Ngaphakathi kwezithombe kunamasu amaningi, amasu namaqhinga ukuze kuzuzwe umphumela professional okuningi futhi umxhwele. I-Knolling, okuyigatsha lezithombe, iyadlondlobala kodwa ababaningi abazi kahle ukuthi leli gama lisho ukuthini.
Ngalesi sizathu, senze iqoqo lolwazi ukuze wazi ukuthi sikhuluma ngani futhi, ngaphezu kwakho konke, ukuze uthole umbono wokuthi liyini le nqubo, indlela yokwenza kanye nezibonelo ezithile ezisebenzayo. Kwenze?
Kuyini ukugoqa
Ake siqale ngeyokuqala. Futhi lokhu kuwukuqonda ngokuphelele umqondo wokuguqa. Kodwa sizokwenza ngendlela ebonakalayo. Ngena ku-Amazon noma ku-Aliexpress bese usesha ikhithi yamathuluzi.
Into ephephe kakhulu ukuthi izithombe eziningi zikukhombisa ikhava noma isikhwama futhi eduze kwaso yonke imikhiqizo ephathwa yikhithi, akunjalo? Ingabe a indlela ebonakalayo yokubonisa ikhasimende elingase libe khona konke elizoba nakho uma likuthenga.
Nokho, leyo ndlela yokuthwebula ayiyona enye ngaphandle kwe-knolling, okuhlukile kwezithombe ezaziwa nangokuthi 'i-zenithal still life'.
Inhloso yokuguqa akuyona enye ngaphandle kokwethula uchungechunge lwezinto, kodwa ezingabekwa ngendlela engahlelekile; Ngokuphambene nalokho, Kumele zihlelwe kahle kakhulu futhi kwezinye izimo "zifakwe emanzini" ukuze kubonakale ngisho nesiqephu esincane kakhulu sazo.
Uma sinembe kakhudlwana, into ngayinye kufanele ibe ngama-degree angama-90 komunye nomunye, ngendlela yokuthi ukwakheka okuphelele, okumangazayo, kwasekuqaleni kudalwe ngokungangabazeki.
Uyini umsuka wesu
El Umqambi wale nqubo yokuthatha izithombe akayena omunye ngaphandle kuka-Andrew Kromelow, umqaphi owanquma uku-oda zonke izitsha zestudiyo sezakhiwo ze-Frank Gehry ukuze enze umsebenzi ube lula kubasebenzi. Ngakho-ke akwenza wahlanganisa zonke izingcezu ehlela ngosayizi, umumo, njll. futhi wahlela ngayinye yazo nge-engeli engu-90 degrees.
Ngokusobala, washiya uchungechunge lwemiyalelo, yingakho kwaziwa ukuthi kwakunguKromelow ngokwakhe owabhapathiza le nqubo njenge-knolling, futhi wacacisa konke ayekwenzile, nokuthi wayekwenze kanjani, okwamangaza umakhi wezakhiwo. Kodwa ngokuqinisekile kwamsiza ukuba ahleleke kakhulu kusukela ngalolo suku kuqhubeke.
Ngemva kweminyaka, U-Tom Sachs, ingcweti ekade esebenza no-Gehry, wethulwa ku-knolling futhi wanquma ukuthatha umqondo waleyo nqubo ukuze akhe ukuqamba okuhle okuyingqayizivele. Eqinisweni, kuyaziwa ukuthi le ngcweti yasebenzisa ubuciko emsebenzini wayo edala i-manifesto, ethi 'Always be knolling' (ABK) lapho inikeze khona izinyathelo ezine okufanele zilandelwe ukuze yenze.
izinhlobo zokuguqa
Manje njengoba sesikucacisile ukuthi yini i-knolling nokuthi iyini imvelaphi yale nqubo, kufanele wazi ukuthi ngokuvela kwayo. Kuphume izinhlobo ezimbili ze-knolling:
- Leyo ehlanganisa izakhi ezihlukene kodwa ezihlobana ngombono noma ngomqondo. Isibonelo, ikhithi yamathuluzi esikhulume ngayo ngaphambili, ekuvumela ukuthi ube namathuluzi ahlukene (isikelo, izintambo, amafosholo, njll.)
