Injani ukukhangisa kwe-IKEA?

Ngonyaka we-1945, inkampani ye-IKEA iqala ukukhangisa emaphephandabeni endawo eSweden futhi, lapho ikhuluma ngokuthengiswa kwabo ngeposi. Eminyakeni ethile kamuva, ngo-1951, ikhathalogu yakhe yokuqala yanyatheliswa. Kule post esizithola kuyo, sizokhuluma ngokuthi ukukhangisa kwe-IKEA kunjani kusukela ekuqaleni kuze kube manje..

Njengoba sonke sazi, inkampani yaseSweden ithatha iminyaka embalwa ukufika ezweni lethu, ukucacisa kakhudlwana ayikwenzi lokho kuze kube ngu-1996.  Isitolo sokuqala esivule iminyango yaso ngothayela sise-Badalona, ngakho-ke singabonisa ukuthi akukho ukuxhumana kokukhangisa kuze kube yileso sikhathi.

Kusukela yasungulwa, inkampani yaseSweden iye yakhetha ngokuqhubekayo ukwenza izinto ezintsha zokukhangisa nezokukhangisa, osekuholele ekutheni ayishiye ngemuva isiko. Izenzo zayo zokuxhumana zidlulisa ukuthakasela kwayo njengophawu, ngezikhangiso zayo ezihlukene esikrinini esincane noma ngemidiya yayo eyingcaca. Izenzo zayo zokukhangisa zifuna ukuxoxa izindaba, ukuheha imizwelo futhi, ngaphezu kwakho konke, ukukhombisa umlingiswa wayo oyingqayizivele.

I-IKEA isebenze nobani?

Kuze kube ngu-1999, i-akhawunti ye-IKEA Spain ibiphethwe yi-ejensi yokukhangisa ye-Delvico Bates. Izincwadi ezingatholakala kuleso sigaba, abazange badlulele ngalé kwalokho okuhlobene nokusekela okunemifanekiso.

Kulo nyaka esisanda kukhuluma ngawo, i-ejensi ye-SCPF eholwa yi-creative Toni Segarra, ithatha i-akhawunti yenkampani yaseSweden eSpain. Phakathi neminyaka lapho ukulandisa kwakungaphansi kwalo myalo, Imikhankaso ye-IKEA yaziwa kangcono futhi yethulwa kakhulu, okwenza isithombe sakho somkhiqizo sibukeke sithuthukiswe kakhulu. Ubani ongazi umkhankaso owaziwayo, "Siyakwamukela ku-republic ezimele yendlu yami", i-classic yomkhiqizo.

Lesi sikhungo sokukhangisa nokuklama, ibeka inkampani njengomunye wemikhiqizo eqinile emakethe yaseSpain ngaleso sikhathi. Lokhu kuba yizinhlobonhlobo zokuqashelwa emikhosini yokukhangisa ehlukene njenge-Sol Efficacy Award noma i-CdeC, phakathi kwamanye amaningi.

Ngemva kweminyaka engaba ngu-15 ngaphansi kolawulo lwe-SCPF, i-akhawunti iyashintsha futhi ngiqala ukusebenza ngaphansi kwemihlahlandlela ye McCannMadrid. Lesi sikhungo siwugcine umqondo wokusebenza ngemibono ebekwe yisikhungo sangaphambilini, ukudala imikhankaso eyaziwa kakhulu njengokuthi "I-Whisperer Yasekhishini." Kulesi sigaba, imiklomelo eminingi kazwelonke neyamazwe ngamazwe nayo yazuzwa.

Ukukhangisa kwe-IKEA ekusekelweni kwesithombe

Kulesi sigaba, besifuna ukuphenya ukuthi i-IKEA ikhangisa kanjani ekusekelweni okuyingcaca. Okungukuthi, ukuthi inkampani ikhangisa kanjani imikhiqizo yayo, kunjani ukukhushulwa kwayo, izindaba, njll.

Kufanele kuqashelwe ukuthi ngezikhathi ezithile abukho ubudlelwano obuqondile phakathi kokukhangisa okwenziwa ngezithombe nakweminye imidiya yokukhangisayebo Yingakho, kulolu shicilelo, sihlukanise ukuhlaziywa kwezindlela zabo ezahlukene zokuxhumana.

