Umlando we-brand kashokoledi owaziwa kakhulu e-United States uhlehlela emuva ku-1941.. Kusukela ngaleso sikhathi, lolu hlobo luzibeke njengokudla okulula okuthandwa kakhulu phakathi kwamakhasimende alo. Kungenxa yalokho ukuguqulwa kwelogo ye-M&M kubalulekile kuyo yonke iminyaka yayo, ukuzivumelanisa nalokho okufunwa isidingo ngaleso sikhathi. Umsebenzi wakhe awubonwa yibo bonke abamaziyo, njengoba ehlonishwa kakhulu emhlabeni wamaswidi.
Ingqophamlando yakho yokuqala enkulu, empeleni, ayihlangene nokuthengisa kwakho.. Futhi kungukuthi, kungakhathaliseki ukuthi zingaki izikhangiso ezizithumelayo, asikho isimemezelo esikhulu ukwedlula leso esenzeka ngeminyaka yawo-80s. omunye wosonkanyezi abahamba emkhathini waphatha isikhwama se-M&Ms wahamba naye. Ngemva kwalesi senzakalo, baba "Ukudla Okusemthethweni Kwemidlalo Yama-Olympic". Ukuxhasa Imidlalo yase-Los Angeles.
Ngaphezu kwalezi zenzakalo ezibalulekile zomkhiqizo, okwenza ukubaluleka kwawo kuhambisane, uhlobo luzisungule ezicini eziningi. Ukunwetshwa kwayo emhlabeni wonke kanye nezinhlamvu ezintsha eziyisithonjana eziboniswa ezithombeni zazo sezivele zaziwa emhlabeni wonke. Yingakho uhlobo olwaziwa nge-Emanems luqhubeka nokuba ibhentshimakhi yamaswidi ezingeni lezimboni. futhi namuhla sizobona ukuthi uphawu lwayo kanye nomkhiqizo kuthuthuke kanjani kusukela yazalwa.
Ubunikazi bokuqala obubonakalayo bomkhiqizo we-M&Ms
Lapho bedala uhlobo, bethule ilebula yokuqala ye-M&Ms ezomaka ngaphambi nangemuva. Okuthile okusasebenza nanamuhla njengoba sazi sonke, kodwa lokho bekulokhu kushintsha imibala, umumo kanye ne-typography. Yiqiniso, imininingwane yalezi zinguquko ezincane ayiboleki kakhulu. Lo mkhiqizo ubulokhu ugcina ingqikithi yawo kusukela wazalwa. Futhi njengoba yazalwa ngohlamvu oluncane, iye yahlala kanjalo, ngaphandle kwalapho siyibhala ngokucacile.
Ilogo yokuqala ingunxande onsundu, onombala kashokoledi olingana i-m&m ephindwe kabili kanye no-s.. Ama-E amabili ahlukene kakhulu futhi ibhokisi lihlukanisa amafreyimu ngokuqinile kakhulu. Njengoba cishe ayinawo umoya kunoma yiziphi izinhlangothi zayo. Izinhlamvu ziwolintshi, ezingahambisani kahle nombala wangemuva, okungenani esikrinini sedijithali. Lokhu kushiyeka okucacile kusho ukuthi le logo ayiphumi ngokusemthethweni futhi ishintshiwe.
Ilogo yokuqala eya emakethe
Le logo iboniswa ngokuhlukile kunangaphambili, njengoba benquma ukuhamba ne-monochrome emnyama futhi engenangemuva. Izinhlamvu ziyi-serif yendabuko enama-ems anezinhlamvu eziphezulu kuno-"'S" kanye no-"&". Lena iguquguquka kakhulu kuneyangaphambili, njengoba ungayibeka iphrintiwe kunoma yikuphi ukusekela ngaphandle kokushintshwa okuningi. Ukupakishwa kufanele kube mhlophe noma kube yimibala ekhanyayo futhi wonke amagama kufanele abonakale.
