Yiziphi izingcweti ezifihlwe ngemuva kwama-logo adume kakhulu esikhathi sethu? Wawuthini umongo wokwenza izingcezu eziphumelelayo zomlando wokufaka uphawu lomkhiqizo? Namuhla ngithanda ukwabelana nawe ngokukhethwa kwamanye ama-logo abaluleke kakhulu nezinkampani eziye zaphatha izimakethe ezinkulu amashumi eminyaka. Izakhiwo ezinhle kakhulu ezakhiwe ngongqondongqondo abanjengoMilton Glaser noma uSalvador Dalí.
Ngiyazi ukuthi kunemikhakha eminingi yokufaka uphawu lokuvula uphawu futhi ngokuqinisekile sizozihlanganisa ngokuhamba kwesikhathi. Okwamanje ngikushiya nabayisithupha babo lokho abanamfucuza.
I-Federal Express
Cishe ngo-1994 iFederal Express yathuma abakwaLandor Associates ukuthi bakhe kabusha uphawu lwenkampani. URichard Runyan wayebhekele ukwakhiwa kwayo ngonyaka we-1973 futhi kusukela lapho kube yinganekwane emhlabeni wezakhiwo kanye nesibonelo sokubonisa ukusetshenziswa okuyikho kwesikhala esingesihle. Le logo iwine imiklomelo engaphezu kwengu-40 yokuklama futhi iye yakhethwa njenge- omunye wamalogo ayisishiyagalombili amahle kakhulu emashumini amane edlule kumagazini okhethekile wama-35 we-American Iconography umagazini i-Rolling Stone. Inqubo yokudala yayiyinkimbinkimbi futhi amathuba angaphezu kwamakhulu amabili alahlwa kuze kutholakale efaneleke kakhulu. Umphathi we-FedEx wabona ngokushesha umcibisholo phakathi kuka-E no-X.
shell
Ngemuva kokwenza uhambo oluya eSantiago de Compostela, umndeni wakwaGraham uthathe isinqumo sokubeka uphawu lwe- Igobolondo laseSantiago, yize bekulokhu kulungiswa eminyakeni edlule futhi kujwayela ukuthambekela kwemidwebo yezithombe. Umlingisi wakhe? URaymond Loewy, ongomunye wozimboni abahamba phambili ezikhathini zakamuva, ikakhulukazi ngo-1971 owabhekela yonke le datha ukuze athuthukise isithombe senkampani yenye yezinkampani ezibaluleke kakhulu kwezohwebo zekhulu lama-XNUMX. Ngakolunye uhlangothi yayinereferensi yeConcha de Santiago kanti kolunye ukuxhumana okuqinile okukhona neSpain, okuthile okwakubonakala ekukhetheni okubomvu nokuphuzi.
Nike
Ngo-1971 umkhiqizo owasungulwa nguPhil Knight wamukela igama le- UNike ngokuhlonipha unkulunkulukazi wamaGrikhi wokunqoba. Uphawu lwayo lwasungulwa ngumfundi owakha imidwebo ogama lakhe linguCarolyn Davidson owafuna ukuguquguquka kwamandla (okuwukuphela kwesidingo uK Knight acela ukuba sibe khona emfanekisweni womkhiqizo) wakha uphawu olususelwa kuphiko lukankulunkulukazi ongumGreki. Ekuqaleni uPhil wayengagculiseki neze ngomphumela, waze wathi "Angithandani nophawu, kodwa ngizojwayela."
Ngithanda i-new york
Umdondoshiya uMilton Glaser wenza ilogo njengohlobo lwe-hieroglyph olwakhiwa ngohlamvu I ngosonhlamvukazi, kwalandelwa inhliziyo ebomvu ngezansi okuyizinhlamvu uN no-Y ngosonhlamvukazi kanye nefonti ye-American Typewriter. Kwakungo-1977 lapho uWilliam S. Doyle woMnyango Wezohwebo waseNew York aqasha inkampani yezokukhangisa i-Wells Rich Greene ukuthi yakhe umkhankaso wokumaketha iNew York State. Kwakungenkathi uGlaser ebonakala esebenza kulo mkhankaso futhi esebenza ngqo esithombeni sakhe. Umphumela waba impumelelo yangempela eqhubeka nokuthengisa kuze kube namuhla. Ukuba lula kwayo nobuhle bayo kusho ukuthi singayihlanganisa ngokushesha neNew York futhi siyithathe njengokulula kakhulu ukubona nokufaka uphawu.
AmaLollipops
Ngenye yamaswidi adume kakhulu emhlabeni futhi uphawu lwayo alunakuba ngaphansi. Empeleni ingenye yezinsalela zensimu yethu yekhulu elidlule. Konke kwaqala cishe ngo-1959 ngenkathi u-Enric Bernat waseCatalan odala esungula inkampani yama-confectionery uProductor Bernat futhi waba nombono omuhle ngemuva kokubona ukuthi izingane zingcolisa kanjani izandla zabo njalo lapho bedla uswidi. Umdali wethu uthathe isinqumo sokubeka induku kuswidi futhi ayimakete kanjalo, ngale ndlela ebezophendula uswidi abe umkhiqizo ohlanzeke kakhudlwana nethuba lokuwuthokozela ngaphandle kokuwugwinya empeleni. Yize ekuqaleni yayithola igama elithi Chups kuphela, lokhu kwashintsha lapho isikhangiso somsakazo esasikukhuthaza sasithi "Chupa Chups" futhi kusukela lapho le ndawo yabe isiyiqamba igama yabalaleli bayo abaqala ukuyibiza ngokuthi yiChupa Chups. Njengamanje uswidi udayiswa emhlabeni wonke kodwa iqiniso elifuna ukwazi kakhulu mhlawumbe ukuthi ngemuva kwalomkhiqizo kungesinye sezidlakela zomhlaba wezobuciko, uSalvador Dalí wethu omkhulu. Cishe ngonyaka we-1969 inkampani yafuna usizo emqondweni wobuhlakani baseCatalan futhi ngemali yemali abayizigidi bathumela lo mkhiqizo. Kuyahlaba umxhwele ukwazi ukuthi le logo Ngithatha ihora lomsebenzi kuphela kumculi futhi wasebenzisa kuyo imibala yefulegi laseSpain. Ubuye futhi wathatha ithuba lokwenza umumo oyindilinga obe uvumelane ngokuphelele nekhava kamaskandi futhi ngale ndlela wakha ukumelwa okunamandla okuguqulelwe kulo mkhiqizo.
HBO
Ngemuva kophawu lwelinye lamanethiwekhi wethelevishini abaluleke kakhulu namuhla UGerard huertafuthi, umklami onephothifoliyo emangalisayo ngemuva kwakhe. Futhi, akubona bonke abaklami bezithombe abanethuba lokusebenzisa amakhono abo ezindaweni ezahlukahlukene njengaye. Phakathi kwezinto ezinhle azidalile kukhona ama-logo ezinkampani ezifana ne-Eternity kaCalvin Klein, i-MSG Network, uphawu lwe-CBS Records Masterworks, i-Atlantic Monthly noma i-PC Magazine. Ngeke sikhohlwe ukuthi yena uqobo wakhe elinye lamalogo adume kakhulu endimeni yomculo: i-ACDC.
