Bonke ochwepheshe emhlabeni wokumaketha nokukhangisa bazobe bezwile esikhathini esithile emsebenzini wabo ukuthi ukuze ukukhangisa kusebenze, kufanele wenze umkhankaso omuhle wokukhangisa. Ukuthi impumelelo noma ukwehluleka komkhiqizo noma isevisi kuncike kulokho, kulowo mkhankaso.
Uma umkhankaso wokukhangisa ungemuhle ngakho-ke ungasebenzi, wonke umsebenzi nokuthuthukiswa ngemuva kwawo ngeke kube yize. Ukuze konke lokhu kusebenze, kufanele ufinyelele iphuzu elibalulekile, futhi leli phuzu liwukuthuthukisa ukukhangisa kokudala.
Osukwini lwethu nosuku, sonke sichayeka emilayezweni eminingi yokukhangisa, omunye ngemva komunye, ebhasini, silalela umsakazo, ngenkathi sihamba... ziyimilayezo encintisanayo ukuze idonse ukunaka kwethu, ngenhloso yokuthi sidle imikhiqizo yazo.
Kuyini ukukhangisa kokudala?
Njengoba sesishilo, lokhu “kuchotshozwa” okuqhubekayo, sizokhuluma ngokuhlanganyela, akusho ukuthi amabhrendi afinyelela inhloso ahlongozwayo. Abangeni kithi, ngakho imiyalezo yabo iyafiphala. Amabhrendi angakwazi ukusebenzisa ukubaluleka kokukhangisa kokudala.
Amabhrendi, lawo okuthi, ngokuklama kwawo nethimba lokukhangisa, aziswe Zihlukanise nabanye oqhudelana nabo ngemibono emisha, ezoheha abathengi.
Kuwuhlelo olunzima lophenyo, okumele babe kulo umcabango wamanje, ubuhlakani futhi ngaphezu kwakho konke isipiliyoni. Asibhekiseli eqinisweni lokuthi usuneminyaka eminingi usebenza, sibhekise kwisipiliyoni umuntu asizuza lapho ehlaziya umncintiswano, ehlohla imibono emisha, yokuqala.
Ukukhangisa ngobuciko kubaluleke kakhulu namuhla. Futhi lokhu kungenxa yokuthi, impela uma ufika ekhaya ngemva kosuku lonke ufunda noma usebenza, awukhumbuli ngisho nezikhangiso ezimbili zokugcina owazibona ngaphambi kokungena emnyango. Asizifundi izikhangiso, sigcina ngqo ezingqondweni zethu lokho esikuthola kunelukuluku, okusha.
Izici zokukhangisa okuhle kokudala
Ukukhangisa ngobuciko kusinikeza a inzuzo ebaluleke kakhulu, futhi lokho kuwukugqama ngaphezu komncintiswano wethu oqondile kakhulu. Ukuze umkhankaso wokukhangisa usinike lowo mehluko futhi ukwazi ukwenza abathengi bahlale nomlayezo, kufanele uhlangabezane nezici ezilandelayo.
Ungesabi ukwenza isikhangiso esingaphezu kwesijwayelekile. Akumele wesabe ukugxekwa ukuze udonse amehlo futhi uhehe umphakathi.
Uma uqiniseka ngombono wokungesabi, khona-ke indlela elandelayo okufanele uhambe ngayo gxila esu eliqondile, okungukuthi, ube nolaka ngokukhangisa, njalo ngaphakathi kwezomthetho. Kufanele ube nesibindi lapho weqa.
Leli phuzu libaluleke kakhulu, kumele sikhulume kafushane, umphakathi esizowukhuluma unemizuzwana embalwa nje ngaphambi kokudlula, ngakho-ke kufanele ubale ulwazi olunembile.
Lolu lwazi kufanele khombisa ngqo nangobuciko, njengoba lokhu kuzoba nomthelela omkhulu futhi kungakhuphula ilukuluku lombukeli.
Ekugcineni, i- uphawu kanye nengqikithi esebenza kuyo kufanele kuxhumeke kahle kakhulu. Ngeke kube umkhankaso oyimpumelelo, uma umbukeli ekhumbula ingoma futhi engayimaki, kufanele akhumbule isethi.
izibonelo zokukhangisa ngobuciko
Ngesikhathi esikuso, kubaluleke kakhulu ukuthuthukisa imikhankaso yokukhangisa yokudala, futhi ngaphezu kwakho konke ukungena emhlabeni we-inthanethi ukuze imikhiqizo ibe khona emakethe. Ukuhamba emhlabeni wedijithali, ukusungula emikhankasweni kubalulekile.
