Sesifikile ezingeni lapho umphakathi wolwazi usungulwe kahle kangangoba kubalulekile ukuthi wazi uchungechunge lwezixhumanisi ukuze sikwazi ukwenza umsebenzi wethu njengabaqambi kanye nosomabhizinisi ngokuhambisana nomhlaba esihamba kuwo. Kufanele sigeleze ngemodeli yezokuxhumana lapho sicwiliswe khona, kucishe kube yisibopho kithi ukuthi siqale ngokwethu siqonde amaphuzu ayisisekelo wokuthuthukiswa kobunikazi bebhizinisi nempumelelo yalo kwi-Intanethi.
Nayi imithetho emine okungekho mklami ongumakadebona, usomabhizinisi, noma usomabhizinisi angayishaya indiva. Naka lokho ozokufunda!
Umthetho wezinhlamvu ezi-5/10
Wake wahlaziya igama lemikhiqizo enamandla kakhulu futhi eyaziwa emhlabeni wonke? Uma wenza kanjalo, uzothola ukuthi akuyona ingozi ukuthi bonke baveze amagama angenabo abalingiswa abangaphezu kweshumi (kuyaqabukela ukuthi badlule lelo banga), bahlala besebenzisa ungwaqa onzima (noma ozwakalayo) futhi bayaphinda incwadi. Nazi izibonelo: IGoogle, Yahoo, Apple, Exxon, Ford, Honda, Mobil, Cisco, Verizon, Hasbro, Mattel ...
Ngokuqondakalayo, singathola izinkampani eziningi ezijabulela impumelelo enkulu futhi ezingathobeli eminye yale mithetho, kukhona okuhlukile, ngiyazi, ngiyazi. Kepha kulolu cwaningo sithola isiphetho esicacile. Igama elifushane futhi elibonakala kalula liyadingeka, ikakhulukazi kulezi zinsuku lapho ulwazi ludliwa khona kumaphilisi nalapho ubulula nobufushane kulawula izinhlobo zokuxhumana. Ake sikhumbule isibonelo sokuqhafaza kakhulu: I-Twitter ikhawulelwe ezinhlamvini eziyi-140 ... Ngabe ucabanga ukuthi kungaba wusizo futhi kungasebenziseka ukuba negama lebhizinisi lezincwadi ezingaphezu kwe-15? Akunangqondo!
Umthetho we-dotcom
Kubaluleke kakhulu ukuqinisekisa ukutholakala kwegama lenkampani yethu ngaphandle nangaphakathi kwenethiwekhi. Siyazi ukuthi kuneziphetho eziningi zesizinda njenge .net, .com, .es, .biz, .ninja (sina), kepha kuzo zonke izinketho zabaningi nezincanyelwayo zabathengi yi-.com. Yize lesi simo maqondana nezizinda ngokungangabazeki sizoshintsha eminyakeni ezayo, namuhla usomabhizinisi kufanele acabangele igama angathola kulo isizinda se-com nalapho etholakala khona. Uma kwenzeka lesi sizinda singatholakali, kungcono ukushiya umbono bese ukhetha elinye igama. Uma okuthile okufanele sikugweme ngazo zonke izindlela ukuthi igama nobunikazi bebhizinisi lethu kudidekile nabanye kunethiwekhi. Lokhu kubaluleke kakhulu: Uma kunesizinda se-.com esivele sinegama olicabangele inkampani yakho, shiya lo mbono. Funa elinye igama okungelakho kuphela.
Umthetho wezokuxhumana
Imithetho efanayo naleyo esiyishilo esigabeni esedlule kufanele isetshenziswe kwimvelo yezokuxhumana. Ukuhlolile ukutholakala kwegama lakho kwe-.com wakuthola kuphelele! Isinyathelo sakho esilandelayo kuzoba ukuhlaziya ukuxhumana nomphakathi: i-Facebook, i-Twitter, i-Youtube, i-Google +, i-Pinterest… Uma kungenzeka ukuthi sekukhona amakhasi noma ama-akhawunti anegama obukade ucabanga ngalo, kufanele ucabange kabusha ukuthi kufanele yini ukukhetha lelo gama. Kufanele ukhumbule ukuthi ukuma kumanethiwekhi akubaluleke kangako. Kubalulekile. Uma uthatha isinqumo sokuqhubeka nokubheja lelo gama yize uthola ama-akhawunti aphikisanayo kumanethiwekhi omphakathi, ngeke ube nokuningi noma okuncane kokucabanga ukuthi ukuma ezinkundleni zokuxhumana kuzokulahlekisela ngomsebenzi ophakeme kakhulu kunalokho obekuzodingeka ubhekane nakho uma kwenzeka ukuthi i-akhawunti yakho bekungukuphela kwayo enalelo gama. Uma kwenzeka ufuna ukuqhubeka nokuzidela kwalelo gama lomkhiqizo elize kuwe lakunqoba, ngincoma ukuthi unake kakhulu ukuhlukaniswa kwemifanekiso noma ukuthi uzame ukufinyelela kuhlobo oluthile lwesivumelwano nomsebenzisi osuvele une-akhawunti , mhlawumbe unenhlanhla, noma mhlawumbe cha. Kepha okucacayo ukuthi kuzoba yinselelo eyinkimbinkimbi ngokwengeziwe. (kepha hhayi kakhulu eh; P)
Sisukile ku-2.0, lapho mhlawumbe amagama emikhiqizo ezinkundleni zokuxhumana ayencoma futhi engabalulekile kangako, kuya enkathini engu-3.0 lapho igama lenkampani yethu kumanethiwekhi okuxhumana nabantu kuyisici esibalulekile okufanele sibhekwe kusukela ekuqaleni. ukhetha igama lethu lomkhiqizo.
Umthetho Wesithonjana
Lo mthetho uhlobene kakhulu nephuzu langaphambilini. Manje akusadingeki ukuthi sicabangele inselelo yokuklama uphawu olususelwa kunqubo yobuhle nokugcina imigomo yomkhiqizo wethu. Ngandlela thile, lokhu kuhlolwa sekucishe kwangena ngemuva (cishe, kepha hhayi kangako). Inhloso yethu enkulu ukuthi inani elikhulu labasebenzisi libona i-logo yethu, funda amagama ethu, vakashela amawebhusayithi ethu ... Kusho ukuthini lokhu? Ukuthi kuzofanele sakhe i-logo engadlala kahle ngaphakathi kokuxhumana nomphakathi. Umklamo ovumelana nezimo kalula, obonakalayo futhi ongawela zonke izithiyo. Ukusetshenziswa kolwazi ngomakhalekhukhwini kuyaqhubeka futhi kuyaqhubeka nokwanda. Njengezinkampani kufanele sivele nakulezi zingxenyekazi futhi kufanele sikulungele ukukwazi ukufaka uphawu lwethu kunoma yisiphi isiteshi esidijithali esikhulu, noma ngabe sincane kangakanani ngosayizi. Impendulo nekhambi lalesi sidingo sizonikezwa ngumngane wethu omncane. Isitayela esiyisicaba, esicwebezelayo, ukukhanya nokufakelwa kunoma yikuphi ukusekelwa.