Ubani ongalazi uhlobo lwe-LEGO? Kulula kunoma ubani kithi ukuba nezinkumbulo zalawa mathoyizi. Futhi kungukuthi, umkhiqizo ubulokhu uhambisana izizukulwane ezahlukene, ezidlale ngalezi zingcezu zokwakha, zakha imihlaba emnandi, isikhathi eside.
Umkhiqizo we-LEGO waziwa yonke indawo, kodwa akuwona wonke umuntu owaziyo ukuthi waba kanjani umkhiqizo oqhubeka nokuba yisilinganiso emidlalweni yokwakha, ngakho-ke kule ncwadi sizofunda ngokuziphendukela kwemvelo. Sizokhuluma ngomlando welogo ye-LEGO nakho konke okuzungezile.
Njengoba sazi, impumelelo yomkhiqizo incike ezintweni eziningana, kodwa enye yezinto ezibaluleke kakhulu mayelana naleyo mpumelelo, uphawu. Lesi sici somklamo singase sibe yisona esinquma impumelelo noma ukwehluleka komkhiqizo.
umlando we-lego
Mangakhi amahora esiwachithe sidlala ngamabhulokhi e-LEGO, akunakwenzeka ukubala kahle. Esinye sezici ezinhle kakhulu zomkhiqizo yilokho ukwazile ukubekezelela ngokuhamba kwesikhathi, futhi akunandaba ukuthi uneminyaka emingaki noma uma ungumthandi we-LEGO, awusoze uyeka ukudala esinye sezimo zakhona.
Ama-LEGO awumlutha kanye nenselelo, emicabangweni yethu, njengoba ungakwazi yakha izinhlamvu ezingenakubalwa noma izimo. Kusukela kumaqhawe, amateki e-Adidas, inkundla yaseBernabéu, u-Diagon Alley ovela ku-Harry Potter, njll.
Umlando we-LEGO uqala ngonyaka we-1932 eDenmark. U-Ole Kirk Kristiansen, wavula ibhizinisi elincane lokubaza edolobheni laseBillund, lapho amathoyizi enziwe ngokhuni, izitebhisi, izihlalo, njll. nendodana yakhe eneminyaka engu-12.
Umlando welogo ye-LEGO
Kwakungo-1934, lapho ibhizinisi elincane lamukela igama le-LEGO. EMpumalanga Igama livela kusifinyezo sesiDanishi samagama amabili, ichashazi lomlenze, okusho ukuthi ukudlala kahle.
Kulesi sigaba, yilapho kwembulwa khona uphawu lokuqala lomkhiqizo. Le logo yayiyiyo ekhiqizwe ngezinto ezehlukene njengezikhwama, izimvilophu, izitembu, izitikha, njll. Bekungakaveli njengophawu kumathoyizi noma eminye imikhiqizo abayenzile.
Njengoba kubonakala, i-a ilogo elula, eyakhiwe nge-typography enomngcele omnyama, ukukhiqizwa kwawo okuye kumadokhumenti noma ezinye izinto eziphrintekayo.
Ngo-1936, i-logo iba noshintsho lwayo lokuqala futhi, iqala ukufakwa emikhiqizweni abayenzile, kumathoyizi okhuni, anophawu olubhaliwe lwe-LEGO Fabriken Billund.
Ngokuhamba kweminyaka, inkampani iye yanda futhi yaba mkhulu, yafinyelela abasebenzi abayi-10. Futhi ngemva kweminyaka, wethula a umklamo omusha we-logo, owawusetshenziswa uhlobo lwamathoyizi iminyaka eyishumi.
La Inguqulo yokuqala yombala eyaziwayo yomkhiqizo, ivela ngo-1946. Ilogo yakhiwe ngohlobo lwe-sans serif lwegama le-LEGO kanye nefonti yokuhlanganisa yegama le-Klodster.
