Uma ukwakheka kwelogo kuyinto ocabanga ukuthi kufanele uyithuthukise, namhlanje ngizokunikeza izeluleko.
Kulesi sihloko, ngizokunikeza amathiphu amahlanu azosiza kakhulu kuwe nokuthi ungasebenzela kuphi ukuthuthukisa ukwakheka kwelogo yakho.
Thuthukisa umsebenzi wakho wamadokhumenti
Uma udizayina ilogo, akukhona ukwenza into ebukeka yinhle, kumayelana nokuhlangabezana nesidingo sebhizinisi nokukhombisa ukuthi uphawu luni. Ngakho-ke ngaphambi kokuba uqale ukudweba imibono, udinga ukwenza ucwaningo oluqinile kwiklayenti lakho nendawo ezungezile.
Ngendlela efanayo olungiselela ngayo inhlolokhono yomsebenzi, kuyadingeka Cwaninga kahle inkampani nomkhiqizo wayo kahle. Cwaninga le nkampani, kwiwebhusayithi yayo kanye neminye imithombo esemthethweni, kanye namazwana abasebenzisi namakhasimende abhale ngawo ngawo kuma-blogs nakuma-social network.
Konke lokhu kuzokunika ithuba "ezingxoxweni" zokuqala ezingaba khona neklayenti lakho. Imibono yakho yokuklama ilogo izokwamukeleka kakhulu, ngoba uzokwazi ukuyichaza maqondana nokuthi ingalisiza kanjani ibhizinisi.
Buza imibuzo engcono
Ucwaningo lokuqala olwenzayo enkampanini kuphela isinyathelo sokuqala sokuliqonda. Isinyathelo esilandelayo ukumba ujule ngemibuzo.
Izingxoxo zokuqala zivame ukufaka imibuzo efana nale: Obani ababhekiswe kuwe? Uhlela kanjani ukukhulisa ibhizinisi? Ngubani umncintiswano wakho? Sithini isitatimende sakho semishini? Ziyini izinhloso zakho zesikhathi eside? Le mibuzo ingahle ibonakale ingabalulekile ekuqondisweni komklamo we-logo… kepha yimibuzo ezokusiza uqonde kangcono i-raison d'être yenkampani.
Isibonelo, uma izithameli zakho eziqondiwe kungukuthi zingaphezu kweminyaka engama-50, mhlawumbe awufuni ukunika umklamo wakho i-vibe yobusha. Uma ilogo yembangi yakho eyinhloko isebenzisa ifonti ehlukile, ungahle uthande ukusebenzisa ehlukile. Kuyafaneleka futhi ukubuza umbuzo osobala: "Kungani udinga ilogo entsha?" Impendulo, noma ukuntuleka kweyodwa, kungakhanyisa kakhulu.
Gxila ekwakhiweni kweselula kuqala
Ku-2016, uzobe uqaphele uchungechunge lwemikhiqizo emikhulu eyenziwe lula futhi yacwecwe amalogo abo afana neBT, Subway, Mastercard, Instagram, HP, Bing kanye neGumtree, ngisho nesihlangu esisha se-Atlético de Madrid esiphakamise impikiswano enkulu phakathi kwayo abalandeli.
Bavele balandele umkhuba obonakale eminyakeni eyishumi, nge-Facebook, i-eBay, iMicrosoft, ne-Yahoo ezihola phambili ekwenzeni imiklamo yabo ibe mincane.
Ngamafuphi, njengoba abantu abaningi ngokwengeziwe beqala ukungena kuwebhu ngeselula kunamakhompyutha, abaklami bezimpawu eziningi balahlekelwa wukulawula usayizi wemiklamo yabo lapho inikezwa kuselula. Uma kukhulunywa ngezikrini ezincane ezinjenge-mobiles, i-logo ye-fussy ngokweqile ngeke ifundeke futhi imininingwane eminingi izolahleka, ngenkathi idizayini encane, eyisicaba enephalethi yombala elula isazobonakala.
Ngakho lapho kufanele yakha i-logo ungagxila ekuyidizayineleni kuqala iselula noma ungalahlekelwa umbono wokuthi zonke izinto zayo kufanele futhi zifundeke futhi zikhombe esikrinini yeselula.
Phuma endaweni yakho yokududuza
Ingxenye yokwakha ilogo ebukeka ehlukile kungaba ukusetshenziswa kohlobo lobuciko. Amafonti amasha aphuma ngaso sonke isikhathi futhi angakugqugquzela.
Awudingi ukuchitha imali eningi ukusizakala ngemithombo emisha. Izinhlobo zakamuva ze-Adobe Illustrator zikuvumela ukuthi udlale ngamafonti weTypekit, ngqo ohlelweni, ngaphandle kokuwathenga, ngaphezu kwalokho kukhona nezindawo lapho singathola khona amafonti amahhala njengamafonti e-google uma ungazimisele ukuthenga amafonti. Ngakho-ke alinge ukuzama amafonti ahlukene.
Funda okuthile ngesayikholoji
Akekho omunye ngaphandle kwabanye abaklami abazobheka ilogo oyakhele okungaphezu kwe-millisecond. Ukuze wakhe umthelela udinga ukunxenxa imizwelo yabantu enganakile.
Lokhu kulandela ukuthi ukuqonda okuhle kwengqondo yomuntu kungakusiza ukuthi wakhe amadizayini angcono akhiqiza umthelela ezingeni lokungazi.