

I-Identity Handbook

Okokugcina, sithola amamanuwali obunikazi obubonakalayo benkampani. La mabhukwana anezimpawu zokuthi ziqukethe zonke izakhi ezibalulekile ekwakhiweni nasekumeleleni uhlobo oluthile. Lapha yilapho kwethulwa khona zonke izinto zobuciko zokugcina ezihlobene nemiklamo yomkhiqizo. Kunezinhlobo eziningi zamabhukwana, wonke alandela iphethini efanayo, ngokokuqukethwe, nakuba amanye ehluke kakhulu komunye nomunye. Isibonelo, singawathola ngobukhulu nobujamo obuhlukene, ezinye izici nazo ziyashintsha, njengesakhiwo sokuqukethwe.

Izibonelo zamabhlogo webha

Guinness

I-Guinness iwumkhiqizo kabhiya futhi ngesikhathi esifanayo, ibha kabhiya ebonakala ngokuthengiswa kobhiya base-Ireland. Njengamanje, lolu hlobo lwebha lusatshalaliswa emadolobheni ahlukene emazweni ahlukene. Okugqamayo akulona uhlobo olukhulu lobhiya eliwunikezayo kodwa uphawu lwayo. Ilogo egqamayo nge-typography yayo yakudala nebucayi. Ngaphezu kwalokho, into eyinhloko yengezwa kumkhiqizo ngendlela yehabhu. Ngokungangabazeki umklamo okulula kakhulu ukuwubona nokuwuhlukanisa.

indlu yase dublin

Njengamanje kuneminye imiqhudelwano efana kakhulu, njengoba kwenzeka eDublin House. I-Dublin House ingenye yamabha kanye nezindawo zokushicilela ezithengisa obhiya base-Ireland nowaseJalimane. Isici esivuna kakhulu uhlobo lwayo, njengoba iphinde imelwe nge-typography yakudala, nemibala esetshenziswe uhlobo iyamangalisa.

Impela kuwumklamo osebenza kahle usuwonke. Ngaphezu kwalokho, kuphinde kugqanyiswe ukuthi lolu hlobo lwebhizinisi lusatshalaliswa nakwamanye amakhona amazwe amaningi, okwenza kube lula ukuthengiswa okungcono.

Ibha yemayela elilodwa

Ibha eyodwa ye-mille idizayini yebha yesimanje. Idizayini yayo igqama kakhulu ngokuqukatha i-sans-serif typography ehlangana kahle kakhulu nalokho uhlobo olufuna ukukukhuluma. Ibha eseceleni komgwaqo ejwayelekile kodwa enokubukeka kwesimanjemanje kakhulu futhi okwakamuva. Ngaphandle kokungabaza, idizayini engabonakali futhi edlala kahle kakhulu ngemibala yenkampani esetshenzisiwe, amanye ama-shades amnyama kakhulu, futhi aphuma ku-chocolate brown kanye ne-ocher ngaphezulu. Ungalokotha uyizame ngenxa yesithombe sayo?

Isiphetho

Imiklamo eminingi isetshenziselwa umkhakha wokubuyisela, kangangokuthi izikhathi eziningi asikwazi ukuqala iphrojekthi yalolu hlobo ngaphandle kokucabanga kuqala ngento yokuqala okufanele siyicabangele.

Ukudizayina uhlobo lwebha noma indawo yokudlela kuwumsebenzi onzima uma ungasebenzi kahle kwasekuqaleni. Ngakho-ke, kubalulekile ukuthi ubambe ngekhanda ezinye zezici esikubonise zona, njengoba zizokusiza wazi ukuthi ungaqala kanjani.

Sithemba ukuthi ufunde kabanzi mayelana nokwakhiwa komkhiqizo, ikakhulukazi kulo mkhakha okhona kakhulu nsuku zonke.