Umdwebo wenkampani yilowo osetshenziselwa ukwakhiwa kwama-logo, ama-brand, amabhanela nakho konke okuphathelene nokuhlonza inkampani.
Indlela yokukhomba uhlobo lwenkampani yakho usebenzisa i- umfanekiso wobumbano, Kungenxa yelogo, isithombe, isimo, umyalezo, njll., Emelwe emfanekisweni okufanele yona uqobo ikwazi ukukhuluma ngenkampani, ikhombise okudingekayo kumkhiqizo osebenza njengesithombe, kulapho ilele khona ukubaluleka komsebenzi ophumelelayo wokubonisa, icatshangelwe kahle futhi yathuthukiswa uchwepheshe oqeqeshwe kakhulu.
Ungawufinyelela kanjani umfanekiso ohamba phambili wezinkampani?
Umqondo wukuthi lesi sithombe vusa intshisekelo yomphakathi odlayo, evusa ingqondo yakho futhi ingene ngaphakathi kuyo ukuze ikhunjulwe ngokuzayo, ukuze iyikhombe nomkhiqizo wakho owuthandayo wabathengi ngakho-ke iyayincoma futhi iyithenge. Imikhiqizo emelwe kule mifanekiso isuselwa kumqondo wokuqala inkampani enayo, okuyiyo Idlulisela kumbonisi noma kumakhi kufanele ithuthukiswe phakathi kwezinhlangothi zombili.
Ngalesi sikhathi sizosebenzisa izincomo ze- Umdwebi wezobuchwepheshe uMauco Sosa, ukufeza hhayi ukuthuthuka kuphela njengombonisi, kepha ukuthuthukisa isitayela sakhe nesinokuqamba, konke ngokusebenzisa i umhlahlandlela wesitayela se-vector esizokwazisa cishe ngakho ukuthi kumayelana nani.
Dala umhlahlandlela wesitayela se-vector
Kumele uthathe uhambo lokudabula phakathi kwe- ama-vector aesthetics ahlukile ukusiza umsebenzisi achaze isitayela sakhe, abanikeze amathuluzi wokwenza imifanekiso yabo ehlanganisa izitayela ezahlukahlukene zemidwebo.
Yiziphi izinyathelo okufanele zithathwe?
Okokuqala, uMauco wethula umsebenzi wakhe futhi uchaze imboni ngokombono wakhe kanye nesidingo sakhe sokudala.
Okwesibili, ichaza umbono wakho wesithombe senkampani isinyathelo ngesinyathelo, siyiphula ngokuphelele ukuze iqondakale kahle ngangokunokwenzeka. Ngemuva kwalokho kukuwe ukuzama ukudala isitayela esisha ngomgwaqo okhonjiwe wamathuba wokukusiza.
Umsebenzisi uzofunda uku nquma ukwelashwa nombala, ezizonikeza indlela yokusebenza ekwakhiweni kwefomu, imibono ehlukene kanye namazinga okukhishwa onawo umfanekiso, lezi zinqumo zibalulekile ekwakheni umfanekiso wobumbano.
Ekugcineni, kuzotholakala uchungechunge lwezincomo ukusiza umdwebi wezithombe ukuxazulula izinto ezintathu eziyisisekelo ezi: Ukukhanya, abalingiswa nokwakheka.
Inhloso yalolu hambo ukuthi umbonisi wezithombe enze isivivinyo sesitayela esivumayo, lokhu kuzosetshenziselwa ukwakha umhlaba wakhe omncane lapho angagcina khona yisa ubuhlakani bakho nomcabango wakho, lokhu empeleni kuyinjongo yesifundo.
Lencwajana ihlose ukuthi izethameli zini?
Ngokomthetho ochwepheshe bemifanekiso, abaklami nabadwebi bezithombe, kepha futhi iyatholakala kubantu abanemibono eyisisekelo ngomfanekiso futhi kulabo abafuna ukuzwa ezinye izindlela esivuna ukuqhubekisela phambili ubuciko bakho.
Iyiphi iphrofayili ephansi okufanele umfundi ayiphathe?
Okungcono abantu abanolwazi lokuqala lokudweba futhi kubaluleke kakhulu ukuthi bazi ukuthi zingaphathwa kanjani izinhlelo zama-vector; Uma futhi unayo ithebhulethi yakho yezithombe, izosiza kakhulu.
Njengoba uzobona, ibhukwana lithembisa ukushiya izimfundiso ezinhle nezisebenzisekayo ezizovumela abalingisi bezithombe, abadali nabaqambi yenza imifanekiso yezinkampani ngokushelelayo nangokusungula izinto, phakathi kokunye, ngenani elengeziwe lokubeka isitayela sakho kudizayini ngayinye.
I-illustrator Mauco Sosa inolwazi lwe Ukuqondiswa kobuciko, i-infographics kanye nomfanekiso wobumbano futhi nesipiliyoni esihle njengomklami, umdwebi wamakhathuni, ushicilele izincwadi, wasebenza kushicilelo lomagazini bezamasiko, wenza imibukiso ngobuciko besimanje waqopha amafilimu amafushane; kunjalo, futhi ungumfanekiso, wenza umsebenzi obalulekile wemifanekiso imikhiqizo efana ne-BBVA, i-CBRE ne-Telefónica.