Umthombo: LedBak
Noma nini lapho siphumela ngaphandle, sihlaselwa izinhlobonhlobo zezinto ezifana nemibala, izithombe noma ngisho izinhlamvu (amafonti). Uma sibheka izingqwembe noma izimpawu zanoma yikuphi ukusungulwa, siyabona izinhlobonhlobo zamafonti esinazo, nokho asikaze sime sicabange ukuthi ziyini lezo zinhlamvu nokuthi imvelaphi yazo.
Uma ufuna ukuthola izimpendulo, kulokhu okuthunyelwe ngeke nje siqhubeke nokukwethula emhlabeni omangalisayo wamafonti, kodwa futhi sizochaza ukuthi iyiphi inketho engcono kakhulu yohlobo ngalunye lwelebula nokuthi kungani ukuklama kuhlobene kakhulu nayo. it.
Sizoqala?
Iyini ilebula?
Isihloko sichazwa njengombhalo ochazayo omelwe kwilebula elithile, idokhumenti noma iphosta ethile. Umsebenzi oyinhloko welebula ukuxwayisa nokwazisa ngesihloko esithile. Ekugcineni, amalebula aqukethe ulwazi oluhlobene kakhulu nalokho okuhloselwe ukukulebula.
Amalebula imvamisa ayizimbangi ezinkampanini noma emikhakheni yomsebenzi, ngoba yibona abaphethe ukwenza yonke inqubo yezimpahla futhi indawo okuyiyo okuyiyo eqondisa uhlobo lwelebula, oluzobekwa ephaketheni ngendlela ethile.
Ngale nqubo, kufinyelelwa, isibonelo, ukuthi umamukeli nomnikazi wephakheji bathola into yabo esimweni esiphelele futhi ngendlela efanele. Ngakolunye uhlangothi, ilebula iphinde igcwalise umsebenzi wokukhombisa ukuthi iyiphi into eyenzelwe yona, kulokhu sithatha njengesibonelo ilebula yefenisha engakaqoqwa, le lebula izokwazisa umsebenzisi ukuthi kufanele ihlanganiswe kanjani. ihlangene.
Ukusetshenziswa nezibonelo
Le milayezo ivamise ukubekwa ezindaweni zezentengiselwano ezingaphandle, kodwa ngezinye izikhathi iphinde itholakale ngaphakathi futhi ihambisane nomklamo wayo nokusungulwa. Ukubekwa kwalezi zimpawu kuzohambisana nohlobo lwebhizinisi esinalo, isibonelo, uma ibhizinisi lethu lisemgwaqweni ongahanjwe kancane noma ongawodwa, kuhle kakhulu ukubeka uphawu oluncane ekuqaleni kwalowo mgwaqo ukuze abasebenzisi bazi. liphi ibhizinisi lakho.
Okubonakalisa ilebula wubufushane nokucindezela okulula okufanele umyalezo ohanjiswe ngakho uhambe, ngoba umsebenzisi owabelana ngesikhala nelebuli kufanele awuqonde umyalezo walo nokuthi uxhumana nobani. Uma sikubona ukubaluleka kwamalebula, sifinyelela esiphethweni sokuthi le ndlela yokuxhumana yokubuka iyingxenye yempilo yethu yansuku zonke, ngoba nayo iyasithola futhi iseluleke.
Kunezinhlobo ezimbalwa zamalebula: Uphawu lwe-neon, izimpawu zokukhanyisa ze-LED, izimpawu zemoto eyodwa, izimpawu ezisemaceleni amabili noma izimpawu ezinokukhanya okungaqondile.
Okulandelayo, sizosuka ezincazelweni bese singena futhi, emhlabeni omuhle wokuklama ngaphandle kokusuka kude netimu. Futhi iyiphi indima edlalwa umklamo kumalebula nasekukhetheni amafonti? Esikhathini esilandelayo sizokuchazela sona.
