I-inthanethi ishintshile njengoba ithathe izinyathelo zayo zokuqala zokuthi siyazi kanjani manje. Lokho kuyinto enengqondo, njengoba izidingo neminyango ebilokhu ivuleka ayinamkhawulo. Kusukela ekuqaleni kwayo ngemigqa elula yekhodi kuze kube yilapho umsebenzisi ojwayelekile ekwazi ukuzulazula ku-Google, kwadlula iminyaka embalwa.. Kwabe sekwakhiwa izinkundla zokuzijabulisa, okuhlanganisa ne-YouTube. Lapha sizochaza ngokuvela kwelogo ye-YouTube.
Ekuqaleni, kwakungeyona ngisho namandla amakhulu e-Intanethi, kodwa yadalwa ngabasebenzi abathathu bangaphambili benye inkundla eyaziwa ngokuthi i-Paypal.. Abanqume ukwenza elinye lamakhasi ashintshe ukuxhumana kakhulu emlandweni wakamuva. Inkundla ebonwa umuntu oyedwa kwababili abangena ku-inthanethi nsuku zonke futhi edale umbono ohlukile webhizinisi ohlobene nokuzijabulisa nolwazi.
Noma yimuphi wethu uyayazi i-YouTube namuhla, kodwa ukuze ifike lapho ekhona namuhla, idinga inguquko engafani nezinye. Ukuqala ngesiteji esilula, namuhla esingabhekwa njengebhange levidiyo, kuze kube yilokho okuyikho namuhla. Isiteshi sokuxhumana esifana kakhulu nezindaba zikamabonakude.
Iyini i-YouTube futhi iqala kanjani?
I-YouTube iyinkundla yevidiyo lapho inani elicishe lingapheli lokuqukethwe lingabukwa kuwebhusayithi noma kuhlelo lokusebenza.. Eqinisweni, abasebenzisi abalayisha lawa mavidiyo babizwa ngokuthi “Abadali Bokuqukethwe”. Kodwa lokhu kuyinto engaqali kanje, okungenani hhayi ekuqaleni. Uma le nkundla iba bukhoma, abantu balayisha amavidiyo angahleliwe ngisho nawomuntu siqu ukuze bawathumele kubangani babo ukuze bawabone.
I-YouTube ibingazinikele ekukhangiseni noma ekukhokheni ukuze izithumele. Abantu bayilayishile, abanye bayibona futhi ngenxa yalokho inani elikhulu labantu laqala ukuba ne-akhawunti kule nkundla.. Kunjalo "i-boom" yesikhulumi, ukuthi unyaka owodwa nje ngemva kokudalwa kwayo, i-Google ithola i-1650% yendawo yayo ngemali engaphansi kwama-dollar ayizigidi eziyizinkulungwane ezingu-100. Lokhu kusho ukuthi i-Google isivele iwabonile amandla ebinawo, ngakho yenza ukuzibophezela okuqinile ohlelweni olusha lwebhizinisi phakathi kwazo zonke izinkampani ezingaphansi kwayo.
Ngemva kokutholwa yisikhonzi sezobuchwepheshe, i-Google iqala ukwethula ukukhangisa okungahlanyisi kumavidiyo aziwa kakhulu nadlalwa kakhulu. Kuze kube manje, noma ubani ufuna ukuba "Youtuber" njengenye indlela yokusebenza. Into engenzeka ngenxa yokwethula ukukhangisa kuhlaka lwe-YouTube nakumavidiyo. Manje i-YouTube ingenye inkundla yemibono nokuzijabulisa, lapho isiteshi ngasinye siyithelevishini ehlukile.
Ilogo yokuqala ye-YouTube
Kokubili ipulatifomu kanye nelogo yayo yazalwa ngo-2005. Futhi njengoba sike saphawula ngaphambili, ngemva konyaka i-Google yayithola. Kodwa ngisho nokushintsha kwenkampani, le logo yayisasebenza endaweni yesikhulumi iminyaka eminingana.. Njengoba ukususa le logo yesakhiwo kunzima njengoba inesithombe esimangalisa kakhulu futhi kulula ukuyihlanganisa. Le logo ihlukaniswe yaba izingxenye ezimbili «Wena» kanye «Tube», yokugcina ingaphakathi kwebhokisi.
