Amalogo amancane ogqozi

Umklamo uhlukaniswe phakathi kokulula nokulula ukukubona, yingakho uma sikhuluma ngobuwena, sikhuluma nge-minimalism.

Kodwa yini ngempela i-minimalist design futhi ibaluleke kangakanani kuma-logo? Hhayi-ke, ukwakheka kwe-minimalist yikho konke esifuna ukukukhombisa kona kulokhu okuthunyelwe. Idizayini engadingi izinsiza eziningi zengcaca nezibonwayo ukuze idlulise umlayezo ofuna ukuyidlulisa.

Kulokhu okuthunyelwe, ngeke sichaze kuphela ukuthi iyini yonke le miklamo ye-minimalism noma i-minimalist, kodwa futhi, Sizokukhombisa uhlu lwamalogo amancane abe nomthelela omkhulu emlandweni yokwakhiwa kwemikhiqizo, nokuthi sethemba ukuthi ingasebenza njengogqozi.

Saqala.

Idizayini encane

Ngaphambi kokuqala, cabanga ngesithombe esinento egqamayo phakathi nendawo yesithombe noma ohlangothini olulodwa, ukuthi naphezu kokuba into eyodwa iqukethe isisindo esibonakalayo esicebisayo futhi okuyikhona futhi okugqama kakhulu kuso sonke isithombe futhi kulula. ukukhomba.

Uma uke wakucabanga, kungenzeka ukuthi udale engqondweni yakho ukulingisa komklamo omncane. Ngamafuphi, uma sikhuluma nge-minimalist design noma i-minimalism, Sikhuluma kakhulu ngesitayela, isitayela sobuciko esigqama kakhulu ngokuba lula kwaso. 

Uma uthi nhlá kungase kubonakale kuwumklamo olula, kodwa ungaphambanisi kalula nokuwubona kalula, ngoba kudingeka ubuhlakani obukhulu nomcabango ukuze ukwazi ukwenza noma yimuphi umklamo omncane, ngoba akuwona umklamo oheha ukunaka. , uma kungenjalo lokho kungadluliselwa ngomklamo.

Umlando omncane

I-Minimalism, njengoba siyazi emkhakheni wezobuciko nezithombe, yazalelwa edolobheni elidumile laseNew York (United States).

Kwavela ngeminyaka yama-60s , isikhathi lapho abaculi abaningi bezama ukucindezela futhi benqabe noma iyiphi into elayishwe ngokweqile nalapho ithuba lokusho nokudlulisa umlayezo kuphela ngalokho okulungile nokudingekayo kwabonakaliswa. Yile ndlela i-minimalism eyaqala ngayo eMelika, ngomzabalazo ngokumelene nomnyakazo okwamanje esiwazi njenge-abstract expressionism. 

Ngamunye walaba baculi ubonise ngemisebenzi yabo izici ezibalulekile zokuklama, noma ngendlela abakhanyisa ngayo izinto kanye nendlela ababedlala ngayo ngethunzi, kodwa lesi sitayela sikwazi ukugcwalisa zonke ezinye izigaba, kusukela ekudwebeni ngisho nezakhiwo.

Izici

• Ukusetshenziswa komumo we-symmetric: Yini ebonisa ukuklama kwe-minimalist ukuthi cishe ihlale igcwele amafomu e-symmetrical, okusho ukuthi kukhona ibhalansi ethile ebonakalayo emisebenzini.

• Ukusetshenziswa kwezinto ezingavuthiwe: Uma sikhuluma ngezinto ezingavuthiwe, sibhekisa kukho izinto zemvelo, ekhishwe emvelweni. Lolu hlobo lwezinto ezibonakalayo luvame ukuthonywa ukwakhiwa kwe-minimalist.
• Amathoni e-Monochrome: Kulula ukukhomba idizayini encane ngayo ukuqashwa kwe ama-hues alula we-monochrome, okumhlophe nokumnyama, mhlawumbe okumpunga okuphakathi kodwa cishe uzobona umthunzi owodwa noma emibili kuphela emisebenzini.

ama-logo we-minimalist

Ngokuhamba kwesikhathi, kumaphrojekthi wobunikazi, abaklami abaningi baqaphela ukuthi bangasebenzisa izinsiza ezincane emiklamo yabo. Futhi akukhona ukuthi kwakubonakala kuwumbono omncane wokudala, kodwa abaningi babo bakuthatha njengesibonelo futhi baqala ukusebenzisa i-minimalism.

Ngaphezu kwalokho, bakwenza njengensiza eyinhloko futhi kuze kube yilolu suku, izinhlobo eziningi zehlile emlandweni wemiklamo yazo. Sikukhombisa uhlu lwalezo eziphume phambili kakhulu ngenxa yokwakheka kwazo, imibala yazo, izakhi zazo namagugu azo njengenkampani.

Saqala.

Nike

Njengamanje iNike ingenye yezinkampani ezibaluleke kakhulu embonini yezemidlalo. Imikhiqizo yayo yakhelwe ngokukhethekile abasubathi futhi okwamanje kunamaqembu amaningi ebhola lezinyawo, e-basketball noma ebhola lombhoxo asebenzisa lolu hlobo emahembeni awo.

Akugcinanga nje ngokungena emlandweni ngenxa yamagugu ayo kodwa nokuklanywa komkhiqizo wayo, umklamo owenziwe ngophawu oludumile olubizwa ngokuthi.swoosh, isici esimise okomkhaza. Umgomo womklami wayo bekuwukuklama uhlobo oluzokwazi ukubonakala ngokunembile ngenxa yobulula balo.

Yingakho kulezi zinsuku njalo uma sibona lolu phawu singalukhomba ngokushesha.

