Umlando welogo yakwa-Kia

Umhlaba wezimoto uye waba negciwane kakhulu eminyakeni edlule, futhi ikakhulukazi ngokuvela kobuchwepheshe. Kunezinhlobo eziningi zemikhiqizo ezizinikele kulo mkhakha obulokhu ufunwa ngabasebenzisi abaningi iminyaka.

Futhi akulindelekile ukuthi ayikamenyezelwa njengomunye wemikhakha ekhula ngokushesha emakethe. Njengoba ngamunye wethu unemoto esisiza ukuba sihambe futhi senze uhambo lwethu olude lube lula.

Kulokhu okuthunyelwe, sikubonisa umlando wakwa-Kia, enye yezinhlobo zezimoto ezivelele kakhulu kulo mkhakha. Uma unentshisekelo yokuthi le mboni ikhule kanjani eminyakeni edlule nokuthi yayiyini ukuqala kwayo, awukwazi ukuphuthelwa okulandelayo.

Yini i-KIA

Kia iwuhlobo lwezimoto olwasungulwa futhi lwasungulwa edolobheni laseKorea. Yasungulwa ngo-1944 kanti kule minyaka iphinde yaba neqhaza ekuthuthukisweni kwezimoto ezisetshenziswa abantu njengamabhayisikili nezinye izimoto ezifana nezithuthuthu. Njengamanje, le mboni isibe futhi ibalwe njengeyesihlanu enkulukazi ekhiqiza izimoto emhlabeni. 

Okuphawuleka kakhulu lolu hlobo lomkhiqizo inani layo eliphakeme lokukhiqiza, njengoba lifinyelela inani lezimoto eziyizigidi eziyi-1,5, ezisatshalaliswa emazweni angama-9 nasezimbonini. Le nkampani nayo ayishiyi lutho, njengoba kumanje inabasebenzi abangu-15.000 XNUMX sebebonke abasebenza usuku nosuku ukugcina uKia emakethe.

Ngenxa yakho konke lokhu okungenhla, KwaKia sebefinyelele emazweni afana neSpain ngenhloso yokukhulisa ukuthengiswa kwayo kanye nokuqinisa isikhundla sayo emakethe yezimoto. Ngaphandle kokungabaza, ingenye yabakhiqizi bezimoto ababaluleke kakhulu.

Indaba ka-Kia

1944

Ukuze siqale umlando wale mboni, kufanele sibheke emuva futhi siziqondise kabusha esikhathini esedlule, ikakhulukazi onyakeni ka-1944. Ngalo nyaka, inkampani ebizwa ngokuthi i-Kyongseong Precision yasungulwa, imboni ezinikele ekwakhiweni kwamabhayisikili edolobheni laseSeoul. Ngemva kweminyaka le nkampani yaqanjwa kabusha ngokuthi iKia futhi yaba uchungechunge lokuqala ukukhiqiza izimoto eKorea.

1951 - 1960

Kule minyaka, inkampani iqala lokho okuzoba yinqubo yebhayisikili yokuqala yaseKorea. Leli bhayisikili laqanjwa ngokuthi iSamchonriho futhi lasungulwa ngo-1952. Ngemva kweminyaka, inkampani yaqanjwa kabusha ngokuthi i-Kia Industry Co Ltd.

1961 - 1970

Ngemva kokukhiqizwa kwebhayisikili lokuqala, amaveni okuqala afika. Ngenxa yalesi sizathu, iloli lokuqala elithola igama le-K-360 liklanyelwe. eminye imiklamo efana ne-T-1500, T-2000 noma i-T-6000 yajoyina. Zaziklanywe zinamasondo amathathu ukuze kube lula ukuphatha futhi zinezihlalo ezimbili.

1971 - 1980

Leli shumi leminyaka ngokungangabazeki belihamba phambili kwaKia. Kule minyaka imoto yokuqala iklanywe futhi yakhiwe. Ngemva kokwakhiwa okwalandela kweveni yokuqala, imboni ngokwayo yaqala iphrojekthi lapho injini kaphethiloli yethulwa khona njengowoyela oyinhloko wezimoto. Le phrojekthi yaphawula ukuqala nokuzalwa kwezimoto zokuqala (Brisa Pick-Up B-1000).  Ngemuva kweminyaka abakwaKia benza iphrojekthi yezinye izinhlobo ezifana nePeugeot neFiat.