- Lona osuselwe ku-'gutting'. Isibonelo salolu hlobo kungaba yileso sekhompuyutha 'oyihlukanisa' isiqeshana ngocezu, ebonisa yonke into kuze kufike emininingwaneni emincane kakhulu (ama-chips, izikulufu, amalunga, izintambo...).
Ukuzijwayeza ukuknolling
Njengoba sikutshelile ngaphambili, U-Tom Sachs uveze i-manifesto enamaphuzu amane ecacisa ukuthi kufanele kwenziwe kanjani. Futhi lawo maphuzu yilawa:
- Thola izinto zokwakha, amathuluzi, izincwadi... onazo ekhaya nezingasetshenziswa.
- Lahla okungasetshenzisiwe, ngisho nalokho okusenza singazethembi ukuthi kuyasetshenziswa noma cha.
- Zonke ezinye izinto kufanele ziqoqwe ngobudlelwano. Okusho ukuthi, kufanele uthole isixhumanisi phakathi kwazo zonke. Lokho kuzosenza ukuthi sakhe amaqembu.
- Manje, eqenjini ngalinye, kufanele uhlele zonke izakhi kuma-engeli angakwesokudla, futhi uhlale endaweni eyisicaba.
Abanye abaculi abasebenzise i-knolling emisebenzini yabo
Selokhu kwadalwa indlela yokugingqa, emuva ngo-1897, kube nabaculi abaningi abakwenzile ngaphezu kukaTom Sachs.
Izibonelo zalokhu kungaba Todd McLellan, Austin Radcliffe, Ursus Wherli noma Emily Blincoe. Bonke banezincwadi lapho ungathola khona izibonelo eziningi zezingoma zabo zobuciko, izithombe nobunye ubuciko asebenensada ngazo ekufundiseni.
Empeleni, kunezinkulungwane zezithombe, noma izigidi zazo, ezibonisa lezi zingoma futhi zingaba yimpumelelo uma kuziwa ekuthengiseni i-eCommerce, noma ukusebenza nokufakwa kwebhrendi ukwethula imiklamo engenzeka kuklayenti.
Isetshenziswa kanjani ukwethula amaphrojekthi
Njengokudala, uma iphrojekthi iza kuwe, kufanele wethule umbono wakho ngendlela engcono kakhulu kulelo klayenti. Futhi kwesinye isikhathi amaningi alawo maphrojekthi akuvumela ukuthi udlale ngokuqamba kancane.
Isibonelo, cabanga ukuthi unomkhiqizi njengeklayenti. Ukwenza izethulo ezinemininingwane yazo zonke izingxenye umkhiqizo onazo kungasiza ukunikeza umbono wangempela kumakhasimende akho. Futhi ngesikhathi esifanayo, ngokumela okuningi, ngendlela ehlelekile kanye nenhlangano ye-millimetric, ivelele kakhulu kunokuba uyibonise kuphela ezinye izithombe zemikhiqizo ezivela kuwo wonke ama-angles angenzeka.
Esinye isibonelo singaba nge imisebenzi yokubeka uphawu. Uma ucelwa ilogo noma idizayini yomkhiqizo womuntu siqu, ukukhombisa izakhi ezimbalwa ezinalelo logo, njengohlobo lokuhlekisa, kodwa oluhlelwe ngendlela ye-knolling kunikeza umoya ochwepheshile. Noma bengakutshelanga ukuthi bafuna ukukunikeza “okungokoqobo”, noma ukuthi bazokusebenzisa ehhovisi noma ezintweni zokuthengisa, ukukubeka ngaphambi kwalokho kungabasiza babone umphumela kalula kakhulu futhi baxhumane nalowo msebenzi owenzayo. wenze.
Yebo, zilungiselele ukuba nerula esandleni futhi uhlole ukuthi zonke izakhi zihleleke kahle futhi zihlelwe ngama-degree angama-90 ukuze ukuthwebula izithombe kanye nomklamo wokugcina kube nomphumela owulindele.
Ingabe sekucace kakhudlwana kuwena manje ukuthi kuyini ukungqongqoza?