Izimpawu zikaPaul Rand

Idizayini yezithombe ibuye ibe ugqozi, ulwazi nokufunda. Ukuze uqonde ukuklama, kuyadingeka ukuthi ubheke okwedlule futhi ugqugquzelwe yilabo abazuze impumelelo ngokusekelwe eminyakeni neminyaka yokuhlangenwe nakho kulo mkhakha.

Kungakho abaningi babo bengagcinanga ngokuhlonishwa ngomzamo wabo nokubekezela, kodwa namaphrojekthi amaningi okuthi ngokuhamba kwesikhathi abe yingxenye yezimpawu nobunikazi bezinkampani eziningi esizaziyo namuhla.

Kodwa ukukhuluma ngomklamo, Okokuqala kufanele sikhulume ngomuntu othathwa njengoyise wobuciko bokuklama nokudweba, u-Paul Rand. Kulokhu okuthunyelwe, ngeke nje sikutshele indaba yakhe njengomklami, kodwa sizophinde sikunikeze uchungechunge lwamaphrojekthi amenze waba ibhentshimakhi yabaklami abaningi.

UPaul Rand: Ungubani?

Paul rand Ichazwa njengesinye sezethulo eziphezulu zokuklanywa kwezithombe. Waziwa njengomklami wezithombe ongcono kakhulu wesikhathi sonke. Wazalelwa e-United States, futhi ngaphezu kokuklama okuhamba phambili njengegatsha lakhe eliyinhloko, waziwa nangokuba umdwebi, umfundisi, umklami wezimboni kanye neciko lokukhangisa.

Uphinde abe yisibonelo sokuba ngumdali weSikole saseNew York kanye nomsebenzi wakhe oholele empumelelweni yomhlaba wonke. Ngamafuphi, ungumklami owaphefumulelwa ubuciko bezithombe njengendlela yokuphila, futhi Njengamanje, kunabaculi abaningi, abaklami nabaklami abavela kuwo wonke umhlaba abakuthatha njengenkomba yamaphrojekthi abo, ikakhulukazi lawo obunikazi bebhizinisi.

Indaba yakhe

Wazalelwa eBrooklyn ngo-1914, umkhaya wakubo wayebhekwa njengokhethekile ngenxa yokuthi wayeyithanda kakhulu inkolo, amaJuda nama-Orthodox, okwaholela ekuvinjweni nasekuvinjweni kwezithombe. Kodwa wayefuna ukugqama kokunye ngaphandle kwesayensi noma izincwadi, ngakho kusukela esemncane waqala ukuklama izingqwembe zeminye yemicimbi yakhe yesikole. Ngaleyo ndlela abazali bakhe bamvumela ukuba afunde futhi enze izifundo zakhe kwezobuciko.

Kusukela esemncane wayesevele evelele njengomklami nomdwebi, njengoba abanye omagazini abadumile edolobheni lakubo bamthuma ngamaphrojekthi amakhulu okuklama izembozo zabo. Wakhula kanjalo uPaul Rand futhi yenza i-niche ebalulekile emhlabeni wokuklamaKangangoba, bayibhala njengethonya elikhulu kumklamo waseMelika.

Eminyakeni eminingi kamuva, izinkampani eziningi zafuna ukuxhumana naye ukuze zithuthukise ukwaziswa kwenkampani yazo nemithombo yokukhangisa. Ngokwalesi sizathu, Wanquma ukuthatha indlela entsha futhi azinikele ekwakhiweni komkhiqizo. Ukuze enze lokhu, wasebenzisa ezinye izimo zejometri lapho aphefumulelwa khona kumaphrojekthi akhe wezimpawu futhi wawabeka phezulu ngenhloso yokudala umkhiqizo ohlanzekile, ongematasa kakhulu futhi kulula ukuwubona. Lena yindlela ezinye zezinkampani ezimchaze ngayo uPaul Rand.

