Umlando we-Apple logo

Ngokwesimo se- “Ama-Best Brand Brands”, I-Apple ikwazile ukuba ngumkhiqizo ohamba phambili emhlabeni ngonyaka we-2014 futhi konke ngenxa yokuqanjwa kwayo emhlabeni wezamakhompiyutha kanye ukunakekelwa okukhethekile ngokweqile, abaphathe futhi bavikela ngalo umkhiqizo ngokunaka ngokukhethekile ukwakhiwa kwezimboni komkhiqizo wabo ngamunye.

Futhi ukuthi umklamo wezithombe ofanayo, i- ukuthengisa ezitolo zakwa-Apple nokunakwa okukhethekile abakunikeza amakhasimende, kuvumele i-Apple ukuthi ibe yi phawula inombolo eyodwa emhlabeni wonke, waziwa ngabantu abadumile “u-Apple omncane”, Esibe yisibonakaliso saso.

Abadali belogo ye-Apple

URonald Wayne-1976

Kwakungumklamo owenziwe ngu URonald wayne owayengumsunguli wesithathu we-Apple Computer, yize kwaphela unyaka kuphela, ngoba uSteve Jobs wayengayithandi nhlobo, ngoba yayiyinkimbinkimbi kakhulu futhi ingathí sina, yayiqukethe isithombe sika-Isaac Newton efunda ngaphansi kwesihlahla se-apula.

URob Janoff-1977

Ngemuva kwamasonto amabili okuhlangana futhi kuphela ukuhlolwa kwelogo kwakwanele URob Janoff ncenga uSteve Jobs futhi uqophe umlando ngokwakha kabusha i logo ye-apula, Okumangazayo ukuthi kuzongena emakethe ngokwethulwa kwe-Apple II.

Ngokuya ngeziphakamiso zikaSteve Jobs, uJanoff, Ngenza lula i-logo yakudala ye-Apple futhi waklama i-apula elilonyiwe.

Kungumklamo ongenakho ngokuphelele izinganekwane zasemadolobheni nezincazelo ezimbalwa, lo mklamo unezindaba ezikhuluma nge-apula elifanekisela i-apula elinobuthi azibulale ngalo U-Alan Turing, isazi sezibalo nobaba wekhompyutha, kuthiwa naye unayo izincazelo eziningi zebhayibheli, njenge-apula lomuthi wokuhlakanipha elikhonjiswa ukuthi lilunywe ngu-Eva noma elimele ukumelela nokulingwa, njll.

Noma kunjalo, konke lokhu imibono ikude kakhulu neqinisoNjengoba i-Apple ingakaze iqinisekise noma iyiphi yazo futhi empeleni, incazelo yayo yangempela iyimfihlo kangangokuthi ayaziwa okwamanje, mhlawumbe ngoba kungenzeka ayinayo.

Ngokusho kukaJanoff, kuphela Ngikholwa ukuthi ukulunywa yi-apula ukuze ukwazi ukuwehlukanisa ngesilinganiso nangokulingana kwesinye isithelo. Eqinisweni, ku-logo yasekuqaleni, i-apula liyakwazi ukuzivumelanisa nencwadi ngenxa yokulunywa.

Steve Jobs wayefuna ukusondeza amakhompyutha emakhaya, Ngangifuna bajwayelane kakhudlwana, banethezeke, bahehe futhi bahehe kwabancane lapho basezikoleni zabo futhi ngenxa yalokhu futhi ngenxa yokuthi i-Apple yayiwukuphela kwekhompyutha eyayinesikrini sombala, banquma ukufaka umbala imigoqo yelogo.

Kusukela ngo-1998 kuze kube manje

Ushintsho olwenzeke ku-logo ye-Apple ekubunjweni kwayo nasembaleni yenziwe ngo-1998 futhi yaqala ukuhamba nge-monochrome, ehambelana ngokuphelele nokubuyela ku-Apple Steve Jobs, ukufika kukaJonathan Ive njengeSekela likaMongameli Wezokuqamba kanye nokwethulwa kokuqala kwe-iMac G3.

Ngokwenza i-logo monochrome wayene- ukuguquguquka okukhulu, yingakho isetshenziswe ezindaweni ezahlukahlukene kwimikhiqizo ye-Apple, njengasemaceleni ombhoshongo wePowerMac G3, ngaphezulu kwama-iMacs okuqala, njll.

Ngawo lowo nyaka, i-logo yenziwa lula futhi ngokudala inguqulo emnyama ye-monochrome, eyashintshwa ngo-2001 yilogo eyayinokubukeka okusha kwesibonisi sokuqhafaza komsebenzisi ohlelweni lokusebenza. I-Mac OS X eyayaziwa ngokuthi i-Aqua.

Ngo-2007 i-logo yakhishwa futhi manje yenziwa lula futhi yaba mpunga ongathathi hlangothi. Ngakho-ke njengoba ukwazile ukubona, ilogo ibilokhu iguquka kuyo yonke le minyaka.