Kulokhu okuthunyelwe, sizokwazi ukuthi Umlando welogo ye-Chanel, sizohlaziya umlando ngemuva komkhiqizo.
Uma sikhuluma ngemikhiqizo yokunethezeka nobuhle, i-Chanel ifika ngokushesha engqondweni. Ngekhulu lama-XNUMX, ukukhuphuka kukaCoco Chanel emhlabeni wemfashini kwakumangalisa kakhulu. Umpetha wemfashini yakudala, kanye nokushiya eceleni amathrendi amanye amabhrendi amaningi awalandelayo kumaqoqo awo.
Enye yezimpawu ezibaluleke kakhulu emhlabeni namuhla, ngisho nokuba neminyaka engaphezu kweyi-100 ubudala. Isithombe nge ama-C amabili ahlangene, isalokhu iyincazelo yokunethezeka ngesikhathi esihle kakhulu kubasebenzisi bayo.
Umlando welogo ye-Chanel
Indlu yemfashini edume kakhulu emhlabeni, yazalwa ngo-1910 enhloko-dolobha yaseFrance, eParis, nguGabrielle Chanel odumile noma njengoba aziwa kanjalo, uCoco Chanel. Wavula isitolo sezigqoko esibizwa ngokuthi i-Chanel Modes, lapho abalingisi baseFrance ababedume kakhulu ngaleso sikhathi bathenga khona izigqoko futhi lokho kwaholela ekubeni aqashelwe futhi azuze udumo.
I-Chanel ngokuhamba kwesikhathi, ikwazile ukuguquka futhi ayizange ihlale ibambelele emhlabeni wezindwangu, kodwa singayithola kuzimonyo, emhlabeni wezemidlalo, izesekeli zobuchwepheshe, phakathi kweminye imikhakha, ngaphezu kwamakha ayo adumile, aziwa emhlabeni wonke.
I-Chanel logo inendaba ezungezile, Ingenye yemikhiqizo egcine isithombe sayo ngendlela ehlala njalo ngokuhamba kwesikhathi. Ngokungafani namanye ama-brand, awekho ama-logo amaningana, kodwa eyodwa enokuhlukahluka, ehlala ivumelana nezinguquko zezikhathi.
Ngo-1915, ngokuvulwa kwe-Maison De Couture Chanel yokuqala, singabona ukuthi isivele isebenzisa i-Chanel logo esazi namuhla.
Mayelana nesithombe senkampani ye-Chanel, sizosho ukuthi yi- inhlanganisela yesithombe nombhalo, lapho kokubili kungasebenza ngokuhlukana. Ngezinye izikhathi sibona isithombe ngakolunye uhlangothi, njengoba kungaba ezingutsheni zabo kanye umbhalo ngakolunye, isibonelo ezikhwameni zabo.
uphawu lwe-chanel
Uphawu lomkhiqizo lwadalwa ngokuqala kwendlu yefashini, kubonakala kulula, kumayelana oC ababili abaxhumene abamele igama nesibongo somqambi uCoco Chanel. Izakhi ezilinganayo ziholela ekwakheni umuzwa wokuzwana nokuphelela.
ivela onyakeni 1925, emabhodleleni amakha okuqala yomkhiqizo futhi kamuva iqala ukuvela kuzo zonke izinto zendlu; izikhwama, ubucwebe, izesekeli, njll.
Ngemuva komklamo wophawu kukhona imfihlakalo, njengoba kukhona ochwepheshe abaningi abathi ukuzazi kudala kunokukholelwa. Kukhona futhi imibono eyahlukene mayelana nencazelo yophawu lwayo, enye yaleyo mibono ngeyokuthi ihlobene neNdlovukazi yeNyoka, kodwa lokhu akuzange kuqinisekiswe muntu.
I-Chanel Typography
I-Chanel logo, njengoba sesishilo, ingatholakala ngezindlela ezahlukene, uphawu nombhalo ndawonye, uphawu nje noma umbhalo nje.