Phakathi kuka-1949 no-1950, uhlobo lwe-block luqala ukwenza izingcezu zepulasitiki ezidumile. Umkhiqizo abethulile bekungeminye ukwakha izitini ezikwazi ukuhlobana kanye nalokho ababekubiza ngokuthi ama-self-binding blocks.
Ngemva konyaka, ngo-1951, igama lomkhiqizo liyashintsha lisuka kokuthi Self-Joining Blocks libe I-LEGO Mursten, okusho ukuthi, amabhlogo we-LEGO. Lesi sinqumo senziwe indodana ka-Ole futhi weza nomklamo omusha welogo lapho umbala obomvu wawugqame khona.
Esigabeni se 50s, uhlobo lwasebenzisa amalogo amathathu kanyekanye Zazifana, kodwa azifani. Ngayinye yazo yayinegama le-LEGO ngefonti egqamile, ye-sans serif.
Ezimbili zalezi zinguqulo zinegama lomkhiqizo ngokubomvu. ibekwe kungemuva eliphuzi noma esithombeni. Ngakolunye uhlangothi, enye inguqulo kwakuwuhlobo olumnyama olugobile, kungemuva elimhlophe.
Maphakathi 50s, uphawu lwakhetha ukufaka umumo oval thatha igama lomkhiqizo. Kulesi sigaba, yilapho ukuthayipha kwegama le-LEGO kuthatha ukuphenduka okungama-360 degree.
Izinhlobo ze-sans-serif ezisetshenziswe ngaphambilini kanye ivula indlela yokubhala ngokubukeka okuseduze nokunobungane. Kuyifonti enemigqa egobile nezinhlamvu ezinkulu, efana kakhulu nohlobo lokubhala olusetshenziswa namuhla.
Kuphawu lwalesi sigaba, igqamise i-oval ebomvu embhalweni omnyama, futhi ngaphezu kwalokho, amaphuzu amabili ohlangothini ngalunye lwalesi simo, ayexhunywe ngomugqa ovundlile.
Ngemva kweminyaka emihlanu, ngo-1960, ukwakheka okusaqanda okwazungeza igama lomkhiqizo kwashintshwa kwaba isikwele. Kule nguqulo, ngaphandle kwegama le-LEGO, igama elithi System livele.
Kuze kube 1973, lapho kwakhiwa ilogo okuyisiqalo salolo olusetshenziswa umkhiqizo namuhla. Kule minyaka inkampani iqala ukukhiqiza nokumaketha ne-United States.
I-LEGO, yamukela a ilogo esezingeni eliphezulu, njengoba sesishilo, ifana kakhulu neyamanje. Le logo yakhiwe ngezinhlamvu ezimhlophe ezivezwe ngokumnyama nokuphuzi, futhi yabekwa njengokuthi cha, kungemuva elibomvu elingunxande.
Ngakolunye uhlangothi, i-typography ifana kakhulu naleyo eyayisetshenziswa kuma-50s, kodwa kulokhu ujiyile kancane, unikeza ukubukeka okukhuluphele, amagwebu amaningi.
Le logo yokugcina igcinwa kuze kube unyaka 1998, lapho ukwakhiwa kabusha kokugcina komkhiqizo kwenziwa futhi okwakha uphawu esilwaziyo namuhla.. Lapho ukuthayipha kwakwenziwe isitayela futhi uhlaka lwezinhlamvu lukhulu.
La inhlanganisela yombala ekhona kulogo kusukela ngo-1960, emhlophe, emnyama, ebomvu nephuzi, ngokusho komkhiqizo, igqugquzelwa uhla lwemibala eyisisekelo ekhona kumabhulokhi wokwakha wemidlalo yayo.
Okwamanje, uhlobo luhlala lungashintshiwe emfanekisweni walo womkhiqizo, futhi kusukela ekuqaleni kwawo selube ngenye yezinkampani eziqinile nezidlula zonke emlandweni. Iwuphawu olufiswayo, kokubili ngendlu encane kanye nabantu abadala.