I-Star Wars ingelinye lama-franchise aziwa kakhulu kuma-cinema emhlabeni jikelele. Selokhu yasungulwa ngo-1977, inabalandeli nabalandeli abavela ezizukulwaneni ezahlukene abadluliselana induku. Kungakho, emgudwini omude kangaka, kukhona ukuvela kwelogo ye-Star Wars njengale esiyibonile. Ukuzijwayeza ngokushesha nangokushesha kubuchwepheshe obusha nezindlela ezintsha zokukhiqiza kabusha isithombe sakho. Amafomethi, cishe kuwo wonke ama-franchise, enziwe aba lula, apholisha imigqa futhi asusa izinto ukuze zifundeke kakhulu..
Njengoba kunengqondo, kudingeke ukuthi kuphinde kuthintwe umbono omusha womphakathi omusha ukuze uxhumane nawo, izizukulwane ngezizukulwane. Ngale ndlela, futhi ngempumelelo impela, ikwazile ukuhlala ngokuhamba kwesikhathi.. Namuhla isaqhubeka nokuba namandla amangalisayo futhi kungenxa yokuthi ekushicilelweni kwayo kwe-'The Book of Boba Fett' isidlule i-Marvel Franchise. Ababukeli abayizigidi ezingu-1.7 ngempelasonto yokuqala e-United States iyodwa bayakuqinisekisa lokhu. Abayeki ukukhula futhi ukuvela kwelogo ye-Star Wars kuyaqhubeka ngaphandle kokuma cishe eminyakeni engama-40 ngemuva kokwethulwa.
Ilogo yokuqala ye-Star Wars
Njengoba sishilo, i-Star Wars yazalwa ngo-1977, kodwa ngaphambi kokuyiyisa esikrinini esikhulu, uhlobo lomkhiqizo bekufanele ludalwe. URalph McQuarrie nguyena obephethe lokhu ngaphambi kokukhiqizwa kwefilimu yokuqala. I-logo ngaleso sikhathi yayivele ibonise iqhawe lesakhiwo kanye negama le-franchise: 'THE' Star Wars, ayezogcina eyiqedile ukuze ashiye i-Star Wars kuphela. I-logo yokuqala yayihloselwe ukukhiqizwa kabusha kuphela ku-tape yefilimu, kamuva engazange ibe nokuvumelana kahle kwezimpawu zenkampani nezinto zokubhala.
Ngenxa yalesi sidingo sokuphrinta ilogo, uJoe Johntson kamuva wanikezwa umsebenzi, umklami nomdali wemiphumela ekhethekile yamafilimu afana ne-'Raiders of the lost Ark' njengomqondisi wezobuciko. Le logo yayinezinkomba ezicacile kowedlule, ngaphandle kokususa u-Han Solo, nakuba enikeza ukugqama okukhulu egameni. Ukuqeda i-'THE' ekuqaleni nokusungula ilogo emigqeni emibili. I-typeface kuleli cala i-Precis URW Slim, nakuba ishintshiwe ngandlela thile. Konke lokhu kufanele sikutshele ukuthi kungaphambi kokuqala kwefilimu esemthethweni. Njengoba sishilo ngaphambili, yaqala ukuboniswa ngo-1977. Kwaze kwaba nguDisemba 1976, ngaphambi kokukhululwa, lapho ilogo esemthethweni yethulwa khona endaweni eyisithonjana efilimini.
Ilogo esemthethweni ekuphromothweni
Esethulweni senoveli entsha kaGeorge Lucas "Star Wars from the Adventures of Luke Skywalker" sibona isihloko njengesibonelo salokho okwakuzokwenzeka ngokulandelayo. I-Star Wars yethulwa ngokuphuzi kanye nefonti kamuva eyayizoba 'i-Helvetica Black' esemthethweni. Lesi sikhathi ngaphandle kokuguqulwa. Kodwa lokhu akuzange kumqinisekise ngokugcwele uLucas futhi uqashe u-Dan Perri ukuze akhe ilogo eyayizobonakala kamuva kukho konke okuqukethwe kokuphromotha namaphosta emuvi. Kulolu phawu isici esiyinhloko akukhona nje 'ukushaya phansi' izinhlamvu, kodwa inhlanganisela yokuqala yezinhlamvu phakathi kuka-'S' no-'T' we-STAR isivele ivela. Yini eyayizophinda kamuva lokhu futhi ku-WARS.
