Ukuze uvule indawo yokudlela, izidingo ezithile ziyadingeka kuye ngezwe. Into yokuqala okufanele siyicabangele izindleko zakho konke okuhlanganisayo. Abasebenzi, izindawo, izinto zokwakha, okokusebenza okuzoqala kanye nokuphatha okungapheli kanye nesifiso. Kodwa futhi, sidinga isithombe esihle senkampani. Futhi lesi sithombe kufanele siqale nge-logo enhle. Thola ugqozi ngalawa malogo wendawo yokudlela ngaphambi kokuthi uqale ukudala awakho.
Ukuze wenze lokhu, kuzodingeka wazi ukuthi yini ofuna ukuyiveza ngendawo yakho yokudlela, ngoba akuzona zonke izimo noma imibala eyezethameli eziqondiwe ezifanayo.. Kuye ngohlobo lomkhiqizo ozowudayisa kanye nenani lenkonzo yakho. Njengoba i-haute cuisine enamanani aphezulu ayifani nendawo yokudlela esheshayo efana ne-Burger King. Ngamunye wabo ucacile ngokuthi ukhuluma nobani futhi kwezinye izimo, kancane kancane bayawashintsha.
Eqinisweni, ukukhuluma ngeBurger King kusenza sikhumbule isithombe eyayinaso ngaphambili nalapho isithuthele khona manje. Lolu shintsho ludalwe wushintsho lwezithameli olubhekiswe kuzo. Ngoba noma ngabe umkhiqizo ufana, umyalezo ofuna ukuwuthengisa uhlukile. Lokhu kungenxa yezinguquko empilweni abantu abayiholayo nendlela ababona ngayo insizakalo eyodwa noma enye, kuzodingeka ukucabangele lokhu lapho wenza uphawu lwakho.
Okufanele ukucabangele ukwenza ilogo
Njengoba sishilo ngaphambilini, umphakathi wakho. Kodwa ukuze wazi ukuthi izethameli zakho zifunani, kufanele uqale wenze ucwaningo oluningi. Njengoba umlayezo udluliswa ngamaphuzu ahlukene. Kungaba kanjani umbala welogo yakho, umlingiswa (uma ukhetha ukuba nayo, njengasendabeni ye-KFC), amajamo, uma aqonde kakhulu noma agobile. Futhi, isiqubulo. Yini ekwenza uqinisekise lokho okufunayo kumakhasimende akho kanye nalokho okunikezayo ukuze wanelise leso sidingo.
- Imibala yomkhiqizo wakho. Kumele uqaphele, ngoba imibala izochaza into ebaluleke kakhulu njengendawo yokudlela. Uma ukhetha umbala oluhlaza okwesibhakabhaka, cishe umbala ongcono kakhulu wendawo yokudlela. Ayikhangi kangako futhi ayilulungele lolu hlobo lwebhizinisi. Uma ukhetha imibala efana nophuzi noma obomvu, inikeza uthando namandla amaningi. Lokhu kungaba kuhle endaweni yokudlela yokudla okusheshayo (njengeMcDonald's). Kodwa uma ufuna okuthile okuyiqiniso, ungadlala ngamathoni aluhlaza nansundu aveza imvelo. Ngakolunye uhlangothi, uma uzomisa isitolo sekhekhe, kufanele usebenzise imibala efana nepinki noma eluhlaza okwesibhakabhaka.
- Izimo zelogo. Amafomu nawo abaluleke kakhulu, lapho ungakwazi ukwengeza ubungqabavu, amandla, isivinini kanye nezinye izichasiso eziningi. I-symmetry ekwakhekeni kwelogo iyenza into yakudala futhi ebucayi, isibonelo. Uma sithanda okuthile okungajwayelekile, kuzodingeka sisebenzise amakhona ayindilinga, okwenza isithombe sibe mnandi kakhulu. Ngokuphambene nalokho, uma udinga into ye-hooligan, into eyiqiniso, ungasebenzisa inhlanganisela yomumo oyenza ibukeke, isibonelo, izinti, imfoloko, njll. (njengoba kwenzeka nge-DiverXO)
- Isiqubulo somkhiqizo. Lokhu kumele kuxhunyaniswe nefilosofi yenkampani yakho. Ekugcineni, kufanele ucabangele ukuthi le elementi kufanele kube ngeyokugcina ukubekwa. Njengoba ukuyichaza kufanele ucace kakhulu ngalokho obufuna ukukudlulisa futhi uma ukuzuzile ngezinyathelo ezedlule esizikhombisile.