Njengoba sishilo esigabeni esandulele, ku-ejensi yokuqala esebenze ne-IKEA, i-Delvico Bates, bagxile ekusebenziseni ukusekelwa kwezithombe kuze kube sezingeni eliphezulu. ukuthumela imiyalezo yakho. Ngokuhamba kweminyaka, kokubili isitayela kanye nendlela yokuxhumana nezithameli zakho kuye kwashintsha, kuyisa ukuxhumana kwakho ezingeni eliphezulu.

Kufanele kugcizelelwe, njengoba sesishilo, lokho I-IKEA incike kakhulu ezikhangisweni ukuze zisithumelele umlayezo mayelana nokunyuswa kwazo okusha, izindaba noma imikhiqizo., kodwa kufanele kuqashelwe ukuthi lapho ephendukela ekusebenziseni imidiya yezithombe, akasemuva futhi uyaqhubeka nokugcina leso sitayela esijabulisayo nesici somkhiqizo.

Ukukhangisa kwe-IKEA ezenzweni zangaphandle

Njengasendabeni edlule, I-IKEA yenza izenzo zokukhangisa zangaphandle ngezinye izikhathi ezingaxhunywanga ngokuqondile nemikhankaso yayo yokukhangisa.. Lezi zenzo zangaphandle zibonwa ngokwazi ukuthi ungadonsa kanjani ukunaka komphakathi, ngokuba nobuhlakani obusha kanye nokwangempela, njalo kucatshangelwa imikhiqizo yabo nezinto ezintsha.

I-IKEA kanye nama-ejensi esebenze nawo, bakwazile ukudlala ngendlela lapho lezi zenzo zizokwenziwa khona futhi badlale nomphakathi ngendlela edala kakhulu., njalo ubenza bahlanganyele ngandlela thize.

Esinye sezenzo zokumaketha emgwaqweni esizikhumbula kakhulu yileso esenziwa esiteshini sesitimela sase-Atocha edolobheni laseMadrid, lapho inkampani yabeka khona ifenisha ukuze abasebenzisi bezokuthutha ezishiwo baphumule ngokunethezeka kunezihlalo zenqola.

Imikhankaso yokukhangisa ye-IKEA

Isikhathi sokukhuluma ngeminye yemikhankaso yokukhangisa eyaziwa kakhulu eSpain. Senze uhlu oluhlelwe ngokulandelana kwezikhathi, kusukela kwendala kuya kweyamanje kakhulu. Kuzo ngayinye yazo, sizokhuluma ngokusekela okuhlukene okuye kwasetshenziswa.

2002 - 2006 "Hlobisa kabusha impilo yakho"

Kulesi sigaba, sikhumbula esinye seziqubulo zokuqala zenkampani yaseSweden, eyayiqondiswe ngqo kubathengi hhayi kakhulu emikhiqizweni yayo. Ngokucacile, Ikhuluma nathi ngenkululeko yokuzikhethela nokuveza imizwa yethu. Akwenziwanga nje kuphela izindawo ezihlukene zokukhangisa ezingabonwa kumabonakude, kodwa nemikhankaso eyahlukene yezithombe nayo yadalwa.

2006 "I-republic ezimele yendlu yakho"

Umqondo omaka ngaphambi nangemuva kwendlela i-IKEA exhumana ngayo. Sikhuluma ngayo umkhankaso owawugxile ekuxhumaneni kwawo ikakhulukazi ezindaweni zokukhangisa ezidalwe imindeni yaseSpain. Ngaphezu kwalokhu, umkhankaso uphinde wasekelwa ukuthuthukiswa kwehluzo ezahlukene lapho kubhekiselwa khona isiqubulo somkhankaso.

2007 "Lokhu akuthintwa"

Omunye umkhankaso we-IKEA owaziwa kakhulu futhi, awukaze ushiwo kangcono. Njengoba, ingoma evele esikhangisweni ibe iculo njengoba ibiheha kakhulu, impela uma ufunda isihloko iculo lifikile ekhanda lakho.

2009 "Lapho okubili kungena khona okuthathu"

Umkhankaso wokuthi ifuna ukusondela kumthengi, ifuna ukuba umngane othembekile wezindlu zaseSpain. Isiqubulo, esibhekisela ebunzimeni bomnotho eSpain ngalowo nyaka.