Ukuxhumana okubukwayo
Umthombo: Izinga eliphezulu
Ukulebula sikubiza ngesenzo sokulebula, kodwa sazi kanjani ukuthi iluphi uhlobo lokubhala olulungele ilebula yethu noma yimiphi imibala efaneleke kakhulu kulebula yethu? Iqiniso liwukuthi awukho umuthi womlingo ositshelayo, kodwa singakwazi ukuzisiza ngalokho okushiwo abaklami bezithombe. "Izindlela zokuxhumana" noma kunalokho "ukumaketha kwedijithali".
Ukuxhumana okubukwayo kunenhloso enkulu yokudlulisa imiyalezo ngezinto ezahlukahlukene ezakhiwe izithombe noma izimpawu. Yini eyenza ukuxhumana kwemibono kube nokwenzeka. Le mibono kufanele ihambisane nomlayezo futhi umphumela wokugcina kufanele kube ukuqonda okulungile phakathi komsebenzisi noma umbukeli kanye nengxenye yesithombe (amafonti, imibala, izithombe). Lapha akugcini nje ngokwenza ukukhetha kwemiklamo yethu kepha nokuthi bakwazi kanjani ukuxhumana ngokuhamba kwesikhathi.
Ngakho-ke, ngaso sonke isikhathi lapho sakha uphawu, phambilini besenza ucwaningo lapho sibeka khona inkampani yethu, okungukuthi, lapha izethameli ezihlosiwe kanye nezindinganiso ezimele ziyahlangana.
Manje kuyini ukufaka ilebula?
Iqiniso liwukuthi sikubiza ngokulebula umugqa wesithombe somdwebo, amakhonsathi awo kanye nohlu lwawo lokufaneleka lapho i-psychology yombala, ukukhethwa kwefonti nemifanekiso yayo kuhlangana khona.
Izinhlobo
Umthombo: Odyssey
Uma kufika isikhathi sokwenza ukukhetha kwamafonti, sinenombolo engapheli yamafonti angafanelana ngokuphelele nenkampani yethu. Kulokhu okuthunyelwe, sizokukhombisa lezo ezijwayela kangcono futhi ezifundeka kahle kakhulu.
Amafonti amaRoma
Amafonti ase-Roman yilawo aqukethe ama-serif noma ama-serif, okungukuthi, lezo zakhi ezincane esizithola ekugcineni kwe-stroke ngayinye.
Ngokuvamile banezinhlamvu ezingathi sína futhi bendabuko kakhulu njengoba ngokomlando wabo, babeyizinhlamvu ezidumile eziklanywe ngesandla ngamatshe. Ngokuvamile zifanele imibhalo emide kusukela, ngenxa yokuma kwazo, ukufundwa okuphelele kufinyelelwa.
Ngalesi sizathu, kumalebula amaningi imvamisa sihlala sithola amafonti anjenge: Times I-Roman entsha, IGaramond noma ngisho abadumile Incwadi Antigua.
AbakwaSans serif typefaces (induku eyomile)
Ngokungafani nezinhlayiya zamaRoma, izinhlobo ezingekho serif yilezo ezibonakala ngokungabikho kweziphetho noma ama-terminals kanye nolayini bazo akubonakali umehluko. Lawa mafonti awokuhweba kakhulu njengoba evamise ukuba kumalebula amaningi aklanyiwe.
Lokhu kungenxa yokuthi bethula imiphumela efanele emibonweni yesihloko noma umbhalo omncane, okungukuthi, kumaphosta nokukhangisa. Lesi sitayela sefonti sivezwa njengoba siveza isimanjemanje, ukuphepha, ukungathathi hlangothi kanye nobuncane.
Nakuba lolu hlobo lwefonti yokubhala lungenawo lowo mugqa ongabonakali otholwa amafonti e-Serif emibhalweni emide, lufanele futhi umbhalo osesikrinini kanye nemibhalo ngamasayizi amancane. Njengoba ingekho amatheminali kanye nama-finials, iyenza ifundeke kakhudlwana emibhalweni emincane.
Ezinye izibonelo zamafonti weSan Serif yilezi: I-Futura, i-Helvetica, i-Arial, i-Gotham noma i-Avenir.