imisebenzi yakhe emihle kakhulu

Ford

Uma u-Paul Rand egqame ngokuthile, kusekuklanyweni komkhiqizo. Ngalesi sizathu, uHenry Ford wakhetha uPaul Rand njengomklami oyinhloko nakuba ayengafuni ukuthi ayiklame. Ukwenza lokhu, umklami ukhethe umklamo osebenza kahle futhi ojwayelekile wangaleso sikhathi, masikhumbule ukuthi uhlobo nomklamo walo kutholakala ikakhulukazi ngeminyaka yama-70s, isikhathi esishajwa kabusha ngokunyakaza okukhulu kwezimoto nobuchwepheshe.

Yile ndlela uPaul Rand asebenza ngayo nakakhulu emlandweni wokuklama, njengoba wayeyingxenye yezinkampani ezinkulu zezimoto emlandweni, ngaleso sikhathi ezazibhekwa njengezibaluleke kakhulu.

IBM

U-Paul Rand naye ube yingxenye yomklamo walokho okwamanje nokuqashelwayo njengenkampani yezobuchwepheshe yaseMelika yamazwe ngamazwe kanye nokubonisana okusekelwe e-Armonk, eNew York. Ngokungangabazeki, umklamo usebenza ngempela. Igcina umugqa wayo wesithombe kanye nesitayela sayo sejometri ngezimo ezivamile nezilula.

Ukudalwa kwalolu phawu kanye nokusetshenziswa kombala walo wenkampani kube yimpumelelo kokubili enkampanini nasemsebenzini wakhe wokuba ngumdwebi nomklami womkhiqizo.

KoLondIsi

I-Westinghouse yinkampani kagesi yasePennsylvania. Le nkampani iphinde yakhetha futhi yathola isidingo sokwenza umkhiqizo. Ukwenza lokhu, uPaul Rand wehlela emsebenzini futhi, igcina ubuhle bayo be-constructivist nobumo bejometri, inqume ukwenza ilogo isithombe sayo esimelelwe isiqalo senkampani esinezimo ezinjengemibuthano noma amasilinda.

Kwakungenye yezimpawu ezizuze ukuqashelwa okukhulu yimboni yokuklama futhi namuhla ingenye yezimpawu ezimele kakhulu. Ngokungangabazeki, omunye wemisebenzi yakhe emihle lapho kubonakala khona umsebenzi owenziwe kahle.

abc

Inethiwekhi kamabonakude edumile yakwa-ABC nayo ibingezinye zezinkampani nezinkampani ebezidinga umazisi omusha. Ngalesi sizathu, u-Paul Rand wajoyina enye i-adventure entsha. Kulokhu ukhethe uhlobo lokubhala oluyindilinga olungakushayi indiva uketshezi nokufudumala kokuba umumo wejometri. Naphezu kwalokhu, ukhethe umbuthano owakhiwe kahle futhi oklanywe kahle futhi wasebenzisa njengento eyinhloko ye-logo.

Ngokungangabazeki, ungomunye wemiklamo emangalisa kakhulu yomsebenzi wakhe njengomklami.

Ezinye izinkomba

USawuli Bass

Uma bekufanele siqale lolu hlu nabanye abathenjwa nabo asebeqophe umlando, kungaba nguSaúl Bass ngaphandle kokungabaza. Ungumklami wephosta ogqugquzelwe yisinema yaseHollywood nasezinkanyezini ezinkulu. Ubengumguquli embonini yamafilimu, eklama amanye amakhredithi amafilimu. Isebenza njengeThe Man With the Golden Gun", "The Temptation Lives Upstairs", "Vertigo", "Anatomy of a Murder", "West Side Story", "Psychosis" noma "Spartacus" igqamile. Kafushane, umklami oye waba nomthelela kubenzi befilimu abakhulu nabaculi.

