Ukubaluleka kokufaka uphawu lomkhiqizo kuphrojekthi yezithombe Kuyinto eyisisekelo ekwakhiweni. Isithombe sokubambisana kumele bamele kahle uchungechunge lwemibono nezisekelo zomkhiqizo, lokhu kumelwa kufanele kubonakale kuzo zonke izici ezihlobene nomkhiqizo. Umkhiqizo uyinto ephilayo lokho iyakhula, iyashintsha futhi inobuntu, ngenxa yalesi sizathu kufanele chaza kahle ukuthi umkhiqizo unjani nokuthi wenzani.
Like umuntu unobuntu nezenzo zakhe zimenza abe yilokho ayikho, kwenzeka okufanayo ngomkhiqizo noma ngomkhiqizo. Kulokhu okuthunyelwe sizobona isibonelo se- Ukufaka uphawu, isibonelo lapho sizobheka khona ubumbano phakathi komklamo nefilosofi nengqikithi yomkhiqizo omelwe.
Umkhiqizo omuhle uhlale uxhunyaniswa nobuntu lokho kunquma indlela yabo yokwenza ngaphambi komhlaba wangaphandle. Kusuka ku- ifilosofi uphethe konke okwakho ukukhangisa kumele kugxile kulokhu ukukhombisa lokho abayikho ngempela nokuthi bafuna ukuba yini. Sizobheka izibonelo ezivela kwezinye izinhlobo ezinhle futhi sixoxe ngamanye amaphuzu abo abalulekile.
Ingqikithi yomkhiqizo
Wonke umkhiqizo unengqikithi yawo, indlela yokwenza ekwazi ukumela lokho okuyikho uqobo. Chaza ifayela le- amanani womkhiqizo nakanjani kuyisinyathelo sokuqala. Umkhiqizo i-coca-cola Akuwona umkhiqizo olula weziphuzo ezibandayo ezinoshukela kepha uphawu olumele umndeni nenjabulo. ICoca-Cola ayiwusebenzisi umbala obomvu ngoba iyithoni enhle kepha ngenxa ye- i-psychology yombala ukuthi lokhu kumele, yingakho imikhiqizo kufanele isuselwe entweni yangempela, Lokhu akusho ukuthi kufanele sibeke ubuciko eceleni kepha ukuthi kufanele sikugxile ohlangothini oluthile.
Uma ubhekisisa izikhangiso ze i-coca-cola sizohlala sibona iphethini efanayo:
- Imindeni Ebumbene
- abangane
- izikhathi ezikhethekile
- injabulo
Eminye imikhiqizo efana Nike basebenzisa imiqondo efana amandla, amandla, amandla, ukunqoba uma kukhulunywa ngokuzibandakanya nomhlaba wezemidlalo. Kungumkhiqizo ohloselwe abagijimi nalokhu Singayibona ngomfanekiso wayo wobumbano nakuzo zonke izikhangiso zayo. Kusuka ku- igama elifanekisela victoria, isithonjana sayo besimele i- velocity, kanye nokukhangisa kwayo okubonisa ifayili le- amandla namandla omuntu, INike ikwazile ukuchaza amanani ayo kahle.
Eminye imikhiqizo efana Starbucks gxila embukisweni ubuntu obumbene ngokwengeziwe emphakathini ufuna ukufinyelela usebenzisa i- isipiliyoni somsebenzisi njengamandla ayo amakhulu. Bona Abathengisi ikhofi kepha bathengisa isipiliyoni, ubuntofontofo nobumanjemanje, ibhamuza lapho ungaba sendaweni ethokomele futhi ekhangayo.
Melela ingqikithi yomkhiqizo imidwebo
Ukwenza ingqikithi yomkhiqizo ibonakale kuyisihluthulelo ukufika kumaki omuhle. Ngenxa yokusebenzisa ulimi lwezithombe brand bayakwazi ukukhipha yonke imininingwane yabo yezethiyori ngolimi olubukwayo. Kuphakathi kokuthi kusetshenziswe okulungile isithombe senkampani noma nge ukukhangisa ngokususelwa endleleni yokuphila yomkhiqizo, inhloso ukuhumusha wonke amanani abe yizithombe.
Coca-Cola imele yabo amanani omndeni nokuzethemba ngokusebenzisa ihluzo zokukhangisa kanye amabala lapho bekhombisa khona leyo miqondo.
Bahumusha amanani abo abe yi- amabala ilayishwe imizwa lapho abantu beyinto esemqoka. Amaplanethi we izikhathi ezijabulisayo, uthando, ubunye kanye nesimo esihle kakhulu. Kuyafisa ukwazi ukubona ukuthi into esemqoka yomkhiqizo wakho, isiphuzo esithambile siya ngemuva. Akusekho ngokuthengisa okuthile kepha mayelana thengisa imizwa.
Nike isebenzisa amandla wezithombe zabasubathi abasezingeni eliphezulu, izindaba zokuzithuthukisa lapho noma ngubani angadlula futhi abe ngcono.
Umbukiso wehluzo we-Nike show imiyalezo yokuzithuthukisa lapho noma ngubani angazenzela khona, lokhu kungenye ye- izinsika zalo mkhiqizo ezemidlalo.
Sebenzisa abantu abanomzimba wezemidlalo owenza ezemidlalo, ubonise amakhono ku ukwenza ngcono nobuholi. Uma sibheka konke ukukhangisa kweNike sizohlala njalo sibona lesi sitayela esifanayo.
"Ingilazi elula esayiniwe akuyona ingilazi esayiniwe elula" Ingilazi esayiniwe inikezela ngomqondo wokuba ngowakhe, ingilazi ingeyomsebenzisi ophethe igama lakhe. Lokhu kuyaphumelela xhumanisa umsebenzisi nomkhiqizo, Akuseyona ikhofi kepha ikhofi lomuntu onjalo othathwe wayiswa endaweni lapho bembiza ngegama.
Njengoba sibona brand njalo kunokuthile ngemuva okubenza babe nemikhiqizo eqinile futhi eqinile. Ukuze wenze umsebenzi womkhiqizo awudingi ukuba yizizwe eziningi zamarandi, konke okudingayo yi-qedela umkhiqizo futhi umelele lokho okuyimidwebo Ngosizo lochwepheshe abakhethekile, kulapho kusebenza khona inani lomklami.