Audi

I-Audi ingelinye lama-brand nawo agqama ngokuklama kwawo. Uhlobo lwemoto oludumile lwaduma ngokuthuthuka umklamo ovela kumajamo wejometri avamile futhi alula. Akulindelekile ukuthi ukwakheka kwalo mkhiqizo ngokwawo kukhombisa ubungako bezimoto zabo kanye nobuhle eziveza ngabo.

Kuyisibonelo esicacile sokuthi okuningi kungadluliswa ngokuncane, futhi naphezu kokuba uphawu olugxekwayo ngokubukeka kwalo okufana nokweMidlalo Yama-Olympic, lizuze indawo ku-10 ephezulu yamalogo amancane amancane.

Apple

USteve Jobs naye wayecacile ukuthi umklamo womkhiqizo wakhe kufanele ube umklamo ocacile, olula onokuningi ngokuncane. Kungakho i-Apple isiphenduke ibhrendi eyaziwa kakhulu emhlabeni. Futhi akusekude emuva njengoba i-apula elidumile seliphenduke isithonjana enkathini yedijithali.

I-Apple ingenye yama-logo ongathola ugqozi ngayo njengoba ukwakheka kwayo kulula futhi nemibala abayisebenzisayo i-monochrome ngokuphelele.

McDonald's

Okwaba yizindandatho zegolide ezilula futhi sekungomunye wemikhiqizo edumile futhi ebalulekile yokudla okusheshayo emhlabeni. Umklamo wayo ulula futhi kulula ukuwubona, njengoba yakha isiqalo sabazalwane bakwaMcDonald, abadali bale nkampani.

Akungabazeki ukuthi idizayini ukuthi, ngenxa yombala wayo ogqamile kanye nomklamo wayo uye waqashelwa emhlabeni wonke, ingenye yobufakazi obubonisa ukuthi ukwakheka kwe-minimalist akudingeki ukuthi kuqale kuphela kumathoni amnyama noma amhlophe, kodwa kusukela kumathoni akwazi ukubiza. ukunaka

Microsoft

I-Microsoft iphinde yehla emlandweni, naphezu kokubaluleka kwayo emhlabeni wezobuchwepheshe kanye nomkhakha we-audiovisual, i-logo yayo eyakhiwe ngamajamo wejiyomethri angunxande alingisa iwindi, yehlile emlandweni ngokuba enye yezinto ezilula nezibonakala kakhulu kuzo zonke. emhlabeni jikelele.

Umehluko iMicrosoft ewugcinayo namanye ama-logo ukuthi inombala ohlukile, lapho imibala ephuzi, eluhlaza okwesibhakabhaka, eluhlaza kanye newolintshi noma ebomvu igqama khona. Akungabazeki ilogo efanelekile yokuthola ugqozi uma okufunayo kuwuphawu lomkhakha othile. 

Mini

I-Mini ingenye yemikhiqizo, kanye ne-Audi, engene emlandweni emkhakheni wezimoto. I-logo yayo isekelwe ekusebenzeni kanye nejometri, okuthatha njengenkampani ezinikele ekwakhiweni nasekudayiseni izimoto ezinomlingisi odlangile futhi ozimisele.

Inkampani yakwaMini ikhethe uphawu oluzogcina umlando womkhiqizo, uhlobo lwezimoto ezigijimayo nezincane. Konke lokhu kwafezwa ngesiyingi nje kanye nemigqa evundlile.

Pepsi

I-Pepsi ingenye yezinhlobo zeziphuzo ezithambile ezihlale ziqhudelana neCoca Cola edumile. Akugcini nje ngokungena emlandweni we-flavour yasehlobo yeziphuzo zayo, kodwa futhi nokudala i-logo enamandla kakhulu eyayinokulinganisela okubonakalayo okubonakalayo futhi kulula ukuyibona.

Ngokungafani ne-Coca Cola, i-Pepsi yabelana ngamathoni amabili e-chromatic, eyodwa ebomvu neyodwa eluhlaza okwesibhakabhaka, ngale ndlela abakwazanga nje ukudlulisa umlayezo ovela ezingxenyeni zesithombe, kodwa futhi kusukela kumabanga wombala.

Ngamafuphi, ingenye yama-logo azuzwe kakhulu.

abaklami minimalist

• U-Otl Aicher: Cishe u-Aicher unguyise womklamo wezithombe, waziwa emhlabeni wonke ngokuklama ezinye zezithombe zefilimu. emunich Olympics kanye nokudala amabhrendi afana ne-Braun, i-Lufthansa noma i-ERCO. Imiklamo yakhe iqala kusukela kusisekelo sokuba yi-minimalist ngokusebenzisa izibalo zejometri ezivamile nezilula namathoni we-monochromatic. Ungomunye wabaklami abanethonya elikhulu futhi ababalulekile emlandweni we-graphic design. Sikumema ukuba wenze ukusesha okubanzi ngaye futhi uphenye ilogo ngayinye ayiklamile.
•   U-Paul Rand: U-Rand ungomunye wabasunguli bomklamo ozuze impumelelo enkulu ngamaphrojekthi kamazisi awenzile kuwo wonke umlando. Udume ngokuklama imikhiqizo efana ne-IBM, ABC noma i-UPS. Ngemiklamo yakhe, usebenzisa ukusetshenziswa kwemigqa ecacile engamatasa kakhulu kanye nama-typographies ahambisana nezinsiza zezithombe azigcina eduze kwakhe.

Isiphetho

Sithemba ukuthi ufunde okwengeziwe mayelana nobunikazi kanye nedizayini encane. Nsuku zonke kunabaklami abaningi abakhetha lolu hlobo lokuklama, beshiya isitayela esigcwele ngokweqile, manje yisikhathi sokuthi udizayine ilogo yakho.