1981 - 1990

Ngokufika kwawo-80, esikwaziyo namuhla njengoba kwazalwa uBongo, iveni elihlukile kulawo aklanywe kuze kube yimanje, njengoba linezihlalo eziyisishiyagalolunye. Ngemva kokusayina isivumelwano nenkampani yakwa-Ford, i-Kia iyazivumela ukuba ikwazi ukuklama izimoto zokuqala zabagibeli. Lezi zimoto zokuvakasha zaziwa nge-Concord.

1991 - 2000

Ngemuva kweminyaka eminingana yokuzalwa, kwazalwa iHyundai-Kia Automotive, kanti nayo kwazalwa izimoto ezifana neRocsta, Sephia, Avella, Elan, Suma kanye ne-Enterprise. Ngo-1988, le mboni isaqhubeka nokuthuthuka ngaphansi kwegama leKia Motor. 

2001

Ukuqeda le minyaka eyishumi yempumelelo, ngo-2001 I-Kia idlula ngenani lezigidi eziyishumi, amayunithi akhiqiziwe. Le minyaka kuze kube manje, ivumele umkhiqizo ukuthi uqhubeke nokuthuthuka nokukhula embonini. Ngaphezu kwalokho, isifinyelele inani eliphezulu lamazwe, okumanje angamakhasimende amaningi abhejayo kule nkampani.

Ekugcineni, i-Kia yinkampani egcine umkhondo womuntu iminyaka. Kangangoba akumangazi ukuthola imoto yale nkampani edolobheni lethu noma ezindaweni ezizungezile.

Ukuvela kwelogo ye-Kia

Ngemuva kokuphawula kafushane ngomlando wayo, sizoqhubeka nokuphawula ngenkampani njengobunikazi benkampani. Ngenxa yalesi sizathu, senze ukuhlaziya okuncane kokuklama kwayo kanye nokuhlelwa kabusha kwayo.

Ukuqamba igama

Igama likaKia lihunyushwa ngokuthi ukuzalwa kwe-Asia. Ukuqanjwa kwayo kususelwa ochungechungeni lwezinqubo ezaqalwa e-Korea futhi eziphawule ngaphambi nangemuva kwalo mkhakha.

ilogo yokuqala

I-logo yokuqala yenzelwe ukwakhiwa kwebhayisikili lokuqala laseKorea. Yingakho i-logo ingagcini izici zokuba umklamo wemoto yezemidlalo noma ezokuvakasha, kodwa idizayini entsha yangaleso sikhathi. Kulo mklamo, kusetshenziswe imibala ye-monochrome.

i-inverted q

Ilogo elandelayo ibonakaliswe ngokuqukatha uhlobo lwe-Q eluhlaza ehlanekezelwe. Incazelo yale logo ayilutho ngaphandle kokuvuselelwa kwelayisensi yomkhiqizo. Le layisensi ayizange ishintshe kuphela isithombe senkampani, kodwa futhi nomkhiqizo abawuthengisayo, selokhu basuka ekudayiseni amabhayisikili baya ezimotweni zokuqala.

The 80

Ngama-80s, uhlobo lwenziwa isitayela ukuze kwakhiwe ilogo yenkampani neyesikhathi. Ilogo yaklanywa ngomshini wokubhala owawuqukethe izinhlamvu eziwugqinsi, ezigqamile.

The 90

Eminyakeni engu-10 kamuva, kwakudingeka ukwenza kabusha, ngale ndlela, umkhiqizo wethulwa ngendlela yokuthi i-logo yakhiwe uhlobo lwe-oval etholakala ngokuvundlile. Okubomvu nokumhlophe kwaba yingxenye yemibala eyinhloko yezinkampani zomkhiqizo.