Izibonelo ezahlukene zokudla okusheshayo
Njengoba sesichazile ngesibonelo sikaMcdonalds noma Burger King, singabona ukuthi izindawo zokudlela zokudla okusheshayo zihlala zikhetha amathoni afanayo. Eqinisweni, yomibili le mikhiqizo ifune ukuzihlukanisa nayo ngenxa yesimo esibi "sokudla okungenamsoco" ethole ukugxekwa okungenakubalwa ngakho. Yingakho yomibili le mikhiqizo, ngayinye ngendlela yayo, ikhethe imibala exhumene kakhulu nemvelo, efana nensundu neluhlaza.
Kepha, singabona ukuthi umbala obomvu ube yintambo evamile yazo zonke lezi zindawo zokudlela. Njengoba akubanga nje la ma-hamburger amabili, kodwa kukhona nabanye abaningi. Futhi uma sibala abambalwa esibaziyo, singasho okuphinde kube yi-KFC, i-Pizza Hut, iTelepizza noma i-Five Guys. Kodwa kukhona nezinye izindawo zokudlela ezisheshayo ezizame ukuzihlukanisa ngokusebenzisa eminye imibala evusa into efanayo, kodwa ehlukile.
Lawa mamaki angaba Taco Bell, lapho ekhethe khona uhlobo olunombala onsomi kagesi. Noma uhlobo lwe-SubWay lokudla okulula okunombala oluhlaza nophuzi. Ngaphezu kwale mibala egqamile, i-hue kagesi ekhethiwe iphinde inqume ukuthi amandla nesivinini esikhuluma ngakho. Yingakho izikhala zayo eziningi zixhunywe nezimpawu namabha akhombisa indawo yokudlela ngayinye.
Elegance, minimalism nombala omnyama
Uma esimweni sakho unguCHaute cuisine hef, ngemibono emihle yokudala mayelana nekhishi, i-logo yakho akufanele ibe nanoma yimiphi imibala eshiwo ngenhla, ingasaphathwa i-hue yayo. Okungenani hhayi ngokuqondile. Ezindaweni zokudlela ze-haute cuisine, lapho amamenyu emakhulu impela futhi amanani emancane, uphawu kufanele luveze lokho minimalism, ukuhlanzeka nokuhlanzeka.
Imibala emnyama nempunga kungemuva elimhlophe ilungile. Kodwa ungaphinda ukhethe amathoni egolide ukuze uyinikeze impilo, ngendlela yobufakazi ehlanganiswe nelogo. Lokhu kungabonisa ikhishi lezinga eliphezulu nendawo yokudlela okufanele ibe sezingeni lomsebenzi. Kulokhu, umugqa wethegi ungase ungadingeki.. Njengoba igama loMpheki, ukudla kwakhe kanye nokunethezeka okuphefumulayo endaweni yokudlela kufanele kube ngokwanele.
Indawo yokudlela yasendaweni yendabuko
Uma, ngakolunye uhlangothi, ungazi ukuthi hlobo luni lwekhishi ongalimisa futhi ukhetha ukusetha into elula, ebonakalayo futhi ngamanani aphakathi., ungasetha ibha yendawo evamile yokuphila konke. Lapho ukudla kwenziwa ekhaya, kuhle futhi ngentengo enkulu. Ukuze uthole i-logo yebha yalolu hlobo, akudingeki ucabange kakhuluNakuba kuyiqiniso ukuthi manje ukunikeza ubunikazi kubalulekile kuzo zonke izindawo.
Inqobo nje uma igama lebha lingeyona "iBar Antonio" (ebonakala kakhulu) ungathola indlela elula yokukholisa ngelogo yakho. Imibala ingaba yomibili emnyama ehlanganiswe nophuzi noma obomvu, kanye nezindawo zokudlela ezinemibala eluhlaza. Ukufakazela ubunjalo bomkhiqizo wakho kanye nokusondelana. Isiqubulo singaba into efana nokuthi "Njengasekhaya" futhi uzoba nebha yendabuko enezithameli ezisondelene kakhulu.