Ungayakha kanjani i-logo enhle, izici eziyisisekelo

I-logo eyenziwe kahle ingenye inikeza inani ezinkampanini, ngoba kukhombisa amagugu nefilosofi yalokhu phambi kwamakhasimende abo kanye nomphakathi jikelele, futhi kuyabavumela ukuthi bazihlukanise nomncintiswano futhi ube nelogo futhi ngomklamo omuhle uthanda iBranding yenkampani, okusho ukuthi, iqembu lezethulo ezingokwengqondo, noma ngabe linamandla noma linokuqonda, umuntu oyedwa noma ngaphezulu anabo maqondana nenkampani noma uphawu.

Njengesinyathelo sokuqala ne- kuzuzwe ilogo ekahle evumelana nezidingo zomkhiqizo, amaklayenti kufanele akhulume ngokuningiliziwe ku-graphic design studio ngayinye yezici inkampani yazo enazo, lezo zemakethe ebhekiswe kuzo kanye nomyalezo abafuna ukuwudlulisa. Ngemuva kwalokho, umklami uzokwenza ucwaningo ngomncintiswano, bese eqala inqubo yokwakha ilogo.

Izinyathelo zokwakha i-logo enhle

Ukubona okubonakalayo

Ngaphakathi kwenqubo yokubona izakhi ezahlukahlukene ezibukwayo ziyabandakanyeka, njengezici zamasiko nezengqondo zomuntu ngamunye.

Kusukela ekuqaleni ubuchopho bubona ubujamo okuthanda ukucabanga okufanayo kwimemori; bese imibala ivusa imizwa futhi ekugcineni okuqukethwe ngolimi okuzodingeka bakunqume.

Nazi ezinye izici ezizokusiza ukwandise i-logo yakho.

Yiziphi izici i-logo enhle enazo?

Ukulula

Ilogo kufanele kube lula, ngendlela yokuthi ivumela ukuqaphela uhlobo lomkhiqizo olumele kuphela ngokuwubheka, ngakho-ke kuzoba lula ukuyikhumbula, uyihlanganise bese uyikhiqiza kabusha.

Ukwenza ukwenziwa kabusha kwe-logo kube lula ngamasu ahlukahlukene wokuphrinta noma ngezinhlelo zokusebenza ezahlukile noma ngabe kungamaselula noma izikrini, kuzodingeka ukuthi ukufaka umbala kulula njeokungukuthi, sebenzisa imibala engu-2-3 kuphela.

Kufanele futhi ugweme ukusebenzisa isithunzi noma imiphumela ye-gradient.

Khumbula

Ngokwe-RAE, ukukhunjulwa kusho “ufanelwe inkumbulo”, Okungahumushela ekwakhiweni kwelogo njengokugcina kuphela lokho okudingeka ngempela, ukuze abathengi kanye nomphakathi jikelele bakwazi ukukuqaphela.

Ukubheka ukuthi ubunye nokuqala nakho kungadala ilogo.

Umbala

Umbala ungaveza imizwa, ukwenqatshwa noma ukuheha ngokuya ngemizwa, ubuwena nangokwesiko lomuntu ngamunye.

Ngokufanayo, kuthonya kakhulu ukutholwa komkhiqizo noma komunye umkhiqizo, yingakho kufanele ufunde ngokucophelela isinqumo sombala ozoyisebenzisa lapho wenza i-logo, ngoba umbala wenza ukuthi kwaziwe ngomkhiqizo ovumela ukuthi waziwe futhi ukhunjulwe emakethe futhi kukhuthaze nokwehlukanisa, okufanele kuhambisane nenjongo nefilosofi yenkampani.

Ukuthayipha

Ukukhetha nokusetshenziswa kahle kwe-logo's typography kuzoncika ekutheni umphakathi uyibona ingcono noma cha. umyalezo lowo mkhiqizo ofuna ukuwudlulisa. Ngakho-ke idinga ukuthi ifundeke ngokuphelele, ngakho-ke kufanele ibe nosayizi womzimba ofanele, ithambeka, ukujiya nombala.

Ngisho, Amafonti ama-2 ahlukene aphezulu kufanele asetshenziswe lapho kwakhiwa i-logo, ngaphandle kwalokho umphakathi ungadideka, futhi, usayizi wombhalo kufanele ucace noma ngabe ungosayizi abancane impela, ngakho-ke kufanele ukhethe ifonti ekwazi ukuzivumelanisa namafomethi ahlukile.

Kufanele kube nezimo eziningi

Kufanele kube uphawu oluguquguquka kalula futhi olubonakalayo kungakhathalekile ubukhulu bayo, ukusekelwa noma ukusetshenziswa kwayo.

Lokho wukuthi, kufanele sikwazi ukusetshenziselwa womabili ekukhangiseni okukhulu ku-facade yesakhiwo noma njengesikhangiso esibayeni esincane noma kufanele isetshenziswe kuwebhu. Ngakho-ke okunconywe kakhulu yilezi ama-vector logoAma-logo awusizo kakhulu ongawasebenzisa, kepha lokho sizochaza kangcono kwenye indatshana.