Umlando welogo ye-Lacoste

Imikhiqizo kanye nomkhiqizo yinto ehlala ihambisana emhlabeni wemboni yezemfashini. Kangangoba kukhona amabhrendi esingawachaza ngezimpawu zawo kuphela. Imfashini ibiphethe ukudlulisela emphakathini wayo noma esidlangalaleni, amanani ayenza ifane nomkhiqizo wayo nendlela yawo yokuwuthengisa.

Kulokhu okuthunyelwe asizanga ukuzokhuluma nawe mayelana nokumaketha nokubeka uphawu emakethe, kodwa kunalokho, size ukuzokutshela indaba yohlobo lwengwenya eluhlaza edumile, kusukela eLacoste. Ibhrendi, iminyaka, iklonyeliswe njengolunye lwemikhiqizo emihle kakhulu emakethe.

Ngemuva kwalokho Sichaza ukuthi iyini le bhrendi enelukuluku nokuthi bekuyini umlando wayo neziqalo zayo, kokubili njengenkampani nanjengophawu lwenkampani.

Lacoste: kuyini

I-Lacoste ichazwa ngokuthi enye yezimpahla zokugqoka zaseFrance ezibaluleke kakhulu emakethe. Idalwe i-French René Lacoste, kube uhlobo olumele kakhulu lwemikhiqizo ehlukahlukene njengamawashi, izikibha, amahembe opolo, amakha, izicathulo, amabhande ngisho nezikhwama zokuhamba.

Inkampani yasungulwa ngo-1923 futhi akulindelekile ukuthi umsunguli wayo ube ngumdlali wethenisi odumile owanqoba iDavis Cup neqembu lakhe laseFrance. I-Lacoste, ngokuhamba kweminyaka, yavela njengomkhiqizo futhi yazibeka ngokwandayo phezulu emakethe. Sikushiya nezinye izici zomkhiqizo we-Lacoste ezizokumangaza nakanjani.

Izici ezijwayelekile

1. I-Lacoste ingelinye lamabhrendi lawo isebenzisa izinsiza zendwangu ezifana ne-polyurethane, impahla yendwangu evamile kakhulu emikhiqizweni yemfashini. Ngokusebenza ngalolu hlobo lwezinto, inkampani ifaka imali eningi. Ngaphezu kwalokho, imikhiqizo yayo kanye nalokho okuhlosiwe kuhlotshaniswa nezinga eliphezulu kakhulu lezenhlalo nezomnotho, okulenza libe uphawu lokunethezeka.
2. Umkhiqizo waqhubeka wafaka ingwenya njengophawu oluyinhloko, ngoba umsunguli wayo wayaziwa emhlabeni wonke ngelikaNgwenya nangenxa yokuthi wathola imikhiqizo eyahlukene eyenziwe ngesikhumba sengwenya.
3. Umkhiqizo odume kakhulu walo mkhiqizo Ihembe le-polo elinengwenya efekethisiwe emaceleni. Le ngubo yaya ezigabeni eziphakeme nezinkulu zemfashini futhi yayingesinye sezizathu ezenza lo mkhiqizo ukhazimuliswe futhi ufinyelele phezulu emhlabeni wemfashini. Ngaphandle kokungabaza, isici esincane kakhulu esiyinqaba.
4. Kodwa akuzona zonke izinto eziwubukhazikhazi nemikhiqizo yemvelaphi yezilwane, kunalokho, iLacoste, ngokuhamba kwesikhathi, isibe enye yezinhlobo ezinkulu ezizibophezele ekugayeni kabusha izicathulo zabo. Unyaka ngamunye baphinda basebenzise amasoli ezicathulo angaphezu kwesigidi, njengoba isicathulo ngasinye senziwe ngento evumela ukugaywa nokuguqulwa kwaso. Akungabazeki ukuthi iLacoste inomlando omude wezici eziyenza ibe enye yemikhiqizo ehamba phambili. Ngaphezu kwalokho, kuphinde kuqokonyiswe ukuthi abangaphezu kwesigidi basebenzisa noma basebenzise eyodwa yezingubo zabo. 