Futhi, nakuba konke lokhu kunyuswa kwavezwa ngelogo ka-Dan, akuzange kufike efilimini.. Ukuba yisithonjana, kuGeorge Lucas kukhona okwakushoda. Futhi kungukuthi ngokusho kwakhe, ukusebenzisana phakathi kwe-S ne-T akwenzi mehluko futhi kubonakala sengathi kusho i-TAR WARS. Kungakho i-oda elisha lenziwa ku-Suzy Race, wabe eseqashwa njengomqondisi wezobuciko wefilimu.
Isicelo selukuluku sikaGeorge Lucas
Ukuze asuse lawo maphutha uLucas akholelwa ukuthi i-logo inawo, wenza isicelo ku-Suzy Race (Elizabeth Race) ukwenza i-logo ibukeke "i-fascist kakhulu.". Njengoba ufunde kahle, lesi sicelo singenxa yokuthi uGeorge Lucas, ukudala 'Umbuso Omubi', wayesebenzisa ulwazi oluvela eJalimane lamaNazi, esebenzisa amagama neyunifomu yamasosha efilimu. URace ucabange ukuthi u-Helvetica Black ukubonise kahle ayefuna ukukuveza., kodwa ukulungisa amaphutha isebenzise izandiso kuleyo ligature. Futhi yengeza ekugcineni ku-'R' WEZIMPI. Uphinde walungisa i-'W' ngama-engeli angakwesokudla nakakhulu, ngaleyo ndlela emenza abe nolaka njengoba ecelwe isicelo sikaLucas, efuna ukuvela 'engumNazi' kakhulu.
buyela emsuka
Ngokusho kwabadali kanye nabantu abahlobene neqembu lika-George Lucas, babheka izingxenye ezithile zelogo njengezingafundeki. Kungakho uLucas athumela umdali welogo ebhodini lokuqala, uJoe Johntson, ukuze alungise izici ezithile njengeKerning (isikhala phakathi kohlamvu olulodwa nolunye) kanye hlanganisa uhlamvu 'W' abacabanga ukuthi alulungiswanga kuyo yonke ilogo.
Kunomehluko omkhulu phakathi kwelogo eyenziwe nguSuzy kanye nokulungiswa kamuva kukaJoe. Njengoba sibona esithombeni, izinhlamvu zihluke kakhulu ku-logo yokugcina kunakwi-Suzy yangaphambilini. Kungakhathaliseki ukuthi kusegameni elithi 'Star' noma 'Wars', 'A' kanye 'R' kunamathelene, into eshintsha kakhulu ngokwengeza umoya kuzo zonke izinhlamvu ngokulinganayo.. I-'W' ishintshiwe ngenxa yokuthi imigqa engaphambi kwelogo yayiqondaniswe kwesokudla kuyilapho u-'W' eqondaniswe maphakathi. Ingabe i-W ibaluleke kakhulu kunesethi?
Ukulandela lokhu kanye nokukhishwa kwesiqephu V, izici ze-Star Wars zelogo zibekwe ngaphezulu nangaphansi kwesihloko sefilimu esiyinhloko, ngobuhlakani besebenzisa umusho oyisihluthulelo ukuze bafake isihloko, behlanganisa amagama ngemisho yawo. Ukusetshenziswa kwelogo ye-Star Wars, ukuyifaka egameni lefilimu, isiphenduke indlela ejwayelekile yamafilimu alandelayo, nakuba besebenzisa ukuhlukahluka okuhlukile
ilogo emangalisayo
Njengeqiniso elimangalisayo, i-logo ayizange ishintshwe kuphela ngezicelo zikaGeorge Lucas noma ngemvelo yamamuvi. Ukuvela kwelogo ye-Star Wars kwadlula Marvel futhi ngaleso sikhathi umshicileli wayo, uStan Lee, owathola ilogo ye-Suzy Race ukuze enze ukuzivumelanisa namahlaya.. Ngaleso sikhathi uStan Lee wayengeyena umlandeli noma umlandeli wenhlangano ye-Star Wars. Futhi lapho ebona uphawu, waba nomuzwa wokuthi i-'W' yayingeke ilingane nendawo yonke emangalisayo, ngakho wacela ukuyivumelanisa ukuze anikeze isithombe esifana kakhulu namahlaya akhe. UJim Novack, owasebenza ku-'The Avengers', 'Daredevil', 'The Fantastic Four', phakathi kwabanye, wayephethe lokhu.