2010 – 2011 “Onokuningi akuyena ocebe kakhulu, kodwa odinga okuncane kakhulu”

Lesi senzo sokukhangisa sibe ne umgomo oyinhloko uwukugcizelela ukubaluleka kwezinto ezincane esinazo empilweni yethu ngayinye. Ngenxa yesimo esibucayi, wafuna ukwengeza ukubaluleka kwenjabulo nokuchuma emikhankasweni yakhe.

2013 "Idada"

Ubani ongayikhumbuli indoda eyenza ubungane nedada elimangalisayo? Lena indaba, exoxwa kule ndawo yokukhangisa yomkhiqizo. Ubungane obunganqamuki nobunelukuluku, lapho kuboniswa khona ukuthi ukuthinta okuncane kungaba amathuba amahle.

2014 - 2015 "Omunye uKhisimusi"

I-trilogy yamabala, okuthi zisibonisa obunye ubuso balo mkhosi omakwe ekhalendeni lomphakathi waseSpain. Basethula ngezinguqulo ezahlukene zendlela ngamunye wethu abona ngayo, ajabulela futhi agubha ngayo lezi zinsuku, njengoba kwenza abancane, abantu abaphethe ukuhlanza imigwaqo ngisho nanjengoba amadoda ahlakaniphile enza.

2015 "Abangane be-terraces"

umkhankaso, okuyinto ifuna ukuguqula amasimu ezindlu zethu zibe izindawo lapho ungaphila khona izikhathi eziyingqayizivele ngempela. Lo mkhankaso wethulwe endaweni kamabonakude kanye nezenzo ezinkundleni zokuxhumana lapho ungabona khona ukuthi amasimu ashintsha kanjani ngokuphakamisa ubuso. Ngaphezu kwalokhu, uchungechunge lwezithombe lwenziwa ukusekela umlayezo.

2017 "Mtshele ukuthi acule"

Emkhankasweni owethulwe kulo nyaka, I-IKEA igxile ekukhuthazeni imikhiqizo yokuhlobisa, engatholakala ezitolo zayo ukunikeza ushintsho ekhaya lethu. Inkampani ifuna ukudlulisa umqondo wokuthi, ngendlu ehlelekile, kunengcindezi futhi izingxoxo ziyancipha.

2019 “Asiwazi yini umndeni wethu?”

Ngalo mkhankaso wokukhangisa ngokomzwelo, i-IKEA izama ukusithumelela umlayezo obaluleke kakhulu, okungukuthi, ngezikhathi ezithile. sigxila kakhulu emishinini yethu ephathwayo kangangokuthi asikunaki lokho okubaluleke ngempela, ngisho nokushiya abantu esibathandayo, cishe singabazi.

2021 "Ifenisha enezimpilo ezingapheli"

Ukuphila kwefenisha yethu akupheli lapho siyeka ukubona ukusebenza kwayo ezindlini zethu, lesi yisigaba sokuqala sempilo yayo. Uhambo olungaya ezindaweni ezihlukene zomhlaba futhi luxoxe izinkulungwane zezindaba uma luphela ekhaya elisha.. Uma ubona ifenisha ongasayithandi kangako, cabanga ukuthi ungashintsha ukubukeka kwayo noma uthole umsebenzi ohlukile wayo.

Njengoba kuphawulwe ngalokhu kukhethwa kwemikhankaso yokukhangisa ye-IKEA, inkampani ayishiyi noma ubani engenandaba. Kuyinkampani enikeza inkululeko ephelele kulawo ma-ejensi noma izitudiyo ezisebenza nazo kuwo wonke amazwe emhlabeni futhi yingakho ukukhangisa kwazo kuhlaba umxhwele ngempela.

Ngakho konke lokhu, i-IKEA ikwazile ukwenza ukukhangisa komuntu siqu ngokuphelele okuvumelaniswe nesimo ngasinye noma imibono izwe ngalinye elisebenza kuyo elihlala kuyo. Imikhankaso engokomzwelo, ejabulisayo, yokuqala, ehlaba umxhwele, exhumene ngokuphelele nabathengi bayo futhi iba negciwane.