2002

Ngo-2002, umklamo ugcina izici ezifanayo zelogo yangaphambilini, kodwa umugqa wesithombe ucace kakhulu futhi ufushane. Idizayini i-minimalist futhi ibucayi, ejwayelekile yesikhathi.

Injani ilogo yamanje ye-Kia

Ngonyaka ka-2022, abakwaKia bazizwe benesidingo sokuklama kabusha uhlobo olusha lobunikazi bomkhiqizo. Umklamo owengeziwe wezobuchwepheshe kanye nezemidlalo, obonisa ngokungangabazeki okunye okushiwo kanye nencazelo yesikhathi esizithola sikuso.

Umkhiqizo omusha uyasuka edizayini ehlelekile nefundekayo kanjalo, futhi uthathelwa indawo umklamo wekusasa lapho ufaka khona izici zenkathi entsha esiphila kuyo nalapho ukhanga umlayezo wakho konke okuzayo. Ngaphezu kwalokho, ngemva kokwakhiwa kwelogo entsha, neminye imiklamo iye yacatshangelwa, njengokwakhiwa kwezimoto ezintsha zikagesi.

Lena indawo ka-Kia

Cishe eminyakeni emibili edlule, iKia yethula isimemezelo esasikhonjiswa kuwo wonke amanethiwekhi omabonakude. Kwakungeyona nje noma iyiphi indawo, ngoba yayifihla umlayezo ngemva kwayo. Indawo yayigqame kakhulu ngokuxoxa indaba yomdlali uJosh Jacobs, umdlali, okwathi yena mathupha, walungiswa kusukela esemncane kakhulu ukuthi aphile ngaphandle kwekhaya eMelika. Ngokuqinisekile uzozibuza ukuthi yini le ndawo efihlekile ebambe ukunaka kombukeli kangaka, sizobe sesikutshela.

Ngemuva kokumenyezelwa kowamanqamu weNFL, iKia ayizange ibonakale futhi ijoyine ukuze ibe yingxenye yalokhu kunyuswa. Kulokhu, futhi njengoba sesishilo ngaphambili, basebenzisa isibalo somdlali uJosh Jacobs. Le ndawo ithatha cishe imizuzwana engu-70 futhi ixoxa indaba yomdlali lapho ebuyela khona ebuntwaneni bakhe ngenhloso yokukhuluma yedwa futhi eluleke yena kanye nombukeli ombonayo futhi amlalele. Ukwenza lokhu, uzitshela ukuthi: «Kufanele ukholelwe kuwena, unqobe ukuhlupheka okukuzungezile futhi lowo mkhakha uyindawo yakho yokuhlola. Lwela ukuba umuntu futhi ngiyakwethembisa ukuthi ngelinye ilanga uyoba lowo muntu.

Umdlali, owaphoqeleka ukuba ahlale emigwaqweni iminyaka, ubonisa indaba ekhanga ukungalingani kwezomnotho nobumpofu ukuthi imindeni eminingi ihlala eMelika. Ngaphandle kokungabaza, le ndawo isiphenduke enye yemizwa kakhulu, futhi umkhiqizo ngokwawo ube negalelo ekudaluleni ukuthi kubaluleke kangakanani ukuthola usizo ngezikhathi zobumpofu.

Ngaphezu kwalokho, ngesikhathi sokuqoshwa kwaleyo ndawo, umkhankaso kanye nomdlali banikele ngamadola ayi-1000 XNUMX asiza.

Isiphetho

IKia isifakwe ohlwini lwezinhlobo zezimoto ezihamba phambili emakethe. Kangangoba, njengoba sikwazile ukukuqinisekisa, igcina umlando okhombisayo. Ngaphezu kwalokho, akulindelekile, njengoba ukukhula kwayo kuvumele ukuthi ibe nezimboni eziningi ezisatshalaliswa emazweni ahlukene emhlabeni jikelele.

Ngalesi sizathu, sithemba ukuthi ufunde okuningi ngalolu hlobo kuze kube manje, besingazi ukuthi kungani futhi kanjani. Manje isikhathi sesifikile sokuthi uqhubeke nokusesha ulwazi futhi ufunde kabanzi ngalo.