Inkampani yezindiza edumile yaseJalimane iLufthansa izokwethula izinguquko ekwakhiweni kwelogo engaphezu kweminyaka eyikhulu ubudala. Ubunikazi obusha buzomenyezelwa ngokusemthethweni kusuka ngoFebhuwari 100, 7 emcimbini obuseFrankfurt obizwa nge- #ExploreTheNew. Kwenzekile ukuthi ezinye izithombe zobunikazi obusha zabonakala okokuqala ngoLwesine olwedlule. Abagibeli beBoeing 747-8 babone lo mkhiqizo kusikhangiso sohlelo olusha lukamagazini osendizeni. Ngakho-ke, uphawu bekufanele luxhumane nezinguquko ezintsha ngesikhathi kunengqungquthela eKapa.
I-logo entsha izogcina i-crane yayo eyisithonjana kodwa izolahla umbala ophuzi ukuyibeka esikhundleni nge-duo eluhlaza okwesibhakabhaka nomhlophe. Ngale ndlela, sizobona i-crane nombuthano wesitsha sayo ngemuva okumnyama okwesibhakabhaka. Ngokusho kwesikhulu sakwaLufthansa uCarsten Spohr, ukwakhiwa kabusha kwalo mkhiqizo kuphendula isidingo salo ukuthuthukiswa kombono wezindiza.
Ukugxekwa kwelogo entsha
NgoFebhuwari 1, u-Andreas Spaeth, intatheli yezokundiza, wathumela umyalezo ngezindaba zokuqala. Kuyo, uSpohr ubephethe ithebhulethi ethula entsha nikela ngendiza yemikhumbi emisha. Incazelo yesithombe iveze ukuthi bahlela ukudweba izindiza ezingama-80 ngasekupheleni konyaka nokuthi kuzobathatha iminyaka eyisishiyagalombili ukupenda yonke imikhumbi.
Kodwa-ke, ukugxekwa akuzange kuthathe isikhathi eside. Izinkundla zokuxhumana bezigcwele impikiswano lapho abasebenzisi bezindiza begxeka i- Isinqumo sezindiza sokulahla umbala waso ophuzi ophawulekayo. Ngokusho kwamakhasimende lokhu ukwahlukanisa okuhle futhi ukufaka esikhundleni sakho kungafana nokuphika ubunikazi bomkhiqizo.
Ngakolunye uhlangothi, umbhali wezindiza u-Enrique Perralla ubhale ukuthi ukwakhiwa kabusha kuyinto ithambile futhi ayisho lutho. Futhi, umklami wezimboni uClemens Weisshaar unikeze umbono wakhe. Uchaze isu elisha lezinkampani njenge "plank" echaza ukuthi umqondo omusha uluziba ifa lomklamo ka-Aicher. Umqambi uphinde agxeke ukuthi le mibala ihlobene nenkampani yomshwalense omubi noma ibhange elibolayo, nalokho umbala ohlaza ozothile Ngakho-ke ungowongxiwankulu.
Umlando welogo
Ngeminyaka yamashumi ayisithupha nesithupha umdwebi wezithombe u-Otto Aicher wavuselela ubunikazi. Kanye neqembu lakhe labafundi «Gruppe E5» okuyi- Isikole i-Ulm sakha kabusha i-logo. Ngale ndlela, bangeze umbala ophuzi ophawu lomkhiqizo. Lo mbala unikeze kahle ikhono lokuhlukanisa. Njengoba emncintiswaneni kwakukhona imibala emhlophe noluhlaza okwesibhakabhaka noma ebomvu yezindiza eziningi zanamuhla. Ngakolunye uhlangothi, bashintshe uhlobo lochazo lwangaphambilini nge I-Helvetica Bold ebhokisini eliphansi. Futhi baphinde badweba i-crane kwakha ukwakheka kobuhle nokulingana ngokwengeziwe.