Funda kabanzi mayelana nokukhangisa kwe-MediaMarkt

Umphakathi wanamuhla, singene shí enkathini yedijithali ekuziphendukeleni kwemvelo okugcwele kanye nenkampani iMediaMarkt, ingenye yamaketanga amakhulu maqondana nokukhangisa ezweni lethu, itshala imali enkulu ngonyaka ekunyatheliseni nasekusabalaliseni izincwajana zabo, kanye nakwezinye izindawo. emikhankasweni yabo yokukhangisa. Namuhla, sizogxila ekuhlaziyeni ukuthi ukukhangisa kweMediaMarkt kunjani, sizozama ukuthola ukuthi yiziphi amaphuzu ayo abalulekile.

Iketango laseJalimane laduma ezweni lakithi ngesiqubulo salo esithi "Angisona isiphukuphuku" namanje lisasigcina emikhankasweni yalo eminingi.. Inkampani eqinisekile ukuthi enye yama-aces amakhulu kulo mkhakha ifihliwe ekukhangiseni okuphrintiwe. Ingabe lesi sitatimende siyiqiniso? Hlala futhi uthole nathi.

Iliphi isu elilandelwa yiMediaMarkt?

Sikhuluma ngenye yezinkampani ezihamba phambili ezweni lakithi nasezwenikazi lase-Europe. Igqama kakhulu emkhakheni wokusatshalaliswa kwemishini kagesi, ukuze isetshenziswe kanye nezinsizakalo ezihlobene nayo. Inamaphuzu okuthengisa angaphezu kwe-1000 atholakala emazweni ayishumi nantathu ahlukene, anenani labasebenzi abangu-52 kanye nenzuzo ecishe isaba ukusho, ama-euro ayizigidi eziyizinkulungwane ezingu-21,4 ngonyaka odlule. Ukuze kuzuzwe lesi sikhundla, iMediaMarkt ilandele uchungechunge lwamasu okuthengisa asekelwe kumaphuzu angu-4 ukuze kuzuzwe lokho ekuzuzile.

Imikhankaso eku-inthanethi nengaxhunyiwe ku-inthanethi

Singasho ukuthi sisekhulwini lapho ubuchwepheshe buyigolide elimsulwa. Umsebenzisi ojwayelekile usebenzisa ubuchwepheshe nsuku zonke futhi abantu abazalwa phakathi naleli khulu leminyaka abasacabangi ukuthi izimpilo zabo zikude nezinto zikagesi. Enkampanini efana neMediaMarkt, zonke lezi ziyizinzuzo zokuthuthukisa imikhiqizo namasevisi abo. Inkampani ikholelwa ukuthi ukukhangisa okungaxhunyiwe ku-inthanethi kunomphumela omuhle kakhulu kunemikhankaso ehlukene yokumaketha nokukhangisa engadalwa.

Umphakathi wanamuhla, sithonywa kakhulu yilokho esikubona njalo, lolu lwazi, uma luphindaphindiwe, lulotshwa enkumbulweni yethu. Ngakho umkhankaso onolaka oqhubeka udonsa ukunaka kwalowo mphakathi ngezincwajana eziphrintiwe ulingana nokuthengiswa okuqinisekisiwe.

ukumaketha kokuhlangenwe nakho

IMediaMarkt iyazi ukuthi ijwayelana kanjani nemakethe uma isiyidinga. Izikhathi zishintshile, ngaphambi kokuthi abasebenzisi babone ukubaluleka kokuthi i-athikili eyethulwe kubo ingeyekhwalithi, kanye nenani. Lo mbono ubulokhu ushintsha futhi njengamanje, lezi zici azinakwa, kodwa ezinye izinto ziyaziswa, njengokuthi yimuphi umkhiqizo we-X ongasenza sizizwe. Lokhu esikhuluma ngakho kubizwa nge-experiential marketing. Njengengxenye yesu elilandelwa uhlobo lomkhiqizo, imikhankaso yayo eminingi yokukhangisa iye yahluka phakathi neminyaka futhi igxile emizweni evuswa abasebenzisi abahlukene.

Indlela yomuntu siqu

Njengoba sesibonisile ezikhathini ezimbalwa, siwumphakathi oyingxenye yomhlaba wedijithali. Kwalokhu, IMediaMarkt ifune ukugcina indlela yomuntu siqu kakhudlwana kumakhasimende ayo emikhankasweni yayo. Lokhu kufezwe ngokwenza izenzo ezihlukene ezifana nezincomo zomuntu siqu ngokwezintshisekelo zamakhasimende, ngalokhu okuthuthukisiwe ukuthengisa nokwaneliseka kweklayenti kokubili ukwelashwa kanye nenqubo yokuthenga.