Uma siyihlukanisa kanje, singahumusha ngokuthi “Umabonakude wakho”. Igama elalinenhloso kusukela ekuqaleni kokwenza ithelevishini eyahlukile kwejwayelekile ngokusebenzisa ikhasi lewebhu elilula ku-inthanethi. Futhi, singabona ukuthi kanjani ilogo ingxenye yokuqala imnyama kanti eyesibili iwukukhululeka kwangaphakathi kwebhokisi elibomvu ngokwalo. Leli bhokisi elibomvu linamakhona ayindilinga anombala obomvu oqinile kanye nezithombe ezinhle kakhulu okufanele zigqanyiswe.
Ngemva kweminyaka, i-tweak encane
Kamuva, le logo ye-YouTube kudingeke ukuthi ishintshwe ngenxa yokujwayela okudingwa uhlobo lwamarekhodi edizayini entsha. Kanjalo kuqedwa ukukhanya kwangaphambilini kwelogo kanye nombala ocwebezelayo kakhulu futhi ongagugi kahle maqondana nalokho esikubonayo mayelana namakhannoni edizayini yamanje. Okubomvu kumnyama futhi kufaka igradient ekhanyayo ukuya kokumnyama. Nakuba isafaka phakathi ukugqamisa nokufiphaza.
Lolu shintsho lokuqala lwenzeka ngo-2011, kodwa bekungeke kube wushintsho kuphela olwenziwa wumkhiqizo eminyakeni elandelayo. Idizayini yayifana kuzo zonke, kodwa benza ama-tweaks amancane njengoba kubukeka kubuyekezwe kakhulu. Ithoni yombala, izithunzi kanye namanye ama-nuances amancane kodwa ngaphandle kokushintsha i-typography noma indlela okufundwa ngayo.
Ukuqashelwa ukudlala
Uma sekufike umphakathi oqinile, izimemezelo ezinhle zemali engenayo nezokukhangisa ezisekela konke lokhu kuhlanganiswa kwamaphrojekthi, ushintsho lwelogo lufika endleleni esilwazi ngayo manje. Uhlaka olubomvu bekumele luthathe igxathu eliya phambili futhi umphakathi "we-Youtubers" ukwazile ukukucacisa ngemiklomelo ekhishiwe. Njengoba njalo ababhalisile abayizinkulungwane eziyikhulu, izigidi noma manje njalo ngezigidi eziyishumi, kukhona izinkinobho.
Lezi zinkinobho zesiliva, zegolide noma zedayimane zenza umqondo owengeziwe uma igama elithi Youtube liphuma enkinobho ngokwayo. Njengoba kungenangqondo ukunikeza ukugqama kakhulu egameni elithi «Tube» kunokuthi «Wena». Yingakho ngo-2017, Youtube shintsha ilogo ukuze ibe nezakhi ezimbili. Igama kanye ne-isotype. Njengamanye amabhrendi amaningi amakhulu, i-isotype isivele isebenza njengophawu olulodwa. Futhi kungenxa yokuthi inkinobho yesici "yokudlala" kwe-YouTube isivele iyisithonjana esingadingi singeniso.
Nakuba lesi sithonjana sivela ku-VHS yokuqala, leso sithonjana sokudlala asiphelelwa yisikhathi futhi sisaqhubeka sisetshenziswa namuhla kubadlali bedijithali bazo zonke izinhlobo.. NjengeSpotify, iTunes noma isidlali se-YouTube uqobo. I-typography iba mnyama ngokuphelele futhi ihlala ngakwesokunxele kwenkinobho. Futhi le nkinobho iba umumo ongunxande onemiphetho eyindilinga kusithonjana esiyisicaba, esingenazo izithunzi noma ama-tweaks, kanye nenkinobho "dlala" emhlophe phakathi. Ngale ndlela, singabona i-isotype kuphela njengoba iMcdonalds yenza futhi siqaphele okwamanje ukuthi iyiphi inkampani. Lokhu kuyinto izinkampani eziningi ezifuna ukuyenza.