Lapho sesibhekane nenkomba kanye nemiyalo, kuzodingeka ukuthi sibhekane nesigaba esizongena kulo mkhiqizo (imiphumela yawo, imithetho yokwakha kanye nezicelo). Kunconywa kakhulu ukuthi sifake okuncane isingeniso ukubeka umsebenzisi wedokhumenti yethu ngemuva.
Isu elisungulwe ezingeni lezinkampani lidinga ukuhambisana nemingcele ethile nemithetho ebalulekile, engenakugwemeka futhi engenakuguqulwa. Ukwahlukaniswa komkhiqizo wethu kubaluleke kakhulu futhi nokwakha uphawu olucacile nolubambekayo lophawu lwethu kuyinjongo yethu enkulu, ngakho-ke umfundi wethu kufanele ngaso sonke isikhathi aqiniseke ukuthi uthatha izinyathelo ezichazwe embhalweni wethu.
Izichasiselo ezifanele kumele zitholakale kumanuwali yethu ukuze zikwazi ukusebenzisa umkhiqizo futhi zimele inkampani yethu kubo bonke abezindaba lapho kungenzeka khona. Ngaphezu kwalokho, kufanele kucaciswe ukuthi izinguquko zingavela ngokuzayo futhi isithombe senkampani singashintsha, ngakho-ke uma umfundi ephuthelwa noma yikuphi okukhombisa noma okushiwo, kufanele angangabazi ukuxhumana nathi noma, uma ehluleka lokho, umnyango obhekele isithombe senkampani. yenkampani. Vele, labo ababhekele umnyango noma indawo yezithombe ezinkampani kufanele bayifinyelele noma nini lapho beyidinga futhi nangendlela yokubuyela. Iklayenti lethu (umnikazi webhizinisi) kufanele libe nolwazi oluphelele nokulawulwa kokuphathwa kwebhukwana lobunikazi lenkampani.
Kule ngxenye yokuqala ngizokukhombisa izigaba ezine ezibalulekile lokho kufanele kube ngaphakathi kwesigaba sethu esinikezelwe kulo mkhiqizo. Kungithathe isikhala esiningi kunalokho ebengikuhlelile, ngakho-ke esihlokweni esilandelayo sizoxazulula lesi sahluko.
- Umongo nedatha yokubaluleka okuthile kwethimba elilungisa inkampani: Iyiphi inkampani esikhuluma ngayo? Uyini umsuka webhizinisi esakha kulo imiqondo emisha? Ngalesi sikhathi ungafaka inothi elincane lomlando ngokwakhiwa kwenkampani, ubunikazi babasunguli noma izinhloso zesikhathi eside. Iphuzu ukuthuthukisa umongo omncane obeka umfundi. Kuyathakazelisa kakhulu, ikakhulukazi uma kumayelana nezinkampani ezinkulu ezineqembu elikhulu lomuntu siqu futhi akukho ukuxhumana okuqondile nabasunguli.
- Amanani nefilosofi eqhuba ibhizinisi: Ngemuva komklamo ngamunye kunesisekelo, isisekelo esisekela ukwakhiwa kwaso. Lesi sisekelo sihunyushelwa kumagugu abalulekile futhi aphambili njengokuqamba, ukuxhumana noma ukuzibandakanya. Faka kuhlu amanani agqugquzela ibhizinisi (nesithombe salo) bese uzama ukuchaza ukuthi kungani lawa manani kufanele athathwe njengesethenjwa. Lokhu kuzosebenza ukucacisa nokubeka ubuso ngandlela thile kumqondo wethu. Kumandla okunikezwa konke ukwakhiwa kwethu.
- Incazelo nezimpawu. Yini efihliwe ngemuva kwesiphakamiso sakho? Leli phuzu lithakazelisa kakhulu futhi libalulekile kuwe njengomklami. Lapha sinethuba lokukhombisa kumakhasimende ethu ukuthi into ngayinye ifundwe ngendlela eqondile nenembeza. Sizokwakha umugqa wezindaba oqinisekisa isici ngasinye esakha umklamo wethu. Kusho ukuthini ukubunjwa kwethu? Sizosebenzisa kanjani lezi zinhlobo zamagama ukusho nokuncenga amakhasimende esikhathi esizayo ebhizinisi? Lithini isu lethu lokuxhumana futhi silisebenzise kanjani endimeni yethu? Izama ukuhlaziya ngokuhlelekile nangokujule ngakunye kwengxenye ngayinye: Umbala (uthola iphalethi lemibala futhi unikeze imininingwane nokubaluleka okuzonikezwa lawa mathoni kusethi), amafonti (imiphumela yesimantic neyokufanekisa iyahlukahluka ngokuya ngohlobo lwefonti esetshenzisiwe ake sisebenzise), Izilinganiso (lokhu kuzonquma ukugxila kokunakwa)… Okumayelana nokuthi uchaze ukuthi idizayini ivelaphi, kungani ilogo injalo futhi hhayi ngenye indlela. Yini ekushukumisele ukuba wakhe inkulumo enjalo ebonakalayo.
- Izinto ezisekela ukwakhiwa: Ngemuva kokuhlaziywa kwethu okuncane kokuqhafaza kanye nomqondo owengeziwe nangokomfanekiso, sekuyisikhathi sokuthuthela ezingeni elilandelayo: Ekuhlaziyweni kwezobuchwepheshe. Ukuthola, ukukhomba nokwethula izinto zomsebenzi wethu kuzobaluleka. Ngezansi ngibhala okuthathu okuyisisekelo, kepha-ke ungangeza okuningi uma kunesidingo:
- I-typography yenkampani eyinhloko: Sikhuluma nge-typography ekhona ku-logo. Lokhu kuzoba yisici nokuchazwa kakhulu kobunikazi bebhizinisi. Kufanele sisho igama elithile lefonti esetshenzisiwe nomndeni wayo. Uma kwenzeka senze ukulungiswa komunye umlingiswa ohlanganisa ukuthayipha kwethu ngesandla, kufanele sikucacise futhi sibonise ukwakhiwa nokushicilelwa kwimidwebo ekhombisa ukusebenza.
- I-typography yenkampani yesibili: Ikakhulukazi lapho sikhuluma ngamalogo aletha ukuthayipha okungakahleleki noma okunobuciko obedlulele, kuzodingeka kithi ukuthola ukuthi yimaphi amafonti wesibili okufanele asetshenziselwe amadokhumenti abucayi. Leli phuzu libaluleke kakhulu kunalokho okukholelwayo futhi womabili amafonti ayisisekelo nawesibili kufanele abe senhlanganyelweni ukuqinisekisa ukuvumelana okubonakalayo kuzo zonke izinketho.
- Imibala yebhizinisi: Kunconywa ukuthi sisebenzise ikhathalogi yemibala yamabala ukudala iphalethi yethu yemibala (isibonelo, iPantone). Umsebenzi oyinhloko webhukwana ukukhombisa ngokunembile ukuthi isithombe kufanele sisetshenziswe kanjani futhi lokhu kufaka phakathi ukwelashwa kombala okufanele kunikezwe. Kubalulekile ukuthi sinikeze isampula lesithombe semibala yenkampani ngayinye kanye nekhodi layo. Kuzofanele futhi sinikeze enye indlela futhi siguqule ngayinye yazo ibe izindlela zemibala ye-RGB (yezinsizakalo ezisebenza ngogesi) kanye ne-CMYK (yezinsizakalo eziphrintiwe), futhi sinamathisele ukufaka amakhodi kulezi zindlela.