El Idizayini ephendulayo ibalulekile namuhla ngenxa yamafomethi ahlukile lapho umsebenzisi ebhekene nayo kusuka kuthebhulethi yakhe, iselula ngisho nekhompyutha. Lo mklamo ophendulayo ekumaketheni kwe-imeyili nasemakhasini okufika kubaluleke ngaphezu kokuxhumana kwe-omnichannel namakhasimende ethu.
Ngakho-ke kufanele ukuthathe ngokungathi sína ukuthatha izifanekiso ezahlukahlukene nge ububanzi obuhlukile bokufika ngomklamo omuhle kakhulu kungenzeka lezo zincwadi zezindaba noma lelo khasi lokufika lapho amaklayenti esikhathi esizayo esifuna ukuthi aguqulwe kusuka kuzikhangiso zethu kuGoogle noma ku-Facebook azofika.
Idizayini ephendulayo ekukhangisweni kwe-imeyili
Ukumaketha nge-imeyili kungenye yezindlela zokumemezela ukunikezwa kumikhiqizo noma lokho okuthunyelwe okusha okwenziwe kubhulogi yethu kuya ngaleyo ndlela unciphise ngendlela ejulile nabo bonke abalandeli bethu.
Ukuthi lezi zincwadi zezindaba ziyaphendula kusho ukuthi zingabonakala ngokuphelele kusuka kuselula, ithebhulethi noma ikhompyutha. Ngakho-ke kufanele sizame ukuba namathuluzi adingekayo ukuze zonke izinto ezibukwayo zivumelane ngokwanele ukuze ifundwe kalula incwadi yezindaba.
Incwadi Yezindaba ye-IKEA
Ukuphendula kusho ukuthi ukuboniswa kwekhasi kumadivayisi ahlukene kuhlale kulungile. Kulokhu sinamathuluzi imeyili marketing ezisisiza ukuvivinya incwadi yezindaba eyenziwe ngamafomethi ahlukile futhi ngaleyo ndlela siguqule amanani afana ne-padding noma imajini ukuze abekwe kabusha ngokuphelele njengoba sinciphisa ububanzi besiphequluli sethu.
Ku ukwakhiwa kwewebhu nge-CSS "Media Queries" kuyasetshenziswa ukuklama iwebhusayithi ngokuya ngefomethi. Kuze kufike ku-360px kungaba ngeselula, futhi kusuka ku-360px kuye ku-650px singenza ukuguqulwa kubo bonke labo basebenzisi ababona iwebhusayithi yethu kusuka kuthebhulethi.
Eminye yemigomo yezincwadi zethu zokumaketha ze-imeyili yilezi:
- Isigaba sabaphathi esihlanzekile: isihloko ku-H2 ukushiya umbhalo ngefomethi yesigaba.
- Imithombo emibili ehlukene: eyodwa yesihloko futhi eyodwa yombhalo yenza incwadi yethu yezindaba ifundeke kangcono.
- El ukusetshenziswa kombala ukuhlukanisa isihloko, umbhalo nezinye izinto: singahamba kancane kancane kusuka kwimpunga emnyama siye kokukhanyayo.
- Un I-CTA (Shayela esenzweni) icacile futhi iyahlukaniswa: uma uphawu lwenkampani yethu lubomvu, i-CTA ingaba kulo mbala ngenkathi yonke eminye inombala ohambisanayo.
Sikunikeza isibonelo esicacile sokukhulu ukwakheka okuphendulayo ephepheni lezindaba elenziwa yiFilmin nokuthi ungabona esithombeni esinikeziwe. Sula i-typography ngombala omhlophe, nombhalo ube mpunga okhanyayo kodwa lokho kusivumela ukuthi sizibone ngeso lengqondo izikhala ezahlukahlukene esimenywe ukuthi sifunde kuzo uma sifuna. I-CTA akukhona ukuthi ivela kolunye izwe, kepha iyasiza ngalesi sithonjana sokukhiqiza futhi lokho kusenza sibone ukuthi silindeleni.
Izikhala ezanele eziseceleni, zimhlophe njengombala oyinhloko wombhalo kanye lokho kufanelana kahle nelogo Okomkhiqizo; uzungezwe yileyo mpunga eyenza ibonakale. Isithombe esidonsa amehlo esibeka iphuzu lencwadi yezindaba ehlangana kusukela kumzuzu wokuqala. Izikhala nazo zisele ezinhlangothini ukuze ububanzi besikrini "bungadliwa".
Ku inguqulo yedeskithophu igcina lezo zimiso, kushiya ngisho nendawo ethe xaxa kumatheksthi nokushiya umkhawulo omkhulu ohlangothini ngalunye:
Idizayini ephendulayo ekhasini lokufika
I-Los izimiso ezifanayo zingasetshenziswa ekwakhiweni okuphendulayo ekhasini lokufika. Kubaluleke kakhulu ukuthatha sonke isikhathi emhlabeni ukukhetha kahle ithempulethi bese ulandela eminye imithetho ekwakhiweni:
- Ubulula obubonakalayo: Sikhuluma ngokugcina izikhala ezingenalutho ukuze sigxile kuma-CTA.
- Izithombe ezinhle nezihehayo kumfundi, ngaphandle kokukhohlwa isinqumo nokuthi babukeka bephelele.
- Ukubaluleka kombala nokuthi siyakugcizelela futhi.
Kufanele sisebenze ekwakhiweni okuphendulayo kwekhasi lokufika leselula, ithebhulethi nedeskithophu. Thatha ifayela le- isikhathi esidingekayo ukuzama kaninginingi njengoba ushintsho ngalunye kubonakala kulawo mafomethi amathathu, ngoba singazethemba futhi sikhohlwe ukuthi lezo zinguquko ezenziwe ku-CSS zizobukeka zimbi eselula.
IHotjar Landing Page
Kungumsebenzi ongakhathaza, kepha kubalulekile ukuthi sithathe isikhathi sokuhlola ushintsho ngalunye. I- ukusetshenziswa kwamamaki asemaceleni bese uzama, ngangokunokwenzeka, ukuthi ungaphuthelwa yimithetho kuma-CTA noma izinkinobho zokwenza:
- Que ibanga maqondana nombhalo kanye ne-margin yenkinobho iyaqhubeka ngawo womathathu amafomethi. Noma incane noma inkulu nokuthi iphakama ngokulingana.
- La isilinganiso ngosayizi wenkinobho ye-CTA nezinye izinto lapho itholakala khona kufanele zinikezwe.
Isibonelo esicacile salokhu umsebenzi owenziwe yi-Shopify ekhasini lakho lokufika kudeskithophu nalapho ungabona khona kunguqulo yeselula. Ukunakwa ekusetshenzisweni kwemibala, izikhala ezimhlophe kanye naleyo mibhalo enobukhulu bayo obufanele nokubhala:
Uchungechunge lwezeluleko okufanele ube nazo ikhasi lokufika elingcono lebhizinisi lakho noma isitolo esiku-inthanethi futhi lezo zincwadi zezindaba zibaluleke kakhulu ukuthola izibuyekezo nalezo promos kubasebenzisi bakho.