Njengabaklami kufanele ukwazi lokho uphawu luyisethi yezici, ezibambekayo nezingaphatheki. Lezi zimfanelo, ezisebenze kahle, zengeza inani ezinkampanini ezinazo. Ibhrendi ihlinzeka ngobunikazi nobuntu kumkhiqizo noma umkhiqizo.
Ezinye zezimfanelo ezinikezwa uhlobo ziqondwa kangcono ngokuzinikeza izindinganiso zobuntu, okungukuthi, siwenza samuntu uhlobo lomkhiqizo ukuze lwaziwe. Lawa magugu angaba, ngokwesibonelo, ukuqamba okusha, isimanjemanje, ukuphepha, ukusondelana, njll.
Kulokhu okuthunyelwe, sizokhuluma nawe mayelana ukwenziwa samuntu komkhiqizo, kungani kusebenza futhi sizobona izibonelo ezihlukene ukuze sikuqonde ngokugcwele.
Ukuqonda ukuthi kuyini ukwenziwa samuntu komkhiqizo
Insiza yokwenza samuntu, uphishekela inhloso yokwenza umkhiqizo ube ngumuntu ngokusebenzisa izimfanelo nobuntu. Esinye sezici okufanele sicatshangelwe ukuthi ezikhathini eziningi, lezi zinhlobo zemikhiqizo zihlotshaniswa nesithombe sabantu bangempela noma abacatshangelwayo, abadumile noma abasuka emgwaqeni, noma ngisho nezilwane noma abalingisi abagqwayizayo.
Isibonelo esicacile sokwenza kube ngokwakho yileso senkampani i-Línea Directa, lapho uMatias Prats Isebenza njengesisetshenziswa sokukhangisa. Futhi, into efanayo yenzeka ngomlingisi uGeorge Clooney noNespresso. Ukuthembela kumuntu odumile ukuthi akhangise umkhiqizo akuseyona nje insiza yokukhangisa, kodwa kungabuye kubhekwe njengokwenziwa samuntu komkhiqizo okhangiswayo.
Njengoba siphawule, akudingekile ukuthi umuntu ofeza lowo msebenzi wokusho kufanele abe yinyama negazi. Okusho ukuthi, sikubona ngokucacile ngomsizi we-virtual, i-Alexa.
Ungalisebenzisa kanjani inani lokwenza samuntu kubhrendi
Umkhiqizo uqukethe isethi yezibaluli ezengeza inani kanye nobunikazi enkampanini engemuva kwaleso sithombe sebhizinisi. Yisici esihlukanisayo emakethe.
Thina njengabantu sisebenzise ukwenza samuntu njengendlela yokuqonda umhlaba esiphila kuwo. Uma sibhekisela kumabhrendi, asebenza ngokufanayo, kuthiwa yizici noma amanani awenza afiseleke kakhulu, asondelene, abe ngumuntu, njll.
Uma sifuna izibaluli zamabhrendi esisebenza nawo, ingxenye yemizwa iyathuthukiswa, okuzosisiza ukuthi sixhumane nomphakathi.
Ngaphambi kokuqala ngesigaba samasu okwenziwa samuntu, kufanele uzibuze imibuzo ehlukene ukuze usebenze ngendlela efanele.
Sizungezwe imikhiqizo engapheli, futhi ngayinye yazo ihlukile, kokubili ekuklanyeni nangokwezindinganiso, akubona bonke abanesithakazelo ekuxhumaneni nomphakathi ofanayo. Kunemikhiqizo nemikhiqizo engakholelwa ukuthi lokhu kuduma kuyadingeka.
Iphuzu elibalulekile okufanele silikhumbule yazi ukuthi kuzoba yini umgomo oyinhloko lapho uqala ukusebenza ngenqubo yokwenza samuntu. Yini esifuna ukuyifinyelela, iyiphi indlela ezosinika umphumela omuhle kakhulu. Isu elilandelwa nomkhiqizo kumele lihambisane.
Uma sesicacile ngesu lokuzenza samuntu esizolilandela, okulandelayo chaza ukusetshenziswa, okungukuthi, ngaziphi izikhathi futhi ngayiphi injongo lokho kwenziwa samuntu kuzovela.