Uhlaka luyabuya, lunombala ohlukile
Ngemva kweminyaka, ngo-1954, benza ushintsho kulogo futhi.. Njengoba sibona esithombeni, ifreyimu yesibonakaliso sokuqala esidaliwe siphinde sikhanye, kodwa kulokhu ngombala omnyama oqinile. Izincwadi nokho baphinde baba nokwehla okukhulu kanti u-"S" kanye no-"&" mancane. Ukubeka lezi maphakathi nelogo, ukususa ukubaluleka maqondana nama-ems.
I-typography ishintsha ngokuphelele. Ngephimbo eliphuzi elihlaba umxhwele, izinhlamvu zethulwa njengokungathi zibhalwe ngesandla. Kodwa kubukeka sengathi avaliwe futhi aphrintwe kabili kungemuva elimnyama.
Imibala yamanje yaqala ngo-1970
Kolunye lwezinguquko eziningi umkhiqizo owenziwe, lesi yisici esibaluleke kakhulu. Njengoba sibonga lolu shintsho lombala ohambisana kakhulu nokuthengiswa komkhiqizo wakho, ofana noshokoledi onsundu, wonke amalogo angalandela angashintsha ngaphandle kokushiya lena. Manje ngaphandle kwesizinda, ngomugqa ohlanzekile noqinile, i-Emanems iveza uphawu olulula kodwa olunamandla. Njengoba lesi sithombe sikwazi ukuveza lokho okuthengiswa umkhiqizo.
Izinhlamvu zizoshintsha kancane kulolu shintsho. Njengoba indima ka-"MM" izohlala inkulu futhi izohambisana no-"S" kanye no-"&" phakathi nelogo. Kodwa, ngo-1986 futhi kamuva ngo-1990, lezi zincwadi zizoshintsha indlela yazo yokukhuluma. Ukwenza lo mbala ubukeke njengoshokoledi. Ngokushuba okwengeziwe nokwethembeka okukhulu ukukuhlobanisa nomkhiqizo othengiswa kumkhiqizo.
Iminyaka yawo-2000: inkathi ye-M&Ms
Kumkhiqizo lesi kwakuyisikhathi esibalulekile. Okwakunengqondo ukuthi bawubonakalisa ngesithombe esisha, sesimanjemanje futhi singena enkulungwaneni yeminyaka. LI-M&Ms brand, ngesiRoman esesulile, isho i-2000 kuma-ems amabili egameni lawo.. Yingakho lolu shintsho lwalungokwemvelo. Ngokuhamba kwesikhathi, kwaba sobala ukuthi umkhiqizo uzodala uhlaka egameni. Kuyinto ukuthi kuleyo minyaka yokuqala yezinkulungwane ezimbili yenziwa kwezinye izinhlobo eziningi.
Lolu hlaka lwethoni ensundu nemhlophe lunikeze igama umthamo owengeziwe. Incwadi yokubhalisa ethi "R" amabhrendi amaningi adumile anayo nayo yengezwe okokuqala futhi ikhombisa ukuthi leli gama livikelekile futhi alinakusetshenziswa omunye umuntu.
Ngo-2004, kwaba nolunye ushintsho
Kulo nyaka ubona ukuguqulwa okusobala futhi nokuthi bangeza umbala wangemuva, njengango-1954, onesizinda esiphuzi. Lesi sangemuva esiphuzi sinikeza amandla kulogo, futhi singamakwa uma kudingeka kulogo ngokwayo. Ngaphezu kwalokho, bethula ushintsho ezinhlamvwini njengoba uhlaka luba lukhulu futhi luhlala lunethoni emhlophe, okwenza lufundeke kakhudlwana kuleso sangemuva esiphuzi. Ifonti okokuqala ngqa iphenduka futhi ihlale ku-engeli engu-45 degree.
ilogo yamanje
Umklamo owenziwe ngo-2019 futhi osasebenza washintshwa ukuze ubuyele ku-a isithonjana esiyisicaba. Ukuqeda uhlaka olwenze lwaba nezinhlangothi ezimbili futhi manje selwenza lucaba njengoba amathrendi edizayini asenjalo. Izinhlamvu ziseyi-diagonal kodwa zibukeka zihlanzekile futhi zintsha.