Umbuzo ophindaphindiwe kakhulu lapho ufunda lolu hlobo lomkhiqizo uthi, iyiphi ifonti iyilogo ye-Chanel. Kulungile lapha sikunikeza impendulo. Lona uhlobo lohlobo lomkhiqizo, kamuva olwaba uhlobo oluyingqayizivele olubizwa ngokuthi "i-Chanel" evikelwe yi-copyright.
Abaqambi abaningi baqhathanisa i-typography yezinkampani namafonti amahhala afana Ifonti ye-ITC Blair's Pro Bold, efana kakhulu neyomkhiqizo.
Iphalethi yombala weChanel
Uhlobo lwemfashini lube uqine kakhulu mayelana nokusetshenziswa kwemibala emfanekisweni wakhe lapho uzikhiqiza kumidiya yedijithali, njengoba imibala esetshenziswa kakhulu emnyama nemhlophe. Nakuba ngesinye isikhathi esikhethekile uye wasebenzisa imibala ehlukene emfanekisweni wakhe.
Uma sikhuluma ngemibala ayisebenzisile ezingxenyeni zakhe zomklamo, singabona egolideni, esiliva, ebomvu, njll. Iyahlukahluka ngokuya ngamaqoqo emfashini ukuze udale umthelela.
Kungani i-logo ye-Chanel isebenza kahle kangaka?
Njengoba sesishilo ngaphambili, i-logo ye-Chanel fashion brand ayishintshile ngokuhamba kwesikhathi. Bambalwa imikhiqizo efinyelele kuleli qophelo lokungashintshi isithombe sabo, okwenza i-Chanel ihambisane uhlobo olunophawu olusebenzayo noluqhubekayo ngokuhamba kwesikhathi.
isithombe somkhiqizo, ayikaze iphambuke ezimisweni eziphishekelayo nefuna ukuzidlulisela ezilalelini zayo, ngisho nalapho ucezu oluyinhloko lomkhiqizo, njenge-Coco Chanel, luyanyamalala futhi kukhona ushintsho lwabanikazi.
I-logo elula, ama-C amabili ahlangene, kodwa ngemuva kwawo isibe esinye sezimpawu zomhlaba we-haute couture. Akunakugwenywa ukuhlangana nalolu phawu futhi wazi ngokushesha ukuthi ingubo evela kule ndlu yefashini, ayikho into emaqoqweni ayo engenalo uphawu oluphrintiwe kuyo. I-Chanel ibe wumkhiqizo oye wakhipha ubuhlanya bokubeka uphawu kuzo zonke izingubo zayo futhi lokhu kubangele lokho okwaziwa ngokuthi i-logomania.
Kubonakala sengathi yonke into eyenziwa yizinkampani ezinkulu, kuleli cala i-Chanel, ibangela a inguquko emhlabeni wezemfashini.
Ilogo yomkhiqizo ingaphezu kokuklama, Kuyisignesha yomkhiqizo ehlanganisa umlando, amanani kanye nengqikithi yawo., yingakho u-Chanel eqhubeka nokwenza isinqumo esihlakaniphile sokuyishintsha kancane ngangokunokwenzeka. Nakuba izingcezu zayo zishintsha ngokuhamba kwesikhathi, ilogo yayo enomklamo wakudala ingenye ebonakala kakhulu.
Imikhiqizo eminingi yokunethezeka efana ne-Chanel ne-Gucci ikhetha ukusebenzisa amagama okuqala kulogo yawo, uma kuqhathaniswa namanye afana noHermes noma u-Armani, asebenzisa izilwane ukuze zifanekisele amanani azo.
Kodwa ngaphandle kokungabaza, ukukhetha kukaChanel komklamo we-logo lapho ingadlala khona ngophawu ne-typography, ukuwasebenzisa ngokwehlukana noma ndawonye, ngobuhle obulula, okubonakala kalula futhi okukhiqizwa kabusha, kunikeza umphumela ongcono njengoba sibonile kulesi sihloko.