Amafonti abhalwe ngesandla (omalukeke)
Ngenza ipharagrafu encane ukukutshela ukuthi, uma ungakafundi okuthunyelwe kwethu okukhuluma ngalolu hlobo lwamafonti, ngincoma ukuthi ungangabazi ukwenza kanjalo ngoba ichaza ngendlela ebanzi ukuthi yini ebonisa isitayela kakhulu.
Sesikushilo lokho, amafonti abhalwe ngesandla nawo aqanjwa ngokuthi ngomalukeke noma iskripthi. Lezi zinhlobo zohlobo zimele futhi zilingise i-calligraphy ebhalwe ngesandla, lesi isizathu esiyinhloko sokuthi kungani zingaphinde zibizwe ngokuthi amafonti we-calligraphic.
Lolu hlobo lwamafonti lubonakala ngokuqukatha ukuthambekela okumalukeke noma okumalukeke. Okusho ukuthi, izinhlamvu zihlanganiswe ndawonye futhi siyabona ukuthi aqukethe amajika aphimisele kakhulu kunase-serif noma ku-sans-serif typefaces.
Njengoba zivusa futhi zihlangene ne-calligraphy, zinobuntu obuthile obuthile obuseduze nobuseduze. Amanye amafonti e-ithalikhi angaba Isikripthi se-Beckham noma i-Parisienne.
Amafonti wokuhlobisa noma we-animated
Babizwa nangokuthi amafonti opopayi. Abhekwa njengamafonti ajabulisayo, avamile, kodwa angadlulisela imizwa eyahlukahlukene, ngenxa yesici sawo sokudala.
Banobuntu nobuntu obuqine kakhulu. Ngokombono we-typographic psychology, angamafonti adonsa amehlo futhi asiza ukuheha ukunakwa okwengeziwe. Okusho ukuthi, ububanzi bokufundwa kwalezi zinhlobo zamafonti buncane kakhulu.
Akuwona amafonti afanelekile ezigabeni zombhalo, ngoba angakhombisa ukunganakwa noma ukungabi nasithakazelo ekwakhiweni.
Isiphetho
Njengoba sibonile, ukuklama uphawu akwanele ukubhala lokho esifuna ukukuxhumana, kepha kufanele sidlule ochungechungeni lwezinqubo ukuqinisekisa ukuthi lo mlayezo ufinyelela esiphethweni esiyimpumelelo, ngakho-ke, ubalungele abanye abasebenzisi.
Uma kufika isikhathi sokuklama, singasebenzisa amafonti amaningi, okungukuthi, asifuni ukuthi usebenzise kuphela lawo esikukhombisile wona, kodwa ukuphenya nangemva kwemidwebo eminingi, ungafinyelela kumphumela wokugcina olungile. Uma uya phesheya, into ebalulekile ngaphambi kokuklama uphawu ukubuka kahle lokho abanye abantu abakwenzile ngaphambi kwakho, kuyisihluthulelo sokuthola imininingwane oyidingayo futhi ngasikhathi sinye ukuthola ugqozi emithonjeni leyo ubungazi nhlobo.
Amabhrendi amaningi akumele nje adizayine i-logo yawo kodwa kudingeke ukuthi ayijwayeze ngokwendawo yawo yenhlonipho nezindlela ezihambisanayo, nendawo yangaphandle. Lesi sikhala sisebenze ukudonsa ukunaka kwalabo abahlale bebona izitolo noma izikhungo, kungakhathaliseki ukuthi hlobo luni: izivakashi, izitolo zezingubo, izitolo ezinkulu, njll.
Manje njengoba unamalebula angenamkhawulo okuzungezile, isikhathi esifanele sesifikile sokuthi uzivumele uhambe futhi ngaphezu kwakho konke ukukhulula umklami ophethe ngaphakathi. Khumbula, phuma endaweni yakho yokunethezeka, ubone ngeso lengqondo, uthole ugqozi, uphenye, wenze imizila eminingi yokudweba futhi uzibuze ukuthi iyona efanele yini nokuthi yiziphi izinzuzo ezingaletha kubo bonke abanye abantu abayibonayo.
Isikhathi sakho sesifikile.