UMilton Glaser

Ungomunye wabaklami namaciko owaziwa umhlaba wonke ngemiklamo yakhe. Ube ngumdali welogo edumile yedolobha laseNew York ukuthi izivakashi eziningi zigqoka izikibha zazo lapho zivakashele idolobha. Waziwa nangokumela kwakhe uBob Marley, ngaleyo ndlela aklame futhi enze umfanekiso ogcwele imibala nangezindlela ezihluke kakhulu. Ungomunye wabaklami ababonakala ngokusetshenziswa kwemibala egqamile nehlaba umxhwele. Uma okufunayo kuwugqozi, kungenye yezinkomba ezinhle kakhulu zokukwenza ngaphandle kokungabaza.

UDavid carson

Unguyise we-grunge design, enye yezindlela ezakha i-graphic design. Isitayela sakhe sibonakala ngokugcwaliswa ngamaphethini, amaphethini asuselwa kumafonti angajwayelekile futhi ahlaba umxhwele, imibala nobubanzi be-chromatic amnandi kakhulu futhi. indlela yokuhlanganisa nokwehlukanisa izakhi ezinemifanekiso azisebenzisayo ngendlela ewubukhazikhazi kakhulu. Ngaphandle kokungabaza, ingenye yezinkomba ezihamba phambili zalabo abasanda kuqala futhi abadinga ukuthuthukiswa kokusungula nogqozi. Ngaphezu kwalokho, udume nangeminye yemisebenzi yakhe, njengezikhangiso zemikhiqizo efana nePepsi, Budweisser noma iXerox.

UJavier Mariscal

U-Javier Mariscal ungumklami wezithombe wase-Spain, odume kakhulu ngokuba ngumdali we-Barcelona Olympic Games ngo-92. Imisebenzi yakhe ihlanganisa ukufaka uphawu, amaphosta, amanoveli ayingcaca, izithombe ezinyakazayo, icinema ethile, izakhiwo, ukupakisha, njll. Ungomunye wabaculi nabaklami ababanzi kakhulu njengoba ethinte izindawo ezahlukene zokuklama. Futhi inenani eliphakeme lokudala, njengoba imisebenzi yakhe ibonakala ngamafonti nezakhi noma imifanekiso ayisebenzisayo kuleyo naleyo. Akumangazi ukuthi ungomunye wezinkomba ezinkulu zaseSpain, okwazile ukusenza sonke sithandane.

Pepe Gimeno

U-Pepe Gimeno ungomunye wabaklami baseSpain owine umklomelo wokuba nereferensi ephezulu nokubamele. Impela uzwile ngaye, njengoba engumdali wesundu elidumile lezivakashi elihlanganisa umkhakha wezokuvakasha woMphakathi waseValencia. Isihlahla sesundu esifakwe kabusha ngemibala, ngayinye imelela isiko, isimo sezulu, umlando kanye namagugu omunye wemiphakathi ehamba phambili eSpain.. Uyaziwa nangemiklamo yakhe emincane kakhulu kanye ne-demure. Ngamafuphi, isibonelo esihle sokuthi ngokuncane kakhulu ungasho okuningi.

Isiphetho

Baningi abaklami nabaklami abebeyingxenye yomlando. Phakathi kwabo, uPaul Rand ube ngomunye wezinkomba ezinkulu kakhulu kithi sonke. Akungabazeki ukuthi imisebenzi yakhe imake ngaphambi nangemuva, nokuthi ngayinye yazo inencazelo nesitayela esiyenza isebenze futhi ekuqaleni eyakhe.

Sithemba ukuthi ufunde okwengeziwe ngalo mklami neciko elimangalisayo. Sikumema ukuthi uqhubeke nokufuna eminye yemisebenzi yakhe, ecishe ibe ngu-250. Phakathi kwayo kukhona amabhrendi namaphosta. Sithemba futhi ukuthi ezinye zezinkomba esizikhombisile zizokukhuthaza.