Ukulandela isu lokuzenza samuntu kungaholela ekuxhumaniseni umkhiqizo osebenza nawo nomphakathi ngendlela esheshayo, ngokubonisa lokho okwadala ubuntu. Kukhona amabhrendi amaningi emhlabeni wonke asebenzisa lesi sisetshenziswa ukuze enze ubudlelwano futhi akhulise ukuthengisa kwawo.
Ezinye izibonelo zokubeka uphawu
UMnu Clean
Sonke siyayazi i- Umlingiswa onguMnu. Clean, odalwe ngu-Linwood Burton, usomabhizinisi osembonini yokuhlanza. Ngo-1958, wathengisa umkhiqizo wakhe enkampanini i-Procter & Gamble, okwamholela ekubeni abe umshini wokuhlanza uketshezi othengwa kakhulu, futhi waba ngowokuqala ukusebenzisa isitsha sepulasitiki.
Umlingiswa kaMnu. Clean usebenza njengokwenziwa samuntu komkhiqizo wemikhiqizo yokuhlanza. Ekuqaleni kwakhe wayeyitilosi, kodwa washintsha waba ngungqondongqondo wokuhlanza. Umlingiswa obonakala ngecici, onesiphazamiso nezingalo zakhe ziphambana, futhi onesipho sokuvela ngomlingo ezindlini ngesikhathi esifanele.
Unodoli kaMichelin
Lo mlingiswa opopayi odalwe ngamathayi uneminyaka engaphezu kweyi-100 ubudala, futhi uyisithombe esimele uhlobo lwe-Michelin. Akuyona nje uhlamvu olupopayi, kodwa ochwepheshe abambalwa abavela emhlabeni wezithombe, omagazini kanye nezintatheli zezimoto balukhethe njengophawu ekhulwini lama-XNUMX. Kuze kube namuhla, isesinye sezibonelo ezicacile nezibonakala kakhulu zokwenziwa samuntu.
Ama-chocolate we-M&M
Sonke siyawazi amaswidi afakwe ushokoledi onemibala avela kulo mkhiqizo. Ibhrendi, ngesu lokwenza laba balingisi baphile, ikwazile ukwenza umthengi axhume njalo lapho ebabona kumidiya ehlukene ye-audiovisual.
Ubani ongakhohlwa laba balingisi abahlekisayo abasenza sijabule ngohambo lwabo ngalunye.
Tracker
Lolu hlu alukwazanga ukuphuthelwa uhlobo olulodwa esilubone sonke kumabonakude iminyaka eminingi. Lo mkhiqizo uthole ukuqashelwa ngenxa yokubonisa inja emikhankasweni yawo. Ngenxa yokusetshenziswa kwalesi silwane, umkhiqizo unikeza isithombe esijabulisayo.
Bimbo
Ibhere likaBimbo lingesinye isibonelo esicacile sokusetshenziswa kokwenziwa samuntu ekukhangiseni. Isikhathi sokuqala uBimbo aziwa ngaso ngo-1945. Ibhere elincane esilaziyo sonke ladalwa nguJaime Jorba njengomfanekiso wenkampani.
I-Duracell bunny
Unogwaja webhethri le-Duracell ungesinye isibonelo sale nqubo ekukhangiseni, sonke siyazi ukuthi ahlala futhi ahlala njalo. Ngaso sonke isikhathi uma isilwane sivela, uhlobo lwebhethri luyasondela futhi lube ngokoqobo. Sekuyisithonjana somkhiqizo, iningi lethu elingakaze lihambisane nalo iminyaka.
Nespresso
Ungalokothi ube namaphilisi ekhofi abe yinhle futhi abe yinkimbinkimbi. I-Nespresso enesithombe sikaGeoge Clooney, ikwazile ukwenza abantu abaningi baveze lezi zimfanelo kumaphilisi ekhofi emishini yabo.
Ngamafuphi, kunezinhlobo eziningi zemikhiqizo ezizoqhubeka kulolu hlu, njengePopitas, Conguitos, Kellogs, njll. Indlela yokwenza samuntu ivumela umkhiqizo ukuthi uthole ukuxhumana okukhulu nobudlelwano nababukeli. Ngokuzinikeza izindinganiso zobuntu, ukuhlonza kwabo kulula.