Umlando we-Lacoste

Ukuqala

Umlando kusukela ngo-1933, lapho umdlali wethenisi odumile waseFrance uRené Lacoste, ngenxa yethalente nogqozi lwakhe, enquma ukwenza uphawu emhlabeni wethenisi nemfashini. Ngenxa yalesi sizathu, udale uhlobo oluphefumulelwe yilo.

Umkhiqizo wokuqala owadalwa kwakuyihembe elidumile elibizwa ngokuthi I-Le chemise Lacoste ehlanganise abaqondisi abakhulu abafana no-André Gillier, ikwazile ukuyiklama kanye nokukhiqiza isikibha esidumile esaklanywa i-Lacoste ngokukhethekileyo sabadlali bethenisi kanye nabantu abazinikele emhlabeni wethenisi. ILacoste iphinde yanquma ukutshala imikhiqizo yayo kwezemidlalo efana negalofu noma ukuhamba ngomkhumbi. Njengamanje, uhlobo lusetshenziswa yibo bobabili abadlali bethenisi nabadlali begalofu emhlabeni jikelele.

Ukunwetshwa

Ngokuhamba kwesikhathi, umkhiqizo wawukhula futhi unwebeka emagumbini ahlukahlukene omhlaba. Kangangoba umkhiqizo waqala ukuklama amahembe e-polo anemibala egqamile futhi ahlabayo, ngaleyo ndlela egwema ukukhiqizwa nokuklanywa kwamahembe amhlophe nama-t-shirts, lesi sizathu sabashukumisela ukuba benze iqoqo labo lokuqala lezingane.

Ngonyaka we-1952, imikhiqizo yayo isivele ifinyelele emazweni afana ne-United States, lapho umkhiqizo waqala ukuthonywa kanye neminye imikhiqizo esezingeni eliphezulu. Ngokungangabazeki bekungenye yamathonya amahle kakhulu ezweni, njengoba kwamenyezelwa eMelika njengomunye wemikhiqizo kanokusho nebalulekile emakethe nasemkhakheni wemfashini.

Ngo-63, inkampani yadlulela ezandleni zendodana kaRené, uBernard Lacoste. Okube nomthelela ekukhuleni komkhiqizo kanye nenkampani kwanda, njengoba cishe amahembe angu-600.000 ayethengiswa ngonyaka. Isibalo esidlule imikhiqizo yezinye izinhlobo futhi esiyenze umncintiswano omkhulukazi emakethe.

Iminyaka yama-70s nama-80s

Ama-'70s kanye nama-'80s womabili kwakuyiminyaka yodumo embonini yemfashini. Kangangokuthi uphawu eMelika lwaba olubaluleke kakhulu ezweni. Kulo nyaka, umkhiqizo waqala ukuklama nokwenza imikhiqizo emisha: ama-shorts ezikhathi zasehlobo, izibuko zelanga, amakha ashiye iphunga elikhethekile kanye nophawu emkhakheni, izicathulo zokuqala zethenisi nezemidlalo, amawashi okugijima kakhulu kanye nezihloko ezihlobene nesikhumba. Ngokungangabazeki isikhathi esingcono kakhulu sokukhiqiza somkhiqizo

Ngemuva kweminyaka

Kwadlula iminyaka futhi ukuthengisa kwaqhubeka nokukhula. Kangangoba izigidi zemikhiqizo zaqala ukudayiswa emazweni angaphezu kuka-110. UBernard Lacoste wagula ngo-2005 kwathi omunye umfowabo uMichel Lacoste wathatha le nkampani. Ngo-2007 iLacoste yayisivele inemakethe ye-elekthronikhi lapho yayithengisa khona imikhiqizo yayo futhi ngokuhamba kwesikhathi, yaba uphawu olunomthengisi omkhulu kunabo bonke emakethe yemfashini.

Okwamanje

Namuhla, siyakwazi ukubona umkhiqizo futhi siwubone. Ngaphezu kwalokho, kukhona isiqiniseko sokuthi kuzoba nesitolo seLacoste kunoma yimaphi amadolobha ethu. 