I-Netflix ithathwa njengenye yemikhiqizo ehamba phambili mayelana nokukhangisa kokudala Uma sikhuluma nje, amaseyili akhe abekwe maphakathi namadolobha amakhulu asephenduke into eheha abantu abaningi futhi akekho ongayeki ukuwafunda nokuwathwebula.
I-Netflix nochungechunge lwe-Narcos. Ikhanvasi evuliwe ku-Sol.
I-Netflix nochungechunge lwe-Fe de ETA. Amakhanvasi asetshenziswe e-San Sebastian
Ikhanvasi evela ochungechungeni Lwemfundo Yocansi, eGran Vía
Njengoba ungabona ezibonelweni ezilandelayo, akasebenzisi nje kuphela amabhanela emikhankasweni yakhe yokukhangisa ehlotshiswe kakhulu futhi egxekwayo, kodwa futhi uyazivumelanisa nanoma iyiphi indlela.
AbakwaNetflix bakhona ngisho naseMadrid metro
Itende lochungechunge lwemfundo yocansi lifakwe eCuenca
Sikwazile ukukuqinisekisa lokho Akukhona nje ukuthi ukuklama kubalulekile emkhankasweni wokudala, kodwa isibalo sekhophi sibalulekile, njengoba singabona kule mikhankaso ye-Uber.
Hamba lapho ufuna khona nge-Uber
Gibela ne-Uber futhi uqhubeke nephathi
Hamba nge-Uber ngaphandle kokwesaba ngesilinganiso sakho
Olunye uhlobo lwendlovukazi ekukhangiseni kokudala inkampani ye-Fedex courier. Ubani kuwo wonke umlando wayo owazi ukuthi ungaxhumana kanjani nomphakathi ngendlela yokudala.
I-Fedex Neighbors Campaign, efuna ukugqamisa ngayo isivinini sokulethwa kwayo.
Amabhizinisi eselula sibonga ukusekelwa kwe-Fedex. Umkhankaso we-Fedex Mexico.
Ngokungangabazeki, lolu hlu kufanele lufake phakathi izinhlobo ezimbili zokudla okusheshayo ezinamandla emhlabeni wonke; McDonald kanye Burger King. Amabhrendi amabili, ngokuncintisana kwawo, akwazile ukudala imikhankaso yokukhangisa yokudala eyingqayizivele nengenakuphindwa.
AbakwaMcDonalds bakhipha leli parele elincane ngokulahla ukuthi iBurger King ikopisha ama-hamburger ayo.
I-McDonalds ikhuthaza insizakalo yayo yokulethwa.
Ikuphi iMcDonalds eseduze? Amazambane ayakutshela.
I-Wi-Fi yamahhala eMcDonald's
Burger King nobuhle basebukhosini
Woza njengosomahlaya udle njengenkosi. Kulo mkhankaso, singabona ukuthi ukhuluma kanjani ngoclown wakwaMcDonalds njengoba osesithombeni egqoka njengaye.
Inyama ibuthakathaka, inkathi yemifino iqala
Uthando olungenamibandela phakathi kwe-Burger King ne-McDonalds. Umkhankaso eFinland ukhombisa uthando olukhona phakathi kwalezi zinhlobo ezimbili.
I-Burger King ithatha ithuba losuku lokuziqhenya e-Finland ukwethula umkhankaso omusha lapho kuvela ama-mascots amabili ochungechunge lokudla okusheshayo. Kungumkhankaso obungaza uthando ngayo yonke indlela.
Kunenqwaba yemikhankaso yokukhangisa enobuhlakani futhi asikwazi ukuyiqoqa yonke kokuthunyelwe okukodwa. Yingakho senze iqoqo elincane lemikhankaso yokukhangisa edumile ezikhathini zamuva nje.
Khumbula ukuthi ukwenza umkhankaso wokudala usebenze, kufanele uhehe ukunaka komphakathi, usungule futhi nokuthi umphakathi uwuthokozele.. Kodwa okubaluleke kakhulu ukuthi uyakwazi ukuhlobanisa lokho okuhlangenwe nakho nomkhiqizo osebenza nawo.