Imikhankaso yokukhangisa ye-MediaMarkt

Impela ngaphezu koyedwa wethu ofunde lolu shicilelo uhlatshwe umxhwele imikhankaso yokukhangisa yale nkampani., hhayi nje ngenxa yezikhangiso zabo kodwa nalapho sesibone incwajana yabo ebhokisini lethu leposi. Ukukhangisa okubonakala ngobuciko bayo obunolaka, njengoba singasho, buqhubekela phambili.

Lobo budlova abethula ngabo ikhathalogi yomkhiqizo wabo kithi, esitshela ukuthi yibo abanamanani ashibhile ayasebenza ngempela. Impela ngaphambi kokuthenga noma yikuphi ukuthengwa kwezinto zikagesi, okokuqala udlula kuwebhusayithi yabo.

Isiqubulo sesici sale nkampani singesinye sekulula ukusikhumbula emkhakheni wezokukhangisa. Bambalwa kakhulu, yilabo abangahlobanisi "angisona isiphukuphuku" neMediaMarkt. Isiqubulo esinomoya ongenamahloni, onesibindi okwazile ukubekezela phakathi neminyaka edlule.

Ukukhangisa kwale nkampani kungathandwa kakhulu noma ngaphansi, kodwa okufanele sikuveze ukuthi ayikwazi ukushiya noma ubani engenandaba. Kuyo yonke imikhankaso yakho yokukhangisa, yethula umlayezo ocacile noqondile emphakathini, njalo uphelezelwa ubuciko bokukhangisa obungenakuphikwa.

Ukuhlaziya iminyaka yokugcina yenkampani mayelana nokukhangisa, sigqamisa lokho Benze imikhankaso ehlukahlukene enezihloko, lapho abalingiswa babo bebengajwayelekile futhi abanikele ngobuntu obuhle ezindaweni. Abalingiswa abafana nenkanyezi ephindwe kabili kaStalllone kwezinye zezikhangiso zenkampani ezidume kakhulu.

Kufanele kuqashelwe, ukuthi Lolu hlobo lokukhangisa olunohlonze nolunolaka esikhuluma ngalo alukude nempikiswano, njengoba kuye kwenzeka izikhathi eziningana. Uma usondela emkhawulweni, kungenzeka kakhulu ukuthi weqe umugqa futhi kungakulethela izinkinga. Lokhu kwenzeke ngesikhathi ezinye zezincwajana zabo zokukhangisa zikhombisa izithombe zabesifazane abathanda ubulili ngandlela thize futhi bathola izikhalo eziningi ezinhlanganweni zabesifazane, nokuhoxiswa kwezikhangiso nezincwajana kweminye imiphakathi.

I-MediaMarkt isibe enye yezinkampani ezihamba phambili mayelana nokukhangisa kokudala, iqaphela ukuthi lolu hlobo lokukhangisa lungathola ukugxekwa, kodwa noma kunjalo, ikwazile ukuzisungula kabusha eminyakeni edlule. Umthelela wabezindaba wemikhankaso yabo eminingi yokukhangisa awunakuphikwa.

Izikhangiso zeMediaMarkt

Kukuwe uma ubheka ukukhangisa kweMediaMarkt okuhle noma kubi, ngeke sizibandakanye kulokho. Okuwukuphela kwento esizoyenza njengamanje ngikubonise iqoqo elincane lezinye izimemezelo zenkampani ezidume kakhulu.

ngo-2010

Ukujabula kubiza kancane kakhulu

sonke sifuna konke

Angisona isilima

Konke okunye kungamampunge

Kafushane, inkampani iyazi ukuthi ingawasungula kanjani amasu okukhangisa nawokuthengisa ukwazi ukuthi udlalwa kanjani ngokumaketha okuku-inthanethi nokungaxhunyiwe ku-inthanethi. Ngaphezu kwalokho, iyazi ukuthi ifundwa kanjani abathengi bayo futhi ibanike lokho abebekudinga ngesikhathi esifanele, isebenzisa ukumaketha okunolwazi lapho ikwazi khona ukuxhumana nomphakathi futhi ibadayisele imizwa.

Ukukhangisa kwayo kuye kwadala futhi kunolaka ngokulingana, ikwazi ukushiya kungekho muntu ongenandaba, ngisho nokuthinta imingcele yomqondo ovamile. Ingabe ucabanga ukuthi ukukhangisa kwale nkampani kusebenza ngendlela efanele?