Umlando welogo ye-Lacoste

Uphawu

Ukuchaza ukuthi leyo ngwenya yavela kanjani njengophawu oluyinhloko lomkhiqizo. Kufanele sibuyele emqhudelwaneni weDavis Cup eBoston. Ngenkathi umdlali wethenisi ogama lakhe linguRené Lacoste emenyezelwa njengompetha futhi intatheli yambiza njengengwenya ngokudlala kwakhe okumangalisayo.

Yilapho kwavela khona uphawu esaziyo namuhla. Ngemuva kwalesi siteketiso, uRené weza nomqondo wokwakha inkampani, uhlobo lomkhiqizo olwalubonisa umsebenzi onzima awenza emhlabeni wethenisi. Yile ndlela ngemva kokudalwa komkhiqizo ekuqaleni kwayo, ingwenya yaziwa ngokuthi i-alligator eluhlaza ngo-1927.

Yile ndlela isiqubulo sokuqala somkhiqizo esithi "umoya omncane emhlabeni" saphinde sadalwa kwaze kwaba yilapho sithathelwa indawo enye i-chic yamanje engajwayelekile, ehloselwe izethameli ezincane kakhulu.

Ukuthayipha

I-typography egqama kakhulu kumkhiqizo ngokungangabazeki yileyo eyasetshenziswa ngo-2002. Ibhrendi yesimanje, elula nesesikhathini samanje eyayibonisa lokho uhlobo olufuna ukuxhumana ngalo ngaso sonke isikhathi. Ibhrendi elinomoya othile wezemidlalo futhi ngesikhathi esifanayo, elinomthetho owanele wokudala uhlobo olubucayi nolunhle. 

Ngenxa yalesi sizathu, i-sans serif yesimanje kanye ne-geometric typeface yasetshenziswa. Njengamanje baye bayiklama kabusha futhi basebenzise i-typography elula kakhulu. Ngaphezu kwalokho, ubunikazi bonke bomkhiqizo buye bacindezelwa, okusho ukuthi umkhiqizo ulahlekelwe ingxenye yenani nokuqashelwa okuye kwagcinwa emashumini eminyaka amuva nje. Ngaphandle kokungabaza, kuyisibonelo esibizayo ukuthi ukuklama kabusha noma ukuguqulwa komklamo womkhiqizo kungenza umkhiqizo ukwazi ukulahlekelwa yiwo wonke amanani awo, ngaphandle kokungabaza.

umhlaba wokumaketha

Ukuthengisa kubambe iqhaza emhlabeni wokuklama kanye naku-Lacoste njengomkhiqizo. I-Lacoste inenani elibaluleke kakhulu uma sikhuluma ngokwezomnotho minyaka yonke. Ngaphezu kwalokho, umkhiqizo wakhe ukwazile ukuwela isikrini ngezinye zezikhangiso zayo ezihamba phambili namafasitela ezitolo emadolobheni amahle kakhulu emhlabeni.

Ngaphandle kokungabaza, iLacoste ibilokhu futhi izoba wumkhiqizo osezingeni eliphezulu kubasabalalisi abaningi. Umqondo wokuxuba imiqondo efana nezemidlalo noma ezemidlalo kanye nenhle noma ubuhle nawo uhlakaniphile. Ngaphandle kokungabaza, uhlobo olukwazi ukwenza umlingo emikhiqizweni yalo.

Isiphetho

ILacoste njengamanje yaziwa njengophawu lwenkanyezi lwabasubathi abaningi nalabo abangekho. Umkhiqizo ukwazile ukuhlukanisa amaqembu amabili abantu abahluke ngokuphelele. Ngakho-ke, kubalulekile ukuthi wazi umthelela omkhulu lolu hlobo olube nawo emkhakheni we-graphic design.

Umkhiqizo, kusukela ekuqaleni kwawo, owazi ukuthi ungalingana kanjani umlayezo wezokuxhumana nalokho okumele futhi okuvezwe emithonjeni yezindaba ehlukene. Ibhrendi engazange ikwazi ukunganakwa, ingasaphathwa eyehlayo. Sithemba ukuthi ufunde okwengeziwe ngalo mkhiqizo ohlakaniphile kanye nemikhiqizo yawo eklanywe kahle.