Imvamisa, sibheka noma yiluphi uhlobo lomkhiqizo noma lwebhizinisi ukuthi isithombe saso sizoba kanjani. Kubukeka sengathi into ebaluleke kakhulu ngaso sonke isikhathi iwumbala, ngoba basitshela ukuthi kuya ngebhizinisi, eminye imibala isebenza futhi eminye ayisebenzi. I-Blue ivame ukusetshenziselwa imithombo yezokuxhumana. Futhi kuyiqiniso. Kepha akwenzeki ngenhlanhla okuluhlaza okwesibhakabhaka kunikeza umbono wokuthula, impumelelo, ukuphepha. Kuya ngethoni ibuye inqume iminyaka yabantu abayivakashelayo. Mhlawumbe lokho kuphepha yikhona okwenza iFacebook ibe nezithameli zabantu abadala ukwedlula uTuenti ngaleso sikhathi. Kufanele futhi ucabangele ukubaluleka kwezimo.
Kepha imibala ayigcini nje ngokudingayo ukuqonda ukwakha isithombe. Izimo zibaluleke kakhulu lapho kwenziwa i-logo. Njengoba uzodinga izethameli zakho shazi ukuze ukhumbule ukuthi babona ilogo kabani nokuthi bathengisani.
Qalisa
Uma sisho amagama afana ne-Apple, Microsoft, Nike… Impela uyazi ukuthi banayiphi ilogo nokuthi umbala wayo awubalulekile kangako. Njengoba eyodwa kuzoba i-apula elilumiwe, enye isikwele ihlukaniswe yaba izingxenye ezine ezilinganayo kanti enye uphawu olwehlukile. Futhi kwesinye isikhathi, kuya ngeminyaka, bashintshe imibala ukukhombisa into eyodwa noma enye. Kepha kuhlala ifomu njalo. Umkhiqizo uqobo noma umklami wawo kufanele akhe uphawu oluzohlala lukhunjulwa. Yilokho ubunzima.
Izinhlobo ezahlukahlukene ezinjengemibuthano, onxantathu, imigqa eqondile ... Ingadlulisa imiyalezo eyehluke kakhulu futhi kufanele uqaphele ukuthi ungazitheli emizweni ehlukene. Uchwepheshe omkhulu kunabo bonke kumele ahlanganise lezi zinhlobo zamafomu ukuthola umlayezo othile womkhiqizo amele wona.
Imibuthano
Namuhla, zisetshenziswa kakhulu. Cishe yonke into. Isithombe sephrofayela nezinye izinketho ezahlukile kunoma yiluphi uhlelo lokusebenza zisetshenziselwa lokhu. Basikisela ukuhlangana, amandla nokukhuthazela. Isibonelo esicacile: Idizayini yamasongo ama-Olimpiki. Imele ubunye bamazwekazi amahlanu.
Amajika
Ijika lizoba nempendulo enhle futhi eduduzayo. Isibonelo esihle salesi sici yi-Amazon. Okungukuthi, i-logo yakho iyamamatheka, okuyilapho kuvame ukusetshenziswa khona. Ngoba kunikeza umuzwa wokusondelana, ubungane, uthando nemizwa ehlukile eqondile.
Imigqa evundlile nebheke phezulu
Imigqa emi mpo inika, ngaphezu kwakho konke, ukuphepha. Ukuqina, amandla nokulinganisela kumelwe ngokunemba komugqa oqondile. Ama-logo azuzayo kule psychology imvamisa ayizithombe zenkampani. Ngalokhu bafeza ukuthembeka ngaphambi kwamakhasimende nokusebenza kahle. Kodwa-ke, eminye yale migqa kunzima ukuyifeza futhi kungenzeka ukusonta umyalezo ofuna ukuwunikeza.
Imigqa evundlile okuphambene nayo imele ukuthula nokuzola. Eziningi zazo zisetshenziselwa ukuhlukanisa ngisho ne-logo negama lomkhiqizo ukunikeza ukuzinza. Isetshenziselwa ukulwa usongo imigqa mpo. Uma ufuna ukuzinza kwebhizinisi lakho maqondana nelogo, ungasebenzisa ukwakheka kwegridi ukuze ulinike isimo esiqinile. Kwesinye isikhathi ukuxuba kuyindlela engcono kakhulu yokukhombisa ukuthembeka.
Onxantathu
Baqaphele. Kunzima ukuthola nokugcina ku-logo. Onxantathu bavame ukusetshenziselwa inkolo, umthetho, noma isayensi, ukukhuthaza umuzwa wamandla. Yize zitholakala futhi kuma-logo emakethe yabesilisa kuphela.
3 Imithetho eyisisekelo yokwakha ilogo yakho
Vele, ukubunjwa akuyona ukuphela kwento, futhi nombala nokwakheka kwawo. Kepha kuzofanele usebenze uchungechunge lwemithetho uma ufuna lokho sekukonke, konke kuhambisana nalokho okudingayo futhi shaya isipikili ekhanda lapho kwenziwa i-logo. Ngakho-ke sizobeka ezinye Phezulu kwetafula Ukwenza kucace ukuthi ubuncane, akufanele unganaki.
Target
El Target o izethameli eziqondiwe yinto ebaluleke kakhulu ngaphambi kokufaka umunwe ephepheni. Njengoba kuzofanele wazi ukuthi hlobo luni lwezithameli umkhiqizo wakho ukukhawulela. Uma kungumkhiqizo wezingane, akufanele usebenzise imigqa eqondile noma imibala emnyama. Usebenzisa ukufana nemibala ekhanyayo, futhi kunalokho, uma kuyizithameli zabantu abadala. Uma izithameli zakho ezibhekiswe kuzo zibanzi ngobubanzi beminyaka eyi-15-40 kuzodingeka udale inhlanganisela yezimo ezingaba yindilinga noma eziyikwele. Ngaphezu kombala ongekho mnyama kangako noma okhanyayo kangako.
Vista
Qaphela ukuthi noma yini oyenzayo kufanele ihlale ku-retina lalowo oyibonayo. Lokhu kuhlale kulula ukukufeza nge-logo elula. Ngaphandle kwemigqa eminingi futhi ngesikimu esilula. Khumbula ukuthi uma othile ethi: Nami bengingakwenza lokho. Kungenxa yokuthi usendleleni efanele. Yile ndlela iNike, i-Adidas eyinqobe ngayo… Izithombe okufanele zikhunjulwe.
Imibala ongayikhetha
Bheka ibanga elihle lombala bese uzama ukungaphumi lapho ngokweqile. Hlala wazi ukuthi uma uthatha okuphuzi nokuluhlaza okwesibhakabhaka, kuzoba nzima kakhulu kunalokho uma ususa ukukhanya kokuluhlaza noma ukungeza. Ukudlala ngombala ofanayo. Ngaphezu kwalokho, amehlo akhathele kancane futhi uma ibhizinisi lakho lizoba nohlobo oluthile lokusekelwa okuku-inthanethi, njengewebhusayithi noma uhlelo lokusebenza lweselula, kuzoba lula ukuhlanganisa iwebhusayithi ngobuningi obufanayo kunokuba bekunezinhlobonhlobo. Ngakho-ke, umbala nawo uzobaluleka kulabo abavakashela amasayithi akho, ngoba bazowuhlanganisa ngokushesha.
Udinga ukukusebenzisa, ukube ubungazazi phambilini amathiphu futhi waqala ukuklama njengo "madman" manje usungasondela ekukuzuzeni. Futhi okubaluleke kakhulu, ungalokothi ushintshe i-logo yakho ngokungazelelweUma wenza njalo, kulapho-ke uhlanganiswa njengenkampani futhi wenza ukulungiswa okungenakho okuningi okwahlukanisa, ngoba kuzoba nzima kubalaleli bakho ukukukhumbula.
Nginentshisekelo enkulu kulokho engikufundile.
Ngingathanda ukufunda